How to advertise on TikTok

TikTok

How to liven up your brand on TikTok

ATC | TikTok Videos For Your Brand and How to Do It FT IMG

As a brand marketer, are you thinking of using TikTok as part of your social media strategy? You must have seen countless entertaining videos that brands have posted on the platform and wondered how they did it.

If you are thinking how to create TikTok Videos for your brand, don’t worry as we have come up with 4 pointers on how to connect your brand with the audience on TikTok.

1. Identify your brand’s niche

As a brand, you have to know what is unique and what consumers like about your brand. For example, Lush positions itself as an ethical cosmetics brand that does not tests its products on animals and supports eco-friendly behaviour. With this set of values, they have gained a niche and loyal consumer base that has the same values as them.

Besides your brand’s niche, you also have to identify your brand’s authentic voice. What does authentic voice mean? Imagine your brand as a person and talk in a ‘human’ voice to your audience. Does your audience feel that your voice is authentic enough to embrace it as their own? 

2. Find out what your audience is passionate about.

By defining your brand niche, you can find an audience that is just as passionate about your brand as you. No matter what your brand is eager about, there will definitely be an audience on TikTok that loves and wants to engage with your brand.

You can also look at current cultural trends among your audience and how it affects their lives. For instance, Halloween entice people to dress up, do makeovers and go trick-or-treating. There might be a Halloween trend that you can ride on on TikTok.

Another example is Mucinex. The brand came up with a Halloween-themed campaign #TooSicktobeSick. It encouraged users to post their transformation from ‘too sick’ to ‘so sick’, and show that they are ready to celebrate Halloween. The challenge became widely popular and garnered a total of 1 billion views on TikTok.

@nicktangorra

Just in time for Halloween, ##mucinex has me feeling like a human again! ##toosicktobesick ##sponsored

♬ #TooSickToBeSick – Join The Challenge

3. Find the right TikTok trend to ride on.

There are plenty of ever-changing trends on TikTok you can hop on. They come as fast as they go; that’s why you need to be on top of them as quickly as possible. Not only will it get you featured on the discovery page, but it will bring you more attention organically. If you combine the passion of your brand with a well-chosen TikTok trend, your audience will definitely notice your content. 

Guess, for instance, launched a fashion challenge on TikTok in 2018. It encouraged users to share their ‘before and after’ transformation looks in Guess apparel. Also known as #inmydenim hashtag challenge, it garnered a total of 52.5 million views on the app.

@kuhleeuhHad a fun day ##inmydenim ✨👖✨ @guess ##style ##OOTD

♬ original sound – Kalia 🎤❤

4. Add a creative twist to make it ownable.

How to own a TikTok trend? Create original sounds/music so your audience can recognise that it is from your brand.

Other ways include leveraging on your brand assets such as colours, typography, photos or illustrations to make your TikTok recognisable. You can also create your own hashtag for your brand campaign. It has to be clear, easy to remember and unique. Branded hashtag challenge ads usually generate high audience engagement and builds your brand reputation on TikTok.

Let’s take Zalora as a example. The fashion brand’s #ZStyleNow TikTok challenge invited their audience to flash a “Z” hand signal every time they change an outfit. This branded hashtag challenge garnered 3.3 million views on the social app.

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

Are you ready to create TikTok videos for your brand? Contact us if you need help on producing videos that work for your brand.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#TikTokMarketing #ATC

TikTokUncategorized

Get Ready for TikTok HT Challenge #GetMaskedUp by SGUnited

TikTok #Getmaskedup

Get Up and be ready for TikTok HT Challenge # GetMaskedUp by SGUnited

As health officials are still urging people to wear masks in public, SGUnited came up with a fun idea to encourage people to wear mask through their hashtag challenge on TikTok #GetMaskedUp Express your entertaining insight as you upload your video wearing a mask in the most creative way while staying protected. 

TikTok’s #GetMaskedUp with 887.5K Views

Dramatic lashes, more pomade, or just embracing natural beauty. Show us how you’ve perfected your face mask look by sharing a video of yourself wearing a mask in the #GetMaskedUp Challenge! 
  1. Show off how you look without a mask on
  2. After the beat drops, transform into your #GetMaskedUplook  
  3. Post with #GetMaskedUp(make it public!)
Remember to mask up when you go outside and keep yourself safe. Stay Strong, Singapore  #SingaporeTogether #SGUnited 
@glennyqh

##GetMaskedUp and stay safe! Take on the challenge and show me your best “look". I see all mentions and duets so remember to tag me! 😉##SGUnited ##Ad

♬ What?! - Vigo Video USA

Want to collaborate with TikTok for your next campaign? 

Interested to work with TikTok for your brand?Contact us today to learn more. ATC will be happy to connect you with the Malaysian influencer the soonest. 

About Asia Travel Club 

Asia Travel Club (ATC)is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam. 

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management. 

Are you ready to dive into influencer marketing? Let ATC help you search, engage, and manage the right influencers for your next campaign. Be it fitness, travel, beauty, or lifestyle, ATC is the influencer marketing agency for you. 

ATC is also the Official Sales Partner of WeChatTikTok, and 抖音(Douyin). 

Digital 38 Technologies: ATC, Travel141, AP365 and MCN 

#TikTok #GetMaskedUp #SGUnited #ATC 

IH Digital,IH Singapore,andDigital 38are members of the IH Digital group. 

Influencer MarketingTikTokUncategorized

7 TikTok Influencers To Follow For Joy And Inspiration

tiktokinfluencers

If you are about to run a promotion for your brand targeting young audiences in Gen Z, TikTok and TikTok influencers are supposed to be amazing for brand reach. Credited as a pool of memes, viral dances, soundbites and comedy skits, TikTok successfully pulled more than 800 million MAU in 154 countries and 39 countries. 

At the same time, the influencers on this platform are likely to claim mega-superstar status with millions of followers. Not only are there people who are parts of Gen Z themselves, but there are also many celebrities and influencers from other platforms diving into the deep abyss of TikTok. They will be a great “means” for your brand to spread your message as well as blow up your brand awareness and brand credibility.

Singapore Influencer – Crystabel

Crystabel is a young TikTok star based in Singapore with 229k followers. While her TikTok feed is made up of dancing and lip-syncing videos, her Instagram account, which has 22.1k followers, is filled with fashion and makeup photos.

@crystabel_

##POV: Both you & the shy girl (me) was forced to sing a duet. After hearing her voice, you fell for her even deeper.

♬ original sound - original.don

Japan Influencer – Shiho

Being a travel influencer from Japan, Shiho Zekko attracted more than 102.7k followers on TikTok by sharing short videos of picturesque sceneries and her interesting travel stories.

Besides TikTok, she also has her own YouTube channel for capturing longer videos with more details and an Instagram account for aesthetic images.

@shiho_zekkei

@junma_0429 さんへの返信 みんな千葉のいいとこ教えて!##みんなに見せたい動画 ##千葉##小湊鉄道

♬ let me show what you're missing - jadejurgenss

Malaysia Influencer – Puspa Wafiy

Puspa is getting more famous with a variety of creative contents that she shares on her feed from skits, makeup videos, dancing with her friends.

She has become one of the successful TikTok influencers in Malaysia with 1.1 million followers.

@puspawangirauza

Pasangan anda memanggil anda dengan gelaran apa yea? Sayang? Baby? @bebyachaa iloveyoursong ##anjebeby ##atmix ##dekantin

♬ AnjeBeby - PUSPA WAFIY

Vietnam Influencer –  Quang Dang

In fact, Quang Dang is a well-known professional dancer based in Vietnam. TikTok is like a dreamland where he can show his dancing skills and grab more public attention.

Quang Dang attracted nearly 497k followers on the social media platform. Besides, he collaborated with The Health Ministry and created the viral dance for “Ghen Co Vy” song in their TikTok campaign. This dance was very popular during the outbreak of COVID-19.

@im.quangdang

Xin cảm ơn @UNICEF vì đã đặt niềm tin ở Đăng để cùng lan tỏa thông điệp ý nghĩa này 🤗 ##vudieuruatay ##ghencovychallenge ##unicef ##tiktokvietnam

♬ Ghen Cô Vy (Vũ Điệu Rửa Tay) - Khắc Hưng, MIN, ERIK

Thailand Influencer – Thitaree

Thitaree is one of the popular TikTok influencers in Thailand who gained around 4.2 millions followers. The platform is where she uploads videos of makeup, comedies, and dance.

In addition to TikTok, Thitaree also has a presence on Instagram and YouTube. 

Taiwan Influencer – Dia

Using his own sense of humor, Dia who is based in Taiwan has gained notoriety as a TikTok creator with nearly 520k followers on his channel.

In his feed, Dia shares entertaining videos of himself dancing, lip-syncing, and acting.

@dia_700

沒聽過上廁所還要打領帶的😂😂 @于小文 @阿法 ##領帶變裝

♬ 原聲 - 豪豬

Korea Influencer – Meokneun Hyeong

Meokneun Hyeong is a Korean social media influencer who shares a lot of ASMR eating videos and food reviews. He knows how to elevate his fame with the mouthwatering food videos that will make you drool. That’s why the influencer was able to attract more than 759k people following his channel.

@tmxhs5269

모짜렐라 치즈폭탄&불닭&핵불닭소스 먹끼!! Mozzarella Cheese Bomb&Nuclear Spicy Sauce 🧀🔥💣 @hungrydong ##띠동갑형##먹기##tthebro##eating##mukbang##fyp##foryou##koreanboy

♬ Yummy - Justin Bieber

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokInfluencers #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

TikTokAdFormat

TikTok has become more popular and better known in the digital marketing space. In fact, the video-sharing app rose from nowhere to the most downloaded app on Google Play Store and Apple App Store.

That is to say, the potential of TikTok can never be undermined, especially for its advertising opportunities. With a variety of TikTok ad formats available, TikTok ads is expected to be a winning asset for brands and businesses across the globe.

In the digital world, TikTok somewhat stands out from other social media apps. With its massive audience belonging to Generation Z, no doubt it now encompasses Facebook, Instagram, YouTube, and Twitter in many aspects.

Likewise, the advertising competition on TikTok is apparently not as tense as it is in other platforms. 

Despite TikTok being a young player, its significant rise in user base makes it a lucrative platform for global advertisers. In fact, it already owns a list of big brands carrying out TikTok ad campaigns. This includes Lifebuoy, Nike, NYX, and Fenty Beauty. 

But before you dive deeper into TikTok ads, let’s have a glimpse of all the available ad formats.

5 Best TikTok Ad Formats and Examples

TikTok provides several advertisement options for interested brands. Generally, the ads are designed to effectively reach your target demographic within the app.

While there are many options to choose from, let’s focus on the best TikTok ad formats that you can use for your campaign.

TopView Ads

This ad type comes in video format, and immediately shows after opening the app. Due to its strategic placement, it is considered a visually impactful way to reach and engage your budding audiences. 

TikTok Ads Format | Top View

Brand Takeover

This ad format is shown to TikTok users on the app launch screen. It also comes in video format, which can be either a 3-second static image or a 3-5 second video without audio. 

TikTok Ads Format | Brand takeover

In-feed Ads

Embedded on “For You” feed, In-feed Ad is a typical video ad that you see on Facebook or Instagram. Moreover, the ad is displayed as an up-to-60-second video with sound-on.

TikTok Ads Format | Infeed

Branded Hashtag Challenge

This ad type is designed to encourage user-generated content (UGC) to promote the campaign. Its main feature is a hashtag, which users incorporate in their videos to join the challenge. Among all TikTok ad types, it is the most unique format that generates mass exposure and vastly compels to your target audience.

TikTok Ads Format | Hashtag

Related article: UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

Branded Effect

Visually creative effects are one of the reasons TikTok is popular among the younger generation. Hence, the branded effect ad type emerged and became TikTok’s signature ad created. For three days, it appears on the first screen of the effect panel, which encourages brand engagement.

Brandedeffect

With such a wide range of advertising options, it’s important that you carefully select the most suitable format for your brand. Having a well-planned advertising strategy helps you reach your marketing goals and maximise your budget without wasting a single cent.

However, to sufficiently plan your marketing strategy, you must be deeply familiar with the app’s capabilities, particularly its advertising platform. So, if you’re looking for assistance on TikTok ads, let ATC help you with the right strategy.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokAds #TikTok 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.