Influencer Marketing

Kao Liese tied up with 6 MY influencers for its new Dimensional Colors

kao liese dimensional colors influencer marketing campaign malaysia

Kao Liese, the No.1 styling brand based in Japan, is famous for their awesome hair-dyeing products. Their new Liese Dimensional Colors has just been launched in Malaysia; and they started off a marketing campaign to promote the product. Influencer Marketing, as always, played an important role as one of the key elements to raise brand awareness.

Anerly Fang (@anerlyfang)

Taking participation in the campaign, Anerly Fang (@anerlyfang) was one of the six influencers who created a review about Liese’s new products. She reviewed it as an ideal quick solution for home hair colour dyeing. For her, it was such a great hair-styling experience that she even wants to try another colour in the collection next time.

The short video was posted on Instagram and gained more than 18k views so far.

Check out Anerly’s product review about the new Dimensional Colors in the video below:

Here are the other Malaysian influencers who helped promote Kao Liese’s newest hair colour product.

Faye An Ying Fei 安映霏 (@faye.anyingfei)

 
 
 
 
 
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Time for some bubbles! It’s been 6 month since my previous hair dye. My choice of colors have always been brown, dark brown, and darker brown. So, I’ve decided to try something different – Liese’s brand new dimensional color in Forest Khaki! Dimensional colors make hair look more stylish, simple, and chic all at the same time. And guess what? It gives two different looks under different lightings! Just a few simples steps, and Liese Creamy Bubble Color will definitely take you to a whole new dimension🤩 New shades available: Cool Pink, Deep Violet and Forest Khaki. Get it now from Aeon Wellness, Guardian or Watsons! 🛍 @liesemy #liesebubblehaircolor #liesemy #myhairmystyle #forestkhaki

A post shared by Faye An Ying Fei 安映霏 (@faye.anyingfei) on

Lee Michelle (@micnienie)

Larissa Ping (@larissaping)

Christinna Kuan (@ms_kuan)

Angel Wong 王安琪 (@angel.wongg)

For more information about Liese Creamy Bubble Color, visit @liesemalaysia Facebook page.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

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