Are You Ready for this Year’s Influencer Marketing Trends?
It seems like yet another big year for the rapidly growing Influencer Marketing, especially so with the rise of its demand. More and more brands are adding a relevant budget for their influencer marketing strategy this 2020. However, as it is also ever-changing, both digital marketers and influencers alike should keep up on the upcoming influencer marketing trends.
Check out what to expect with this year’s influencer marketing trends below!
Authenticity to Amp Engagement
The visually appealing photos that have been plastered in most, if not all, influencer’s Instagram account has received its glory. With the multiple photo editing applications that have come about, curated feeds are but a commonplace. This has also contributed to the success of Instagram influencer marketing.
However, there is a clamour for more behind-the-scene tidbits as well as some raw photos. Ephemeral content such as Instagram stories has been utilised to show such photos. Polished-looking aside, these time-constrained posts bring about excitement, realness, and more engagement which can be more relatable to followers.
Nano Influencers and Macro Influencers to Shine
Last year’s focus was macro influencers. But this year, brands are looking into the nano and micro influencers to tap across the niche market.
This is a complete opposite of the grandiose marketing of macro influencers. Diving into the niche market through nano and micro influencers can initiate a more intimate connection with their followers. Other than the benefit of a deeper reach, this change in tactic can be a cost-effective opportunity for gathering knowledge about their target market.
The Growth of Video Content
Short-form video platforms such as Snapchat, Instagram, and the emerging new player TikTok have been making waves of engagement this past few months. The same goes for long-form video platforms such as IGTV, YouTube, and Facebook Live. Video content has been receiving maximum engagement rate across social media platforms and with that in mind, the demand will continue on this year.
Other than that, GIFs, stop motion, simulations, and VR will begin to see an increase in demand as well.
Normalization of Long-Term Relationships with Influencers
Most brands and influencers have a fleeing relationship where brands usually partner up with influencers on a campaign by campaign basis. This is, unless, the brand decides to tie-up with the same influencer after some success in their influencer marketing strategy.
On the contrary, this year is showing up to be the year where brands will build a stronger and longer relationship with influencers. Brands are vying for the authenticity and the trust that influencers can build with their followers.
If you are an influencer keen on seeking a partnership with both local and international hotel and resort brands, Asia Travel Club is more than happy to help you. For more information, don’t hesitate to contact us at m.me/asiatravelclub!
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
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