“Peninsula”, the follow-up to the 2016’s cult favorite Train To Busan, has just made its global debut to captivate the audiences worldwide. Set 4 years after the event of “Train To Busan”, this zombie thriller depicts a new society where people on Korean peninsula are still struggling to survive from ruin.
To gear up in time for the movie, GSC Movies took advantage of influencer marketing to build up the hype and boost social engagement among its audience.
Collaboration with Sterk Production: “Peninsula” premier show
This time, Sterk Production created a video filming themselves cosplaying zombies and recording the super cool atmosphere through Peninsula’s premier show in Malaysia.
What’s more, they also offered a giveaway contest for their viewers through the vlog.
If you want to see how the premier show of “Peninsula” went, don’t forget to check out Sterk Production’s vlog below. You also stand a chance to win a movie ticket by commenting your answer below the video.
Hashtag Challenge with Malaysian Influencers
Besides influencer marketing, GSC Movies also initiated a TikTok hashtag challenge with #PeninsulaTikTokDance and #PeninsulaTikTokMY.
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).
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