“Peninsula”, the follow-up to the 2016’s cult favorite Train To Busan, has just made its global debut to captivate the audiences worldwide. Set 4 years after the event of “Train To Busan”, this zombie thriller depicts a new society where people on Korean peninsula are still struggling to survive from ruin.
To gear up in time for the movie, GSC Movies took advantage of influencer marketing to build up the hype and boost social engagement among its audience.
Collaboration with Sterk Production: “Peninsula” premier show
This time, Sterk Production created a video filming themselves cosplaying zombies and recording the super cool atmosphere through Peninsula’s premier show in Malaysia.
What’s more, they also offered a giveaway contest for their viewers through the vlog.
If you want to see how the premier show of “Peninsula” went, don’t forget to check out Sterk Production’s vlog below. You also stand a chance to win a movie ticket by commenting your answer below the video.
Hashtag Challenge with Malaysian Influencers
Besides influencer marketing, GSC Movies also initiated a TikTok hashtag challenge with #PeninsulaTikTokDance and #PeninsulaTikTokMY.
Malaysian influencers like Alex Ho (@alexhkf), Yuki Tan (@yuki_dance_), Davide Zafer (@matsalehmamat), and more have uploaded their TikTok videos to kick off the campaign.
David Zafer
@matsalehmamat Join ##PeninsulaTikTokMy and win RM500! Catch the BIGGEST zombie apocalypse movie Train to Busan Presents ##Peninsula in cinemas 16 July. ##GSCMovies
♬ original sound - matsalehmamat
Muhammad Danial
@danial.14 BERITA PANAS! Masa utk lari! Train To Busan Mempersembahkan ##Peninsula di pawagam mulai 16 Julai! Join ##PeninsulaTikTokMy dan menang RM500! ##GSCMovies
♬ original sound - Danial
Alvynna Joseph
@missalvy_ WAH AUNTY LIANVY IS SCARED😭but excited cuz Train to Busan Presents ##Peninsula in cinemas 16 July. Join ##PeninsulaTikTokMy to win RM500! ##GSCMovies
♬ original sound - ALVY 🥡🥢
Nur Farrah
@farrahmzm Can't wait to watch Peninsula!Join ##PeninsulaTikTokDance to win away RM500 now! Train to Busan Presents ##Peninsula is in cinemas 16july##GSCMovies
♬ original sound - n.frrah
Yuki Tan
@yuki_dance_ Where’s my Zombie Dance Squad?🧟♀ Join ##PeninsulaTiktokDance to win RM500 now! Train to Busan Presents ##Peninsula in cinemas 16 July! ##GSCMovies
♬ original sound - Yuki DanCe
Alex Ho
@alexhkf Attention my unicorn family!! 🦄🦄 Join ##PeninsulaTiktokDance to win RM500 now! Train to Busan Presents ##Peninsula in cinemas 16 July! ##GSCMovies
♬ original sound - 알렉스 🦄
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).
Digital 38 Technologies: ATC, Travel141, AP365 and MCN
#InfluencerMarketingAgency #MalaysiaInfluencer #Peninsula #TrainToBusan
IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.
