Tiktok

AsiaChina Digital MarketingInfluencer MarketingTikTok

Using TikTok to Invigorate Your Brand’s Marketing Campaign

TikTok Marketing

TikTok is a new player in the social media sphere. But, can you run marketing campaigns on it? Absolutely! What used to be a platform solely for entertainment and discovery has now become a strong marketing tool. Read more about how you can invigorate your brand on TikTok below.

Create Engaging Content

As a brand, you need to identify your niche and your target audience. You should be able to create various contents that revolve around a general theme. According to App Annie, TikTok is rapidly growing and is currently working its way to building a tremendous community with 1.2 billion users in 2021. With a user base as big as that, you are sure to find a topic or two that your campaign can focus on. For example, if your brand sells skincare, start a discussion about proper hygiene or the science behind recurring acne. To give you an idea, some of the popular topics on TikTok as of today are as follows:

TikTok Trends
Source: TikTok for Business

Is the picture coming together yet? Get some ideas from the topics above for your marketing campaign.

Use Appropriate Hashtags

Drive traffic to your posts and page by using popular and appropriate hashtags. Remember that a single post only allows a maximum of 150 characters on its description and hashtag. So, make sure you build on your brand visibility by incorporating widely talked about topics into your content.

Connect with Your Audience through Influencers

It goes without saying that influencer marketing is dominating the web now. Influencers have a solid following and therefore have a strong presence among their audience. If your brand’s target audience matches the influencer’s, then you’re on the right track. Collaborating with influencers can help get your message across your customer base. If your brand sells cosmetics, then partner up with a beauty influencer to introduce your product to their followers, for example.

Asia Travel Club offers TikTok advertising services. Contact us to learn more about how we can help invigorate your brand’s marketing campaign across several social media and China digital marketing platforms.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
#TikTokAdvertisingIndonesia #ChinaDigitalMarketing #InfluencerMarketing #ATC

AsiaChina Digital MarketingIndonesiaInfluencer MarketingSocial Media MarketingThailandTikTokVietnam

Moving Into 2021: TikTok Trends from 2020 That Are Here To Stay

TikTok Trends

We’re down to the second month of the year. As the world builds itself back up again, let’s have a look at TikTok trends to look out for in the coming months that marketers may bank on for future campaigns.

2020 Wrap-Up

The world was at a standstill in 2020. But, that doesn’t necessarily mean that movement on social media has halted. In fact, with the lockdown, everyone spent more time on their computers and smartphones to connect with the rest of the world. The rapidly growing social media platform TikTok and its community conceived various trends that may continue to shape online consumer behavior in the next couple of years.

The unforeseen events of 2020 changed how we live on the daily. But more importantly, being locked in has contributed to the demand of content categories on TikTok. Cooking-related videos were a massive hit as restaurants closed. And with minimal human interaction, everyone wanted to be in the know, which grew demand for News & Events-related content.

Moving Into 2021

As a marketer, it is imperative to understand which topics are talked about around the world and your locality. Users resonate with content that are in line with current trends. If you are able to incorporate these trends into your brand campaign, then you are definitely at an advantage.

TikTok has identified the most popular categories in the past year, which precede the flow of trends in 2021. They are here to stay, of course. But, the TikTok community will keep coming up with creative topics, as expected.

Top Global Trends

Here’s the lowdown on the top trends worldwide in 2020 as seen on TikTok. Topics range from Comedy to Video Pets to Cooking.

TikTok Trends
Source: TikTok for Business

Local Insights (Southeast Asia)

The trends may also vary between countries and regions. While it’s good to know what the entire world is up to, you still have your local audience to capture. Let’s examine these Southeast Asian countries and their most popular topics that we can expect more of this year.

Indonesia

TikTok Indonesia

Diary/VLOG

To get a sense of human interaction, and to validate newfound interests, users from Indonesia have been leaning towards storytelling. It is not uncommon to find many videos of users who document their day on the platform, and sometimes, even their thoughts and feelings.

Cooking

As a culture that prides in having rich flavors, it is no surprise that cooking is an activity of high regard despite the lockdown. On TikTok, users are sharing their recipes and ingredients for the rest of the community to use.

Comedy     

‘Laughter is the best medicine,’ they say. With that in mind, users from Indonesia have laughed their way through boredom.

Thailand

Tiktok Thailand

Education

Learning is power and is exactly what the Thais believe in. Slowing down during the pandemic has given them the opportunity to stray from their usual routine and find the time for new skills and knowledge. The topics that are largely discussed on TikTok include mindfulness, business, finance, DIYs, and maths.

Cooking

Thailand has a rich and thriving food scene. Despite the lockdown, its people learned dishes and shared ingredients to keep the spark alive. Cooking may not be everybody’s strongest suit, but many content creators on TikTok make meal preps look easy.

Diary/VLOG

As trivial as things may seem, it’s actually the mundane that turn out to be some of the most special moments in life. Diary vlogs reflects a sense of community where users are able to share their interests and their routines.

Vietnam

TikTok Vietnam

Education

There is no end to learning. Looking for ways to stay productive during lockdown, Vietnamese users go on TikTok to find tutorial clips for topics including basic self-care, social matters, and foreign language.

Video Games

Keeping themselves entertained throughout home arrest, the Vietnamese share or watch gaming videos with the TikTok community. This gives them a sense of involvement, where even game hacks and techniques are shown in the videos.

Outfit

A number of netizens from Vietnam turned to fashion for therapy in these trying times. Expressing oneself in a fun way has been a comfort to many of them.

Now that you have had a glimpse of what to look forward to in 2021, you surely have some fresh ideas now for campaigns to publish on TikTok. Asia Travel Club (ATC) is the official sales partner of ByteDance, creator of TikTok. Contact us for assistance in TikTok marketing.

 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines

#TikTokAdvertisingIndonesia #InfluencerMarketing #ATC

AsiaChina Digital MarketingTikTok

TikTok Ads: Prohibited and Restricted Products and Services To Avoid in SEA

TikTok Ads

TikTok ads may be a powerful selling tool on the internet. But, not all products or services are allowed to be advertised on the app. Know which types of ads are prohibited and restricted on the platform.

All Countries and Regions

Below is a general list of prohibited products and services in all countries and regions.

  • Ads promoting the following products or services are prohibited in all countries and regions.
  • Cigarettes and Tobacco products – Cigarettes, cigars, tobacco, e-cigarettes, and other related products and services.
  • Drug-related products and services – Ads that depict or encourage the use of illegal drugs, drug paraphernalia, recreational drugs, drugs, or alternative products for weight loss.
  • Weapons – Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.
  • Police and military equipment.
  • Gambling – Including online gambling, casinos, and sports betting.
  • Sexual products and services – Adult entertainment and paraphernalia including pornography, sex toys, lubricants, and fetish costumes.
  • Political ads – Ads must not reference, promote, or oppose a candidate for public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.
  • Counterfeit goods.
  • Products and services that enable dishonest behavior – Products that may infringe upon individual privacy, products that may steal other people’s personal information, products that may infringe upon a third party’s properties, products that may steal other people’s properties, or products or services assisting with falsification.
  • Animals – Buying or selling animals, live animals, livestock, and pets. Animal body parts/products from Rhino, Orangutan, Elephant, endangered or threatened animals including but not limited to organs, horns, ivory, bone, skin, fur, wool, leather, or teeth. Exception:
    • Products for animals (toys, clothes, collars, cages, food, etc).
    • Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
    • Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and stray animal shelters (no adoption services to be promoted for high breed pets or any invitation to join into mix-breeding of pets).
  • Other prohibited products or services – International brides, hazardous chemical products, trading of human organs and transplants, abortion, services of prenatal sex determination, protected wildlife and wild flora, funeral services.

Each country and region has its own culture and local laws. While the above restrictions apply to all countries, there are also products and services that Southeast Asian countries in particular need to steer clear of. Learn more below about the TikTok ads that are prohibited and restricted in the following areas:

TikTok Advertising in Indonesia

Prohibited

  • Ads promoting cryptocurrency, precious metal trading, or foreign exchange-related products or services.
  • Ads promoting alcohol, bars, or any other alcoholic products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote loans, insurance, and other permitted financial services should comply with relevant laws and regulations. Licenses approved by authorities are required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Malaysia

Prohibited

  • Ads promoting cryptocurrency or precious metal trading-related products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, e-payment tools, loans, or insurance-related financial products or services should comply with relevant laws and regulations. Approval from local authorities is required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Thailand

Prohibited

  • Ads promoting the following financial services: cryptocurrency, futures, precious metal trading, P2P related etc.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning supplements and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, insurance, foreign exchange, e-payment tools, or other permitted financial services should comply with relevant laws and regulations. Approval or registration from local authorities is required. Ads may also need to target 18+ only.
  • Pharmaceutical, Healthcare, and Medicines – Ads that promote permitted over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the local authority is required.
  • Food and Beverages – Ads that promote infant milk formula, infant food and infant food formula, or supplementary food for infants and young children may require a license.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Vietnam

Prohibited

  • Ads promoting cryptocurrency or P2P-related products or services.
  • Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies, or online pharmacies.
  • Ads promoting lotteries and fantasy sports.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.
  • Ads promoting dairy products to be used as breast milk substitutes, dietary supplements for infants and babies, or artificial feeding bottles and pacifiers.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, foreign exchange, insurance, or any other permitted financial-related products or services, including fintech, should comply with relevant laws and regulations. Approval from the local authority is required. Ads may also need to target 18+ only.
  • Pharmaceuticals, Healthcare, and Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

Asia Travel Club can give you advise on your marketing campaigns on TikTok. Contact us and learn more about advertising on the platform.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
AsiaFeatured InfluencerVietnam

Vietnamese TikTok Influencer @bavaboi Is Everyone’s Happy Pill

ATC | Vietnamese TikTok Influencer @bavaboi Is Everyone’s Happy PillCredits: Nguyen Hai/Facebook

Vietnamese Influencer @bavaboi and her daughter is the funniest duo on Tiktok.

Who is @bavaboi?

@bavaboiBa gì mà kì cục qúa đi thôi huhuhuhu ##bavaboi ##tiktok @annhien_boiboi♬ nhạc nền – BavàBối

Nguyen Minh Hải is the father of Boi Boi. He is a fashion designer who specialize in wedding dresses in Vietnam.

Minh Hai said he just wanted to use TikTok to record lip sync videos with his children. To his surprise, her daughter was so good at lip-syncing matching and acting hilarious.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nguyen Hai (@annhien_boiboi)

Boi Boi is the daughter of Nguyen Minh Hai. When she was only 5 years old, Boi Boi became famous on social media platforms when she started lip-syncing with his father. They attracted hundreds of thousands of viewers from the netizens.

Boi Boi is now 7 years old and in 2nd grade.

@bavaboi’s Fame on TikTok

@bavaboi currently has 1.3M followers on TikTok, 44.5k subscribers on YouTube, and 52.6k followers on their Facebook page.

The bond between Hai and his daughter captures the heart of the netizens. Their light-hearted videos help their viewers to release stress and fatigue.

The father and daughter pair participated in the game show “Dad is number 1”, Boi Boi’s father has “captured” the hearts of the audience by their comedy skit. In addition, both of them also showed their chemistry when leading in consecutive rounds, eventually winning the first prize.

Are you looking for Vietnamese influencers? Let us help you connect with the right influencers. Contact us here to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#VietnameseInfluencer#TikTokInfluencer #ATC

Influencer Marketing

GSC Kicks Off “Train To Busan: Peninsula” With Influencer Marketing

peninsula

“Peninsula”, the follow-up to the 2016’s cult favorite Train To Busan, has just made its global debut to captivate the audiences worldwide. Set 4 years after the event of “Train To Busan”, this zombie thriller depicts a new society where people on Korean peninsula are still struggling to survive from ruin. 

To gear up in time for the movie, GSC Movies took advantage of influencer marketing to build up the hype and boost social engagement among its audience.

Collaboration with Sterk Production: “Peninsula” premier show

This time, Sterk Production created a video filming themselves cosplaying zombies and recording the super cool atmosphere through Peninsula’s premier show in Malaysia. 

What’s more, they also offered a giveaway contest for their viewers through the vlog. 

If you want to see how the premier show of “Peninsula” went, don’t forget to check out Sterk Production’s vlog below. You also stand a chance to win a movie ticket by commenting your answer below the video.

Hashtag Challenge with Malaysian Influencers

Besides influencer marketing, GSC Movies also initiated a TikTok hashtag challenge with #PeninsulaTikTokDance and #PeninsulaTikTokMY.

Malaysian influencers like Alex Ho (@alexhkf), Yuki Tan (@yuki_dance_), Davide Zafer (@matsalehmamat), and more have uploaded their TikTok videos to kick off the campaign.

David Zafer

@matsalehmamat

Join ##PeninsulaTikTokMy and win RM500! Catch the BIGGEST zombie apocalypse movie Train to Busan Presents ##Peninsula in cinemas 16 July. ##GSCMovies

♬ original sound - matsalehmamat

Muhammad Danial

@danial.14

BERITA PANAS! Masa utk lari! Train To Busan Mempersembahkan ##Peninsula di pawagam mulai 16 Julai! Join ##PeninsulaTikTokMy dan menang RM500! ##GSCMovies

♬ original sound - Danial

Alvynna Joseph

@missalvy_

WAH AUNTY LIANVY IS SCARED😭but excited cuz Train to Busan Presents ##Peninsula in cinemas 16 July. Join ##PeninsulaTikTokMy to win RM500! ##GSCMovies

♬ original sound - ALVY 🥡🥢

Nur Farrah

@farrahmzm

Can't wait to watch Peninsula!Join ##PeninsulaTikTokDance to win away RM500 now! Train to Busan Presents ##Peninsula is in cinemas 16july##GSCMovies

♬ original sound - n.frrah

Yuki Tan

@yuki_dance_

Where’s my Zombie Dance Squad?🧟‍♀ Join ##PeninsulaTiktokDance to win RM500 now! Train to Busan Presents ##Peninsula in cinemas 16 July! ##GSCMovies

♬ original sound - Yuki DanCe

Alex Ho

@alexhkf

Attention my unicorn family!! 🦄🦄 Join ##PeninsulaTiktokDance to win RM500 now! Train to Busan Presents ##Peninsula in cinemas 16 July! ##GSCMovies

♬ original sound - 알렉스 🦄

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #MalaysiaInfluencer  #Peninsula  #TrainToBusan

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTokUncategorized

Get Ready for TikTok HT Challenge #GetMaskedUp by SGUnited

TikTok #Getmaskedup

Get Up and be ready for TikTok HT Challenge # GetMaskedUp by SGUnited

As health officials are still urging people to wear masks in public, SGUnited came up with a fun idea to encourage people to wear mask through their hashtag challenge on TikTok #GetMaskedUp Express your entertaining insight as you upload your video wearing a mask in the most creative way while staying protected. 

TikTok’s #GetMaskedUp with 887.5K Views

Dramatic lashes, more pomade, or just embracing natural beauty. Show us how you’ve perfected your face mask look by sharing a video of yourself wearing a mask in the #GetMaskedUp Challenge! 
  1. Show off how you look without a mask on
  2. After the beat drops, transform into your #GetMaskedUplook  
  3. Post with #GetMaskedUp(make it public!)
Remember to mask up when you go outside and keep yourself safe. Stay Strong, Singapore  #SingaporeTogether #SGUnited 
@glennyqh

##GetMaskedUp and stay safe! Take on the challenge and show me your best “look". I see all mentions and duets so remember to tag me! 😉##SGUnited ##Ad

♬ What?! - Vigo Video USA

Want to collaborate with TikTok for your next campaign? 

Interested to work with TikTok for your brand?Contact us today to learn more. ATC will be happy to connect you with the Malaysian influencer the soonest. 

About Asia Travel Club 

Asia Travel Club (ATC)is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam. 

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management. 

Are you ready to dive into influencer marketing? Let ATC help you search, engage, and manage the right influencers for your next campaign. Be it fitness, travel, beauty, or lifestyle, ATC is the influencer marketing agency for you. 

ATC is also the Official Sales Partner of WeChatTikTok, and 抖音(Douyin). 

Digital 38 Technologies: ATC, Travel141, AP365 and MCN 

#TikTok #GetMaskedUp #SGUnited #ATC 

IH Digital,IH Singapore,andDigital 38are members of the IH Digital group. 

Influencer MarketingTikTokUncategorized

7 TikTok Influencers To Follow For Joy And Inspiration

tiktokinfluencers

If you are about to run a promotion for your brand targeting young audiences in Gen Z, TikTok and TikTok influencers are supposed to be amazing for brand reach. Credited as a pool of memes, viral dances, soundbites and comedy skits, TikTok successfully pulled more than 800 million MAU in 154 countries and 39 countries. 

At the same time, the influencers on this platform are likely to claim mega-superstar status with millions of followers. Not only are there people who are parts of Gen Z themselves, but there are also many celebrities and influencers from other platforms diving into the deep abyss of TikTok. They will be a great “means” for your brand to spread your message as well as blow up your brand awareness and brand credibility.

Singapore Influencer – Crystabel

Crystabel is a young TikTok star based in Singapore with 229k followers. While her TikTok feed is made up of dancing and lip-syncing videos, her Instagram account, which has 22.1k followers, is filled with fashion and makeup photos.

@crystabel_

##POV: Both you & the shy girl (me) was forced to sing a duet. After hearing her voice, you fell for her even deeper.

♬ original sound - original.don

Japan Influencer – Shiho

Being a travel influencer from Japan, Shiho Zekko attracted more than 102.7k followers on TikTok by sharing short videos of picturesque sceneries and her interesting travel stories.

Besides TikTok, she also has her own YouTube channel for capturing longer videos with more details and an Instagram account for aesthetic images.

@shiho_zekkei

@junma_0429 さんへの返信 みんな千葉のいいとこ教えて!##みんなに見せたい動画 ##千葉##小湊鉄道

♬ let me show what you're missing - jadejurgenss

Malaysia Influencer – Puspa Wafiy

Puspa is getting more famous with a variety of creative contents that she shares on her feed from skits, makeup videos, dancing with her friends.

She has become one of the successful TikTok influencers in Malaysia with 1.1 million followers.

@puspawangirauza

Pasangan anda memanggil anda dengan gelaran apa yea? Sayang? Baby? @bebyachaa iloveyoursong ##anjebeby ##atmix ##dekantin

♬ AnjeBeby - PUSPA WAFIY

Vietnam Influencer –  Quang Dang

In fact, Quang Dang is a well-known professional dancer based in Vietnam. TikTok is like a dreamland where he can show his dancing skills and grab more public attention.

Quang Dang attracted nearly 497k followers on the social media platform. Besides, he collaborated with The Health Ministry and created the viral dance for “Ghen Co Vy” song in their TikTok campaign. This dance was very popular during the outbreak of COVID-19.

@im.quangdang

Xin cảm ơn @UNICEF vì đã đặt niềm tin ở Đăng để cùng lan tỏa thông điệp ý nghĩa này 🤗 ##vudieuruatay ##ghencovychallenge ##unicef ##tiktokvietnam

♬ Ghen Cô Vy (Vũ Điệu Rửa Tay) - Khắc Hưng, MIN, ERIK

Thailand Influencer – Thitaree

Thitaree is one of the popular TikTok influencers in Thailand who gained around 4.2 millions followers. The platform is where she uploads videos of makeup, comedies, and dance.

In addition to TikTok, Thitaree also has a presence on Instagram and YouTube. 

Taiwan Influencer – Dia

Using his own sense of humor, Dia who is based in Taiwan has gained notoriety as a TikTok creator with nearly 520k followers on his channel.

In his feed, Dia shares entertaining videos of himself dancing, lip-syncing, and acting.

@dia_700

沒聽過上廁所還要打領帶的😂😂 @于小文 @阿法 ##領帶變裝

♬ 原聲 - 豪豬

Korea Influencer – Meokneun Hyeong

Meokneun Hyeong is a Korean social media influencer who shares a lot of ASMR eating videos and food reviews. He knows how to elevate his fame with the mouthwatering food videos that will make you drool. That’s why the influencer was able to attract more than 759k people following his channel.

@tmxhs5269

모짜렐라 치즈폭탄&불닭&핵불닭소스 먹끼!! Mozzarella Cheese Bomb&Nuclear Spicy Sauce 🧀🔥💣 @hungrydong ##띠동갑형##먹기##tthebro##eating##mukbang##fyp##foryou##koreanboy

♬ Yummy - Justin Bieber

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokInfluencers #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

TikTokAdFormat

TikTok has become more popular and better known in the digital marketing space. In fact, the video-sharing app rose from nowhere to the most downloaded app on Google Play Store and Apple App Store.

That is to say, the potential of TikTok can never be undermined, especially for its advertising opportunities. With a variety of TikTok ad formats available, TikTok ads is expected to be a winning asset for brands and businesses across the globe.

In the digital world, TikTok somewhat stands out from other social media apps. With its massive audience belonging to Generation Z, no doubt it now encompasses Facebook, Instagram, YouTube, and Twitter in many aspects.

Likewise, the advertising competition on TikTok is apparently not as tense as it is in other platforms. 

Despite TikTok being a young player, its significant rise in user base makes it a lucrative platform for global advertisers. In fact, it already owns a list of big brands carrying out TikTok ad campaigns. This includes Lifebuoy, Nike, NYX, and Fenty Beauty. 

But before you dive deeper into TikTok ads, let’s have a glimpse of all the available ad formats.

5 Best TikTok Ad Formats and Examples

TikTok provides several advertisement options for interested brands. Generally, the ads are designed to effectively reach your target demographic within the app.

While there are many options to choose from, let’s focus on the best TikTok ad formats that you can use for your campaign.

TopView Ads

This ad type comes in video format, and immediately shows after opening the app. Due to its strategic placement, it is considered a visually impactful way to reach and engage your budding audiences. 

TikTok Ads Format | Top View

Brand Takeover

This ad format is shown to TikTok users on the app launch screen. It also comes in video format, which can be either a 3-second static image or a 3-5 second video without audio. 

TikTok Ads Format | Brand takeover

In-feed Ads

Embedded on “For You” feed, In-feed Ad is a typical video ad that you see on Facebook or Instagram. Moreover, the ad is displayed as an up-to-60-second video with sound-on.

TikTok Ads Format | Infeed

Branded Hashtag Challenge

This ad type is designed to encourage user-generated content (UGC) to promote the campaign. Its main feature is a hashtag, which users incorporate in their videos to join the challenge. Among all TikTok ad types, it is the most unique format that generates mass exposure and vastly compels to your target audience.

TikTok Ads Format | Hashtag

Related article: UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

Branded Effect

Visually creative effects are one of the reasons TikTok is popular among the younger generation. Hence, the branded effect ad type emerged and became TikTok’s signature ad created. For three days, it appears on the first screen of the effect panel, which encourages brand engagement.

Brandedeffect

With such a wide range of advertising options, it’s important that you carefully select the most suitable format for your brand. Having a well-planned advertising strategy helps you reach your marketing goals and maximise your budget without wasting a single cent.

However, to sufficiently plan your marketing strategy, you must be deeply familiar with the app’s capabilities, particularly its advertising platform. So, if you’re looking for assistance on TikTok ads, let ATC help you with the right strategy.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokAds #TikTok 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

In 2019, UNIQLO launched a first-of-its-kind multi-market brand campaign called #UTPlayYourWorld on TikTok. The hashtag challenge aimed to engage as many users as possible by sharing creative and inspiring moments wearing their favourite UNIQLO UT collection outfit.

UNIQLO launched the #UTPlayYourWorld campaign on TikTok in 2019

This global apparel brand rolled out the in-app challenge from 25th June to 11th July , targeting TikTokers in US, Japan, and Taiwan. Winners stood a chance to win the Grand Prix as a result. Moreover, their videos will be displayed on UNIQLO stores worldwide as well.

UNIQLO TikTok profile with #UTPlayYourWorld videos
Screengrab of the UNIQLO TikTok profile with #UTPlayYourWorld videos | Image source: TikTok

The campaign reached 709.8 million views with popular TikTok users joining in. For instance, here are some known TikTokers in the US and Japan who took part in case you missed it last year.

Sebastian Bails (US) – 10.5 million followers

@sebastianbails

confidence is key ❤️👌🏻 ##UTPlayYourWorld ##PR

♬ #UTPlayYourWorld – UNIQLO UT

OurFire (Japan) – 5.7 million followers

@ourfire

we went to a whole new world 🥳🎡##UTPlayYourWorld ##PR ##ad

♬ #UTPlayYourWorld – UNIQLO UT

TJ Black (US) – 4.5 million followers

@cloudtalk

Everyone’s been doing clown season but how do we feel about robot mimes? 👀 ##UTPlayYourWorld ##ad

♬ #UTPlayYourWorld – UNIQLO UT

Yua Tsuitsui (Japan) – 361.8k followers

@yuatyyy0118

##UTPlayYourWorld ##pr ハルクTシャツでダンシング👾みんなもぜひUTダンスチャレンジしてみて!!! ##ゆあてぃー

♬ #UTPlayYourWorld – UNIQLO UT

Tigh-Z Mona (Japan) – 34.6k followers

@tighz_mona

@中野亜紀🤩✨ ##tigh_z ##ダンスボーカルグループ ##運営さんオススメへ連れてって ##ut

♬ #UTPlayYourWorld – UNIQLO UT

Why UNIQLO chose TikTok for its UT Collection Campaign?

UNIQLO targeted the young generation of consumers particularly on TikTok for its appeal to their target audience. Coupled with TikTok’s features, it provided users with a chance to express their creativity. Thus, it enabled UNIQLO to build an authentic and diverse connection with a broad audience.

Screen grab of UNIQLO’s UT Collection webpage

Considering TikTok’s interactive and immersive content experience, the #UTPlayYouWorld campaign has also effectively demonstrated the UNIQLO UT Collection brand philosophy – “Wear Your World”.

#UTPlayYouWorld
Screengrab of UNIQLO’s UT Featured Collections |Image source: UNIQLO SG website

Furthermore, UT is UNIQLO’s special collection of graphic t-shirts pop culture icons and influences. Characters like Hello KittySuper MarioDisney Princesses and Villains, superheroes from Marvel, and the upcoming Pokemon collections are some of the prints featured in the UT Collection.

Screen grab of UNIQLO’s UT Collections

UNIQLO: Connecting with Today’s Generation through TikTok

“TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. We see a huge opportunity for brands to connect with today’s generation and expand their reach by embracing the native, natural and creative form of content on TikTok. We are excited to support the #UTPlayYourWorld campaign and look forward to [continue] supporting the global creative community in the future,” said Masaki Nishida, VP and Head of Monetization for TikTok Japan, in a PR Newswire article.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokMarketingAgency #TikTok #HashtagChallenge

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaInfluencer MarketingSocial Media Marketing

Tap into China Market with Douyin Influencers

ATC Influencer Marketing

Douyin has climbed up in the downloading chart and become one of the most popular video platforms in China. As of Jan 2020, it is recorded that Douyin exceeded 400 million daily active users. In fact, in comparison with Tik Tok – its international version, Douyin is offering more features. Therefore, its popularity converts the application into a lucrative business chance for local brands as well as international brands. 

How can you reach your primary audiences in the China market via Douyin? Besides running ads, influencer marketing is a “magic tactic”. We’ve rounded 7 Chinese influencers that would help your campaign swing even further.

Papi酱 (Papi) – 30.88 millions followers

Papi酱 is an actress and a comedy producer on Douyin. Putting tons of humor in her products, her channel has got more than 30 millions subscribers. 

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @193720797

I am Iron Head A Biao – 8.57 millions followers 

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @tietouabiao

Daxiao V – 5.06 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @V3366

Duoyu and Sister Mao Mao – 30.26 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @duoyuduoyu

Designer A Shuang – 16.27 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @spzp_ 04

Hello Hu Xinyu – 5.56 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @145579629

Li Ziqi – 40.39 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @71158770

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #Douyin #ChinaInfluencer #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.