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Century Battery Hypes Up FB Contest with a TikTok Campaign

Century Battery Hypes Up FB Contest with TikTok CampaignPhoto credit: Sterk Production

Century Battery Malaysia hypes up its ongoing Facebook contest with a TikTok campaign and a collaboration with a famous Malaysian TikTok influencer.

To raise awareness and engagement, the automotive battery brand collaborated with Sterk Production to produce a catchy 40-second video starring the influencer. The video was then promoted on TikTok as in-feed video ads.

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It was also shared and boosted through Century Battery Malaysia’s Facebook page where the contest is taking place.

So far, the video posted on the brand page has gained nearly 400,000 views and over 2,500 total engagement.

Making it Viral with a Malaysian TikTok Influencer

For the first time since TikTok flourished, Century Battery Malaysia leveraged the popularity of the app through a famous Malaysian influencer. Also, Sterk Production’s massive following contributed to the ongoing success of the campaign. To date, the Malaysian TikToker has a fan base of about 42,800 on TikTok and 183,500 total likes.

So, to further extend the campaign’s reach, Sterk Production also published the video on their TikTok profile.


Jadi Cantik & Handsome, dan berpeluang memenangi hadiah RM2800 dengan sertai ##CarBatteryChallenge di Facebook Century Battery Malaysia! T&C apply.

♬ original sound – Sterk Production

Two of the influencer group members – Farhan Mazlan (@paanmzln) and Harith Zazman (@harithzazman) also put it up on their TikTok pages.

The Malaysian TikTok influencer also posted the video on their Facebook and Instagram pages for a broader audience scope.

View this post on Instagram

Jadi Cantik & Handsome, dan berpeluang memenangi hadiah RM2800 dengan sertai #CarBatteryChallenge di Facebook Century Battery Malaysia! Langkah-langkah untuk sertai #CarBatteryChallenge: 1. LIKE page FB Century Battery Malaysia. 2. REKOD video kreatif dengan bateri kereta dan kereta anda tidak melebihi 15 saat. 3. MASUKKAN logo Century Lasts Longer, Bateri Kereta Century dan logo Century Battery Assist di dalam video. [muat turun logo di sini:] 4. MUAT NAIK video kreatif anda ke Facebook Wall anda dan pastikan ianya PUBLIC. 5. TAG lima (5) rakan-rakan anda. 6. HASHTAG #CarBatteryChallenge #CenturyTahanLebihLama #CenturyBatteryMalaysia #StaySafeRaya Tarikh peraduan: 23 Mei – 23 Jun 2020 Tertakluk kepada terma dan syarat.

A post shared by Sterk Production (@sterkproduction) on

Across all the platforms, the video posted by Sterk Production reached a total of more than 84,000 views to this point.

Related content: Men’s Biore Collaborates with Malaysian Influencer Sterk Production

Using TikTok Campaign to Promote an FB Contest

In addition to its social media campaigns, Century Battery also boosted the video on TikTok as in-feed ads targeting Malaysian TikTok users.

While targeting Sterk’s followers, the brand also made sure to aim for an even wider range with TikTok ads. Based on recent reports, TikTok ads have a potential reach of over 5 million users in Malaysia.

tiktok ads preview of century battery malaysia video
Preview of the TikTok ads of Century Battery Malaysia | Photo credit: Century Battery Malaysia

Related content: TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

#CarBatteryChallenge Facebook Contest Mechanics

On another note, Century Battery Malaysia kicked off its #CarBatteryChallenge Facebook contest last 23 May. The successful participants will ultimately win a Century car battery and a cash prize worth RM2,800.

To qualify, the contestant must first like the brand’s Facebook page. Then, similar to a TikTok hashtag challenge, the contestants must produce a creative video to participate. As specified in the contest mechanics, the video must not exceed 30 seconds and show their car and a Century Battery product.

Finally, the participants must post the creative video to their Facebook wall and set its privacy to public. And to finish, joiners should tag two of their Facebook friends and use the hashtags #CarBatteryChallenge, #CenturyTahanLebihLama, #CenturyBatteryMalaysia, and #StaySafeRaya.

The contest runs until 23 June. To view the contest terms and conditions, click here.

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Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

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