Social Messaging Marketing

AsiaChina Digital MarketingSocial Messaging MarketingWeChat Payment

How to Sign Up For A WeChat Personal Account

ATC | How To Sign Up Fo A WeChat Account Featured Image 11022020

WeChat at a Glance

Launched in 2011, WeChat is a messaging app developed by Tencent. By the end of Q1 2020, the app had gathered over 1.2 billion monthly active users. 

It is the fifth most-used social network in the world. The 4 other social media sites are Facebook, YouTube, WhatsApp, and Facebook Messenger.  

Why should you use WeChat? 

Social sites like Facebook, WhatsApp, Twitter, and Instagram are not available in China. WeChat is the most used messaging app in China, so if you need to stay connected to Chinese nationals then you need to have a WeChat account. Here are some reasons why you need to use the Chinese messaging app:

  1. Business with Chinese Nationals/Companies
  2. Stay connected with Chinese relatives/friends
  3. Work/Study/Travel in China
  4. Learn Chinese/Understand Chinese culture and more

WeChat is more than just a messaging and social media app. Aside from the chat and call features, you can also read news and use local services in Official Accounts and Mini Programs, play mobile games with your friends, enjoy mobile payment features with WeChat Pay, and many more. 

  • MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members. 
  • VOICE & VIDEO CALL: High-quality voice and video calls anywhere in the world. Create group video calls with up to 9 people. 
  • LANGUAGE SUPPORT: Localised in 20 different languages and can translate friends’ messages and Moments posts. 
  • MOMENTS: Share your favourite moments by posting photos, videos, and more to your Moments stream. 
  • OFFICIAL ACCOUNTS: A lot of verified accounts to follow with original contents and news for your reading pleasure. 
  • MINI PROGRAMS: Countless third-party services all within the WeChat app that don’t require additional installation, saving you precious phone storage and time. 
  • WECHAT PAY: Enjoy the convenience of the world-leading mobile payment features with WeChat Pay and Wallet (*only available in certain regions). 
  • REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the press of a button. 
  • TIME CAPSULE (NEW!): Share glimpses of your day. Record short videos to post in your Time Capsule before they disappear in 24 hours. 
  • STICKER GALLERY: Browse thousands of animated stickers to help express yourself in chats, including stickers with your favourite cartoon and movie characters. 
  • GAMES: Have fun and compete with your friends in a huge selection of WeChat Mini Games and Tencent Games (*only available in certain regions). 
  • BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe. 
  • AND MANY MORE: Exercise with friends on WeRun, scan QR codes, and many more. 

How do I sign up for a WeChat Personal Account?

WeChat Personal Account Register: After downloading and installing WeChat on your mobile phone, you can sign up for WeChat in the following ways:

1. Sign up with your mobile number

Open the WeChat app and tap Sign Up > Sign up with mobile > choose your region code, enter your mobile, and set a password. 

ATC | How to Sign Up For A WeChat Personal Account? 04 110320202. Sign up via Facebook

Open the WeChat app and tap Sign Up > Sign up via Facebook, and then WeChat will redirect to Facebook to request permission to log in to WeChat. Then, choose your region code, enter your mobile, and set a password. 

Notes: 

  1. You cannot sign up for WeChat without a mobile number.
  2. A mobile phone number can only be used for creating one WeChat account.
  3. Use your real mobile number and ask a WeChat user to help you with verification (aka.
    Assistant Registration). 

What is Assistant Registration? 

Assistant registration is when the system automatically configures an account based on the sign-up environment (device and IP address). At present, WeChat’s Assistant Registration function requires another WeChat account to provide assistance. Follow the instructions shown on the screen then ask a friend near you to use their WeChat ID to help you complete the sign-up verification. 

The WeChat user must meet the following criteria to help with Assistant Registration: 

  1. Users signing up in Mainland China: Please find a mainland China user to help with sign-up. This friend should have bound a bank card to their WeChat Wallet and have signed up more than 6 months ago. 
  2. Users signing up in the Philippines, Cambodia, Malaysia, India, Indonesia, Vietnam, Russia, Canada, or the United States: Please find a friend who signed up in your country or Mainland China to help with sign-up.  If a user from your country assists with sign-up, this friend must have signed up more than 1 month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 
  3. Users signing up in other countries: Find a WeChat user from any country to assist with sign-up. If a user from outside Mainland China assists with sign-up, this friend must have signed up more than month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 

Explore WeChat digital marketing opportunities in Asia

When you already have established your WeChat Personal Account Register and plans to do more for your brand. The next step is considering to create a WeChat Official Account (OA) of your brands 

WeChat does not only help brands to enter the China market but also reach WeChat users outside China (There are industry and country restrictions, please contact us for more information)

More WeChat Official Account (OA) Guides: 

Digital 38 Group member, Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as: 

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Are you ready to expand your business and win the Chinese-speaking market? WeChat is the platform you’re looking for. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing. 

ATC China – Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016. We have developed Wechat Mini Programs with advanced features to users and placing localised advertising ads in WeChat’s Moments section for our clients. 

ATC Social – sits within Facebook Messenger, WeChat, LINE and Kakao in 7 languages. It connects our partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam. 

ATC Bookings – Direct booking from Chinese consumers with ATC WeChat Booking Engine, allowing customers to seamlessly check on pricing, book and pay for hotel rooms all within their WeChat. The ATC Rewards is a rewards and loyalty program that allows our users to redeem or purchase vouchers via our social platform 

Asia Travel Club is a member of Digital 38 Group. 

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficialAccount #WeChatOfficailAccountRegister #WeChatAdAccount #WeChatPersonalAccount #WeChatVerification #WeChatAssistantRegistration #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC 

Digital 38 Technologies: ATCZHAO VNAP365 and MCN 
Digital 38IH Digital & ATC are members of the Digital 38 Group 

AsiaChinaChina Digital MarketingChina Social Media MarketingSocial Messaging Marketing

WeChat Advertising 101: 3 Things You Should Know

WeChat Advertising 101 Featured Image 10282020

What are the benefits of WeChat advertising?

WeChat advertising is a part of Tencent Ad Solutions enabling businesses to spread promotional messages via the WeChat ecosystem. It integrates multiple resources such as Official Accounts, WeChat Moments, and Mini Programs.

As a WeChat Official Sales Partner, we can help global brands expand your businesses in China and get connected to 1 billion Chinese users.  

First, let’s discuss the 3 important things you should know about creating your WeChat ads. 

1. No restrictions on verification of WeChat Official Account (OA)

WeChat Official Account (OA) comes with a badge just like a verified Facebook or Instagram business page. Only, in this case, you’ll know an account is verified if you see an orange tick mark (instead of the usual blue) beside the page name.  

Earning your customer’s trust on social media platforms is a must nowadays. It is recommended to get your business account verified on all social media platforms. This includes setting up a WeChat Official Account especially if your goal is to target Chinese consumers. 

And luckily, WeChat OA verification does not have any industry restriction, all brands are welcome to apply. 

Need help with WeChat OA verification? Contact us to get started. 

More WeChat Official Account (OA) Guides: 

2. Conditions for WeChat Advertising

Before starting your journey on WeChat Advertising, there are 2 things to follow: Firstly, make sure you have a Verified WeChat Official Account (OA). Then make sure that your brand is not in the prohibited list of WeChat Advertising. 

2.1 Have Your WeChat Verified Official Account Ready

To apply for WeChat Ads account, all foreign entities have to apply through WeChat official sales partner overseas. Based on the actual operation, WeChat generally requires the brand to have a verified WeChat OA and has published at least 2 articles before applying for an ad account.  

WeChat Advertising 101 Verification

2.2 WeChat Advertising Policies – Industry Entry

In China, they have theALPRC Guidelines (Advertising Law of the People’s Republic of China). All social media platforms in China like Weibo, WeChat, Baidu, TouTiao, DouYin, and other sites have to follow the rules & regulations.

Here is the list of prohibited products or services according to China’s advertising law. 

  • Financial investments (case by case)  
  • Medical industry  
  • Gambling/betting 
  • Superstition 
  • Tobacco 
  • Pornography
  • Horror 
  • Surrogacy services  
  • Fraud 
  • Accreditation services

On top of that, WeChat advertising has more industry restrictionsUnlike Weibo ads and Toutiao ads, WeChat advertising does not allow entities beyond China to promote overseas real estate investment and leasing. 

Want to set up your WeChat ad account? Contact us to receive assistance.

3. Geo-targeting users beyond China through WeChat Advertising, limited to 14 industries

WeChat Ads support targeted advertising for overseas WeChat users (outside mainland China) who have stayed in the country or region for more than 30 days. 

Ads are recommended based on the users’ current place of residence for improved advertising effectiveness. Unfortunately, not all industries are qualified to do geo-targeting ads on WeChat. 

Until Q4 2020, geo-targeting users beyond China is only supported in 9 regional countries and only open to 14 industries. Geo-targeting will be available when the conditions are met. 

9 Available Regions​: Malaysia, Singapore, Thailand, Hong Kong, Macao, Japan​, Australia, New Zealand, Canada 

14 Eligible Industries​: Travel, clothing & accessories, skincare & makeups, home decor, transportation, wedding services, retail, automobiles, general merchandise, lifestyle services, digital devices & home appliances, virtual goods, sports & outdoors, watches & jewellery

Want to check if your brand is eligible for geo-targeting on WeChat Ads? Contact us to find out.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficailAccount #WeChatAdAccount #WeChatRestrictions #WeChatRules #WeChatRegulation #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

Social Media MarketingSocial Messaging Marketing

Integration of Instagram Direct Messaging with Messenger

ATC | Social messaging marketingPhoto source: Facebook

30 Sep 2020 – Facebook announced an update to integrate its Messenger chat with Instagram Direct.

Facebook users can now message Instagram users without needing to download a new app, and vice versa. These new features on Instagram and Messenger will gradually roll out in different markets.

“People are communicating in private spaces now more than ever. More than a billion people already use Messenger as a place to share, hang out and express themselves with family and friends. That’s why we’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no matter which app you use.”
Adam Mosseri, Head of Instagram, and Stan Chudnovsky, Head of Messenger

The new features offered within the merge are:

Animated Message Effects

Sending a message will never be boring again as Facebook adds animated message effects to add flair to your message.

Animated Selfie Stickers

Image Source: Facebook

A different approach to react to messages is the animated selfie stickers which is a unique combination of selfies, boomerang and emojis.

Chat Colors

While Messenger has already released various chat colors to its features, they added more options for you to choose on the Messenger-Instagram merge.

Custom Emoji Reaction

You’ll now be able to modify your own emoji set for quick reaction on your conversation.

Message Controls

With this merge, users will be capable of choosing who will be able to send them a message on the app as well as where the message requests will be stowed.

They will also be informed on blocking recommendations on Messenger and Instagram when they add their accounts.

Replies

You can now enjoy the feature of responding to specific message, just like on Messenger.

‘Watch Together’ Feature

Image Source: Facebook

Instagram users will now be able to use the Watch Together feature. Users and their friends will be able to use this feature for IGTV and other video partnerships.

Vanish Mode

Image Source: Facebook

Secret chats are a thing on Messenger and now they also added a vanish mode. It will enable the users to send contents and messages that will automatically cease to exist once they’re seen.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#MessengerMarketing #SocialMessagingMarketing #SocialMediaAgency #ATC

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group