Influencer Marketing

GSC Teams Up With Influencers To Hype “Takut Ke Tak”

ATC Influencer Marketing | GSC Movies Takut Ke TakSource: GSC Movies

For the release of Malaysian comedy horror film “Takut Ke Tak,” GSC Movies turned to influencer marketing in order to promote it to local audiences.

ATC Influencer Marketing | GSC Movies Takut Ke Tak
Source: GSC Movies

“Takut Ke Tak” hashtag challenge with Malaysia influencers on TikTok

Riding on the virality of TikTok hashtag challenges, GSC Movies created the #takutketakdance challenge on TikTok.  For this TikTok campaign, GSC Movies partnered with three Malaysian influencers – Nick Syaf (@onlynicksyaf), Isya Norsham (@ishanorsham) and Mia Sara Shauki (@samiarash) – to promote the challenge and encourage users to join. And to make it more rewarding for participants, they rewarded the most creative dance video entry with a new iPhone 11.

Nick Syaf (@onlynicksyaf)


Jom ikut Nick buat ##TakutKeTakDance challenge , untuk menang hadiah iPhone 11 Pro / RM500 ! Saksikan ##TakutKeTak bermula 27 Ogos ini ! 🎥 ##GSCMovies

♬ Peraduan Takut Ke Tak Dance GSC Movies - gscmovies

Isya Norsham (@isyanorsham)


Hey guys! Jom join ##TakutKeTakDance utk menang iPhone 11 Pro / RM500 tunai! And jgn lupa tengok ##TakutKeTak movie bermula 27 Ogos ni! ##GSCMovies

♬ Peraduan Takut Ke Tak Dance GSC Movies - gscmovies

Mia Sara Shauki (@samiarash)


Join ##TakutKeTakDance challenge utk menang iPhone / RM500 tunai! Jgn lupa saksikan filem ##TakutKeTak bermula 27 Ogos ini! ##GSCMovies

♬ Peraduan Takut Ke Tak Dance GSC Movies - gscmovies

GSC invites influencers to “Takut Ke Tak” premiere

To further their influencer marketing effort, they enlisted Malaysian influencers to provide movie reviews. They invited 10 influencers to the movie premiere of “Takut Ke Tak” premier show before they posted their respective movie reviews on Instagram and encouraged their followers to watch the movie too. The influencers they collaborated with included @khareezkasbulah@zerahariz@_midnightrina@signorinasara_, and @shatiraamanda, among others. 


ATC Influencer Marketing | GSC Movies Takut Ke Tak
Source: @saufi_ramli | Instagram

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

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