GSC Teams Up With Influencers To Hype “Takut Ke Tak”

August 28, 2020

ATC Influencer Marketing | GSC Movies Takut Ke Tak

Source: GSC Movies

For the release of Malaysian comedy horror film “Takut Ke Tak,” GSC Movies turned to influencer marketing in order to promote it to local audiences.

“Takut Ke Tak” hashtag challenge with Malaysia influencers on TikTok

Riding on the virality of TikTok hashtag challenges, GSC Movies created the #takutketakdance challenge on TikTok. For this TikTok campaign, GSC Movies partnered with three Malaysian influencers – Nick Syaf (@onlynicksyaf), Isya Norsham (@ishanorsham) and Mia Sara Shauki (@samiarash) – to promote the challenge and encourage users to join. And to make it more rewarding for participants, they rewarded the most creative dance video entry with a new iPhone 11.

Nick Syaf (@onlynicksyaf)

@onlynicksyaf
Jom ikut Nick buat ##TakutKeTakDance challenge , untuk menang hadiah iPhone 11 Pro / RM500 ! Saksikan ##TakutKeTak bermula 27 Ogos ini ! 🎥 ##GSCMovies
♬ Peraduan Takut Ke Tak Dance GSC Movies - gscmovies

Isya Norsham (@isyanorsham)

@ishanorsham
Hey guys! Jom join ##TakutKeTakDance utk menang iPhone 11 Pro / RM500 tunai! And jgn lupa tengok ##TakutKeTak movie bermula 27 Ogos ni! ##GSCMovies
♬ Peraduan Takut Ke Tak Dance GSC Movies - gscmovies

Mia Sara Shauki (@samiarash)

@samiarash
Join ##TakutKeTakDance challenge utk menang iPhone / RM500 tunai! Jgn lupa saksikan filem ##TakutKeTak bermula 27 Ogos ini! ##GSCMovies
♬ Peraduan Takut Ke Tak Dance GSC Movies - gscmovies

GSC invites influencers to “Takut Ke Tak” premiere

To further their influencer marketing effort, they enlisted Malaysian influencers to provide movie reviews. They invited 10 influencers to the movie premiere of “Takut Ke Tak” premier show before they posted their respective movie reviews on Instagram and encouraged their followers to watch the movie too. The influencers they collaborated with included @khareezkasbulah, @zerahariz, @_midnightrina, @signorinasara_, and @shatiraamanda, among others.

@khareezkasbulah

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Aku taktau brpe kali aku jerit tkejut dalam panggung wayang tadi. Kesian org dduk sebelah aku 😂 Apepun cite ni kelakar, seram and you guys should watch it 🤪 Jangan lupa tengok Takut Ke Tak di pawagam mulai 27 Ogos! 👻 #TakutKeTak #GSCMovies @gscmovies

A post shared by Khareez Kasbulah (@khareezkasbulah) on Aug 19, 2020 at 5:27am PDT

@zerahariz

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Kecut perut ye tengok cerita ni menjerit terkejut terkejut! and ada scene yang kelakar pecah perut 😂 Ending dia unexpected guys! Jangan lupa tengok Takut Ke Tak kat pawagam 27 Ogos ni! #TakutKeTak #GSCMovies @gscmovies

A post shared by Zera Hariz (@zerahariz) on Aug 19, 2020 at 3:04am PDT

@_midnightrina_

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🩸 • Kalau Korang Suka Movie Genre ‘ Horror Comedy ‘ ? Apa Lagi Korang Tengah Tunggu , Lagipun Korang Mesti Dah Tengok Story Rina & Nabil a.k.a “ Abbas “ Kan ? 🩸⁣ -⁣ 🍿 • Jadi , Jangan Lupa Saksikan “ Takut Ke Tak “ Di Pawagam Berdekatan Dengan Rumah Anda Bermula 27 Ogos 2020 Bersama Rakan & Keluarga Anda ! • 🍿⁣ -⁣ 🎥 • ( #TakutKeTak / #GSCMovies / @gscmovies / @takutketakthemovie ) • 🎥

A post shared by ∙ 𝓡𝓘𝓝𝓐 𝓙𝓡 ∙ (@_midnightrina_) on Aug 20, 2020 at 5:48am PDT

@signorinasara_

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My sister and I watched “Takut ke Tak” movie last Tuesday during the movie premiere 💗 This movie is so silly, it has an element of scariness and humor. You will greatly enjoy this movie most likely and I like how they took scary movies and turned them into a comedy 👻 Cerita ni walaupun ada seram dan kelakar, gelak tak kering gusi sampai kecoh satu hall tapi cerita ni juga mengisahkan pasal persahabatan dan pengorbanan seorang kawan (memang menangis part ni!! 🥺😢) So guys, don’t forget to watch this movie with your family and friends at your nearest cinema from 27th August 2020! 🎥 🍿 #takutketak #gscmovies @gscmovies @takutketakthemovie

A post shared by 🕊 𝕾𝖆𝖗𝖆 𝕵𝖆𝖘𝖒𝖎𝖓 🧜🏻‍♀️ (@signorinasara_) on Aug 20, 2020 at 12:45am PDT

@anntsya

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OMG guys!! TAKUT KE TAK is gonna be released on the 27th August 2020! 👻 Bukan setakat seram + lawak tapi you guys akan rasa heartfelt moment juga coming to the end of the movie. Genre horror & comedy tapi ada terselit life value? 😱 Ooopsss, nak tahu lebih lagi? 🤪 Please please please, tengok movie ni bila dia release nanti okay!! 🎃 #TakutKeTak #GSCMovies @gscmovies

A post shared by Aina Natasya (@anntsya) on Aug 21, 2020 at 1:16am PDT

@syaazhar_

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- Hallu movie lovers! Kalau you guys cari movie horror and ada comedy, this is the perfect movie. I sampai tak cukup nafas asyik gelak gelak 😂 Honestly, this movie is a nine!!! Jangan lupa check out Takut Ke Tak dengan family & friends from 27 August 2020 ya 🤩 #takutketak #gscmovies @gscmovies

A post shared by 𝒮𝒶𝓇𝒶 𝒬𝒶𝓁𝑒𝑒𝓈𝓎𝒶❥ (@syaazhar_) on Aug 21, 2020 at 6:40am PDT

@muhammad.rayyan

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Guys, jangan lupa tengok Takut Ke Tak di pawagam mulai 27 Ogos 2020! 👀👻😈 Fuhh cerita seram paling menarik yang korang takkan penah pernah tengok sebelum ni! What a diffrent storyline! Jangan lupa #TakutKeTak #GSCMovies @GSCMovies P/s : we are all following the SOP in the cinema. Don’t worry! Hee 😷💪🏻

A post shared by R A Y Y A N 🍑 (@muhammad.rayyan) on Aug 22, 2020 at 5:01am PDT

@saufi_ramli

@rekha1420

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Altho it was a horror movie cliche with expected jumpscares, I still laughed 😂 If you are into silly comedies like me, then this local blockbuster #TakutKeTak is for you! 😋 Catch it in cinemas from 27th August ! #gscmovies

A post shared by Rekha (@rekha1420) on Aug 23, 2020 at 2:49am PDT

@shatiraamanda

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TakutKeTak?? Haaaa if korang terjumpa 👻 👻 👻 agak agak korang takut ke tak??? Apa korang akan buat?? Korang rugi besar if tak tengok cerita ni. Why? Sebab jalan cerita dia tak cliche and jarang dapat tgk plot macam ni. Jalan cerita fresh dan lasung tak dapat duga what's coming up next. So guys, dont forget to go to your nearest @gcscinema on 27th August to watch Takut Ke Tak . Andddd lemme know how was it okeh! I'll be waiting 😘😘😘 . #takutketak #gcsmovies #27august

A post shared by 4th Runner Up Dewi Remaja 2019 (@shatiraamanda) on Aug 23, 2020 at 5:44am PDT

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