To penetrate the Thailand market, you should consider LINE marketing in Thailand as part of your marketing strategy. According to Data Reportal in January 2020, LINE is the third most-used social media platform in Thailand at 85%.
Also, LINE has a heaping 46 million active user base in Thailand, based on a data released LINE for Business.
Aside from messaging, LINE offers many features as a social commerce platform – LINE Official Account and LINE MyShop. Hence, with its popularity and benefits, LINE has become a profitable business opportunity for both local and international brands.
Connecting with Thai Audience Through LINE Marketing
Since LINE is one of the leading communication tools in Thailand, brands can greatly benefit from in terms of making sales. With LINE marketing in Thailand, it enables you to:
- Send push notifications to all of your Official Account followers
- Distribute coupons and rewards
- Run market surveys
- Use Official Account’s data and insights on LINE Ads Platform (LAP) to bid for advertising space on LINE Chat, Timeline and LINE TODAY
- Set up an e-commerce store on LINE MyShop
- Find the right channel to reach audiences via LINE Smart Channel’s Chat list tab and Story-Linked ad on LINE TV
According to Chief Content Business Officer of LINE Thailand Kanop Supamanop, LINE will soon include a new advertising space on LINE PC that will make it easier to buy ads via the CMS app. By simply setting their budget to build customer base directly, you can now easily buy ad space on LINE.
Case Study: Swarovski LINE Marketing Strategy
For instance, the premium jewellery brand Swarovski launched its LINE Official Account (OA) in 2020. With LINE Broadcast message function, Swarovski can directly send information about its new collections and special promotions to 100% of its followers.
In addition, LINE OA followers are able to privately message the brand to purchase products, make payments, and arrange for delivery.
Furthermore, Swarovski grew their LINE OA fan base organically by sharing their OA link in its Facebook posts. With this strategy, Swarovski successfully converted social media engagements into sales even during the pandemic period.
In conclusion, you can successfully target Thai consumers via LINE Marketing. With its powerful features, you can easily connect with a wide audience and ultimately convert them into your loyal customers.
If you’re all set to take on LINE Marketing in Thailand, contact us today to get started.
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) and TouTiao (头条).
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