Social Media MarketingSocial Messaging Marketing

Integration of Instagram Direct Messaging with Messenger

ATC | Social messaging marketingPhoto source: Facebook

30 Sep 2020 – Facebook announced an update to integrate its Messenger chat with Instagram Direct.

Facebook users can now message Instagram users without needing to download a new app, and vice versa. These new features on Instagram and Messenger will gradually roll out in different markets.

“People are communicating in private spaces now more than ever. More than a billion people already use Messenger as a place to share, hang out and express themselves with family and friends. That’s why we’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no matter which app you use.”
Adam Mosseri, Head of Instagram, and Stan Chudnovsky, Head of Messenger

The new features offered within the merge are:

Animated Message Effects

Sending a message will never be boring again as Facebook adds animated message effects to add flair to your message.

Animated Selfie Stickers

Image Source: Facebook

A different approach to react to messages is the animated selfie stickers which is a unique combination of selfies, boomerang and emojis.

Chat Colors

While Messenger has already released various chat colors to its features, they added more options for you to choose on the Messenger-Instagram merge.

Custom Emoji Reaction

You’ll now be able to modify your own emoji set for quick reaction on your conversation.

Message Controls

With this merge, users will be capable of choosing who will be able to send them a message on the app as well as where the message requests will be stowed.

They will also be informed on blocking recommendations on Messenger and Instagram when they add their accounts.


You can now enjoy the feature of responding to specific message, just like on Messenger.

‘Watch Together’ Feature

Image Source: Facebook

Instagram users will now be able to use the Watch Together feature. Users and their friends will be able to use this feature for IGTV and other video partnerships.

Vanish Mode

Image Source: Facebook

Secret chats are a thing on Messenger and now they also added a vanish mode. It will enable the users to send contents and messages that will automatically cease to exist once they’re seen.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

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