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TikTok Ads: Prohibited and Restricted Products and Services To Avoid in SEA

TikTok Ads

TikTok ads may be a powerful selling tool on the internet. But, not all products or services are allowed to be advertised on the app. Know which types of ads are prohibited and restricted on the platform.

All Countries and Regions

Below is a general list of prohibited products and services in all countries and regions.

  • Ads promoting the following products or services are prohibited in all countries and regions.
  • Cigarettes and Tobacco products – Cigarettes, cigars, tobacco, e-cigarettes, and other related products and services.
  • Drug-related products and services – Ads that depict or encourage the use of illegal drugs, drug paraphernalia, recreational drugs, drugs, or alternative products for weight loss.
  • Weapons – Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.
  • Police and military equipment.
  • Gambling – Including online gambling, casinos, and sports betting.
  • Sexual products and services – Adult entertainment and paraphernalia including pornography, sex toys, lubricants, and fetish costumes.
  • Political ads – Ads must not reference, promote, or oppose a candidate for public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.
  • Counterfeit goods.
  • Products and services that enable dishonest behavior – Products that may infringe upon individual privacy, products that may steal other people’s personal information, products that may infringe upon a third party’s properties, products that may steal other people’s properties, or products or services assisting with falsification.
  • Animals – Buying or selling animals, live animals, livestock, and pets. Animal body parts/products from Rhino, Orangutan, Elephant, endangered or threatened animals including but not limited to organs, horns, ivory, bone, skin, fur, wool, leather, or teeth. Exception:
    • Products for animals (toys, clothes, collars, cages, food, etc).
    • Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
    • Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and stray animal shelters (no adoption services to be promoted for high breed pets or any invitation to join into mix-breeding of pets).
  • Other prohibited products or services – International brides, hazardous chemical products, trading of human organs and transplants, abortion, services of prenatal sex determination, protected wildlife and wild flora, funeral services.

Each country and region has its own culture and local laws. While the above restrictions apply to all countries, there are also products and services that Southeast Asian countries in particular need to steer clear of. Learn more below about the TikTok ads that are prohibited and restricted in the following areas:

TikTok Advertising in Indonesia

Prohibited

  • Ads promoting cryptocurrency, precious metal trading, or foreign exchange-related products or services.
  • Ads promoting alcohol, bars, or any other alcoholic products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote loans, insurance, and other permitted financial services should comply with relevant laws and regulations. Licenses approved by authorities are required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Malaysia

Prohibited

  • Ads promoting cryptocurrency or precious metal trading-related products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, e-payment tools, loans, or insurance-related financial products or services should comply with relevant laws and regulations. Approval from local authorities is required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Thailand

Prohibited

  • Ads promoting the following financial services: cryptocurrency, futures, precious metal trading, P2P related etc.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning supplements and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, insurance, foreign exchange, e-payment tools, or other permitted financial services should comply with relevant laws and regulations. Approval or registration from local authorities is required. Ads may also need to target 18+ only.
  • Pharmaceutical, Healthcare, and Medicines – Ads that promote permitted over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the local authority is required.
  • Food and Beverages – Ads that promote infant milk formula, infant food and infant food formula, or supplementary food for infants and young children may require a license.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Vietnam

Prohibited

  • Ads promoting cryptocurrency or P2P-related products or services.
  • Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies, or online pharmacies.
  • Ads promoting lotteries and fantasy sports.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.
  • Ads promoting dairy products to be used as breast milk substitutes, dietary supplements for infants and babies, or artificial feeding bottles and pacifiers.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, foreign exchange, insurance, or any other permitted financial-related products or services, including fintech, should comply with relevant laws and regulations. Approval from the local authority is required. Ads may also need to target 18+ only.
  • Pharmaceuticals, Healthcare, and Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

Asia Travel Club can give you advise on your marketing campaigns on TikTok. Contact us and learn more about advertising on the platform.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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