Influencer marketing has proven yet another success in introducing a new product identity. On Saturday, Kao brand Men’s Biore launched its new ‘Micro Detox Action’ product packaging on Facebook. With the help of a Malaysian influencer, it raised awareness on its new double scrub packaging.
Malaysian video influencer Sterk Production helped create the video for Men’s Biore. The video particularly centred on the Double Scrub Facial Foam Oil Clear product and its skin-improving effects.
Likewise, the influencer marketing campaign also highlighted the two ongoing contests of Men’s Biore on Facebook.
Sterk Production: Malaysian Influencers (447k YouTube Subscribers)
With this in mind, Men’s Biore managed to collaborate with Sterk to help in their campaign. As a result, the video gained incredible results in less than a week.
To date, the video posted on Men’s Biore’s Facebook page earned 281k views and 2.1k engagement.
On the other hand, the same video posted on the influencer’s Instagram page garnered over 47k views in six days.
In case you missed the video, here’s the full clip:
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).