Influencer Marketing

How Daebak Ghost Pepper “Spiciest Noodles” Became an Online Hit

ATC Influencer Marketing | Singapore Influencers Dee Kosh & Monabong collaborates with Daebak Ghost Pepper NoodlesHow Daebak Ghost Pepper “Spiciest Noodles” Became an Online Hit

 The Spicy Noodle Challenge became popular a few years back. As the course of all things trending, it died down to its natural death.Or so we thought.

The Daebak Ghost Pepper Spicy Chicken Noodles was said to be the spiciest noodles there is. It burns above 1,000,000 Scoville heat units on the Scoville scale! This hellish heat prompted the start of the brand’s #CanorNotChallenge which made rounds on the internet, prompting not only the netizens but personalities as well.

This success in both engagement and drive of sales can be attributed to the brand’s successful social media marketing strategy of the, specifically, influencer marketing. Calling the brand the “spiciest noodles” and asking the wider audience to do the #CanorNotChallenge is daring itself. Adding a collaboration with influencers is an undeniable boost as well.

The use of influencer marketing not only connects the brand to a wider audience through these influencers. It also appeals to the niche market. The creation of a tight influencer marketing strategy meets and even goes beyond expectation.

Let’s see if influencers Dee Kosh (@deekosh) and Mongchin (@mongabong) survived the #CanorNotChallenge with the “Spiciest Noodles” in town!


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A post shared by Mongchin Yeoh (@mongabong)

Connecting your brand with the right influencers is a great social media strategy to help your audience acknowledge your brand credibility. Influencers can help you reach your target audience in many ways such as creating product reviews or promoting upcoming events for the brand.

Let ATC help you win the right audience and connect you to renowned influencers. Contact us today!

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

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