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Taking Advantage of WeChat in Marketing Your Beauty Brand

Beauty Marketing

Beauty brands are on WeChat for a myriad of reasons. Learn how you can take advantage of the messaging platform in marketing your products.

What is WeChat?

WeChat is one of the biggest apps in China with approximately 1.2 billion users in 2021. Essentially, it is for messaging. However, it has other features including shopping, ride-hailing, e-commerce, and mobile banking. It is an all-in-one app that allows users to do limitless interactions online.

Beauty Marketing on WeChat

Beauty marketing has evolved numerous times in the past decade. The biggest development yet is using social networking apps to sell cosmetics. What are some key features on WeChat that beauty brands can take advantage of?

One on One Marketing

Unlike other apps where content is being shared with the general public, WeChat opens opportunities for a customer-centric approach for brands. A more personalised experience is created when a business account reaches out to users individually. Subscribing entails receiving information on the latest offers, discounts, prizes, events, and more from the brand being followed.

E-commerce Features

WeChat’s built-in e-commerce abilities make the purchase of beauty products a breeze. WeChat Wallet, Membership, and Advertising are some of the tools that make online transactions seamless. Instant conversion of sales is a key convenience in the app.

Customer relations is also at an advantage as business accounts interact with the users with unique experiences, as opposed to automated responses.

WeChat provides many opportunities for sales. If you need a hand with your beauty marketing on WeChat, contact us. ATC provides China Digital Marketing services for beauty brands like yours.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#WeChat #BeautyMarketing #ChinaDigitalMarketing #ATC

ChinaChina Digital Marketing

ST Signature WeChat OA Releases Gain Followers Campaign

ATC | ST Signature WeChat OA  st-signature-wechat-1Photo Credits: ST Signature/WeChat

Singapore’s ST Signature WeChat OA has released their very first WeChat OA ads in relation to their gain followers campaign.

What is ST Signature?

ST Signature is one of the first smart co-living hotels in Singapore, using a contactless check-in mobile app. The guests can check-in 24 hours prior to their arrival to minimize waiting time at the lobby. Their co-living hotels are strategically located at 4 prime locations near the train stations around the Lion City – Chinatown, Tanjong Pagar, Bugis Beach, and Jalan Besar.

They recently became ATC’s newest hotel partner from Singapore last month.

ST Signature WeChat OA Ads

ATC | ST Signature WeChat OA st-signature-wechat
Photo Credits: ST Signature/WeChat

ST Signature has lived their 1st WeChat OA Ads (In-article banner & bottom banner) for ‘Ready to Travel to Singapore’ Campaign from 8 December to 31 December to target China local users that live in 11 cities with direct flights to Singapore.

They are also offering a 50% discount for all ST Signature co-living hotels if you use the promotional code when booking.

The reservation is valid until January 31, 2021, and your stay must be from December 09, 2020, to February 28, 2021. The promotional price is limited to stsignature.com and if you make a direct reservation on the ST Signature website.

Need help with your brands’ WeChat Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#STSignature #WeChatAdvertising #WeChatOfficialAccount #ATC

AsiaChina Digital Marketing

Maxi-Cash WeChat OA Releases 2nd Christmas Campaign

ATC | Maxi-Cash WeChat OA Releases 2nd Christmas Campaignmaxicash-1.5Photo Credits: WeChat/Maxi-Cash

Be worry-free from walking the aisles of massive department stores during this trying times just to search for the perfect holiday gifts as Maxi-Cash offers a convenient and safest way to shop from the comfort of your home. Maxi-Cash WeChat OA announced their Maxi-Cash app where people can browse products online, buy and pay there right away.

What is Maxi-Cash?

Maxi-Cash is the first public-listed pawnbroker in Singapore. They have financial services that offer pawnbroking, selling, and trading of pre-loved jewellery, watches, and Citigems brand new jewellery.

Maxi-Cash App Christmas Banner Ad

Screenshot Photo: WeChat

Don’t miss the limited-time offer this Christmas season. Download the Maxi-Cash app, browse and shop on LuxeSTYLE and Citigems collections in the comfort of your home.

ATC | Maxi-Cash WeChat OA Releases 2nd Christmas Campaignmaxicash-1.4
Photo Credits: WeChat/Maxi-Cash

1. Log in to the Maxi-Cash App

2. Click ‘Shop’

3. Browse on jewelry, handbags, watches, and accessories

4. Choose your desired product/s

5. Tap “Buy Now” to pay

Photo Credits: WeChat/Maxi-Cash

Use the coupon code ‘XMAS50’ and enjoy a $50 discount when you shop online (available when you purchase a minimum of $300).

Click here to find out more.

Need help setting up your brand’s WeChat Official Account and WeChat Ads? Contact us to get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #WeChatAdvertising #WeChatOfficialAccount #ATC

AsiaChina Digital Marketing

Maxi-Cash Releases Christmas Campaign On Its WeChat OA

ATC | Maxi-Cash WeChat OA Releases Christmas CampaignMaxi-CashPhoto Credits: Maxi-Cash/WeChat

Christmas is just around the corner and many people are starting to shop for presents to give their loved ones. In order to promote their Christmas sale, Maxi-Cash has released their Christmas banner ads on its WeChat Official Account.

What is Maxi-Cash?

Listed on 22 June 2012, Maxi-Cash became the first public-listed pawnbroker in Singapore. They offer financial services through pawnbroking, selling, and trading of pre-loved jewellery, watches, and Citigems.

Maxi-Cash WeChat Citigems Christmas Campaign

Photo Credits: Maxi-Cash/WeChat

Maxi-Cash’s selected Christmas gift recommendations were released on 1 December 2020. The Citigems Christmas collection includes ingeniously designed jewellery that can be paired with your holiday outfits.

ATC | Maxi-Cash WeChat OA Releases Christmas Campaign season-greetings-4
Photo Credits: Maxi-Cash/WeChat

Members who purchase selected CITIGEMS 916 and 999 GOLD at any Maxi-Cash store will receive a 7% GST savings, and those who spend above SGD 500 can get a complimentary limited-edition Christmas plushie.

Shoppers will get to receive a complimentary SGD50 shopping voucher and stand a chance to win prizes worth over SGD8,888. How to win? Simply vote for your favourite Maxi-Cash thematic window display when you make a retail purchase at any store islandwide from now till 3 January 2020.

ATC | Maxi-Cash WeChat OA Releases Christmas CampaignSeason-Greetings-2
Photo Credits: Maxi-Cash/WeChat

Maxi-Cash is also giving away its Citigems Pearl Necklace this Christmas season. Here’s how to join: Post photos or clips of your favourite Citigems jewellery or LuxeSTYLE products for Christmas on your Facebook or Instagram account. Tag @citigems or @maxicashsg and show it to Maxi-Cash’s employees in its selected stores.

Click here to find out more.

Need help setting up your brands WeChat Official Account and WeChat Ads? Contact us to get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #Citigems #WeChatAdvertising #WeChatOfficialAccount #ATC

AsiaChinaChina Digital Marketing

WeChat for Luxury Brands: 5 Things That You Should Know

ATC | WeChat for Luxury Brands - 5 Things You Should Know Featured Image 1.2

With over 1.2 billion active users, WeChat is the most effective platform for luxury brands to interact with Chinese consumers. 

Why do luxury brands or other retail brands choose the China market? Why do they prefer WeChat? Here are 5 statistics that may answer your questions.

1. China is winning half of the luxury world

According to Bain’s prediction in May 2020, when Covid-19 hit, the luxury industry faced a struggle when countries around the world went into lockdown and forced shutdown on all tourism industries. During the first quarter of 2020, an estimated fall of 25% was experienced and was expected to accelerate during the second quarter of 2020. It is also expected that an estimated contraction for the full year may reach between 20% to 35%.

China began to step up their recovery efforts and expects Chinese consumers to make their status as vital roles of the industry, accounting for almost 50% of the market by the year 2025. Online luxury purchases have escalated throughout this year and by 2025, online channels may perhaps represent up to 30% of the market.

Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020
ATC | WeChat for Luxury Brands - 5 Things You Should Know Chart 2
Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020

2. Generation Y have been consistent buyers of luxury goods

Millennials, also known as Generation Y (or simply Gen Y, born between 1980 and 1995).

According to Bain’s report, they account for 35% of consumption in 2019 and by 2025, they could make up for 45% of the market.

Did you know? How many Gen Y users on WeChat
As of Q2 of 2020, according to the overall MAU of different social platforms in China, WeChat has the most MAUs between 25 and 40 years old.

ATC | WeChat for Luxury Brands : 5 Things You Should Know Chart China Chart

3. In the past five years, the average annual growth rate of WeChat advertising in the luxury goods industry exceeded 90%

In Q1 2020, Tencent’s report on “WeChat Ads Solution for Luxury Brands” revealed that the average annual growth rate of WeChat advertising in the luxury industry has exceeded 90% in the past five years.

Did you know? The most popular ad on WeChat is the WeChat Moments Ads.

Moments ads are the native ads displayed on users’ moments’ feed, with an additional “Ad” tag in the upper right corner.

The same report shows that in 2019, the brand’s favorite is the card format with video, which is 43.33% of the total amount of ads.

ATC | WeChat for Luxury Brands - 5 Things You Should Know Moment Ads 1.2
Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

By using Moments Ads, merchants can promote their brands and increase consumer conversion rates by targeting people based on their interests and other traits.

At the same time, consumers believe in recommendations from influencers. By using Moments Ads to place advertisements into the user’s daily moments, allows users to resonate with the advertisements and is very conducive to monetizing traffic.

4. Mini Programs have become a standard for brands on social media marketing

By Q4 2019, more than 90% of the luxury brands present in China established their WeChat Mini Programs. Here, luxury brands realize in-depth communication with users and operations such as online purchase, loyalty program, brand service, and marketing engagement.

Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

What is Mini Program?

It is a program that is integrated into the WeChat app, giving brands expanded functions to engage users.

A Mini Program offers more interactive features than a brand’s official Facebook page. Here, buyers can browse products, see campaigns, live chat feature with customer service representatives, easy way to purchase products with WeChat Pay, and many more.

5. WeChat Official Account (OA) Verification: First Step to WeChat Advertising

As stated in the 2019 Tencent report, 49% of luxury brands chose to link their official webpages straight to a third-party eCommerce for diversion while 40% chose to stick to the brands’ official accounts.

Hence, before the brand wants to be exposed in the market, it is very important and necessary to have a WeChat OA certified by WeChat.

Why is WeChat OA Verification important?

* It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for a WeChat Ads account.

* Authentic presence of a brand: After OA authentication, it strengthens the credibility of the WeChat account.

* Enjoy more advanced functions: WeChat Advertising, WeChat Pay, Voucher, and more advanced APIs.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Luxury #LuxuryBrands #ChineseLuxuryConsumers #WeChatMiniPrograms #WeChatAds #WeChatMomentsAds #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC

AsiaChina Digital MarketingSocial Messaging MarketingWeChat Payment

How to Sign Up For A WeChat Personal Account

ATC | How To Sign Up Fo A WeChat Account Featured Image 11022020

WeChat at a Glance

Launched in 2011, WeChat is a messaging app developed by Tencent. By the end of Q1 2020, the app had gathered over 1.2 billion monthly active users. 

It is the fifth most-used social network in the world. The 4 other social media sites are Facebook, YouTube, WhatsApp, and Facebook Messenger.  

Why should you use WeChat? 

Social sites like Facebook, WhatsApp, Twitter, and Instagram are not available in China. WeChat is the most used messaging app in China, so if you need to stay connected to Chinese nationals then you need to have a WeChat account. Here are some reasons why you need to use the Chinese messaging app:

  1. Business with Chinese Nationals/Companies
  2. Stay connected with Chinese relatives/friends
  3. Work/Study/Travel in China
  4. Learn Chinese/Understand Chinese culture and more

WeChat is more than just a messaging and social media app. Aside from the chat and call features, you can also read news and use local services in Official Accounts and Mini Programs, play mobile games with your friends, enjoy mobile payment features with WeChat Pay, and many more. 

  • MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members. 
  • VOICE & VIDEO CALL: High-quality voice and video calls anywhere in the world. Create group video calls with up to 9 people. 
  • LANGUAGE SUPPORT: Localised in 20 different languages and can translate friends’ messages and Moments posts. 
  • MOMENTS: Share your favourite moments by posting photos, videos, and more to your Moments stream. 
  • OFFICIAL ACCOUNTS: A lot of verified accounts to follow with original contents and news for your reading pleasure. 
  • MINI PROGRAMS: Countless third-party services all within the WeChat app that don’t require additional installation, saving you precious phone storage and time. 
  • WECHAT PAY: Enjoy the convenience of the world-leading mobile payment features with WeChat Pay and Wallet (*only available in certain regions). 
  • REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the press of a button. 
  • TIME CAPSULE (NEW!): Share glimpses of your day. Record short videos to post in your Time Capsule before they disappear in 24 hours. 
  • STICKER GALLERY: Browse thousands of animated stickers to help express yourself in chats, including stickers with your favourite cartoon and movie characters. 
  • GAMES: Have fun and compete with your friends in a huge selection of WeChat Mini Games and Tencent Games (*only available in certain regions). 
  • BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe. 
  • AND MANY MORE: Exercise with friends on WeRun, scan QR codes, and many more. 

How do I sign up for a WeChat Personal Account?

WeChat Personal Account Register: After downloading and installing WeChat on your mobile phone, you can sign up for WeChat in the following ways:

1. Sign up with your mobile number

Open the WeChat app and tap Sign Up > Sign up with mobile > choose your region code, enter your mobile, and set a password. 

ATC | How to Sign Up For A WeChat Personal Account? 04 110320202. Sign up via Facebook

Open the WeChat app and tap Sign Up > Sign up via Facebook, and then WeChat will redirect to Facebook to request permission to log in to WeChat. Then, choose your region code, enter your mobile, and set a password. 

Notes: 

  1. You cannot sign up for WeChat without a mobile number.
  2. A mobile phone number can only be used for creating one WeChat account.
  3. Use your real mobile number and ask a WeChat user to help you with verification (aka.
    Assistant Registration). 

What is Assistant Registration? 

Assistant registration is when the system automatically configures an account based on the sign-up environment (device and IP address). At present, WeChat’s Assistant Registration function requires another WeChat account to provide assistance. Follow the instructions shown on the screen then ask a friend near you to use their WeChat ID to help you complete the sign-up verification. 

The WeChat user must meet the following criteria to help with Assistant Registration: 

  1. Users signing up in Mainland China: Please find a mainland China user to help with sign-up. This friend should have bound a bank card to their WeChat Wallet and have signed up more than 6 months ago. 
  2. Users signing up in the Philippines, Cambodia, Malaysia, India, Indonesia, Vietnam, Russia, Canada, or the United States: Please find a friend who signed up in your country or Mainland China to help with sign-up.  If a user from your country assists with sign-up, this friend must have signed up more than 1 month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 
  3. Users signing up in other countries: Find a WeChat user from any country to assist with sign-up. If a user from outside Mainland China assists with sign-up, this friend must have signed up more than month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 

Explore WeChat digital marketing opportunities in Asia

When you already have established your WeChat Personal Account Register and plans to do more for your brand. The next step is considering to create a WeChat Official Account (OA) of your brands 

WeChat does not only help brands to enter the China market but also reach WeChat users outside China (There are industry and country restrictions, please contact us for more information)

More WeChat Official Account (OA) Guides: 

Digital 38 Group member, Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as: 

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Are you ready to expand your business and win the Chinese-speaking market? WeChat is the platform you’re looking for. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing. 

ATC China – Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016. We have developed Wechat Mini Programs with advanced features to users and placing localised advertising ads in WeChat’s Moments section for our clients. 

ATC Social – sits within Facebook Messenger, WeChat, LINE and Kakao in 7 languages. It connects our partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam. 

ATC Bookings – Direct booking from Chinese consumers with ATC WeChat Booking Engine, allowing customers to seamlessly check on pricing, book and pay for hotel rooms all within their WeChat. The ATC Rewards is a rewards and loyalty program that allows our users to redeem or purchase vouchers via our social platform 

Asia Travel Club is a member of Digital 38 Group. 

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficialAccount #WeChatOfficailAccountRegister #WeChatAdAccount #WeChatPersonalAccount #WeChatVerification #WeChatAssistantRegistration #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC 

Digital 38 Technologies: ATCZHAO VNAP365 and MCN 
Digital 38IH Digital & ATC are members of the Digital 38 Group 

AsiaChinaChina Social Media MarketingHotelsSingaporeSocial Media MarketingWeChat Payment

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

ATC| We Chat Official Account Verification Featured Image CDM

WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform. With 1.2 billion active users on WeChat, it is a perfect marketing platform for hotel businesses outside China to tap into the Chinese market and reach out more potential consumers. Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.

ST Signature (ST共居旅店) Launches WeChat Page

The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers. With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.

ATC| ST Signature Chinese Website

How Hotels Can Use WeChat for Marketing ​

Here are the 4 things you need to know about hotel WeChat marketing. 

  • Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base. 

ATC | ST Signature WeChat OA

Don’t know which WeChat Official Account suits you best? Contact us now to get started.

  • Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers. 
  • Set Up WeChat Mini Program A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
  • Apply for WeChat PaymentIn China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment. 

Why is WeChat OA Verification important?

  • It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account. 
  • Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA. 
  • Enjoy more advanced functions: WeChat AdvertisingWeChat PayVoucher and more advanced APIs. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#ChinaDigitalMarketing #WeChatAdvertising #WeChatVerification #WeChatOfficialAccount #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

China Social Media MarketingSocial Media Marketing

ATC WeChat Booking Engine – A New Way to Get Direct Bookings from China

ATC-WeChat-Booking-Engine

The power of WeChat is unrivalled in China. The largest and the leading social media platform in China, it’s a pivotal part of a Chinese consumer’s daily life. From messaging to voice calls and payment to food delivery, it’s an app that has evolved thanks to its versatility.

Besides the seemingly limitless features, WeChat also has an incredibly huge number of monthly active users. All these and more assert WeChat’s dominance and make it one of the best means to help brands penetrate the China market.

But if you’re a hotel brand, you might wonder how you can leverage WeChat to attract more Chinese customers and get more direct bookings. With the goal of empowering hotels across Asia, we gladly introduce you to ATC WeChat Booking Engine. It’s a whole new way for hotel brands to receive direct bookings from the world’s second-largest consumer market.

Through ATC WeChat Booking Engine, we are able to provide the customers with the most effective direct booking experience as they can search, compare, book and pay for their reservation right within the application.

ATC Wechat Booking Engine

Are you eager to harness the power of WeChat for your hotel brand? Drop us an email to find out how you can achieve the full market potential of your hotel brand.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#WeChatBookingEngine #WeChat #ATC #directbooking

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

China Social Media Marketing

WeChat Advertising: What is Geotargeting?

WeChat Advertising What is Geotargeting Ads

WeChat advertising has become a powerful platform for businesses targeting Chinese-speaking consumers across Asia. As a result of multiple API adaptations, geolocation advertising has been enabled for Service Account owners on the Chinese platform.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

What is Geolocation Advertising?

Geolocation is defined as:

…the identification or estimation of the real-world geographic location of an object, such as a radar source, mobile phone, or Internet-connected computer terminal.

In advertising, geolocation targeting (or simply geotargeting) works by “using the IP address of a specific device or the opt-in location services provided by the device’s GPS”.

Also called as location-based advertising, this method uses geotargeting to identify potential customers and provide relatable content based on location.

geotargeting ads benefits

What are the benefits of Geotargeting?

Geotargeting helps advertisers show potential customers information that’s relevant to them based on their current or past locations. And when content is relevant to the customer, they are more likely to convert.

Here are some of the benefits of geotargeting and how you can activate them:

Walk-in and conversion increase

If you supply your local customers with valuable information about your nearby store, you will urge more walk-ins and further conversion increase.

How to do this? Simply add your store address or explicit map directions on your ads to encourage store visit.

High-value phone call growth

Similarly, you may see high-value phone call growth as well with geotargeting ads.

How to do this? Just put up your local phone number on your ads to drive more high-quality calls.

Online traffic increase

With geotargeting, you can create custom campaigns for each of your target locations and invoke website visit. Not only it will lift your online traffic, but it will eventually help you level up your ad position and get your content in front of more users.

How to do this? All you have to do is add a link to your website or desired webpage with a clear call-to-action.

ATC - WeChat Advertising Agency in Singapore Malaysia

WeChat Ads Geotargeting in Singapore and Malaysia

If you think WeChat Ads can only target users based in mainland China, that’s not true. WeChat Ads, in fact, supports geotargeted advertising for overseas WeChat users across Asia.

Read more: Do you have these 7 common WeChat marketing misconceptions?

Which overseas markets are targeted by WeChat Ads?

WeChat Ads can target users who reside overseas (outside mainland China) who have stayed in the country or region for more than 30 days.

Furthermore, the ads are recommended depending on the user’s current location for guaranteed ad success.

Currently, it targets users in 7 countries in Asia, such as:

  1. Malaysia
  2. Singapore
  3. Thailand
  4. Hong Kong
  5. Macao
  6. Japan
  7. South Korea

Among the Southeast Asian markets, Malaysia has the highest potential ad reach of 1.97 million, while Singapore has over 607,000 to date.

ATC - WeChat Advertising Agency in Malaysia

Which industries are eligible to do location-based advertising on WeChat?

Unfortunately, not all industries are qualified to do geotargeting ads on WeChat. Presently, there are 14 eligible industries, namely:

  • Travel
  • Clothing & accessories
  • Skincare & makeup
  • Home décor
  • Transportation
  • Wedding services
  • Retail
  • Automobiles
  • General merchandise
  • Lifestyle services
  • Digital devices & home appliances
  • Virtual goods
  • Sports & outdoors
  • Watches & jewellery

ATC - WeChat Advertising Agency in Singapore

Ready to advertise on WeChat?

ATC is an Official Sales Partner of WeChat for Singapore and Malaysia. Through this partnership, we are able to provide full WeChat Ads support for businesses across the region.

If you’re all set to take on WeChat advertising, contact us today to get started.

More WeChat Marketing Guides:

WeChat Case Studies

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

Are you ready to dive into WeChat marketing? Let ATC help you activate WeChat marketing strategies for your business.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141AP365 and MCN

#PakardSingchoopan #pkvicz #ThaiInfluencer #InfluencerMarketing #InfluencerMarketingAgency #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Social Media Marketing

WeChat Ads: Moments Ads & Official Account Ads Explained

WeChat Ads - Moments & Official Account Ads Explained

WeChat ads is a thriving trend due to its massive reach. It indeed presents a huge opportunity for advertisers to promote a page, website, or app within WeChat.

Certainly, WeChat advertising can bring you desirable results over time with proper understanding and a good strategy.

ATC is an Official Sales Partner of WeChat. Contact us to get started with WeChat ads.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Firstly, let us answer your initial questions about WeChat advertising.

What is WeChat Advertising?

WeChat advertising is part of Tencent Ad Solutions enabling businesses to spread promotional messages on two major areas – user’s Moment feed or WeChat Official Account articles. In general, this advertising program intends to increase WeChat Official Account followers, drive website traffic, and yield app downloads.

How does WeChat Ads work?

To advertise on WeChat, you must first do these three steps:

  1. Verify your Official Account
  2. Check your eligibility first and register as an advertiser
  3. Top up your ad account

Once you’re all set up, here’s how advertisements are processed from campaign goal-setting to review.

wechat ads structure

Who are not eligible to place WeChat Ads?

However, not all brands are entitled to run WeChat ads. Particularly, companies or brands belonging to the following categories* are restricted to advertise:

  1. Overseas real estate investment and leasing
  2. Medical
  3. Bird’s nest, sea cucumber, and similar food products
  4. Tobacco
  5. Casinos

* This is not an exhaustive list. All cases will depend on the WeChat review results.

What are the types of WeChat Ads?

WeChat has two main ad types:

  1. Moments Ads
  2. Official Account Ads

In addition, determining the most suitable ad type for your campaign depends on your goal. If you want to know which type is best for you, schedule a quick chat with us. As an official sales partner, ATC supports WeChat Moments and Official Account Ads.

two wechat ad types - moments and official accounts ads

 

What is WeChat Moments Advertising?

WeChat Moments Ads are native ads displayed on a user’s Moments feed with an ‘AD’ label in the upper right corner. Generally, this ad type is designed to build awareness or generate impressions.

It had a great start back when it was launched in early 2015. For instance, Coca Cola and Mercedes-Benz were the pioneers among 25 brands that participated in the first-ever testing campaign.

Presently, with the development of WeChat Moments Ads, brands can easily display their promotional campaigns without breaking a sweat.

Furthermore, WeChat Moments ads are equivalent to Facebook ads as it appears on the user’s timeline (or Moments on WeChat).

How does it work?

Moments Ads have two formats:

  1. Regular Ads
  2. Basic Card Ads

wechat moments ad placements

This ad type uses cost-per-impression (CPM) bidding and also runs on two creatives type – image (banner) or video.

What is WeChat Official Account Advertising?

On the other hand, WeChat Official Account ads appear on WeChat Official Account (OA) articles. This method exhibits a banner look with a call-to-action button and brand information in particular.

Moreover, its goal is to generate clicks and leads with its strategic placements.

How does it work?

WeChat Official Account (OA) ads have two major formats:

  1. In-article ads
  2. Bottom ads

wechat official account ad placements

This advertising method uses cost-per-click (CPC) bidding and also comes in two formats – image (banner) or video.

WeChat Ads Case Studies

To further demonstrate how WeChat ads work, here are some case studies you can refer to.

malee moments ads

Malee: Moments Ads

Malee recently launched WeChat Moments Ads in banner and video formats. The brand’s goal is to promote its 618 BigSale campaign and ultimately drive traffic to its JD.com flagship store.

Moreover, the ads target users based in China.

malee wechat moments ads for e-commerce

Maxi-Cash: Official Account Ads

Previously, Maxi-Cash ran an Official Account ad to promote its campaign and gain views. The jewellery brand used an Official Account ad placement to compel readers to its landing page.

The ads aimed at users in Singapore, with a potential reach of roughly 600,000 WeChat users as of 2020.

As shown in the screenshot below, the banner included a clear call-to-action to effectively urge readers to take action.

maxi-cash singapore wechat official account ads

Travel141: Moments and Official Account Ads

Travel141, a travel content hub by Digital38, also launched a series of Moments and Official Account ads to boost awareness, increase followers, and generate clicks.

The ads targeted users located in Beijing and Shanghai, which comprises of potentially 43.4 million WeChat users in 2020.

travel141 wechat moments and official account ads

Ready to get started with WeChat ads?

Contact us today to schedule a quick chat soon. Asia Travel Club is a WeChat Official Sales Partner offering WeChat marketing solutions to businesses across the region. This includes WeChat Official Account setup and verification, Moments and Official Account advertising, mini program development, and WeChat Pay integration.

WeChat Marketing Agency in Singapore - Get Started with WeChat

More about WeChat Marketing

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365, and MCN

#wechatads #momentsads #officialaccountads #wechatmarketing #wechatmarketingagency #chinamarketingagency #atc

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

ChinaChina Social Media MarketingInfluencer MarketingSocial Media MarketingTravel

Start China Digital Marketing through Social Media Platforms

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms

For the past decade, most global brands and smaller business have been trying their best to penetrate into the China market, looking for business opportunities to do China digital marketing in this country.

According to a report from mainland China, there are 854million active internet users and the internet availability rate has just reached 61.2 per cent only. It’s safe to say that the potential market reach in this country is humongous.

But the million-dollar question is, what marketing strategies work well in China?

Believe it or not, China’s social media platform is the most effective way to get your brands through into the China market. WeChat & Weibo Marketing and Baidu SEO are the 3 most common social App & platform for China Digital Marketing.

 

WeChat

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 1
Photo Courtesy:  Travel 141

 

WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more.

According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping.

Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app. This is the perfect app to do on your China digital marketing

 

Weibo

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 2
Photo Courtesy: Travel 141

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs.

Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.

 

Baidu

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 3
Photo Courtesy: Sansiri on Baidu | Yazhou Property

China also has its own search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Connect with your Chinese Audience through China Digital Marketing

Currently, Cititel Hotel Management is working with us for market penetration in mainland China. Level up your digital marketing strategy with Asia Travel Club now!

Are you in need of a digital agency to assist you in China digital marketing or China digital marketing for a hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO