The Spicy Noodle Challenge became popular a few years back. As the course of all things trending, it died down to its natural death. Or so we thought.
The Daebak Ghost Pepper Spicy Chicken Noodles was said to be the spiciest noodles there is. It burns above 1,000,000 Scoville heat units on the Scoville scale! This hellish heat prompted the start of the brand’s #CanorNotChallenge which made rounds on the internet, prompting not only the netizens but personalities as well.
This success in both engagement and drive of sales can be attributed to the brand’s successful social media marketing strategy of the, specifically, influencer marketing. Calling the brand the “spiciest noodles” and asking the wider audience to do the #CanorNotChallenge is daring itself. Adding a collaboration with influencers is an undeniable boost as well.
The use of influencer marketing not only connects the brand to a wider audience through these influencers. It also appeals to the niche market. The creation of a tight influencer marketing strategy meets and even goes beyond expectation.
Let’s see what these influencers survived the #CanorNotChallenge with the “Spiciest Noodles” in town!
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So… we tried the Daebak Ghost Pepper Spicy Chicken Noodles!!!! And OMG i tell you, it was S👏🏻P👏🏻I👏🏻C👏🏻Y !!! 🔥 this is the spiciest instant noodles in SG & MY – standing at 1,000,000 scoville heat unit (SHU) – just FYI, Chili padi is 10-20x less spicy than this 😝 Take on the #canornotchallenge – finish a cup without drinking water or other condiments!! So tell me, CAN OR NOT!! AVAIL EXCLUSIVELY AT 7-11 STORES FOR 2 MONTHS ONLY ⚠️Eat at your own risk!⚠️
Connecting your brand with the right influencers is a great social media strategy to help your audience acknowledge your brand credibility. Influencers can help you reach your target audience in many ways such as creating product reviews or promoting upcoming events for the brand.
Let ATC help you win the right audience and connect you to renowned influencers. Contact us today!
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