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ChinaChina Digital Marketing

ST Signature WeChat OA Releases Gain Followers Campaign

ATC | ST Signature WeChat OA  st-signature-wechat-1Photo Credits: ST Signature/WeChat

Singapore’s ST Signature WeChat OA has released their very first WeChat OA ads in relation to their gain followers campaign.

What is ST Signature?

ST Signature is one of the first smart co-living hotels in Singapore, using a contactless check-in mobile app. The guests can check-in 24 hours prior to their arrival to minimize waiting time at the lobby. Their co-living hotels are strategically located at 4 prime locations near the train stations around the Lion City – Chinatown, Tanjong Pagar, Bugis Beach, and Jalan Besar.

They recently became ATC’s newest hotel partner from Singapore last month.

ST Signature WeChat OA Ads

ATC | ST Signature WeChat OA st-signature-wechat
Photo Credits: ST Signature/WeChat

ST Signature has lived their 1st WeChat OA Ads (In-article banner & bottom banner) for ‘Ready to Travel to Singapore’ Campaign from 8 December to 31 December to target China local users that live in 11 cities with direct flights to Singapore.

They are also offering a 50% discount for all ST Signature co-living hotels if you use the promotional code when booking.

The reservation is valid until January 31, 2021, and your stay must be from December 09, 2020, to February 28, 2021. The promotional price is limited to stsignature.com and if you make a direct reservation on the ST Signature website.

Need help with your brands’ WeChat Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#STSignature #WeChatAdvertising #WeChatOfficialAccount #ATC

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Maxi-Cash WeChat Campaign for Application Payment

ATC | Maxi-Cash WeChat Campaign for Application Payment maxicash-app-payment

The Maxi-Cash WeChat has released its campaign for their Application payment.

Maxi-Cash Application

This one-stop app is made for a safe and easy shopping experience, online valuation, instalments and interest payments. Here’s how to register:

Screenshot Photo: Maxi-Cash

Maxi-Cash WeChat Campaign for their APP

Maxi-Cash has lived their WeChat OA ads (banner) for application payment.

Shoppers can download the latest version of the Maxi-Cash application to get updated with their interest and instalment payments. All they have to do is to simply follow these steps:

1. Click “Pay”

2. Choose “Instalment Plan” and ” input “Instalment Number”

3. Click “Payment Instalment” and “Confirm”

4. Complete the payment by clicking “Pay Now”

Need help setting up your brand’s WeChat Official Account and WeChat Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #WeChatAdvertising #WeChatOfficialAccount #ATC

AsiaChina Digital Marketing

Maxi-Cash WeChat OA Releases 2nd Christmas Campaign

ATC | Maxi-Cash WeChat OA Releases 2nd Christmas Campaignmaxicash-1.5Photo Credits: WeChat/Maxi-Cash

Be worry-free from walking the aisles of massive department stores during this trying times just to search for the perfect holiday gifts as Maxi-Cash offers a convenient and safest way to shop from the comfort of your home. Maxi-Cash WeChat OA announced their Maxi-Cash app where people can browse products online, buy and pay there right away.

What is Maxi-Cash?

Maxi-Cash is the first public-listed pawnbroker in Singapore. They have financial services that offer pawnbroking, selling, and trading of pre-loved jewellery, watches, and Citigems brand new jewellery.

Maxi-Cash App Christmas Banner Ad

Screenshot Photo: WeChat

Don’t miss the limited-time offer this Christmas season. Download the Maxi-Cash app, browse and shop on LuxeSTYLE and Citigems collections in the comfort of your home.

ATC | Maxi-Cash WeChat OA Releases 2nd Christmas Campaignmaxicash-1.4
Photo Credits: WeChat/Maxi-Cash

1. Log in to the Maxi-Cash App

2. Click ‘Shop’

3. Browse on jewelry, handbags, watches, and accessories

4. Choose your desired product/s

5. Tap “Buy Now” to pay

Photo Credits: WeChat/Maxi-Cash

Use the coupon code ‘XMAS50’ and enjoy a $50 discount when you shop online (available when you purchase a minimum of $300).

Click here to find out more.

Need help setting up your brand’s WeChat Official Account and WeChat Ads? Contact us to get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #WeChatAdvertising #WeChatOfficialAccount #ATC

AsiaChinaChina Digital MarketingChina Social Media Marketing

NutiFood Officially Opens A WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched FT IMG 1.1

In order to gain more brand awareness, this Vietnam-based dairy company decided to reach out to the Chinese market by launching a NutiFood WeChat Official Account.

What is NutiFood?

As the leading nutritional food company in Vietnam, NutiFood produces powdered milk products for children of all ages. Currently, NutiFood’s products are available in all 64 provinces, including the cities in Vietnam.

Their brand’s vision is ‘To become a leading company in nutrition products, sustainably develop for consumers’ benefit.’ And to fulfill their company’s vision to be a leading company in nutritional products they have brought their products to the Chinese market.

NutiFood WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched Nuti 1

WeChat is known as the super app in China where messaging, social media, e-commerce, and mobile payment are all available in the same app. An estimate of 1.2 billion WeChat active users currently resides in China.

NutiFood creates a WeChat Official Account to reach out to the Chinese market. This is to make sure that they are seen and recognized in China and it is also a step closer to be recognized globally.

They have also launched their own Chinese website to cater to more Chinese customers.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#NutiFood #WeChatVietnam#WeChatOfficialAccount #ATC

AsiaChinaChina Digital Marketing

WeChat for Luxury Brands: 5 Things That You Should Know

ATC | WeChat for Luxury Brands - 5 Things You Should Know Featured Image 1.2

With over 1.2 billion active users, WeChat is the most effective platform for luxury brands to interact with Chinese consumers. 

Why do luxury brands or other retail brands choose the China market? Why do they prefer WeChat? Here are 5 statistics that may answer your questions.

1. China is winning half of the luxury world

According to Bain’s prediction in May 2020, when Covid-19 hit, the luxury industry faced a struggle when countries around the world went into lockdown and forced shutdown on all tourism industries. During the first quarter of 2020, an estimated fall of 25% was experienced and was expected to accelerate during the second quarter of 2020. It is also expected that an estimated contraction for the full year may reach between 20% to 35%.

China began to step up their recovery efforts and expects Chinese consumers to make their status as vital roles of the industry, accounting for almost 50% of the market by the year 2025. Online luxury purchases have escalated throughout this year and by 2025, online channels may perhaps represent up to 30% of the market.

Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020
ATC | WeChat for Luxury Brands - 5 Things You Should Know Chart 2
Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020

2. Generation Y have been consistent buyers of luxury goods

Millennials, also known as Generation Y (or simply Gen Y, born between 1980 and 1995).

According to Bain’s report, they account for 35% of consumption in 2019 and by 2025, they could make up for 45% of the market.

Did you know? How many Gen Y users on WeChat
As of Q2 of 2020, according to the overall MAU of different social platforms in China, WeChat has the most MAUs between 25 and 40 years old.

ATC | WeChat for Luxury Brands : 5 Things You Should Know Chart China Chart

3. In the past five years, the average annual growth rate of WeChat advertising in the luxury goods industry exceeded 90%

In Q1 2020, Tencent’s report on “WeChat Ads Solution for Luxury Brands” revealed that the average annual growth rate of WeChat advertising in the luxury industry has exceeded 90% in the past five years.

Did you know? The most popular ad on WeChat is the WeChat Moments Ads.

Moments ads are the native ads displayed on users’ moments’ feed, with an additional “Ad” tag in the upper right corner.

The same report shows that in 2019, the brand’s favorite is the card format with video, which is 43.33% of the total amount of ads.

ATC | WeChat for Luxury Brands - 5 Things You Should Know Moment Ads 1.2
Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

By using Moments Ads, merchants can promote their brands and increase consumer conversion rates by targeting people based on their interests and other traits.

At the same time, consumers believe in recommendations from influencers. By using Moments Ads to place advertisements into the user’s daily moments, allows users to resonate with the advertisements and is very conducive to monetizing traffic.

4. Mini Programs have become a standard for brands on social media marketing

By Q4 2019, more than 90% of the luxury brands present in China established their WeChat Mini Programs. Here, luxury brands realize in-depth communication with users and operations such as online purchase, loyalty program, brand service, and marketing engagement.

Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

What is Mini Program?

It is a program that is integrated into the WeChat app, giving brands expanded functions to engage users.

A Mini Program offers more interactive features than a brand’s official Facebook page. Here, buyers can browse products, see campaigns, live chat feature with customer service representatives, easy way to purchase products with WeChat Pay, and many more.

5. WeChat Official Account (OA) Verification: First Step to WeChat Advertising

As stated in the 2019 Tencent report, 49% of luxury brands chose to link their official webpages straight to a third-party eCommerce for diversion while 40% chose to stick to the brands’ official accounts.

Hence, before the brand wants to be exposed in the market, it is very important and necessary to have a WeChat OA certified by WeChat.

Why is WeChat OA Verification important?

* It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for a WeChat Ads account.

* Authentic presence of a brand: After OA authentication, it strengthens the credibility of the WeChat account.

* Enjoy more advanced functions: WeChat Advertising, WeChat Pay, Voucher, and more advanced APIs.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Luxury #LuxuryBrands #ChineseLuxuryConsumers #WeChatMiniPrograms #WeChatAds #WeChatMomentsAds #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC

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LINE, Weibo, WeChat Marketing and Verification to Tap Thailand and China

ATC | LINE Weibo WeChat Marketing and Verification

Social media platforms LINE, Weibo, and WeChat are used every day in China and Thailand which have such huge markets respectively. Tapping into LINE, Weibo, WeChat marketing, and getting account verification are crucial steps to help successfully enter these markets. Gladly, ATC offers these social media services.

But before that, let’s know what LINE, Weibo, and WeChat marketing can offer to brands seeking to understand the Chinese and Thai markets better.

Why LINE, Weibo, and WeChat Marketing is right for your business?

To successfully penetrate Thailand and China, these social media channels are the right way to go. LINE, Weibo, and WeChat may be a few among many social apps with similar features, but these three have their strengths to boast.

ATC LINE Weibo WeChat Marketing and Verification
Source: Data Reportal – Digital 2020 Thailand

First up, LINE. You can see even at the doorstep how much Thais use this app. In fact, LINE is on top, with 46 million active users, of Thailand’s preferred messaging apps right next to globally known Facebook and YouTube. But why? LINE has transitioned beyond messaging. It is now also a powerful social commerce platform with LINE Official Account and LINE MyShop. Added features are push notifications, online shopping, and a performance-based ad system helping more brands promote in their spaces LINE Chat, Timeline, and Today, to name a few.

Read more about LINE marketing in Thailand and Swarovski’s Case Study.

ATC LINE Weibo WeChat Marketing and Verification
Source: Data Reportal – Digital 2020 Thailand

More statistics on how LINE can push up your sales:

  • Did you know 70% of Thais preferred brand promotion content in LINE according to a 2019 LINE Survey?
  • LINE MyShop features have a 15 times higher chance of making sales through direct chat than redirecting to another shopping platform.
  • Average daily usage time of LINE is about 3.6 hours in Thailand. Makes sense why it’s also the leading app with the highest amount of time spent in 2019.

On the other hand, WeChat and Weibo, are two of the most-used social media platforms across China. From an outside perspective, these two notable Chinese social channels can be mixed up. But, Weibo and WeChat marketing have their unique selling points, so it’s equally important to understand their differences.

WeChat remains the top mobile app in China, garnering over 1 billion monthly active users (MAU) in June 2020. Weibo, on the other hand, has 550 million MAU.

ATC LINE Weibo WeChat Marketing and Verification
Illustration by Sina Weibo | Source: iResearch Mobile App Index, Aug 2018

Weibo is like Twitter in China, a more open microblogging platform. Contrast to WeChat, which is a close community targeting users in a more personal approach. However, this doesn’t mean one has ticked all the boxes than the other. Let’s see their clear-cut distinct advantages.

Key differences between Weibo and WeChat marketing

  • Brands aiming to broadcast to a mass audience are far more suited to use Weibo as it is set to public.
  • For targeted marketing and improving customer loyalty, WeChat may best accommodate.
  • For influencer marketing, users are more likely to follow celebrities or influencers through Weibo given the platform’s openness.
  • WeChat can only be used in mobile, while Weibo on both mobile and desktop. Your WeChat marketing strategy needs to be mobile-friendly.

Like other apps, Weibo and WeChat have grown into more than just messaging and microblogging. Features that brands can utilize as desired and needed include transferring money, booking a cab, food, purchasing movie tickets, placing ads, booking engine, and more.

WeChat Marketing Agency in Singapore - Get Started with WeChat

The Importance of LINE, Weibo, and WeChat Verification

Building trust is on the line. Users need to make sure they’re reaching your brand’s official account in specific channels. You must clear the path for your customers’ journey by acquiring the official account status with a verified icon or badge of either LINE, Weibo, or WeChat.

We understand that doing so can be quite challenging for new entrants of the China or Thailand market given the strict requirements and examination like submitting supporting documents in their local language. This is where the Singapore social media agency ATC will assist you for a fast and easier application process so you can get started with your LINE, Weibo, and WeChat marketing.

Help Get Verified – Start Your LINE, Weibo, and WeChat Marketing Now

We already know these three giant social media apps can offer your business both brand awareness and conversion. Now, to set up and position your brand to market in Thailand, China, or both, let’s help you first get LINE, Weibo, and WeChat account verification. Contact us now to get verified the soonest!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

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#LINEMarketing #WeChatMarketing #WeiboVerification #SocialMediaAgency #WeChatBookingEngine #WeChatAds #ATC

Digital 38, IH Digital and ATC are members of the Digital 38 Group.

China Social Media Marketing

WeChat Official Account Features: What’s in it for your brand?

WeChat Marketing - 4 WeChat Official Account Features

Having a WeChat Official Account for your brand is a powerful marketing avenue to win the Chinese market. Not only it allows content sharing with your consumers, but it also enables other functions that cover all stages in the buyer’s journey. Also, being entitled to WeChat Official Account features gives you a competitive edge against your competitors.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Coined as a ‘super app’, WeChat offers many solutions to your marketing needs. From building brand awareness to driving website traffic or sales, it provides valuable services to both consumers and businesses. This includes WeChat Official Account, WeChat Pay, WeChat mini program, and more.

Statistics chart of WeChat number of active users from 2012 to 2020

Statistically speaking, the Tencent-owned app has seen incredible spikes over the years, particularly its user base. From 50 million in 2012, it tremendously grew to 1.17 billion monthly active users in Q1 2020. Moreover, in 2019, 45 billion messages are sent daily within the app, showing its high user engagement.

With this in mind, having a solid WeChat marketing strategy is an essential step to conquering the market. And since there are plenty of ways to harness WeChat marketing, it’s important that you learn the basics one at a time. Surely, grasping this China digital marketing strategy will improve your brand. However, it can be overwhelming to know everything at once.

So, in this article, we’ll learn the first step in the long and rewarding WeChat marketing journey – setting up a WeChat Official Account.

What is a WeChat Official Account?

WeChat Official Account (OA) is much like your verified Facebook or Instagram business page with a badge. Visually, you’ll know an account is verified if you see an orange tick mark beside the page name.

Sample WeChat Official Account with verified badge
Asia Travel Club’s WeChat Official Account with a verified badge | Photo credit: ATC WeChat

Users can easily view, manage, and add official accounts at the ‘Contacts’ tab on their WeChat app. As a brand, you can either advertise your account’s QR code so users can physically scan it. Or they can simply search for your profile in the ‘Contacts’ tab if they intend to.

How to view, manage and add official accounts on WeChat
How to view, manage, and add WeChat Official Accounts on the app

In general, having an official account on WeChat is a formal way for your business to interact with your customers within the app. By doing this, you are proving your brand’s authenticity in the platform. Thus, you are instantly earning your consumer’s trust with a single badge.

Aside from gaining a badge, it also comes with several marketing and advertising features. Simply put, being a verified business on WeChat not only gets you visibility in the market. It also guarantees opportunities to grow your brand exponentially in the market.

Like other social media pages, you will go through a verification process to make your page a legitimate brand on WeChat. We’ll tackle more about the setup process in a separate article – so, stay tuned!

WeChat Official Account Types: Subscription vs Service Account

There are two types of WeChat Official Accounts – Subscription and Service account. Below are the main differences between the two account types.

WeChat Official Account - Differences of Subcription vs Service Account

Soon we’ll reveal more information about the pros and cons of the Subscription and Service accounts in a separate article.

Now, let’s dig into the features you’ll get when you get your WeChat Official Account.

WeChat official account features

WeChat Official Account Features

Apart from gaining your customer’s trust, you are also entitled to some WeChat Official Account features. Note that without a verified account, your marketing and advertising opportunities are pretty limited.

Broadcasting

Applicable to both Subscription and Service Accounts.

Having a WeChat verified account – either Subscription or Service Account – lets you share valuable content to your customers. Depending on the type of your account, you have the option to broadcast one content daily or up to four per month.

Sample broadcast messages from WeChat official accounts
Sample push messages from WeChat official accounts | Photo credit: ATC, Travel141, Jin Air, Dior

Whether you want to share your latest discounts and offers, you are free to do so with an official account. Additionally, you can target specific customer groups for your messages, such as gender or location.

Payment

Applicable to Service Accounts only.

WeChat Pay integration is an essential function for your account if you are a retail, food, cosmetic, or fashion brand. With over 1 billion commercial transactions on the service per day, WeChat Pay is something you shouldn’t miss if you own a Service Account.

List of WeChat Pay services
WeChat Pay services

E-Commerce

Applicable to Service Accounts only.

WeChat Official Account offers a wide range of e-commerce features for Service Account owners. For instance, you can set up your mini program store within the app, as well as integrate coupons and a loyalty program.

Sample loyalty program and coupon integration on WeChat
Sample loyalty program and coupon integration on WeChat | Photo credit: IH Digital

If you’re in an industry that relies on e-commerce to stay competitive, then you must keep this in mind.

Geolocation

Applicable to Service Accounts only.

Due to multiple API adaptation, geolocation targeting is also enabled for Service Account owners. This feature allows a more efficient targeted marketing, especially if you’re tapping a certain audience based on location.

Geotargeting with a WeChat official account

For instance, WeChat offers advertising to foreign users based in 11 countries and regions, as well as outbound Chinese tourists across the globe. We’ll dive deeper into WeChat’s geo-targeting features for advertisers soon.

Key Takeaway

Earning your customer’s trust on social media platforms is a must nowadays. The first step to do this is to get your account verified on all your social media platforms. More so, if your goal is to target Chinese consumers, it’s best to set up a WeChat Official Account for you to complete the first step.

In summary, they are two types of WeChat Official Account – Subscription and Service Account. The former is designed for media and individuals centred on content sharing, while the latter is ideal for businesses and organisations.

This is why the Service Account has more features than the Subscription type. Although its broadcasting limit is fewer than the Subscription account, it is indeed packed with more features. This includes push notifications, advanced API capabilities, and payment.

Aside from this, it also offers prized e-commerce features, such as an online shop, coupon, and loyalty program integration through the mini program.

By understanding the WeChat Official Account features, you’ll get a glimpse of the many things in store for your brand. This is just the first step of your WeChat marketing journey. And you still have plenty of things to learn to maximise the platform.

Therefore, begin your journey with a WeChat Official Account and keep learning. After all, this is the best way to stay in the competition, and ultimately, conquer the Chinese market.

Need ideas for your WeChat Official Account?

Follow these WeChat Official Accounts to help you conceptualise your verified page. Be sure to install the WeChat app on your mobile device first before you click on the links below.

  1. Maxi-Cash
  2. Malee
  3. Jin Air

Next step: Get started with your WeChat Official Account setup through an authorised third-party agency today! With Asia Travel Club, you are guaranteed to get the verified WeChat badge in 1-2 weeks. Contact us now to schedule a quick chat soon!

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

#WeChatOfficialAccount #WeChatVerification #WeChatMarketing #WeChatMarketingAgency  #ChinaMarketingAgency #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.