ATC is now able to support TouTiao ads with our expanded digital advertising services. We are now an official sales partner of TouTiao in Southeast Asia, allowing us to support brands across the region for their online advertising campaigns.
TouTiao or Jinri Toutiao (literal meaning: Today’s Headlines) is a Chinese news and information content platform, a core product of ByteDance. According to Data Reportal – Digital 2020 China, TouTiao has risen to the top of the most downloaded mobile apps in China throughout the year 2019. TouTiao contents are diverse and created by private publishers, official media, brands, and blogs. It is more than a news aggregator that organizes daily news. TouTiao uses AI algorithms to analyze users’ interests to generate tailored news feed which results in a more personalized reading for each user. Hence, this makes TouTiao an effective marketing platform.
Here are more statistics that you need to know:
- No. 1 downloaded mobile app in China throughout 2019 – according to Data Reportal- Digital 2020 China
- 220 million monthly active users (MAU)
- Most active user among news app with spending an average of 76 minutes daily
- Strong purchase power audience – age distribution from 25-50 years old
ATC is also the Official Sales Partner of TikTok, Douyin & WeChat
Interested to explore your business opportunity via China Digital Marketing? Contact ATC today to get started!
About Asia Travel Club
Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.
We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you looking for a social media and influencer marketing agency? Contact ATC today!
ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).
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