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Start China Digital Marketing through Social Media Platforms

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms

For the past decade, most global brands and smaller business have been trying their best to penetrate into the China market, looking for business opportunities to do China digital marketing in this country.

According to a report from mainland China, there are 854million active internet users and the internet availability rate has just reached 61.2 per cent only. It’s safe to say that the potential market reach in this country is humongous.

But the million-dollar question is, what marketing strategies work well in China?

Believe it or not, China’s social media platform is the most effective way to get your brands through into the China market. WeChat & Weibo Marketing and Baidu SEO are the 3 most common social App & platform for China Digital Marketing.



ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 1
Photo Courtesy:  Travel 141


WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more.

According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping.

Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app. This is the perfect app to do on your China digital marketing



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Photo Courtesy: Travel 141

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs.

Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.



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Photo Courtesy: Sansiri on Baidu | Yazhou Property

China also has its own search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Connect with your Chinese Audience through China Digital Marketing

Currently, Cititel Hotel Management is working with us for market penetration in mainland China. Level up your digital marketing strategy with Asia Travel Club now!

Are you in need of a digital agency to assist you in China digital marketing or China digital marketing for a hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.


About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at, or join our Telegram at to find out more.


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