Digital MarketingInfluencer MarketingTikTok

3 TikTok campaigns to Join this Circuit Breaker Period 

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One of the reasons TikTok became massively trendy today is because of the current COVID-19 crisis. Many people were forced to stay at home to help prevent the spread of the coronavirus. 

Recently, the Singapore government initiated “circuit breaker measures to curb the spread of COVID-19. As a result, majority of the workers were compelled to work from home from 7 April to 4 May 2020. 

As the situation develops, people have turned to social media to ease their boredom of being stuck at home. Particularly, in TikTok, campaigns with the participation of influencers greatly flourished.

If you’re on TikTokyou should watch out for these trending campaigns in Singapore today. We’ve compiled here this week’s three most viewed campaigns for you to watch or join. 

#StayAtHome – Fight Boredom and COVID-19 with this TikTok Challenge 

In response to the global fight against COVID-19, TikTok came up with the #StayAtHome challenge saying: 

As we adjust to life at home, there is no excuse to slack off! As a true-blue TikToker, there are many activities you can document to show us while you #stayathome! 

Using the hashtag, TikTok encourages everyone to stay active while at home. TikTokers indeed flocked to the #stayathome hashtag with their own videos. From singing with their kids to demonstrating home workouts, it shows that there are endless possibilities for you to have fun at home. 

As an example, Singapore-based actor and film-maker Jaze Phua took part in the #stayathome challenge with a video while wearing face masks. 

@jazephuaWith entertainment venues ban, we create our own entertainment ##sgunited ##stayathome ##HandWashChallenge @TikTok Singapore @Douglas Tan @Debra L♬ original sound – Jaze Phua

To date, the hashtag has a whopping 7.4 billion views from all over the world. 

#LepakAtHome – Lepak in Your Most Creative Way and Win Prizes! 

If you’re going crazy “doing nothing” at your own home, why not lepak and win prizes? The #LepakAtHome hashtag challenge on TikTok invites you to “record a video of what you do to #LepakAtHome in your most creative way possible.” 

Either you’re tidying your bedroom or cuddling with your pets, you can do whatever you want in your TikTok video. Again, it has to be your most creative way of lepaking! 

This popular Singaporean origami artist, for instance, participated in the contest by showing his knack for the art of paper folding. 

@zihaolol98My kind of ##LepakAtHome 😆Some Art and magic? What’s yours?🤔🤪##AJSpringBreak♬ Spring Break – AJ Mitchell feat. Rich The Kid

 In addition to your recording, you also have to add a particular AJ Mitchell song to your video to join. 

When done, post the video on your TikTok profile with the hashtag #LepakAtHome and #AJSpringBreak. Make sure to set your profile to public. 

Now with 2.1 million views, the hashtag challenge is a contest by Sony Music Singapore to promote AJ Mitchell’s latest track titled Spring Break. It is available to Singapore and Malaysia TikTok participants, and runs until 29th April 2020. Three winners will win some relaxing kit pampering goods. So, give your best in lepaking at home! 

#DoTheLifebuoySG  Be Extra Clean and Safe with Proper Handwashing 

With currently 1.9 million views, the new handwashing challenge on TikTok has certainly grabbed the attention of millions of Singaporeans.  

Famous Singaporean TikTok influencers like Benjamin KhengJian Hao TanTaufik BatisahCrystabel and even SGAG SG participated in the challenge. Coupled with a few dance moves, some TikTokers also lip-synced to the campaign song titled Do It Right and We’ll Be Alright by Ng Zheng Yao 

Jian Hao Tan – 342.5K followers

@thejianhaotanDo it right and we’ll be alright! ##DoTheLifebuoySG ##extracleanfam ##ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao


Crystabel– 214K followers

@crystabel_Do it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 SGAG SG – 110.3K followers

@sgag_sgSince everyone’s doing it.. here’s our ##DoTheLifebuoySG for the ##ExtraCleanFam LOLL ##fyp ##foryou ##sgtiktok ##dance ##viral ##SGUnited♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Benjamin Kheng – 15.1K followers 

@benjaminkhengWhen the Rona tryna creep on you, you creep on the Rona.Do it right and we’ll be alright. #D#oTheLifebuoySG #E#xtraCleanFam #S#GUnited #A#d♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 

Taufik Batisah – 12.6K followers 

@officialtaufikbatisahDo it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad*♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Read more: Tap Into China Market With Douyin Influencers

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

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