Social media platforms LINE, Weibo, and WeChat are used every day in China and Thailand which have such huge markets respectively. Tapping into LINE, Weibo, WeChat marketing, and getting account verification are crucial steps to help successfully enter these markets. Gladly, ATC offers these social media services.
But before that, let’s know what LINE, Weibo, and WeChat marketing can offer to brands seeking to understand the Chinese and Thai markets better.
Why LINE, Weibo, and WeChat Marketing is right for your business?
To successfully penetrate Thailand and China, these social media channels are the right way to go. LINE, Weibo, and WeChat may be a few among many social apps with similar features, but these three have their strengths to boast.
First up, LINE. You can see even at the doorstep how much Thais use this app. In fact, LINE is on top, with 46 million active users, of Thailand’s preferred messaging apps — right next to globally known Facebook and YouTube. But why? LINE has transitioned beyond messaging. It is now also a powerful social commerce platform with LINE Official Account and LINE MyShop. Added features are push notifications, online shopping, and a performance-based ad system helping more brands promote in their spaces LINE Chat, Timeline, and Today, to name a few.
Read more about LINE marketing in Thailand and Swarovski’s Case Study.
More statistics on how LINE can push up your sales:
- Did you know 70% of Thais preferred brand promotion content in LINE according to a 2019 LINE Survey?
- LINE MyShop features have a 15 times higher chance of making sales through direct chat than redirecting to another shopping platform.
- Average daily usage time of LINE is about 3.6 hours in Thailand. Makes sense why it’s also the leading app with the highest amount of time spent in 2019.
On the other hand, WeChat and Weibo, are two of the most-used social media platforms across China. From an outside perspective, these two notable Chinese social channels can be mixed up. But, Weibo and WeChat marketing have their unique selling points, so it’s equally important to understand their differences.
WeChat remains the top mobile app in China, garnering over 1 billion monthly active users (MAU) in June 2020. Weibo, on the other hand, has 550 million MAU.
Weibo is like Twitter in China, a more open microblogging platform. Contrast to WeChat, which is a close community targeting users in a more personal approach. However, this doesn’t mean one has ticked all the boxes than the other. Let’s see their clear-cut distinct advantages.
Key differences between Weibo and WeChat marketing
- Brands aiming to broadcast to a mass audience are far more suited to use Weibo as it is set to public.
- For targeted marketing and improving customer loyalty, WeChat may best accommodate.
- For influencer marketing, users are more likely to follow celebrities or influencers through Weibo given the platform’s openness.
- WeChat can only be used in mobile, while Weibo on both mobile and desktop. Your WeChat marketing strategy needs to be mobile-friendly.
Like other apps, Weibo and WeChat have grown into more than just messaging and microblogging. Features that brands can utilize as desired and needed include transferring money, booking a cab, food, purchasing movie tickets, placing ads, booking engine, and more.
The Importance of LINE, Weibo, and WeChat Verification
Building trust is on the line. Users need to make sure they’re reaching your brand’s official account in specific channels. You must clear the path for your customers’ journey by acquiring the official account status with a verified icon or badge of either LINE, Weibo, or WeChat.
We understand that doing so can be quite challenging for new entrants of the China or Thailand market given the strict requirements and examination like submitting supporting documents in their local language. This is where the Singapore social media agency ATC will assist you for a fast and easier application process so you can get started with your LINE, Weibo, and WeChat marketing.
Help Get Verified – Start Your LINE, Weibo, and WeChat Marketing Now
We already know these three giant social media apps can offer your business both brand awareness and conversion. Now, to set up and position your brand to market in Thailand, China, or both, let’s help you first get LINE, Weibo, and WeChat account verification. Contact us now to get verified the soonest!
About Asia Travel Club
Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.
We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you looking for a social media and influencer marketing agency? Contact ATC today!
ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).
Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
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