TikTok is a new player in the social media sphere. But, can you run marketing campaigns on it? Absolutely! What used to be a platform solely for entertainment and discovery has now become a strong marketing tool. Read more about how you can invigorate your brand on TikTok below.
Create Engaging Content
As a brand, you need to identify your niche and your target audience. You should be able to create various contents that revolve around a general theme. According to App Annie, TikTok is rapidly growing and is currently working its way to building a tremendous community with 1.2 billion users in 2021. With a user base as big as that, you are sure to find a topic or two that your campaign can focus on. For example, if your brand sells skincare, start a discussion about proper hygiene or the science behind recurring acne. To give you an idea, some of the popular topics on TikTok as of today are as follows:
Is the picture coming together yet? Get some ideas from the topics above for your marketing campaign.
Use Appropriate Hashtags
Drive traffic to your posts and page by using popular and appropriate hashtags. Remember that a single post only allows a maximum of 150 characters on its description and hashtag. So, make sure you build on your brand visibility by incorporating widely talked about topics into your content.
Connect with Your Audience through Influencers
It goes without saying that influencer marketing is dominating the web now. Influencers have a solid following and therefore have a strong presence among their audience. If your brand’s target audience matches the influencer’s, then you’re on the right track. Collaborating with influencers can help get your message across your customer base. If your brand sells cosmetics, then partner up with a beauty influencer to introduce your product to their followers, for example.
Asia Travel Club offers TikTok advertising services. Contact us to learn more about how we can help invigorate your brand’s marketing campaign across several social media and China digital marketing platforms.
About Asia Travel Club
Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.
ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.
The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.
Asia Travel Club (ATC) is a member of Digital 38 Group.
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