LINE Marketing

LINE MarketingSocial Media Marketing

Introduction to LINE MyShop

ATC | Introduction to LINE MyShop

LINE has already come so far from being merely a messaging app to becoming a powerful social commerce platform. LINE can now also help you sell directly to customers in its platform with LINE MyShop.

What is LINE MyShop?

LINE MyShop is social selling tool where you can create a website, chat with customers, and manage orders all for free. In order to use MyShop, you must connect your LINE Official Account.

What are the Benefits of LINE MyShop?

Your brand can sell anywhere directly to your customers. Plus, keeping in mind that LINE has millions of users.

LINE Official Account

Inside chat rooms, orders can be created as well as discounts, all instantly. You can also display your website through the Rich Menu.

Website-Social Media Integration

Ready-made website page easily viewable via a link. Can be pasted on social media platforms, comes with a chat system connected to the LINE Official Account.

QR Code Available

Create QR code for your brand and place it in your offline store for easy access and wider reach.

LINE SHOPPING

Display your products in LINE SHOPPING, the largest marketplace which may also extend your reach to customers.

Customer Online Shopping Experience at its Best

Customers don’t have to create accounts or enter a new address when buying to your shop as the LINE Login system helps to keep customer info. They may also use LINE POINTS to purchase products via Rabbit LINE Pay. All these combined with the easy transaction through chat give your customer’s shopping experience with confidence.

Set Up Your MyShop Today!

Let’s help you grow your sales through LINE MyShop. Directly chat with your customers. Display your products right then and there in order to sell anywhere and anytime. In case you don’t have LINE Official Account yet, contact us today and we’ll get started right away!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.​

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.​

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#LINEMarketing #WeChatMarketing #WeiboVerification #SocialMediaAgency #WeChatBookingEngine #WeChatAds #ATC

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

LINE MarketingThailandThailand Social Media Marketing

How to Set Up LINE Official Account

ATC | LINE Official AccountScreenshot Source: LINE

Thailand is no doubt one of the four key markets for LINE along with Japan, Taiwan, and Indonesia. To enter this certain emerging market, you must start getting your LINE Official Account all set up.

LINE Official Account is required to use LINE for Business

Creating a LINE Official Account is free. This means for a start, you have access to its Free Plan which has low messaging limits depending on the country/region. However, if you want to upgrade the limit, LINE has two paid plans: Basic/Light and Pro/Standard.

Moreover, there are three badge types of Official Accounts: Unverified, Verified, and Premium badges. Both unverified and verified official accounts come with a randomly generated ID by LINE. If you have a specific idea for your ID which is a lot more helpful and memorable for your customers, then you may add-on Premium ID.

ATC | LINE Official Account Badges

ATC | LINE Official Account Subscription Plans

Source: LINE for Business Official Website

How to Create or Set Up a LINE Official Account

In order to start LINE marketing in Thailand, you need to get your Official Account set up and verified. Here are 5 steps to do so:

  1. Apply for a mobile number in Thailand
  2. Create a LINE Official Account
  3. To verify an Official Account, submit company documents
  4. Purchase a LINE Broadcast Message package for push notifications
  5. Purchase LINE ads through LINE’s official partner

ATC | Set Up LINE Official Account

Verify your LINE Official Account and Start LINE Marketing

Get your brand’s LINE official account verified swiftly and easily so you can start with LINE marketing in Thailand. If you’re having a hard time doing so, especially because you need to submit requirements in their local language, leave it to us, ATC will help your official account get verified as soon as possible. Once you’re all set up, we can accommodate you all the way to take on LINE Marketing. If these offers interest you, feel free to contact us now to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#LINEMarketing #LINEOfficialAccount #LINEVerification #SocialMediaAgency #ATC

Digital 38IH Digital & ATC are members of the Digital 38 Group

ChinaLINE MarketingSocial Media MarketingThailand

LINE, Weibo, WeChat Marketing and Verification to Tap Thailand and China

ATC | LINE Weibo WeChat Marketing and Verification

Social media platforms LINE, Weibo, and WeChat are used every day in China and Thailand which have such huge markets respectively. Tapping into LINE, Weibo, WeChat marketing, and getting account verification are crucial steps to help successfully enter these markets. Gladly, ATC offers these social media services.

But before that, let’s know what LINE, Weibo, and WeChat marketing can offer to brands seeking to understand the Chinese and Thai markets better.

Why LINE, Weibo, and WeChat Marketing is right for your business?

To successfully penetrate Thailand and China, these social media channels are the right way to go. LINE, Weibo, and WeChat may be a few among many social apps with similar features, but these three have their strengths to boast.

ATC LINE Weibo WeChat Marketing and Verification
Source: Data Reportal – Digital 2020 Thailand

First up, LINE. You can see even at the doorstep how much Thais use this app. In fact, LINE is on top, with 46 million active users, of Thailand’s preferred messaging apps right next to globally known Facebook and YouTube. But why? LINE has transitioned beyond messaging. It is now also a powerful social commerce platform with LINE Official Account and LINE MyShop. Added features are push notifications, online shopping, and a performance-based ad system helping more brands promote in their spaces LINE Chat, Timeline, and Today, to name a few.

Read more about LINE marketing in Thailand and Swarovski’s Case Study.

ATC LINE Weibo WeChat Marketing and Verification
Source: Data Reportal – Digital 2020 Thailand

More statistics on how LINE can push up your sales:

  • Did you know 70% of Thais preferred brand promotion content in LINE according to a 2019 LINE Survey?
  • LINE MyShop features have a 15 times higher chance of making sales through direct chat than redirecting to another shopping platform.
  • Average daily usage time of LINE is about 3.6 hours in Thailand. Makes sense why it’s also the leading app with the highest amount of time spent in 2019.

On the other hand, WeChat and Weibo, are two of the most-used social media platforms across China. From an outside perspective, these two notable Chinese social channels can be mixed up. But, Weibo and WeChat marketing have their unique selling points, so it’s equally important to understand their differences.

WeChat remains the top mobile app in China, garnering over 1 billion monthly active users (MAU) in June 2020. Weibo, on the other hand, has 550 million MAU.

ATC LINE Weibo WeChat Marketing and Verification
Illustration by Sina Weibo | Source: iResearch Mobile App Index, Aug 2018

Weibo is like Twitter in China, a more open microblogging platform. Contrast to WeChat, which is a close community targeting users in a more personal approach. However, this doesn’t mean one has ticked all the boxes than the other. Let’s see their clear-cut distinct advantages.

Key differences between Weibo and WeChat marketing

  • Brands aiming to broadcast to a mass audience are far more suited to use Weibo as it is set to public.
  • For targeted marketing and improving customer loyalty, WeChat may best accommodate.
  • For influencer marketing, users are more likely to follow celebrities or influencers through Weibo given the platform’s openness.
  • WeChat can only be used in mobile, while Weibo on both mobile and desktop. Your WeChat marketing strategy needs to be mobile-friendly.

Like other apps, Weibo and WeChat have grown into more than just messaging and microblogging. Features that brands can utilize as desired and needed include transferring money, booking a cab, food, purchasing movie tickets, placing ads, booking engine, and more.

WeChat Marketing Agency in Singapore - Get Started with WeChat

The Importance of LINE, Weibo, and WeChat Verification

Building trust is on the line. Users need to make sure they’re reaching your brand’s official account in specific channels. You must clear the path for your customers’ journey by acquiring the official account status with a verified icon or badge of either LINE, Weibo, or WeChat.

We understand that doing so can be quite challenging for new entrants of the China or Thailand market given the strict requirements and examination like submitting supporting documents in their local language. This is where the Singapore social media agency ATC will assist you for a fast and easier application process so you can get started with your LINE, Weibo, and WeChat marketing.

Help Get Verified – Start Your LINE, Weibo, and WeChat Marketing Now

We already know these three giant social media apps can offer your business both brand awareness and conversion. Now, to set up and position your brand to market in Thailand, China, or both, let’s help you first get LINE, Weibo, and WeChat account verification. Contact us now to get verified the soonest!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#LINEMarketing #WeChatMarketing #WeiboVerification #SocialMediaAgency #WeChatBookingEngine #WeChatAds #ATC

Digital 38, IH Digital and ATC are members of the Digital 38 Group.

LINE MarketingSocial Media Marketing

LINE Marketing: Connecting with Thai Audience

ATC LINE Marketing Thailand

To penetrate the Thailand market, you should consider LINE marketing in Thailand as part of your marketing strategy. According to Data Reportal in January 2020, LINE is the third most-used social media platform in Thailand at 85%.

ATC LINE Marketing Thailand
Source: Digital 2020 Thailand, Data Reportal

Also, LINE has a heaping 46 million active user base in Thailand, based on a data released LINE for Business.

ATC LINE Marketing Thailand
Source: LINE for Business Offical Website

Aside from messaging, LINE offers many features as a social commerce platform – LINE Official Account and LINE MyShop. Hence, with its popularity and benefits, LINE has become a profitable business opportunity for both local and international brands. 

Connecting with Thai Audience Through LINE Marketing

Since LINE is one of the leading communication tools in Thailand, brands can greatly benefit from in terms of making sales. With LINE marketing in Thailand, it enables you to:

  • Send push notifications to all of your Official Account followers
  • Distribute coupons and rewards
  • Run market surveys
  • Use Official Account’s data and insights on LINE Ads Platform (LAP) to bid for advertising space on LINE Chat, Timeline and LINE TODAY
  • Set up an e-commerce store on LINE MyShop
  • Find the right channel to reach audiences via LINE Smart Channel’s Chat list tab and Story-Linked ad on LINE TV

According to Chief Content Business Officer of LINE Thailand Kanop Supamanop, LINE will soon include a new advertising space on LINE PC that will make it easier to buy ads via the CMS app. By simply setting their budget to build customer base directly, you can now easily buy ad space on LINE.

Case Study: Swarovski LINE Marketing Strategy

ATC LINE Marketing ThailandFor instance, the premium jewellery brand Swarovski launched its LINE Official Account (OA) in 2020. With LINE Broadcast message function, Swarovski can directly send information about its new collections and special promotions to 100% of its followers.

In addition, LINE OA followers are able to privately message the brand to purchase products, make payments, and arrange for delivery. 

Furthermore, Swarovski grew their LINE OA fan base organically by sharing their OA link in its Facebook posts. With this strategy, Swarovski successfully converted social media engagements into sales even during the pandemic period.

In conclusion, you can successfully target Thai consumers via LINE Marketing. With its powerful features, you can easily connect with a wide audience and ultimately convert them into your loyal customers.

If you’re all set to take on LINE Marketing in Thailand, contact us today to get started.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) and TouTiao (头条).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#SocialMediaAgency #LINEMarketing #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.