tiktok marketing

AsiaChinaInfluencer MarketingTikTok

Leverage TikTok Beauty For Your Marketing Campaign

TikTok Beauty

With TikTok rapidly growing to 1.2 billion users in 2021, make-up companies have turned to the platform to advertise their products. Let’s dissect how you can leverage TikTok Beauty for your marketing campaign.

TikTok Beauty

It comes as no surprise that more and more businesses are signing up on TikTok to reach a bigger and more engaged audience. The beauty industry is one of those that has thrived in the platform. As of now, the Tiktok Beauty hashtag (#tiktokbeauty) has garnered 468.5 million views. Imagine what that reach can do for your business.

The short-video format on TikTok allows users to learn more about a certain beauty product. The 15 to 60-second window per post gives you an opportunity to effectively communicate a message to your audience. In the case of beauty content, you can post make-up tutorials, unboxing, reviews, to name a few.

Beauty Influencers on TikTok

Say you are only an entrant into the world of beauty let alone TikTok. One good way to let your brand be known is by collaborating with beauty influencers that are popular on TikTok.

More often than not, beauty influencers will have the same target audience as you. Their followers have already engaged in a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. Beauty consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard. The preference for real and genuine testimonies is on the rise.

TikTok’s tagging feature and in-video links to online sales realise conversion instantaneously. It not only fosters aesthetics but also aids businesses in providing tools for sale. Want to know more about these tools? Contact us and our team of specialists to give your marketing campaign a boost.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokBeauty #BeautyInfluencers #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines #TikTokAdvertisingIndonesia #ChinaDigitalMarketing #InfluencerMarketing #ATC

AsiaChina Digital MarketingInfluencer MarketingTikTok

Using TikTok to Invigorate Your Brand’s Marketing Campaign

TikTok Marketing

TikTok is a new player in the social media sphere. But, can you run marketing campaigns on it? Absolutely! What used to be a platform solely for entertainment and discovery has now become a strong marketing tool. Read more about how you can invigorate your brand on TikTok below.

Create Engaging Content

As a brand, you need to identify your niche and your target audience. You should be able to create various contents that revolve around a general theme. According to App Annie, TikTok is rapidly growing and is currently working its way to building a tremendous community with 1.2 billion users in 2021. With a user base as big as that, you are sure to find a topic or two that your campaign can focus on. For example, if your brand sells skincare, start a discussion about proper hygiene or the science behind recurring acne. To give you an idea, some of the popular topics on TikTok as of today are as follows:

TikTok Trends
Source: TikTok for Business

Is the picture coming together yet? Get some ideas from the topics above for your marketing campaign.

Use Appropriate Hashtags

Drive traffic to your posts and page by using popular and appropriate hashtags. Remember that a single post only allows a maximum of 150 characters on its description and hashtag. So, make sure you build on your brand visibility by incorporating widely talked about topics into your content.

Connect with Your Audience through Influencers

It goes without saying that influencer marketing is dominating the web now. Influencers have a solid following and therefore have a strong presence among their audience. If your brand’s target audience matches the influencer’s, then you’re on the right track. Collaborating with influencers can help get your message across your customer base. If your brand sells cosmetics, then partner up with a beauty influencer to introduce your product to their followers, for example.

Asia Travel Club offers TikTok advertising services. Contact us to learn more about how we can help invigorate your brand’s marketing campaign across several social media and China digital marketing platforms.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
#TikTokAdvertisingIndonesia #ChinaDigitalMarketing #InfluencerMarketing #ATC

TikTok

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

Get inspired by how these big smartphone Southeast Asian brands use TikTok marketing to promote their latest products. Below are some of TikTok marketing case studies you can learn from.

TikTok Marketing Case Studies from Big Smartphone Brands

  • Xiaomi Malaysia (@xiaomimy)
  • Honor Malaysia (@honormalaysia)
  • Realme Philippines (@realmeph)
  • Vivo Philippines (@vivo_philippines)

ATC - TikTok Marketing Agency in Asia

Xiaomi Malaysia (@xiaomimy)

Chinese electronics company Xiaomi has become popular around the world for its affordable yet high-quality smartphones. Owing to its global success, the brand continues to dominate the market with persistent marketing activations.

One of its efforts includes TikTok marketing, whereby they set up verified TikTok official accounts for each selected country. For instance, Xiaomi Malaysia is one of its many TikTok accounts in SEA besides Indonesia and Vietnam.

So, let’s take a quick look at some of Xiaomi Malaysia’s most viewed TikTok videos to date.

@xiaomimyAll-New Redmi Note 9S. Limited Units from 7th April.

♬ Redmi Note 9S – Xiaomi

@xiaomimyThis is the power of POCO F2 Pro! ##PowerfullyCool ##POCOF2Pro ##smartphone ##gaming

♬ original sound – XiaomiMy🇲🇾

@xiaomimyLearn how to frame like a pro with ##RedmiNote8Pro ! ##64mpmemangshiok ##64mpmemangclear ##xiaomimy

♬ original sound – XiaomiMy🇲🇾

Honor Malaysia (@honormalaysia)

Another Chinese smartphone brand Honor, owned by Huawei Technologies, is a cost-effective and mid-range smartphone. It has released plenty of phone series over the past years, with Honor 20 as its most sought-after model.

As the brand targets the younger generation, Honor strengthened its presence on TikTok. For example, Honor Malaysia uses TikTok marketing to campaign its newest technology.

@honormalaysiaStill don’t know how to shoot light painting yet? Let’s show you how to shoot on ##honor9xlite. ##tiktok ##tiktokmalaysia ##lightpainting ##photography

♬ original sound – HONOR Malaysia

Likewise, in February 2020, its global account made use of a branded hashtag challenge. As a result, it earned them a huge engagement. So far, the hashtag #WatchMyMagic gained 5.7 billion worldwide views since its launch.

In case you missed it, here’s Honor Malaysia’s hashtag challenge video post.

@honormalaysiaJoin the ##WatchMyMagic challenge, show us your best move to win the latest HONOR product! ##ad

♬ Bells – Dr.Ethan

Realme Philippines (@realmeph)

Also a Chinese brand, Realme first appeared as a sub-brand of Oppo in 2010. Later on, it was established as an independent brand in 2018.

Since then, it continued to expand globally with successful penetrations in 20 markets. This includes China, India, Southeast Asia, and Europe.

Related content: Realme Malaysia ties up with Lazada for first Super Brand Day event 2019

Realme Philippines only launched its first product in the market last year. However, it remains to make a name in the market through e-commerce and TikTok marketing.

To this point, here are some of Realme Philippines’ most-watched TikTok marketing videos.

@realmephShop for your realme products. Available nationwide.

♬ original sound – realme Philippines

@realmephGet your realme 6 now. Available on Shopee.

♬ original sound – realme Philippines

Vivo Philippines (@vivo_philippines)

Vivo is yet another Chinese smartphone brand owned by BBK Electronics – the same company that owns Oppo, Realme, and OnePlus.

It first expanded its international market reach back in 2014 with the Thailand marketplace. Vivo then launched to seven other Southeast Asian markets. This particularly includes India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

Vivo Philippines, for instance, took on a solid TikTok marketing strategy with a verified TikTok official account.

@vivo_philippinesIgnite Your Night with vivo V19’s 32MP Dual Front Camera & Super Night Selfie feature.

♬ original sound – vivo_philippines

Furthermore, Vivo Philippines also recently partnered with trending Filipino celebrities to endorse the Vivo V19 series launch.

@vivo_philippinesHi vivo fam! Like this video if you are excited about our upcoming V19 launch on Jun 13, Saturday! ##vivoph ##vivoV19 ##vivoV19Neo

♬ original sound – vivo_philippines

TikTok Marketing Agency in Asia - Get Started with TikTok Ads

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

#TikTokAds #TikTokMarketing #TikTok #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.