TikTok Rolls Out New Feature ‘Lead Ads’ in Southeast Asia

TikTok Lead Ads

TikTok has just launched its newest feature Lead Ads for business accounts in the Southeast Asia region. The video-sharing app has become increasingly popular with users and businesspersons alike. How will this new feature help elevate your customers’ shopping experience? Find out below!

Everyone Is On TikTok

TikTok, known in China as Douyin, is a video-sharing app where users post their short 15-60 minute videos of practically anything ranging from dance challenges to cooking tutorials and comedy skits. App Annie expects TikTok to achieve 1.2 billion monthly active users in 2021. That’s more than an eighth of the world population.

TikTok Lead Ads

Lead Ads is a tool to help generate leads on the social media platform. You will find a button on the video and you could click on it if you are interested in the advertisement. The button will redirect you, the interested buyer, to fill out an inquiry form. This form is easily customizable by the business owner to ask the user relevant questions, which delivers higher quality leads.

The Leads Ad feature loads faster than the usual landing page by pre-populating fields on the form making it convenient for the user. It directly exports data from the converted leads to your system. TikTok Lead Ads is recommended for advertisers in industries such as consumer packaged goods (CPG) & retail, education, auto, finance, real estate, telecommunications, medical, and entertainment.

Asia Travel Club (ATC) can help set you up for TikTok for Business. Contact us to get started on your campaigns on TikTok across Asia, including Singapore, Malaysia, Thailand, Vietnam, Philippines, Taiwan, Hong Kong, Japan, Korea, etc.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016. connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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