In order to build an effective marketing strategy, one of Asia Travel Club’s (ATC) hotel partner, Shangri-La Hotel Bangkok has taken the initiative to tap into influencer marketing. The 5-star hotel has successfully get connected with a China KOL Liu Xi Ling (刘汐鳞) that has 1.9 Million fan-based in his Weibo under ATC’s #StaysForStories Program via ATC Messenger Social App.
The highlight of this collaboration is that China KOL Liu Xi Ling has created a review video on YiZhiBo that successfully garnered 10.6 Million views, 267K likes and 424 comments. It is by far the largest number of viewers on a review video among ATC’s influencer pool.
Inside his 30 minutes long video, Liu has been reviewing each and every corner of Shangri-La Hotel Bangkok. Things included the room, bed, toilet, amenities, hallway, lift, lobby decorations, customer service attendance, laundry service, car-hailing service, food, lounge, etc. was also mentioned inside the detail review video.
He has also created a Vlog video for his journey in Bangkok, and 2 specific Weibo post complimenting on both his comfortable and luxurious stay in the hotel, with the exotic food served inside the hotel’s restaurant. Liu also complimenting the hotel’s excellent facilities, bringing out a truly Thai experience at Shangri-La Hotel Bangkok.
Besides, he has also produced 1 Meitu photo posting and 1 Oasis review postin as well, talking about the strategic location of the hotel, close to the railway station, easily accessible to tourist attractions and able to have a stunning sunset view by the Menam River.
About Asia Travel Club
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