TikTok Ads

AsiaChinaInfluencer MarketingTikTok

Leverage TikTok Beauty For Your Marketing Campaign

TikTok Beauty

With TikTok rapidly growing to 1.2 billion users in 2021, make-up companies have turned to the platform to advertise their products. Let’s dissect how you can leverage TikTok Beauty for your marketing campaign.

TikTok Beauty

It comes as no surprise that more and more businesses are signing up on TikTok to reach a bigger and more engaged audience. The beauty industry is one of those that has thrived in the platform. As of now, the Tiktok Beauty hashtag (#tiktokbeauty) has garnered 468.5 million views. Imagine what that reach can do for your business.

The short-video format on TikTok allows users to learn more about a certain beauty product. The 15 to 60-second window per post gives you an opportunity to effectively communicate a message to your audience. In the case of beauty content, you can post make-up tutorials, unboxing, reviews, to name a few.

Beauty Influencers on TikTok

Say you are only an entrant into the world of beauty let alone TikTok. One good way to let your brand be known is by collaborating with beauty influencers that are popular on TikTok.

More often than not, beauty influencers will have the same target audience as you. Their followers have already engaged in a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. Beauty consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard. The preference for real and genuine testimonies is on the rise.

TikTok’s tagging feature and in-video links to online sales realise conversion instantaneously. It not only fosters aesthetics but also aids businesses in providing tools for sale. Want to know more about these tools? Contact us and our team of specialists to give your marketing campaign a boost.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokBeauty #BeautyInfluencers #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines #TikTokAdvertisingIndonesia #ChinaDigitalMarketing #InfluencerMarketing #ATC

AsiaChina Digital Marketing

Why Should You Be Advertising On The Growing Platform TikTok?

TikTok Advertising

You may have been told by a friend or two to sign your business up for TikTok. There are limitless opportunities for advertising on TikTok. To put it simply, everyone is on it and you should be, too.

TikTok Is Rapidly Growing

If numbers are what you’re after, then you should know that it is the fastest-growing app with significant user engagement. According to App Annie, TikTok is growing at an incredible rate. Its average monthly time spent per user grew faster than nearly every other app analyzed, including 70% in the US and 80% in the UK — surpassing Facebook. TikTok is on track to hit 1.2 billion active users in 2021.

TikTok Ads Agency
Source: App Annie

Looking at the graph, TikTok only comes second to WeChat in the top apps used in China. But, TikTok is seen with a dramatic increase in usage compared to WeChat. In China alone, users have spent an average of 23.1 hours per month in 2020 vs 13.7 hours per month in the year before that. That is a rather distinct rate of 68.61% increase in a single year.

The lockdown imposed during the pandemic may have been a contributing factor to TikTok’s growth in 2020. People have turned to their mobile phones for news, education, and entertainment – all can be found on social media platforms like TikTok. The numbers will continue to grow in 2021

Are you convinced yet to start your advertising on TikTok? From a marketing perspective, you definitely should be on it. Contact us to know more about how we can help you with your TikTok ads.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
#TikTokAdvertisingIndonesia #ChinaDigitalMarketing #ATC

AsiaChina Digital MarketingIndonesiaInfluencer MarketingSocial Media MarketingThailandTikTokVietnam

Moving Into 2021: TikTok Trends from 2020 That Are Here To Stay

TikTok Trends

We’re down to the second month of the year. As the world builds itself back up again, let’s have a look at TikTok trends to look out for in the coming months that marketers may bank on for future campaigns.

2020 Wrap-Up

The world was at a standstill in 2020. But, that doesn’t necessarily mean that movement on social media has halted. In fact, with the lockdown, everyone spent more time on their computers and smartphones to connect with the rest of the world. The rapidly growing social media platform TikTok and its community conceived various trends that may continue to shape online consumer behavior in the next couple of years.

The unforeseen events of 2020 changed how we live on the daily. But more importantly, being locked in has contributed to the demand of content categories on TikTok. Cooking-related videos were a massive hit as restaurants closed. And with minimal human interaction, everyone wanted to be in the know, which grew demand for News & Events-related content.

Moving Into 2021

As a marketer, it is imperative to understand which topics are talked about around the world and your locality. Users resonate with content that are in line with current trends. If you are able to incorporate these trends into your brand campaign, then you are definitely at an advantage.

TikTok has identified the most popular categories in the past year, which precede the flow of trends in 2021. They are here to stay, of course. But, the TikTok community will keep coming up with creative topics, as expected.

Top Global Trends

Here’s the lowdown on the top trends worldwide in 2020 as seen on TikTok. Topics range from Comedy to Video Pets to Cooking.

TikTok Trends
Source: TikTok for Business

Local Insights (Southeast Asia)

The trends may also vary between countries and regions. While it’s good to know what the entire world is up to, you still have your local audience to capture. Let’s examine these Southeast Asian countries and their most popular topics that we can expect more of this year.

Indonesia

TikTok Indonesia

Diary/VLOG

To get a sense of human interaction, and to validate newfound interests, users from Indonesia have been leaning towards storytelling. It is not uncommon to find many videos of users who document their day on the platform, and sometimes, even their thoughts and feelings.

Cooking

As a culture that prides in having rich flavors, it is no surprise that cooking is an activity of high regard despite the lockdown. On TikTok, users are sharing their recipes and ingredients for the rest of the community to use.

Comedy     

‘Laughter is the best medicine,’ they say. With that in mind, users from Indonesia have laughed their way through boredom.

Thailand

Tiktok Thailand

Education

Learning is power and is exactly what the Thais believe in. Slowing down during the pandemic has given them the opportunity to stray from their usual routine and find the time for new skills and knowledge. The topics that are largely discussed on TikTok include mindfulness, business, finance, DIYs, and maths.

Cooking

Thailand has a rich and thriving food scene. Despite the lockdown, its people learned dishes and shared ingredients to keep the spark alive. Cooking may not be everybody’s strongest suit, but many content creators on TikTok make meal preps look easy.

Diary/VLOG

As trivial as things may seem, it’s actually the mundane that turn out to be some of the most special moments in life. Diary vlogs reflects a sense of community where users are able to share their interests and their routines.

Vietnam

TikTok Vietnam

Education

There is no end to learning. Looking for ways to stay productive during lockdown, Vietnamese users go on TikTok to find tutorial clips for topics including basic self-care, social matters, and foreign language.

Video Games

Keeping themselves entertained throughout home arrest, the Vietnamese share or watch gaming videos with the TikTok community. This gives them a sense of involvement, where even game hacks and techniques are shown in the videos.

Outfit

A number of netizens from Vietnam turned to fashion for therapy in these trying times. Expressing oneself in a fun way has been a comfort to many of them.

Now that you have had a glimpse of what to look forward to in 2021, you surely have some fresh ideas now for campaigns to publish on TikTok. Asia Travel Club (ATC) is the official sales partner of ByteDance, creator of TikTok. Contact us for assistance in TikTok marketing.

 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines

#TikTokAdvertisingIndonesia #InfluencerMarketing #ATC

AsiaChina Digital MarketingTikTok

TikTok Ads: Prohibited and Restricted Products and Services To Avoid in SEA

TikTok Ads

TikTok ads may be a powerful selling tool on the internet. But, not all products or services are allowed to be advertised on the app. Know which types of ads are prohibited and restricted on the platform.

All Countries and Regions

Below is a general list of prohibited products and services in all countries and regions.

  • Ads promoting the following products or services are prohibited in all countries and regions.
  • Cigarettes and Tobacco products – Cigarettes, cigars, tobacco, e-cigarettes, and other related products and services.
  • Drug-related products and services – Ads that depict or encourage the use of illegal drugs, drug paraphernalia, recreational drugs, drugs, or alternative products for weight loss.
  • Weapons – Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.
  • Police and military equipment.
  • Gambling – Including online gambling, casinos, and sports betting.
  • Sexual products and services – Adult entertainment and paraphernalia including pornography, sex toys, lubricants, and fetish costumes.
  • Political ads – Ads must not reference, promote, or oppose a candidate for public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.
  • Counterfeit goods.
  • Products and services that enable dishonest behavior – Products that may infringe upon individual privacy, products that may steal other people’s personal information, products that may infringe upon a third party’s properties, products that may steal other people’s properties, or products or services assisting with falsification.
  • Animals – Buying or selling animals, live animals, livestock, and pets. Animal body parts/products from Rhino, Orangutan, Elephant, endangered or threatened animals including but not limited to organs, horns, ivory, bone, skin, fur, wool, leather, or teeth. Exception:
    • Products for animals (toys, clothes, collars, cages, food, etc).
    • Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
    • Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and stray animal shelters (no adoption services to be promoted for high breed pets or any invitation to join into mix-breeding of pets).
  • Other prohibited products or services – International brides, hazardous chemical products, trading of human organs and transplants, abortion, services of prenatal sex determination, protected wildlife and wild flora, funeral services.

Each country and region has its own culture and local laws. While the above restrictions apply to all countries, there are also products and services that Southeast Asian countries in particular need to steer clear of. Learn more below about the TikTok ads that are prohibited and restricted in the following areas:

TikTok Advertising in Indonesia

Prohibited

  • Ads promoting cryptocurrency, precious metal trading, or foreign exchange-related products or services.
  • Ads promoting alcohol, bars, or any other alcoholic products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote loans, insurance, and other permitted financial services should comply with relevant laws and regulations. Licenses approved by authorities are required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Malaysia

Prohibited

  • Ads promoting cryptocurrency or precious metal trading-related products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, e-payment tools, loans, or insurance-related financial products or services should comply with relevant laws and regulations. Approval from local authorities is required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Thailand

Prohibited

  • Ads promoting the following financial services: cryptocurrency, futures, precious metal trading, P2P related etc.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning supplements and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, insurance, foreign exchange, e-payment tools, or other permitted financial services should comply with relevant laws and regulations. Approval or registration from local authorities is required. Ads may also need to target 18+ only.
  • Pharmaceutical, Healthcare, and Medicines – Ads that promote permitted over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the local authority is required.
  • Food and Beverages – Ads that promote infant milk formula, infant food and infant food formula, or supplementary food for infants and young children may require a license.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Vietnam

Prohibited

  • Ads promoting cryptocurrency or P2P-related products or services.
  • Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies, or online pharmacies.
  • Ads promoting lotteries and fantasy sports.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.
  • Ads promoting dairy products to be used as breast milk substitutes, dietary supplements for infants and babies, or artificial feeding bottles and pacifiers.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, foreign exchange, insurance, or any other permitted financial-related products or services, including fintech, should comply with relevant laws and regulations. Approval from the local authority is required. Ads may also need to target 18+ only.
  • Pharmaceuticals, Healthcare, and Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

Asia Travel Club can give you advise on your marketing campaigns on TikTok. Contact us and learn more about advertising on the platform.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
China Digital MarketingChina Social Media MarketingTikTok

EDB TikTok Campaign: 4 Day ‘Takeover’ Ads

ATC | EDB TikTok Campaign: 4 Day 'Takeover' Ads FT IMG

The EDB TikTok Campaign is back to inspire Singapore students to take up local engineering jobs this December 2020.

They released a Brand Takeover ad to reach the local youths on TikTok. The takeover ad is a 3-second static image or 3-5 second video (with no sound) displayed to TikTok users on the app’s launch screen.

What is EDB?

Screenshot Photo: EDB Portal

The Singapore Economic Development Board, also known as EDB, is a government agency under the Ministry of Trade and Industry. They are in charge of the plan that can help improve Singapore’s position as a global center for business, innovation, and talent.

EDM TikTok Takeover Ads

EDB has lived the TikTok Takeover Ads for Engine Room campaign in Singapore. The launch dates are 2, 4, 6 December 2020 (100% SOV) and 13 December 2020 (50% SOV).

TikTok is an ideal platform for reaching out to the younger target audience for the campaign.

Also, the TikTok Takeover Ads is part of an extensive campaign that comprises Out Of Home, as well as other digital platforms such as Google and social media sites like Facebook and Instagram.

Ads like this encourage audiences to click on it get directed to a website where they can learn more about engineering profession opportunities.

​Learn more about TikTok Ads here.

Are you ready to create TikTok ads for your brand? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#EDB #TikTok #EngineRoom #TikTokAds #ATC

TikTok

How to liven up your brand on TikTok

ATC | TikTok Videos For Your Brand and How to Do It FT IMG

As a brand marketer, are you thinking of using TikTok as part of your social media strategy? You must have seen countless entertaining videos that brands have posted on the platform and wondered how they did it.

If you are thinking how to create TikTok Videos for your brand, don’t worry as we have come up with 4 pointers on how to connect your brand with the audience on TikTok.

1. Identify your brand’s niche

As a brand, you have to know what is unique and what consumers like about your brand. For example, Lush positions itself as an ethical cosmetics brand that does not tests its products on animals and supports eco-friendly behaviour. With this set of values, they have gained a niche and loyal consumer base that has the same values as them.

Besides your brand’s niche, you also have to identify your brand’s authentic voice. What does authentic voice mean? Imagine your brand as a person and talk in a ‘human’ voice to your audience. Does your audience feel that your voice is authentic enough to embrace it as their own? 

2. Find out what your audience is passionate about.

By defining your brand niche, you can find an audience that is just as passionate about your brand as you. No matter what your brand is eager about, there will definitely be an audience on TikTok that loves and wants to engage with your brand.

You can also look at current cultural trends among your audience and how it affects their lives. For instance, Halloween entice people to dress up, do makeovers and go trick-or-treating. There might be a Halloween trend that you can ride on on TikTok.

Another example is Mucinex. The brand came up with a Halloween-themed campaign #TooSicktobeSick. It encouraged users to post their transformation from ‘too sick’ to ‘so sick’, and show that they are ready to celebrate Halloween. The challenge became widely popular and garnered a total of 1 billion views on TikTok.

@nicktangorra

Just in time for Halloween, ##mucinex has me feeling like a human again! ##toosicktobesick ##sponsored

♬ #TooSickToBeSick – Join The Challenge

3. Find the right TikTok trend to ride on.

There are plenty of ever-changing trends on TikTok you can hop on. They come as fast as they go; that’s why you need to be on top of them as quickly as possible. Not only will it get you featured on the discovery page, but it will bring you more attention organically. If you combine the passion of your brand with a well-chosen TikTok trend, your audience will definitely notice your content. 

Guess, for instance, launched a fashion challenge on TikTok in 2018. It encouraged users to share their ‘before and after’ transformation looks in Guess apparel. Also known as #inmydenim hashtag challenge, it garnered a total of 52.5 million views on the app.

@kuhleeuhHad a fun day ##inmydenim ✨👖✨ @guess ##style ##OOTD

♬ original sound – Kalia 🎤❤

4. Add a creative twist to make it ownable.

How to own a TikTok trend? Create original sounds/music so your audience can recognise that it is from your brand.

Other ways include leveraging on your brand assets such as colours, typography, photos or illustrations to make your TikTok recognisable. You can also create your own hashtag for your brand campaign. It has to be clear, easy to remember and unique. Branded hashtag challenge ads usually generate high audience engagement and builds your brand reputation on TikTok.

Let’s take Zalora as a example. The fashion brand’s #ZStyleNow TikTok challenge invited their audience to flash a “Z” hand signal every time they change an outfit. This branded hashtag challenge garnered 3.3 million views on the social app.

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

Are you ready to create TikTok videos for your brand? Contact us if you need help on producing videos that work for your brand.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTokMarketing #ATC

TikTokUncategorized

Get Ready for TikTok HT Challenge #GetMaskedUp by SGUnited

TikTok #Getmaskedup

Get Up and be ready for TikTok HT Challenge # GetMaskedUp by SGUnited

As health officials are still urging people to wear masks in public, SGUnited came up with a fun idea to encourage people to wear mask through their hashtag challenge on TikTok #GetMaskedUp Express your entertaining insight as you upload your video wearing a mask in the most creative way while staying protected. 

TikTok’s #GetMaskedUp with 887.5K Views

Dramatic lashes, more pomade, or just embracing natural beauty. Show us how you’ve perfected your face mask look by sharing a video of yourself wearing a mask in the #GetMaskedUp Challenge! 
  1. Show off how you look without a mask on
  2. After the beat drops, transform into your #GetMaskedUplook  
  3. Post with #GetMaskedUp(make it public!)
Remember to mask up when you go outside and keep yourself safe. Stay Strong, Singapore  #SingaporeTogether #SGUnited 
@glennyqh

##GetMaskedUp and stay safe! Take on the challenge and show me your best “look". I see all mentions and duets so remember to tag me! 😉##SGUnited ##Ad

♬ What?! - Vigo Video USA

Want to collaborate with TikTok for your next campaign? 

Interested to work with TikTok for your brand?Contact us today to learn more. ATC will be happy to connect you with the Malaysian influencer the soonest. 

About Asia Travel Club 

Asia Travel Club (ATC)is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam. 

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management. 

Are you ready to dive into influencer marketing? Let ATC help you search, engage, and manage the right influencers for your next campaign. Be it fitness, travel, beauty, or lifestyle, ATC is the influencer marketing agency for you. 

ATC is also the Official Sales Partner of WeChatTikTok, and 抖音(Douyin). 

Digital 38 Technologies: ATC, Travel141, AP365 and MCN 

#TikTok #GetMaskedUp #SGUnited #ATC 

IH Digital,IH Singapore,andDigital 38are members of the IH Digital group. 

TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

In 2019, UNIQLO launched a first-of-its-kind multi-market brand campaign called #UTPlayYourWorld on TikTok. The hashtag challenge aimed to engage as many users as possible by sharing creative and inspiring moments wearing their favourite UNIQLO UT collection outfit.

UNIQLO launched the #UTPlayYourWorld campaign on TikTok in 2019

This global apparel brand rolled out the in-app challenge from 25th June to 11th July , targeting TikTokers in US, Japan, and Taiwan. Winners stood a chance to win the Grand Prix as a result. Moreover, their videos will be displayed on UNIQLO stores worldwide as well.

UNIQLO TikTok profile with #UTPlayYourWorld videos
Screengrab of the UNIQLO TikTok profile with #UTPlayYourWorld videos | Image source: TikTok

The campaign reached 709.8 million views with popular TikTok users joining in. For instance, here are some known TikTokers in the US and Japan who took part in case you missed it last year.

Sebastian Bails (US) – 10.5 million followers

@sebastianbails

confidence is key ❤️👌🏻 ##UTPlayYourWorld ##PR

♬ #UTPlayYourWorld – UNIQLO UT

OurFire (Japan) – 5.7 million followers

@ourfire

we went to a whole new world 🥳🎡##UTPlayYourWorld ##PR ##ad

♬ #UTPlayYourWorld – UNIQLO UT

TJ Black (US) – 4.5 million followers

@cloudtalk

Everyone’s been doing clown season but how do we feel about robot mimes? 👀 ##UTPlayYourWorld ##ad

♬ #UTPlayYourWorld – UNIQLO UT

Yua Tsuitsui (Japan) – 361.8k followers

@yuatyyy0118

##UTPlayYourWorld ##pr ハルクTシャツでダンシング👾みんなもぜひUTダンスチャレンジしてみて!!! ##ゆあてぃー

♬ #UTPlayYourWorld – UNIQLO UT

Tigh-Z Mona (Japan) – 34.6k followers

@tighz_mona

@中野亜紀🤩✨ ##tigh_z ##ダンスボーカルグループ ##運営さんオススメへ連れてって ##ut

♬ #UTPlayYourWorld – UNIQLO UT

Why UNIQLO chose TikTok for its UT Collection Campaign?

UNIQLO targeted the young generation of consumers particularly on TikTok for its appeal to their target audience. Coupled with TikTok’s features, it provided users with a chance to express their creativity. Thus, it enabled UNIQLO to build an authentic and diverse connection with a broad audience.

Screen grab of UNIQLO’s UT Collection webpage

Considering TikTok’s interactive and immersive content experience, the #UTPlayYouWorld campaign has also effectively demonstrated the UNIQLO UT Collection brand philosophy – “Wear Your World”.

#UTPlayYouWorld
Screengrab of UNIQLO’s UT Featured Collections |Image source: UNIQLO SG website

Furthermore, UT is UNIQLO’s special collection of graphic t-shirts pop culture icons and influences. Characters like Hello KittySuper MarioDisney Princesses and Villains, superheroes from Marvel, and the upcoming Pokemon collections are some of the prints featured in the UT Collection.

Screen grab of UNIQLO’s UT Collections

UNIQLO: Connecting with Today’s Generation through TikTok

“TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. We see a huge opportunity for brands to connect with today’s generation and expand their reach by embracing the native, natural and creative form of content on TikTok. We are excited to support the #UTPlayYourWorld campaign and look forward to [continue] supporting the global creative community in the future,” said Masaki Nishida, VP and Head of Monetization for TikTok Japan, in a PR Newswire article.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

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