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Moving Into 2021: TikTok Trends from 2020 That Are Here To Stay

TikTok Trends

We’re down to the second month of the year. As the world builds itself back up again, let’s have a look at TikTok trends to look out for in the coming months that marketers may bank on for future campaigns.

2020 Wrap-Up

The world was at a standstill in 2020. But, that doesn’t necessarily mean that movement on social media has halted. In fact, with the lockdown, everyone spent more time on their computers and smartphones to connect with the rest of the world. The rapidly growing social media platform TikTok and its community conceived various trends that may continue to shape online consumer behavior in the next couple of years.

The unforeseen events of 2020 changed how we live on the daily. But more importantly, being locked in has contributed to the demand of content categories on TikTok. Cooking-related videos were a massive hit as restaurants closed. And with minimal human interaction, everyone wanted to be in the know, which grew demand for News & Events-related content.

Moving Into 2021

As a marketer, it is imperative to understand which topics are talked about around the world and your locality. Users resonate with content that are in line with current trends. If you are able to incorporate these trends into your brand campaign, then you are definitely at an advantage.

TikTok has identified the most popular categories in the past year, which precede the flow of trends in 2021. They are here to stay, of course. But, the TikTok community will keep coming up with creative topics, as expected.

Top Global Trends

Here’s the lowdown on the top trends worldwide in 2020 as seen on TikTok. Topics range from Comedy to Video Pets to Cooking.

TikTok Trends
Source: TikTok for Business

Local Insights (Southeast Asia)

The trends may also vary between countries and regions. While it’s good to know what the entire world is up to, you still have your local audience to capture. Let’s examine these Southeast Asian countries and their most popular topics that we can expect more of this year.

Indonesia

TikTok Indonesia

Diary/VLOG

To get a sense of human interaction, and to validate newfound interests, users from Indonesia have been leaning towards storytelling. It is not uncommon to find many videos of users who document their day on the platform, and sometimes, even their thoughts and feelings.

Cooking

As a culture that prides in having rich flavors, it is no surprise that cooking is an activity of high regard despite the lockdown. On TikTok, users are sharing their recipes and ingredients for the rest of the community to use.

Comedy     

‘Laughter is the best medicine,’ they say. With that in mind, users from Indonesia have laughed their way through boredom.

Thailand

Tiktok Thailand

Education

Learning is power and is exactly what the Thais believe in. Slowing down during the pandemic has given them the opportunity to stray from their usual routine and find the time for new skills and knowledge. The topics that are largely discussed on TikTok include mindfulness, business, finance, DIYs, and maths.

Cooking

Thailand has a rich and thriving food scene. Despite the lockdown, its people learned dishes and shared ingredients to keep the spark alive. Cooking may not be everybody’s strongest suit, but many content creators on TikTok make meal preps look easy.

Diary/VLOG

As trivial as things may seem, it’s actually the mundane that turn out to be some of the most special moments in life. Diary vlogs reflects a sense of community where users are able to share their interests and their routines.

Vietnam

TikTok Vietnam

Education

There is no end to learning. Looking for ways to stay productive during lockdown, Vietnamese users go on TikTok to find tutorial clips for topics including basic self-care, social matters, and foreign language.

Video Games

Keeping themselves entertained throughout home arrest, the Vietnamese share or watch gaming videos with the TikTok community. This gives them a sense of involvement, where even game hacks and techniques are shown in the videos.

Outfit

A number of netizens from Vietnam turned to fashion for therapy in these trying times. Expressing oneself in a fun way has been a comfort to many of them.

Now that you have had a glimpse of what to look forward to in 2021, you surely have some fresh ideas now for campaigns to publish on TikTok. Asia Travel Club (ATC) is the official sales partner of ByteDance, creator of TikTok. Contact us for assistance in TikTok marketing.

 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines

#TikTokAdvertisingIndonesia #InfluencerMarketing #ATC

Influencer MarketingTikTokUncategorized

7 TikTok Influencers To Follow For Joy And Inspiration

tiktokinfluencers

If you are about to run a promotion for your brand targeting young audiences in Gen Z, TikTok and TikTok influencers are supposed to be amazing for brand reach. Credited as a pool of memes, viral dances, soundbites and comedy skits, TikTok successfully pulled more than 800 million MAU in 154 countries and 39 countries. 

At the same time, the influencers on this platform are likely to claim mega-superstar status with millions of followers. Not only are there people who are parts of Gen Z themselves, but there are also many celebrities and influencers from other platforms diving into the deep abyss of TikTok. They will be a great “means” for your brand to spread your message as well as blow up your brand awareness and brand credibility.

Singapore Influencer – Crystabel

Crystabel is a young TikTok star based in Singapore with 229k followers. While her TikTok feed is made up of dancing and lip-syncing videos, her Instagram account, which has 22.1k followers, is filled with fashion and makeup photos.

@crystabel_

##POV: Both you & the shy girl (me) was forced to sing a duet. After hearing her voice, you fell for her even deeper.

♬ original sound - original.don

Japan Influencer – Shiho

Being a travel influencer from Japan, Shiho Zekko attracted more than 102.7k followers on TikTok by sharing short videos of picturesque sceneries and her interesting travel stories.

Besides TikTok, she also has her own YouTube channel for capturing longer videos with more details and an Instagram account for aesthetic images.

@shiho_zekkei

@junma_0429 さんへの返信 みんな千葉のいいとこ教えて!##みんなに見せたい動画 ##千葉##小湊鉄道

♬ let me show what you're missing - jadejurgenss

Malaysia Influencer – Puspa Wafiy

Puspa is getting more famous with a variety of creative contents that she shares on her feed from skits, makeup videos, dancing with her friends.

She has become one of the successful TikTok influencers in Malaysia with 1.1 million followers.

@puspawangirauza

Pasangan anda memanggil anda dengan gelaran apa yea? Sayang? Baby? @bebyachaa iloveyoursong ##anjebeby ##atmix ##dekantin

♬ AnjeBeby - PUSPA WAFIY

Vietnam Influencer –  Quang Dang

In fact, Quang Dang is a well-known professional dancer based in Vietnam. TikTok is like a dreamland where he can show his dancing skills and grab more public attention.

Quang Dang attracted nearly 497k followers on the social media platform. Besides, he collaborated with The Health Ministry and created the viral dance for “Ghen Co Vy” song in their TikTok campaign. This dance was very popular during the outbreak of COVID-19.

@im.quangdang

Xin cảm ơn @UNICEF vì đã đặt niềm tin ở Đăng để cùng lan tỏa thông điệp ý nghĩa này 🤗 ##vudieuruatay ##ghencovychallenge ##unicef ##tiktokvietnam

♬ Ghen Cô Vy (Vũ Điệu Rửa Tay) - Khắc Hưng, MIN, ERIK

Thailand Influencer – Thitaree

Thitaree is one of the popular TikTok influencers in Thailand who gained around 4.2 millions followers. The platform is where she uploads videos of makeup, comedies, and dance.

In addition to TikTok, Thitaree also has a presence on Instagram and YouTube. 

Taiwan Influencer – Dia

Using his own sense of humor, Dia who is based in Taiwan has gained notoriety as a TikTok creator with nearly 520k followers on his channel.

In his feed, Dia shares entertaining videos of himself dancing, lip-syncing, and acting.

@dia_700

沒聽過上廁所還要打領帶的😂😂 @于小文 @阿法 ##領帶變裝

♬ 原聲 - 豪豬

Korea Influencer – Meokneun Hyeong

Meokneun Hyeong is a Korean social media influencer who shares a lot of ASMR eating videos and food reviews. He knows how to elevate his fame with the mouthwatering food videos that will make you drool. That’s why the influencer was able to attract more than 759k people following his channel.

@tmxhs5269

모짜렐라 치즈폭탄&불닭&핵불닭소스 먹끼!! Mozzarella Cheese Bomb&Nuclear Spicy Sauce 🧀🔥💣 @hungrydong ##띠동갑형##먹기##tthebro##eating##mukbang##fyp##foryou##koreanboy

♬ Yummy - Justin Bieber

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

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#InfluencerMarketingAgency  #TikTokInfluencers #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

TikTokAdFormat

TikTok has become more popular and better known in the digital marketing space. In fact, the video-sharing app rose from nowhere to the most downloaded app on Google Play Store and Apple App Store.

That is to say, the potential of TikTok can never be undermined, especially for its advertising opportunities. With a variety of TikTok ad formats available, TikTok ads is expected to be a winning asset for brands and businesses across the globe.

In the digital world, TikTok somewhat stands out from other social media apps. With its massive audience belonging to Generation Z, no doubt it now encompasses Facebook, Instagram, YouTube, and Twitter in many aspects.

Likewise, the advertising competition on TikTok is apparently not as tense as it is in other platforms. 

Despite TikTok being a young player, its significant rise in user base makes it a lucrative platform for global advertisers. In fact, it already owns a list of big brands carrying out TikTok ad campaigns. This includes Lifebuoy, Nike, NYX, and Fenty Beauty. 

But before you dive deeper into TikTok ads, let’s have a glimpse of all the available ad formats.

5 Best TikTok Ad Formats and Examples

TikTok provides several advertisement options for interested brands. Generally, the ads are designed to effectively reach your target demographic within the app.

While there are many options to choose from, let’s focus on the best TikTok ad formats that you can use for your campaign.

TopView Ads

This ad type comes in video format, and immediately shows after opening the app. Due to its strategic placement, it is considered a visually impactful way to reach and engage your budding audiences. 

TikTok Ads Format | Top View

Brand Takeover

This ad format is shown to TikTok users on the app launch screen. It also comes in video format, which can be either a 3-second static image or a 3-5 second video without audio. 

TikTok Ads Format | Brand takeover

In-feed Ads

Embedded on “For You” feed, In-feed Ad is a typical video ad that you see on Facebook or Instagram. Moreover, the ad is displayed as an up-to-60-second video with sound-on.

TikTok Ads Format | Infeed

Branded Hashtag Challenge

This ad type is designed to encourage user-generated content (UGC) to promote the campaign. Its main feature is a hashtag, which users incorporate in their videos to join the challenge. Among all TikTok ad types, it is the most unique format that generates mass exposure and vastly compels to your target audience.

TikTok Ads Format | Hashtag

Related article: UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

Branded Effect

Visually creative effects are one of the reasons TikTok is popular among the younger generation. Hence, the branded effect ad type emerged and became TikTok’s signature ad created. For three days, it appears on the first screen of the effect panel, which encourages brand engagement.

Brandedeffect

With such a wide range of advertising options, it’s important that you carefully select the most suitable format for your brand. Having a well-planned advertising strategy helps you reach your marketing goals and maximise your budget without wasting a single cent.

However, to sufficiently plan your marketing strategy, you must be deeply familiar with the app’s capabilities, particularly its advertising platform. So, if you’re looking for assistance on TikTok ads, let ATC help you with the right strategy.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokAds #TikTok 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

In 2019, UNIQLO launched a first-of-its-kind multi-market brand campaign called #UTPlayYourWorld on TikTok. The hashtag challenge aimed to engage as many users as possible by sharing creative and inspiring moments wearing their favourite UNIQLO UT collection outfit.

UNIQLO launched the #UTPlayYourWorld campaign on TikTok in 2019

This global apparel brand rolled out the in-app challenge from 25th June to 11th July , targeting TikTokers in US, Japan, and Taiwan. Winners stood a chance to win the Grand Prix as a result. Moreover, their videos will be displayed on UNIQLO stores worldwide as well.

UNIQLO TikTok profile with #UTPlayYourWorld videos
Screengrab of the UNIQLO TikTok profile with #UTPlayYourWorld videos | Image source: TikTok

The campaign reached 709.8 million views with popular TikTok users joining in. For instance, here are some known TikTokers in the US and Japan who took part in case you missed it last year.

Sebastian Bails (US) – 10.5 million followers

@sebastianbails

confidence is key ❤️👌🏻 ##UTPlayYourWorld ##PR

♬ #UTPlayYourWorld – UNIQLO UT

OurFire (Japan) – 5.7 million followers

@ourfire

we went to a whole new world 🥳🎡##UTPlayYourWorld ##PR ##ad

♬ #UTPlayYourWorld – UNIQLO UT

TJ Black (US) – 4.5 million followers

@cloudtalk

Everyone’s been doing clown season but how do we feel about robot mimes? 👀 ##UTPlayYourWorld ##ad

♬ #UTPlayYourWorld – UNIQLO UT

Yua Tsuitsui (Japan) – 361.8k followers

@yuatyyy0118

##UTPlayYourWorld ##pr ハルクTシャツでダンシング👾みんなもぜひUTダンスチャレンジしてみて!!! ##ゆあてぃー

♬ #UTPlayYourWorld – UNIQLO UT

Tigh-Z Mona (Japan) – 34.6k followers

@tighz_mona

@中野亜紀🤩✨ ##tigh_z ##ダンスボーカルグループ ##運営さんオススメへ連れてって ##ut

♬ #UTPlayYourWorld – UNIQLO UT

Why UNIQLO chose TikTok for its UT Collection Campaign?

UNIQLO targeted the young generation of consumers particularly on TikTok for its appeal to their target audience. Coupled with TikTok’s features, it provided users with a chance to express their creativity. Thus, it enabled UNIQLO to build an authentic and diverse connection with a broad audience.

Screen grab of UNIQLO’s UT Collection webpage

Considering TikTok’s interactive and immersive content experience, the #UTPlayYouWorld campaign has also effectively demonstrated the UNIQLO UT Collection brand philosophy – “Wear Your World”.

#UTPlayYouWorld
Screengrab of UNIQLO’s UT Featured Collections |Image source: UNIQLO SG website

Furthermore, UT is UNIQLO’s special collection of graphic t-shirts pop culture icons and influences. Characters like Hello KittySuper MarioDisney Princesses and Villains, superheroes from Marvel, and the upcoming Pokemon collections are some of the prints featured in the UT Collection.

Screen grab of UNIQLO’s UT Collections

UNIQLO: Connecting with Today’s Generation through TikTok

“TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. We see a huge opportunity for brands to connect with today’s generation and expand their reach by embracing the native, natural and creative form of content on TikTok. We are excited to support the #UTPlayYourWorld campaign and look forward to [continue] supporting the global creative community in the future,” said Masaki Nishida, VP and Head of Monetization for TikTok Japan, in a PR Newswire article.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokMarketingAgency #TikTok #HashtagChallenge

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.