Beauty brands are on WeChat for a myriad of reasons. Learn how you can take advantage of the messaging platform in marketing your products.
What is WeChat?
WeChat is one of the biggest apps in China with approximately 1.2 billion users in 2021. Essentially, it is for messaging. However, it has other features including shopping, ride-hailing, e-commerce, and mobile banking. It is an all-in-one app that allows users to do limitless interactions online.
Beauty Marketing on WeChat
Beauty marketing has evolved numerous times in the past decade. The biggest development yet is using social networking apps to sell cosmetics. What are some key features on WeChat that beauty brands can take advantage of?
One on One Marketing
Unlike other apps where content is being shared with the general public, WeChat opens opportunities for a customer-centric approach for brands. A more personalised experience is created when a business account reaches out to users individually. Subscribing entails receiving information on the latest offers, discounts, prizes, events, and more from the brand being followed.
WeChat’s built-in e-commerce abilities make the purchase of beauty products a breeze. WeChat Wallet, Membership, and Advertising are some of the tools that make online transactions seamless. Instant conversion of sales is a key convenience in the app.
Customer relations is also at an advantage as business accounts interact with the users with unique experiences, as opposed to automated responses.
WeChat provides many opportunities for sales. If you need a hand with your beauty marketing on WeChat, contact us. ATC provides China Digital Marketing services for beauty brands like yours.
About Asia Travel Club
Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.
ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.
The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.
Asia Travel Club (ATC) is a member of Digital 38 Group.
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