TikTok

TikTok

Get Creative with TikTok Videos in these 4 steps

ATC | Get Creative with TikTok

TikTok has seen tremendous growth as a result of Covid-19 and official figures show that its users increased by over 35.8% between the end of 2019 to mid 2020.

With astonishing figures like this, it’s not a surprise that many brands have started to embrace TikTok as part of their social media strategy. As reported by Warc, 44% of marketers are planning to spend more on TikTok in 2021.

This means we will see more brand videos and advertisements in the upcoming year. But how do you make a creative video that will stand out from the rest? Here, we give you 4 tips on how to create trendsetting videos for your brand.

1. Grab your viewer’s attention in the first 3 seconds

Generally, users have a short attention span on TikTok and they are likely to scroll past your video if you do not pique their interest within the first 3 seconds. Brands can incorporate cool elements for the younger generation such as language/slang, trending topics or create curiosity for the user.

@joysmartlife#goodthing #smartlife #foryou♬ M to the B – Millie B

2. Be Vertical

Unlike other social media platforms such as Facebook or Instagram, TikTok videos are all in vertical formats. As a brand, you have to create video content and imagine how the user will be watching your video (eg. you are holding the phone and watching the video on the go). 

@daddymingMy son got SO SO SO mad at me for pranking him again @mingweirocks 🥚💥 ##meme ##fail ##funny ##foryou ##viral♬ original sound – DADDY MING 🦁

3. Be Immersive

One way to hook your audience is starting the video by showing a daily scenario of a user. Usually, people like to watch videos that they can relate to. 

@annetteandafishWE CROSSED 2MIL VIEWS ON PART 1!!!🥺🎉 to show my gratitude i made a part 2 that is equally traumatizing i love yall sm💕💕💕 #fyp #asian #tiktoksg♬ original sound – Annette Lee

4. Keep the sound in mind

Music is key in TikTok. Brands can design videos with music/sounds that complement the visuals, as people are drawn to great aesthetics. You can also use the latest songs or catchy tunes as recognisable music tend to make people watch more.  However, make sure the music/sounds you use is in line with your brand.

@haleypham

 

cute dance by @yodelinghaley 😆 #foryouppage #fyp

♬ Say So – Doja Cat

Are you ready to create your first TikTok video for your brand? Contact us if you need help to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#TikTokMarketing #TikTokVideos
#ATC

TikTok

5 Food Recipes That Went Viral on TikTok this year

ATC | 5 Recipes That Went Viral on Tiktok This Year

From hilarious pet videos to unique food recipes and hacks, TikTok is the no. 1 social media platform where users upload and share interesting videos with one another. Here, we bring you 5 food recipes that went viral on TikTok this year.

1. Dalgona Coffee

(Source: Youtube)

Named after a Korean-style candy with foamy topping, this whipped coffee trend took the world by storm. As people stay home during lockdown, they began to explore food recipes that are instagrammable and are easy to make at home.

This coffee concoction is one of them and all you need is instant coffee, sugar, and hot water. However, you have to spend about 30 minutes whipping the ingredients in order to achieve a light and frothy coffee mixture. Then, you pour the mixture into a glass of milk and voila, you are done! Other versions such as matcha, milk tea, and milo dalgona have also emerged on TikTok.

2. Pancake Cereal

ATC | Trending Food Recipes IMAGE 3

(Source: Youtube)

Another aesthetically pleasing food trend is the Pancake Cereal. Essentially, it is cooking a lot of mini pancakes and putting all of them into a bowl so they look like cereal. The small surface area of the pancake makes it extra crispy, unlike normal pancakes. If you are a fan of crispy pancakes, this breakfast recipe is for you! All you need to do is squeeze pancake batter into small circles, cook them on a pan, and pour them into a bowl once it is done. Feel free to add any topping that you like afterwards (eg. milk, syrup, butter) to complete the meal.

3. Cloud Bread

ATC | Trending Food Recipes IMAGE 4

(Source: Youtube)

You have probably seen this fluffy bread trending on TikTok. The soft texture and bright pastel colours makes it impossible to miss when scrolling through the app. Cloud Bread, a soft baked meringue, can be made with three ingredients as well – egg whites, sugar, and cornstarch. If you want, you can add food colouring to make it look appealing.

4. Creme Brulee

ATC | Trending Food Recipes IMAGE 5

(Source: Youtube)

It seems like foods that only need three ingredients become viral on TikTok. With just vanilla ice cream, eggs and sugar, you can now make your own Creme Brulee at home. TikTok user @shefshaq shared this hack on the platform and needless to say, it gained immense popularity with the masses. Everyone started making their own version of Creme Brulee at home and shared their success on TikTok with the hashtag #cremebrulee.

5. Strawberry Milk

ATC | Trending Food Recipes IMAGE 6

(Source: Youtube)

Lastly, strawberry milk is also one of the popular food trends seen on TikTok this year. Many people have been making their own strawberry milk or milkshakes as they stay home during lockdown. With only three ingredients – strawberries, milk, and sugar, you can make your very own strawberry milk and enjoy it at the comfort of your own home.

These 5 food recipes are relatively easy to make yourself at home – no wonder that they were trending on TikTok. 

If you are thinking of using TikTok as a platform for your brand marketing, you can contact us and we will help you get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#TikTokFoodTrends  #TikTokMarketing #ATC

AsiaChinaSocial Media MarketingTikTok

GSC TikTok Campaign For Jackie Chan Movie ‘Vanguard’

GSC TikTok Campaign on Jacki Chan's Movie Vanguard Featured Image 1021Image Source: GSC Movies

GSC launches a TikTok campaign for Jackie Chan movie ‘Vanguard’. This campaign included a series of short clips from the movie ‘Vanguard’.

Vanguard: Jackie Chan’s Newest Movie this 2020

‘Vanguard’ is a 2020 Chinese action-adventure spy-thriller drama film written and directed by Stanley Tong, starring Jackie Chan, Yang Yang, and Miya Muqi. The film was scheduled to be released on 25 January 2020 in China but was postponed due to the COVID-19 pandemic.

After 6 months of being delayed, Vanguard is now showing in China.

GSC Movies Promotes Vanguard on TikTok

@gscmoviesmyThough it has been postponed for 8 months, ##MuQiMiYa said ##Vanguard is a movie that’s worth waiting for. Now showing in cinemas!#G#SCMovies♬ original sound – gscmovies

GSC Movies, one of the biggest movie distributors in Malaysia, recently launched a TikTok campaign to promote the movie Vanguard.

@gscmoviesmy不会开枪🔫?看 ##成龙 大哥如何教 ##杨洋 的吧!两个都好帅哦~ 😍😍#急#先锋 现已火爆上映!Credit:电影急先锋(抖音)#GSCMo#vies

♬ original sound – gscmovies

Aside from Facebook, Instagram, and YouTube, GSC Movies took an effort to reach the younger group of Malays on TikTok. A series of short clips from Vanguard like car-racing scenes, gunshots, and a sneak peek was showcased to tease the fans of what to expect in the movie.

@gscmoviesmy

Reviews from all over the world regarding ##JackieChan ‘s ##Vanguard .😎Get your tickets TODAY!#GSC#Movies

♬ original sound – gscmovies

Want to jump into TikTok ads for your brand today? Contact us to get your TikTok ads running soon!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Vanguard #GSCMovies #TikTokAds #SocialMediaAgency #ATC

TikTokUncategorized

Get Ready for TikTok HT Challenge #GetMaskedUp by SGUnited

TikTok #Getmaskedup

Get Up and be ready for TikTok HT Challenge # GetMaskedUp by SGUnited

As health officials are still urging people to wear masks in public, SGUnited came up with a fun idea to encourage people to wear mask through their hashtag challenge on TikTok #GetMaskedUp Express your entertaining insight as you upload your video wearing a mask in the most creative way while staying protected. 

TikTok’s #GetMaskedUp with 887.5K Views

Dramatic lashes, more pomade, or just embracing natural beauty. Show us how you’ve perfected your face mask look by sharing a video of yourself wearing a mask in the #GetMaskedUp Challenge! 
  1. Show off how you look without a mask on
  2. After the beat drops, transform into your #GetMaskedUplook  
  3. Post with #GetMaskedUp(make it public!)
Remember to mask up when you go outside and keep yourself safe. Stay Strong, Singapore  #SingaporeTogether #SGUnited 
@glennyqh

##GetMaskedUp and stay safe! Take on the challenge and show me your best “look". I see all mentions and duets so remember to tag me! 😉##SGUnited ##Ad

♬ What?! - Vigo Video USA

Want to collaborate with TikTok for your next campaign? 

Interested to work with TikTok for your brand?Contact us today to learn more. ATC will be happy to connect you with the Malaysian influencer the soonest. 

About Asia Travel Club 

Asia Travel Club (ATC)is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam. 

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management. 

Are you ready to dive into influencer marketing? Let ATC help you search, engage, and manage the right influencers for your next campaign. Be it fitness, travel, beauty, or lifestyle, ATC is the influencer marketing agency for you. 

ATC is also the Official Sales Partner of WeChatTikTok, and 抖音(Douyin). 

Digital 38 Technologies: ATC, Travel141, AP365 and MCN 

#TikTok #GetMaskedUp #SGUnited #ATC 

IH Digital,IH Singapore,andDigital 38are members of the IH Digital group. 

TikTok

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

Get inspired by how these big smartphone Southeast Asian brands use TikTok marketing to promote their latest products. Below are some of TikTok marketing case studies you can learn from.

TikTok Marketing Case Studies from Big Smartphone Brands

  • Xiaomi Malaysia (@xiaomimy)
  • Honor Malaysia (@honormalaysia)
  • Realme Philippines (@realmeph)
  • Vivo Philippines (@vivo_philippines)

ATC - TikTok Marketing Agency in Asia

Xiaomi Malaysia (@xiaomimy)

Chinese electronics company Xiaomi has become popular around the world for its affordable yet high-quality smartphones. Owing to its global success, the brand continues to dominate the market with persistent marketing activations.

One of its efforts includes TikTok marketing, whereby they set up verified TikTok official accounts for each selected country. For instance, Xiaomi Malaysia is one of its many TikTok accounts in SEA besides Indonesia and Vietnam.

So, let’s take a quick look at some of Xiaomi Malaysia’s most viewed TikTok videos to date.

@xiaomimyAll-New Redmi Note 9S. Limited Units from 7th April.

♬ Redmi Note 9S – Xiaomi

@xiaomimyThis is the power of POCO F2 Pro! ##PowerfullyCool ##POCOF2Pro ##smartphone ##gaming

♬ original sound – XiaomiMy🇲🇾

@xiaomimyLearn how to frame like a pro with ##RedmiNote8Pro ! ##64mpmemangshiok ##64mpmemangclear ##xiaomimy

♬ original sound – XiaomiMy🇲🇾

Honor Malaysia (@honormalaysia)

Another Chinese smartphone brand Honor, owned by Huawei Technologies, is a cost-effective and mid-range smartphone. It has released plenty of phone series over the past years, with Honor 20 as its most sought-after model.

As the brand targets the younger generation, Honor strengthened its presence on TikTok. For example, Honor Malaysia uses TikTok marketing to campaign its newest technology.

@honormalaysiaStill don’t know how to shoot light painting yet? Let’s show you how to shoot on ##honor9xlite. ##tiktok ##tiktokmalaysia ##lightpainting ##photography

♬ original sound – HONOR Malaysia

Likewise, in February 2020, its global account made use of a branded hashtag challenge. As a result, it earned them a huge engagement. So far, the hashtag #WatchMyMagic gained 5.7 billion worldwide views since its launch.

In case you missed it, here’s Honor Malaysia’s hashtag challenge video post.

@honormalaysiaJoin the ##WatchMyMagic challenge, show us your best move to win the latest HONOR product! ##ad

♬ Bells – Dr.Ethan

Realme Philippines (@realmeph)

Also a Chinese brand, Realme first appeared as a sub-brand of Oppo in 2010. Later on, it was established as an independent brand in 2018.

Since then, it continued to expand globally with successful penetrations in 20 markets. This includes China, India, Southeast Asia, and Europe.

Related content: Realme Malaysia ties up with Lazada for first Super Brand Day event 2019

Realme Philippines only launched its first product in the market last year. However, it remains to make a name in the market through e-commerce and TikTok marketing.

To this point, here are some of Realme Philippines’ most-watched TikTok marketing videos.

@realmephShop for your realme products. Available nationwide.

♬ original sound – realme Philippines

@realmephGet your realme 6 now. Available on Shopee.

♬ original sound – realme Philippines

Vivo Philippines (@vivo_philippines)

Vivo is yet another Chinese smartphone brand owned by BBK Electronics – the same company that owns Oppo, Realme, and OnePlus.

It first expanded its international market reach back in 2014 with the Thailand marketplace. Vivo then launched to seven other Southeast Asian markets. This particularly includes India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

Vivo Philippines, for instance, took on a solid TikTok marketing strategy with a verified TikTok official account.

@vivo_philippinesIgnite Your Night with vivo V19’s 32MP Dual Front Camera & Super Night Selfie feature.

♬ original sound – vivo_philippines

Furthermore, Vivo Philippines also recently partnered with trending Filipino celebrities to endorse the Vivo V19 series launch.

@vivo_philippinesHi vivo fam! Like this video if you are excited about our upcoming V19 launch on Jun 13, Saturday! ##vivoph ##vivoV19 ##vivoV19Neo

♬ original sound – vivo_philippines

TikTok Marketing Agency in Asia - Get Started with TikTok Ads

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

#TikTokAds #TikTokMarketing #TikTok #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

 

Influencer MarketingTikTokUncategorized

7 TikTok Influencers To Follow For Joy And Inspiration

tiktokinfluencers

If you are about to run a promotion for your brand targeting young audiences in Gen Z, TikTok and TikTok influencers are supposed to be amazing for brand reach. Credited as a pool of memes, viral dances, soundbites and comedy skits, TikTok successfully pulled more than 800 million MAU in 154 countries and 39 countries. 

At the same time, the influencers on this platform are likely to claim mega-superstar status with millions of followers. Not only are there people who are parts of Gen Z themselves, but there are also many celebrities and influencers from other platforms diving into the deep abyss of TikTok. They will be a great “means” for your brand to spread your message as well as blow up your brand awareness and brand credibility.

Singapore Influencer – Crystabel

Crystabel is a young TikTok star based in Singapore with 229k followers. While her TikTok feed is made up of dancing and lip-syncing videos, her Instagram account, which has 22.1k followers, is filled with fashion and makeup photos.

@crystabel_

##POV: Both you & the shy girl (me) was forced to sing a duet. After hearing her voice, you fell for her even deeper.

♬ original sound - original.don

Japan Influencer – Shiho

Being a travel influencer from Japan, Shiho Zekko attracted more than 102.7k followers on TikTok by sharing short videos of picturesque sceneries and her interesting travel stories.

Besides TikTok, she also has her own YouTube channel for capturing longer videos with more details and an Instagram account for aesthetic images.

@shiho_zekkei

@junma_0429 さんへの返信 みんな千葉のいいとこ教えて!##みんなに見せたい動画 ##千葉##小湊鉄道

♬ let me show what you're missing - jadejurgenss

Malaysia Influencer – Puspa Wafiy

Puspa is getting more famous with a variety of creative contents that she shares on her feed from skits, makeup videos, dancing with her friends.

She has become one of the successful TikTok influencers in Malaysia with 1.1 million followers.

@puspawangirauza

Pasangan anda memanggil anda dengan gelaran apa yea? Sayang? Baby? @bebyachaa iloveyoursong ##anjebeby ##atmix ##dekantin

♬ AnjeBeby - PUSPA WAFIY

Vietnam Influencer –  Quang Dang

In fact, Quang Dang is a well-known professional dancer based in Vietnam. TikTok is like a dreamland where he can show his dancing skills and grab more public attention.

Quang Dang attracted nearly 497k followers on the social media platform. Besides, he collaborated with The Health Ministry and created the viral dance for “Ghen Co Vy” song in their TikTok campaign. This dance was very popular during the outbreak of COVID-19.

@im.quangdang

Xin cảm ơn @UNICEF vì đã đặt niềm tin ở Đăng để cùng lan tỏa thông điệp ý nghĩa này 🤗 ##vudieuruatay ##ghencovychallenge ##unicef ##tiktokvietnam

♬ Ghen Cô Vy (Vũ Điệu Rửa Tay) - Khắc Hưng, MIN, ERIK

Thailand Influencer – Thitaree

Thitaree is one of the popular TikTok influencers in Thailand who gained around 4.2 millions followers. The platform is where she uploads videos of makeup, comedies, and dance.

In addition to TikTok, Thitaree also has a presence on Instagram and YouTube. 

Taiwan Influencer – Dia

Using his own sense of humor, Dia who is based in Taiwan has gained notoriety as a TikTok creator with nearly 520k followers on his channel.

In his feed, Dia shares entertaining videos of himself dancing, lip-syncing, and acting.

@dia_700

沒聽過上廁所還要打領帶的😂😂 @于小文 @阿法 ##領帶變裝

♬ 原聲 - 豪豬

Korea Influencer – Meokneun Hyeong

Meokneun Hyeong is a Korean social media influencer who shares a lot of ASMR eating videos and food reviews. He knows how to elevate his fame with the mouthwatering food videos that will make you drool. That’s why the influencer was able to attract more than 759k people following his channel.

@tmxhs5269

모짜렐라 치즈폭탄&불닭&핵불닭소스 먹끼!! Mozzarella Cheese Bomb&Nuclear Spicy Sauce 🧀🔥💣 @hungrydong ##띠동갑형##먹기##tthebro##eating##mukbang##fyp##foryou##koreanboy

♬ Yummy - Justin Bieber

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokInfluencers #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

TikTokAdFormat

TikTok has become more popular and better known in the digital marketing space. In fact, the video-sharing app rose from nowhere to the most downloaded app on Google Play Store and Apple App Store.

That is to say, the potential of TikTok can never be undermined, especially for its advertising opportunities. With a variety of TikTok ad formats available, TikTok ads is expected to be a winning asset for brands and businesses across the globe.

In the digital world, TikTok somewhat stands out from other social media apps. With its massive audience belonging to Generation Z, no doubt it now encompasses Facebook, Instagram, YouTube, and Twitter in many aspects.

Likewise, the advertising competition on TikTok is apparently not as tense as it is in other platforms. 

Despite TikTok being a young player, its significant rise in user base makes it a lucrative platform for global advertisers. In fact, it already owns a list of big brands carrying out TikTok ad campaigns. This includes Lifebuoy, Nike, NYX, and Fenty Beauty. 

But before you dive deeper into TikTok ads, let’s have a glimpse of all the available ad formats.

5 Best TikTok Ad Formats and Examples

TikTok provides several advertisement options for interested brands. Generally, the ads are designed to effectively reach your target demographic within the app.

While there are many options to choose from, let’s focus on the best TikTok ad formats that you can use for your campaign.

TopView Ads

This ad type comes in video format, and immediately shows after opening the app. Due to its strategic placement, it is considered a visually impactful way to reach and engage your budding audiences. 

TikTok Ads Format | Top View

Brand Takeover

This ad format is shown to TikTok users on the app launch screen. It also comes in video format, which can be either a 3-second static image or a 3-5 second video without audio. 

TikTok Ads Format | Brand takeover

In-feed Ads

Embedded on “For You” feed, In-feed Ad is a typical video ad that you see on Facebook or Instagram. Moreover, the ad is displayed as an up-to-60-second video with sound-on.

TikTok Ads Format | Infeed

Branded Hashtag Challenge

This ad type is designed to encourage user-generated content (UGC) to promote the campaign. Its main feature is a hashtag, which users incorporate in their videos to join the challenge. Among all TikTok ad types, it is the most unique format that generates mass exposure and vastly compels to your target audience.

TikTok Ads Format | Hashtag

Related article: UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

Branded Effect

Visually creative effects are one of the reasons TikTok is popular among the younger generation. Hence, the branded effect ad type emerged and became TikTok’s signature ad created. For three days, it appears on the first screen of the effect panel, which encourages brand engagement.

Brandedeffect

With such a wide range of advertising options, it’s important that you carefully select the most suitable format for your brand. Having a well-planned advertising strategy helps you reach your marketing goals and maximise your budget without wasting a single cent.

However, to sufficiently plan your marketing strategy, you must be deeply familiar with the app’s capabilities, particularly its advertising platform. So, if you’re looking for assistance on TikTok ads, let ATC help you with the right strategy.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokAds #TikTok 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

In 2019, UNIQLO launched a first-of-its-kind multi-market brand campaign called #UTPlayYourWorld on TikTok. The hashtag challenge aimed to engage as many users as possible by sharing creative and inspiring moments wearing their favourite UNIQLO UT collection outfit.

UNIQLO launched the #UTPlayYourWorld campaign on TikTok in 2019

This global apparel brand rolled out the in-app challenge from 25th June to 11th July , targeting TikTokers in US, Japan, and Taiwan. Winners stood a chance to win the Grand Prix as a result. Moreover, their videos will be displayed on UNIQLO stores worldwide as well.

UNIQLO TikTok profile with #UTPlayYourWorld videos
Screengrab of the UNIQLO TikTok profile with #UTPlayYourWorld videos | Image source: TikTok

The campaign reached 709.8 million views with popular TikTok users joining in. For instance, here are some known TikTokers in the US and Japan who took part in case you missed it last year.

Sebastian Bails (US) – 10.5 million followers

@sebastianbails

confidence is key ❤️👌🏻 ##UTPlayYourWorld ##PR

♬ #UTPlayYourWorld – UNIQLO UT

OurFire (Japan) – 5.7 million followers

@ourfire

we went to a whole new world 🥳🎡##UTPlayYourWorld ##PR ##ad

♬ #UTPlayYourWorld – UNIQLO UT

TJ Black (US) – 4.5 million followers

@cloudtalk

Everyone’s been doing clown season but how do we feel about robot mimes? 👀 ##UTPlayYourWorld ##ad

♬ #UTPlayYourWorld – UNIQLO UT

Yua Tsuitsui (Japan) – 361.8k followers

@yuatyyy0118

##UTPlayYourWorld ##pr ハルクTシャツでダンシング👾みんなもぜひUTダンスチャレンジしてみて!!! ##ゆあてぃー

♬ #UTPlayYourWorld – UNIQLO UT

Tigh-Z Mona (Japan) – 34.6k followers

@tighz_mona

@中野亜紀🤩✨ ##tigh_z ##ダンスボーカルグループ ##運営さんオススメへ連れてって ##ut

♬ #UTPlayYourWorld – UNIQLO UT

Why UNIQLO chose TikTok for its UT Collection Campaign?

UNIQLO targeted the young generation of consumers particularly on TikTok for its appeal to their target audience. Coupled with TikTok’s features, it provided users with a chance to express their creativity. Thus, it enabled UNIQLO to build an authentic and diverse connection with a broad audience.

Screen grab of UNIQLO’s UT Collection webpage

Considering TikTok’s interactive and immersive content experience, the #UTPlayYouWorld campaign has also effectively demonstrated the UNIQLO UT Collection brand philosophy – “Wear Your World”.

#UTPlayYouWorld
Screengrab of UNIQLO’s UT Featured Collections |Image source: UNIQLO SG website

Furthermore, UT is UNIQLO’s special collection of graphic t-shirts pop culture icons and influences. Characters like Hello KittySuper MarioDisney Princesses and Villains, superheroes from Marvel, and the upcoming Pokemon collections are some of the prints featured in the UT Collection.

Screen grab of UNIQLO’s UT Collections

UNIQLO: Connecting with Today’s Generation through TikTok

“TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. We see a huge opportunity for brands to connect with today’s generation and expand their reach by embracing the native, natural and creative form of content on TikTok. We are excited to support the #UTPlayYourWorld campaign and look forward to [continue] supporting the global creative community in the future,” said Masaki Nishida, VP and Head of Monetization for TikTok Japan, in a PR Newswire article.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokMarketingAgency #TikTok #HashtagChallenge

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

ATC: Official TikTok and Douyin Sales Partner

ATC TikTok Sales Partners

We are proud to announce that ATC is an Official Sales Partner of TikTok and Douyin.

This partnership enables us to support brands across the region in creating and running TikTok ads.

About TikTok

The explosive growth of TikTok which belongs to ByteDance has certainly grabbed the attention of global marketers and made it become one of the most potential social media platforms to promote their business. In addition to influencer marketing and hashtag challenges, creating a TikTok Ads account is also an effective strategy for businesses to influence millions of their budding consumers.

The rising social media app TikTok has shaken up the digital landscape, toppling down other social and messaging applications like WhatsApp, Facebook, and Instagram among others. TikTok has apparently risen to the top of the most downloaded apps worldwide in January 2020.

ATC | TikTok Ads
Top Apps Worldwide for January 2020 by Downloads (Non-Game) | Photo credit: SensorTower
TikTok Ads
Photo credit: HootSuite, Social Media Trends 2020

Here are more statistics you need to know:

  • No. 1 downloaded app in Google Play Store and Apple App Store with 1.5 billion downloads in November 2019, according to Sensor Tower
  • 800 million monthly active users (MAU) spending an average of 46 minutes per day for consuming 15-second videos
  • Ranked Top 5 in downloads in Southeast Asia (SEA) with an estimated 67.5 MAU in the region
  • Globally, 69% of TikTok users are 16-24 years old
  • In Southeast Asia, 57% of TikTok users are 18-35 years old

Do these figures sound appealing enough for you? 

If you are looking for a TikTok Marketing Agency to get started on TikTok advertising, contact ATC today to create your TikTok Ads Account and integrate TikTok Advertising into your digital marketing plan.

Read more:

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTok #TikTok Advertising #TikTokAds #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Influencer MarketingSocial Media MarketingTikTok

3 TikTok campaigns to Join this Circuit Breaker Period 

Featured Image

One of the reasons TikTok became massively trendy today is because of the current COVID-19 crisis. Many people were forced to stay at home to help prevent the spread of the coronavirus. 

Recently, the Singapore government initiated “circuit breaker measures to curb the spread of COVID-19. As a result, majority of the workers were compelled to work from home from 7 April to 4 May 2020. 

As the situation develops, people have turned to social media to ease their boredom of being stuck at home. Particularly, in TikTok, campaigns with the participation of influencers greatly flourished.

If you’re on TikTokyou should watch out for these trending campaigns in Singapore today. We’ve compiled here this week’s three most viewed campaigns for you to watch or join. 

#StayAtHome – Fight Boredom and COVID-19 with this TikTok Challenge 

In response to the global fight against COVID-19, TikTok came up with the #StayAtHome challenge saying: 

As we adjust to life at home, there is no excuse to slack off! As a true-blue TikToker, there are many activities you can document to show us while you #stayathome! 

Using the hashtag, TikTok encourages everyone to stay active while at home. TikTokers indeed flocked to the #stayathome hashtag with their own videos. From singing with their kids to demonstrating home workouts, it shows that there are endless possibilities for you to have fun at home. 

As an example, Singapore-based actor and film-maker Jaze Phua took part in the #stayathome challenge with a video while wearing face masks. 

@jazephuaWith entertainment venues ban, we create our own entertainment ##sgunited ##stayathome ##HandWashChallenge @TikTok Singapore @Douglas Tan @Debra L♬ original sound – Jaze Phua

To date, the hashtag has a whopping 7.4 billion views from all over the world. 

#LepakAtHome – Lepak in Your Most Creative Way and Win Prizes! 

If you’re going crazy “doing nothing” at your own home, why not lepak and win prizes? The #LepakAtHome hashtag challenge on TikTok invites you to “record a video of what you do to #LepakAtHome in your most creative way possible.” 

Either you’re tidying your bedroom or cuddling with your pets, you can do whatever you want in your TikTok video. Again, it has to be your most creative way of lepaking! 

This popular Singaporean origami artist, for instance, participated in the contest by showing his knack for the art of paper folding. 

@zihaolol98My kind of ##LepakAtHome 😆Some Art and magic? What’s yours?🤔🤪##AJSpringBreak♬ Spring Break – AJ Mitchell feat. Rich The Kid

 In addition to your recording, you also have to add a particular AJ Mitchell song to your video to join. 

When done, post the video on your TikTok profile with the hashtag #LepakAtHome and #AJSpringBreak. Make sure to set your profile to public. 

Now with 2.1 million views, the hashtag challenge is a contest by Sony Music Singapore to promote AJ Mitchell’s latest track titled Spring Break. It is available to Singapore and Malaysia TikTok participants, and runs until 29th April 2020. Three winners will win some relaxing kit pampering goods. So, give your best in lepaking at home! 

#DoTheLifebuoySG  Be Extra Clean and Safe with Proper Handwashing 

With currently 1.9 million views, the new handwashing challenge on TikTok has certainly grabbed the attention of millions of Singaporeans.  

Famous Singaporean TikTok influencers like Benjamin KhengJian Hao TanTaufik BatisahCrystabel and even SGAG SG participated in the challenge. Coupled with a few dance moves, some TikTokers also lip-synced to the campaign song titled Do It Right and We’ll Be Alright by Ng Zheng Yao 

Jian Hao Tan – 342.5K followers

@thejianhaotanDo it right and we’ll be alright! ##DoTheLifebuoySG ##extracleanfam ##ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao


Crystabel– 214K followers

@crystabel_Do it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 SGAG SG – 110.3K followers

@sgag_sgSince everyone’s doing it.. here’s our ##DoTheLifebuoySG for the ##ExtraCleanFam LOLL ##fyp ##foryou ##sgtiktok ##dance ##viral ##SGUnited♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Benjamin Kheng – 15.1K followers 

@benjaminkhengWhen the Rona tryna creep on you, you creep on the Rona.Do it right and we’ll be alright. #D#oTheLifebuoySG #E#xtraCleanFam #S#GUnited #A#d♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 

Taufik Batisah – 12.6K followers 

@officialtaufikbatisahDo it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad*♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Read more: Tap Into China Market With Douyin Influencers

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #Douyin #ChinaInfluencer #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Influencer MarketingSocial Media MarketingTikTok

The Surge of Tik Tok Influencer Marketing and Its Importance

ATC Influencer Marketing

Tik Tok has been undergoing a fast growth recently. It emerges as one of the new social media platforms that businesses can make use of in order to build up their brand awareness, following Facebook, Instagram and Youtube. As a consequence, influencer marketing on Tik Tok is sprouting up left and right. Apparently, it provokes businesses to give it a try due to the rocket-fueled increase in active users. If you are still not considering influencer marketing on Tik Tok, keep scrolling down to see why you should equip your brand with the knowledge.
ATC Influncer Marketing | The Surge of Tik Tok Influencer Marketing and Its Importance

What is Tik Tok and how does it work?

Tik Tok is a China-based social networking service launched in 2017 by Bytedance. In China, the application is also known as Douyin which is exclusive for the domestic market. Basically, if we have Youtube for sharing long videos, Tik Tok is a mobile application for short-form videos. It is an ideal destination for content creators and a paradise of use-generated videos. They can create and upload their creatives no matter which genre it is: from lip-sync, music, talent to comedy, and viral challenges.

@samsung 

 

Join the Galaxy A ##danceAwesome challenge with @blackpinkofficial !

♬ original sound – Samsung

@vtv24news 

 

Chúc cả nhà sáng Chủ nhật ở nhà vui vẻ ♥️ ##vtv24 ##thankyouhero ##haydungyenkhitoquoccan ##conseonha ##onhavanvui ##tiktokvietnam ##trending

♬ original sound – VTV24

Additionally, the novelty value and easy-to-use interface of Tik Tok propel its ongoing growth. The app appeals to throngs of young digital natives which brings it to the top of downloading charts in not only Asian countries but also Western regions. Tik Tok reached 1.5 billion all-time downloads and 500 millions daily active users.

@gymshark

 

@rybkatwinsofficial rockin’ our pastel collection🙌 which colour is your fave? ##gymshark66

♬ original sound – gymshark

Influencer Marketing on Tik Tok

Tik Tok is a youth-oriented social media platform targeting the youngsters of Generation Z. At the same time, we all know how important influencer marketing is nowadays when it comes to product promotion. The fact that a lot of people are easily influenced by celebrities and KOLs is undeniable. Hence, marketers can not ignore such a promising marketing tool if they are targeting young audiences.

@kristenhancher

 

DAMN my lashes look THICK! Wearing the @toofaced DAMN GIRL mascara ##TooFacedPartner ##TFDamnGirl ##sponsored

♬ When I Get Going – Kallico

Then, the key to success in any influencer marketing campaign is to find the most suitable influencers who appeal your primary targets.

@jaydencroes

 

Don’t let a cold limit your fun this holiday! I am ##TooSickToBeSick 😎🔥 ##Mucinex ##Sponsored

♬ #TooSickToBeSick – Join The Challenge

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency #ChinaInfluencers #AustinLi #Luo Yonghao #Li Ziqi #Viya #E-commerce #Taobao #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.