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The Ultimate Airline Influencer Marketing Strategy for Your Brand

EVA air

Ever wondered what a great influencer marketing strategy could do to your airline brand?

Airlines leverage greatly on digital marketing campaigns. This is especially so with most of their customers stumbling upon their social media marketing posts that lead them to search for flights and eventually book a ticket.

Boosting social presence aside, airlines must be strategic in deploying such campaigns. These campaigns must go beyond a customer’s one-way or roundtrip travel.

One fool-proof way is through an influencer marketing strategy tailored fit for your Airline brand. In this article, we’ll look at the airline influencer marketing strategy of Eva Air and how it proved to be successful for the airline brand.

Tried and tested Influencer Marketing Strategy for Airline Brands

Besides well-run social media pages, Eva Air also bolstered its digital marketing plan with an influencer marketing strategy. The airline turned to influencers to increase brand awareness and promote their new Bangkok-Vienna route. For this endeavour, they enlisted the social media content creation expertise and high-profile influence of Thai couple and travel bloggers Paigunna. The couple maintains a prominent blog, a Facebook page with more than 650,000 fans and an Instagram page with more than 63,000 followers.

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Paigunna’s blog at https://couplemustgo.com/.

 

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Paigunna at the Hofburg, an imperial palace located in the heart of Vienna. Image courtesy of Paigunna.

Tasked with promoting the Bangkok-Vienna route, travel influencers Paigunna focused on showcasing what the city has to offer. Moreover, they filled their blog and social media pages with stunning photographs of the sights, scenery and mouth-watering food that await tourists in Vienna.

Paigunna’s posts about the charming city of Vienna garnered more than 1,700 likes on Instagram and more than 800 social actions on Facebook.

View this post on Instagram

#Ad The Charming Vienna 🇦🇹 ใจกลางเมืองที่มีสถานที่สวยๆระดับโลก สถาปัตยกรรมและบรรยากาศรอบตัว ที่จะทำให้ทุกคนหลงเสน่ห์เมื่อได้มาเยือน ที่นี่ ‘กรุงเวียนนา’ ประเทศออสเตรีย เดี๋ยวนี้จะมาเที่ยวยุโรป..ง่ายนิดเดียว EVA AIR มีเที่ยวบินตรง เส้นทางกรุงเทพ – เวียนนา (ใช้เวลา 10.55 ชม.) เครื่องใหม่! Boeing 787 ที่นั่งกว้างสบาย หลับตื่นเดียวก็ถึงแล้ว สามารถเลือกจองบัตรโดยสารชั้น Economy ประเภท Up ซึ่งเป็นประเภทใหม่ที่พึ่งเปิดตัวเมื่อต้นปี ซึ่งความพิเศษของบัตรประเภท Up แตกต่างไปจาก Economy ก็คือ 1. โหลดกระเป๋าได้ 35 KG (เทียบเท่าบัตรโดยสารระดับชั้น Premium Economy) 2. เลือกที่นั่งล่วงหน้าได้ 3. สะสมไมล์ได้ 100% 4. สามารถใช้ไมล์ Upgrade ที่นั่งได้ 5. ฟรีค่าธรรมเนียมในการเปลี่ยนแปลงการเดินทาง 6. ฟรี WiFi 30 MB เมื่อลงทะเบียนตามนี้: https://bit.ly/2lS9EJO พิเศษขนาดนี้..จองตั๋วแล้วไปเที่ยวเวียนนากันได้เลยจ้า! #austria #evaair

A post shared by OM + NUT 🇹🇭 (@paigunna) on

The couple also zeroed in on promoting the Eva Air. On their blog, they went into the fine details of the aircraft they boarded. The couple raved about the features and the many conveniences on board.

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Photo courtesy of Paigunna.

Once ingrained in fan’s minds, fans will remember the remarkable trip brought about by Eva Air. Fans can even use this as a future reference for more trips ahead.

Take Your Airline Brand to New Heights!

Want your airline brand to soar high? Let Asia Travel Club help you create an influencer marketing strategy that could take your brand to the top.

Get in touch with us at m.me/asiatravelclub today to learn more about our influencer marketing platform that could help boost your digital marketing campaigns.

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

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Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO