China Social Media Marketing

China Social Media MarketingSocial Media Marketing

Why TouTiao Social Media Marketing Is Important For Business

ATC | TouTiao Social Media Marketing

China offers a lot of exciting opportunities for all marketers given its dynamic, huge size and scale market. Numerous social media marketing apps may be growing within its boundary, but TouTiao is one that’s consistent with its strength in content aggregation and distribution. Using AI algorithms, TouTiao analyzes users’ interests to generate tailored news and information. This leveled-up personalized reading makes the Chinese market so much drawn into TouTiao and businesses or marketers must take full advantage.

Let’s understand below how your brand can maximize TouTiao as a social media marketing platform.

TouTiao Advertising on Social Media Marketing

TouTiao being a platform solely for serious reading may not be on your mind to tap unlike other multi-purpose apps in China. But, TouTiao has great potentials, with over 220 million monthly active users (MAU) and 120 million daily active users (DAU) who spend an average of 73 minutes per day, longer than Facebook and Instagram. That’s quite a lot!

But how does it become a social media marketing platform? Basically, TouTiao uniquely display ads within user’s feed, which has 200k+ articles and videos published daily.

TouTiao Advertising Formats

ATC | TouTiao Social Media Marketing

TouTiao has 3 ad formats types supporting both image and video displays. Targeting is personalized by age, gender, occupation, interests, keywords, time, weather, region, phone brand, phone carrier, phone operating system, and even internet connection type.

Full cover open ads – Ads are displayed full screen with image distribution options of either a wide large banner or multiple images (maximum of 3).

In-Feed ads – Different ad styles or layouts, but these ads do not cover the entire screen:

  • Full-width image
  • Post banner
  • Text with a small image
  • 3 small images (like carousel)
  • Image with a call extension
  • App download
    • Full-width image option
    • Post banner option

Streaming feed ads – Ads are also in-feed ads but in video formats.

Benefit of TouTiao Social Media Marketing

ATC | TouTiao Social Media Marketing
Source: Jianshu

Aside from its hundred millions users, TouTiao has a more attractive user base than the others. 85% are young under 35 years old, most come from first and second-tier cities. 41.3% are college students or with bachelor degrees, while 37.8% are business owners or freelancers. All which may have such big influence when it comes to purchasing powers.

Furthermore, TouTiao is a dedicated platform for content consumption. There’s no messaging or other features that would totally distract users from its original intent. Meaning to say, brands can get a hold of the audience’s attention in a surefire way as ads are well-distributed in-feeds too.

More benefits include:

  • Seed audience automation tool, which lets you upload your audience traits and even auto expands it to look for a more “lookalike” audience.
  • Geo-targeting with default 6km radius, useful for offline retailers and brands with specific geo-targeted customers.
  • App targeting, lets brands target users who have installed specific mobile apps. Currently available for Android phones only.
  • Cost-effective platform more than the others as its cost per click (CPC) in most formats ranges from 0.2-1.0 RMB.

Set Up TouTiao Ads with ATC

Advertising on TouTiao can help your brand reach the most interested consumers in China, all thanks to its AI algorithm-driven system. If you’re ready to engage with China social media marketing, contact us now so we can start showcasing your ads on TouTiao.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN

Contact Us

#TouTiaoAds #TouTiaoAdvertising #SocialMediaMarketing #SocialMediaAgency #ATC

Digital 38, IH Digital & ATC are members of the Digital 38 Group

China Social Media Marketing

Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China

ATC | Weibo Advertising FansTong Ads

If you’re a registered medical company outside China and ready to target the China market, here’s good news about Weibo advertising for you! Weibo is now offering FansTong Ads for the overseas medical sector, which was previously not allowed. This new offer helps medical institutions to market and maintain their international presence, especially among the Chinese market.

Weibo Advertising: What is Weibo FansTong Ads?

To reach out to 516 million active monthly users on Weibo, Weibo advertising such as FansTong Ads (粉丝通) is one of the ways. FansTong Ads promote Weibo account and Weibo post. Not only it reaches out to your account’s followers, but it massively targets the entire Weibo community allowing you to reach out to mass audiences.

ATC | Weibo Advertising FansTong Ads

Furthermore, FansTong Ads come in 3 types – Post Ads, Banner Ads and Lead Ads. It can be in the form of images, an article or a video. And it appears on the top or near the user’s feed as Weibo recommendation.

More importantly, it raises brand awareness by supporting external and internal landing pages, CTA buttons, app downloads, and WeChat QR code.

With the aid of social media agency ATC, now’s your chance to explore business opportunity via China Social Media Marketing. Contact ATC today to get started!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#WeiboMarketing #FansTongAds #SocialMediaAgency #ATC

Digital 38IH Digital & ATC are members of the Digital 38 Group

 
China Social Media Marketing

ATC: Official TouTiao Sales Partner

ATC | Official Sales Partner of TouTiao - TouTiao Marketing Agency

ATC is now able to support TouTiao ads with our expanded digital advertising services. We are now an official sales partner of TouTiao in Southeast Asia, allowing us to support brands across the region for their online advertising campaigns.

About TouTiao

TouTiao or Jinri Toutiao (literal meaning: Today’s Headlines) is a Chinese news and information content platform, a core product of ByteDance. According to Data Reportal – Digital 2020 China, TouTiao has risen to the top of the most downloaded mobile apps in China throughout the year 2019. TouTiao contents are diverse and created by private publishers, official media, brands, and blogs. It is more than a news aggregator that organizes daily news. TouTiao uses AI algorithms to analyze users’ interests to generate tailored news feed which results in a more personalized reading for each user. Hence, this makes TouTiao an effective marketing platform.

ATC | Official Sales Partner of TouTiao - TouTiao Marketing Agency
Source: Data Reportal – Digital 2020 China

Here are more statistics that you need to know:

  • No. 1 downloaded mobile app in China throughout 2019 – according to Data Reportal- Digital 2020 China
  • 220 million monthly active users (MAU)
  • Most active user among news app with spending an average of 76 minutes daily
  • Strong purchase power audience – age distribution from 25-50 years old

ATC is also the Official Sales Partner of TikTok, Douyin & WeChat

ATC - Official Sales Partner of TikTok and Douyin

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

ATC also secured official sales partnerships with TikTok, Douyin, and Wechat earlier this year. The liaison expanded its advertising offers with premium TikTok, Douyin, and WeChat ads.

Interested to explore your business opportunity via China Digital Marketing? Contact ATC today to get started!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#TouTiaoChinaMarketing #SocialMediaMarketing #TouTiaoMarketingAgency #TouTiaoAds #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

China Social Media MarketingSocial Media Marketing

ATC WeChat Booking Engine – A New Way to Get Direct Bookings from China

ATC-WeChat-Booking-Engine

The power of WeChat is unrivalled in China. The largest and the leading social media platform in China, it’s a pivotal part of a Chinese consumer’s daily life. From messaging to voice calls and payment to food delivery, it’s an app that has evolved thanks to its versatility.

Besides the seemingly limitless features, WeChat also has an incredibly huge number of monthly active users. All these and more assert WeChat’s dominance and make it one of the best means to help brands penetrate the China market.

But if you’re a hotel brand, you might wonder how you can leverage WeChat to attract more Chinese customers and get more direct bookings. With the goal of empowering hotels across Asia, we gladly introduce you to ATC WeChat Booking Engine. It’s a whole new way for hotel brands to receive direct bookings from the world’s second-largest consumer market.

Through ATC WeChat Booking Engine, we are able to provide the customers with the most effective direct booking experience as they can search, compare, book and pay for their reservation right within the application.

ATC Wechat Booking Engine

Are you eager to harness the power of WeChat for your hotel brand? Drop us an email to find out how you can achieve the full market potential of your hotel brand.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#WeChatBookingEngine #WeChat #ATC #directbooking

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTokUncategorized

Get Ready for TikTok HT Challenge #GetMaskedUp by SGUnited

TikTok #Getmaskedup

Get Up and be ready for TikTok HT Challenge #GetMaskedUp by SGUnited 

As health officials are still urging people to wear masks in public, SGUnited came up with a fun idea to encourage people to wear mask through their hashtag challenge on TikTok #GetMaskedUp

Express your entertaining insight as you upload your video wearing a mask in the most creative way while staying protected. 

TikTok’s #GetMaskedUp with 887.5K Views 

Dramatic lashes, more pomade, or just embracing natural beauty. Show us how you’ve perfected your face mask look by sharing a video of yourself wearing a mask in the #GetMaskedUp Challenge! 

  1. Show off how you look without a mask on
  2. After the beat drops, transform into your #GetMaskedUplook  
  3. Post with #GetMaskedUp(make it public!)

Remember to mask up when you go outside and keep yourself safe. Stay Strong, Singapore 

#SingaporeTogether #SGUnited 

@glennyqh

##GetMaskedUp and stay safe! Take on the challenge and show me your best “look". I see all mentions and duets so remember to tag me! 😉##SGUnited ##Ad

♬ What?! - Vigo Video USA

Want to collaborate with TikTok for your next campaign? 

Interested to work with TikTok for your brand?Contact us today to learn more. ATC will be happy to connect you with the Malaysian influencer the soonest. 

About Asia Travel Club 

Asia Travel Club (ATC)is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam. 

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management. 

Are you ready to dive into influencer marketing? Let ATC help you search, engage, and manage the right influencers for your next campaign. Be it fitness, travel, beauty, or lifestyle, ATC is the influencer marketing agency for you. 

ATC is also the Official Sales Partner of WeChatTikTok, and 抖音(Douyin). 

Digital 38 Technologies: ATC, Travel141, AP365 and MCN 

#TikTok #GetMaskedUp #SGUnited #ATC 

IH Digital,IH Singapore,andDigital 38are members of the IH Digital group. 

China Social Media Marketing

WeChat Advertising: What is Geotargeting?

WeChat Advertising What is Geotargeting Ads

WeChat advertising has become a powerful platform for businesses targeting Chinese-speaking consumers across Asia. As a result of multiple API adaptations, geolocation advertising has been enabled for Service Account owners on the Chinese platform.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

What is Geolocation Advertising?

Geolocation is defined as:

…the identification or estimation of the real-world geographic location of an object, such as a radar source, mobile phone, or Internet-connected computer terminal.

In advertising, geolocation targeting (or simply geotargeting) works by “using the IP address of a specific device or the opt-in location services provided by the device’s GPS”.

Also called as location-based advertising, this method uses geotargeting to identify potential customers and provide relatable content based on location.

geotargeting ads benefits

What are the benefits of Geotargeting?

Geotargeting helps advertisers show potential customers information that’s relevant to them based on their current or past locations. And when content is relevant to the customer, they are more likely to convert.

Here are some of the benefits of geotargeting and how you can activate them:

Walk-in and conversion increase

If you supply your local customers with valuable information about your nearby store, you will urge more walk-ins and further conversion increase.

How to do this? Simply add your store address or explicit map directions on your ads to encourage store visit.

High-value phone call growth

Similarly, you may see high-value phone call growth as well with geotargeting ads.

How to do this? Just put up your local phone number on your ads to drive more high-quality calls.

Online traffic increase

With geotargeting, you can create custom campaigns for each of your target locations and invoke website visit. Not only it will lift your online traffic, but it will eventually help you level up your ad position and get your content in front of more users.

How to do this? All you have to do is add a link to your website or desired webpage with a clear call-to-action.

ATC - WeChat Advertising Agency in Singapore Malaysia

WeChat Ads Geotargeting in Singapore and Malaysia

If you think WeChat Ads can only target users based in mainland China, that’s not true. WeChat Ads, in fact, supports geotargeted advertising for overseas WeChat users across Asia.

Read more: Do you have these 7 common WeChat marketing misconceptions?

Which overseas markets are targeted by WeChat Ads?

WeChat Ads can target users who reside overseas (outside mainland China) who have stayed in the country or region for more than 30 days.

Furthermore, the ads are recommended depending on the user’s current location for guaranteed ad success.

Currently, it targets users in 7 countries in Asia, such as:

  1. Malaysia
  2. Singapore
  3. Thailand
  4. Hong Kong
  5. Macao
  6. Japan
  7. South Korea

Among the Southeast Asian markets, Malaysia has the highest potential ad reach of 1.97 million, while Singapore has over 607,000 to date.

ATC - WeChat Advertising Agency in Malaysia

Which industries are eligible to do location-based advertising on WeChat?

Unfortunately, not all industries are qualified to do geotargeting ads on WeChat. Presently, there are 14 eligible industries, namely:

  • Travel
  • Clothing & accessories
  • Skincare & makeup
  • Home décor
  • Transportation
  • Wedding services
  • Retail
  • Automobiles
  • General merchandise
  • Lifestyle services
  • Digital devices & home appliances
  • Virtual goods
  • Sports & outdoors
  • Watches & jewellery

ATC - WeChat Advertising Agency in Singapore

Ready to advertise on WeChat?

ATC is an Official Sales Partner of WeChat for Singapore and Malaysia. Through this partnership, we are able to provide full WeChat Ads support for businesses across the region.

If you’re all set to take on WeChat advertising, contact us today to get started.

More WeChat Marketing Guides:

WeChat Case Studies

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

Are you ready to dive into WeChat marketing? Let ATC help you activate WeChat marketing strategies for your business.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141AP365 and MCN

#PakardSingchoopan #pkvicz #ThaiInfluencer #InfluencerMarketing #InfluencerMarketingAgency #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Social Media Marketing

Do You Have These 7 Common WeChat Marketing Misconceptions?

7 Common Misconceptions About WeChat Marketing

WeChat marketing misconceptions may have, in some way, affected your China marketing plans. Knowing the platform’s impact on global brands is not enough to easily make up for these false impressions.

If you’re particularly targeting Chinese-speaking consumers, you have to know the truth behind these misconceptions to start making the most of WeChat.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

So, we’ve debunked the 7 common WeChat marketing misconceptions from Official Account setup to WeChat ads restrictions.

Discover page on Weixin and WeChat
Discover page on Weixin and WeChat | Photo source: IH Digital Malaysia

1. Weixin and WeChat are not the same

This is not true. When it comes to functionality and features, Weixin (微信) and WeChat are nearly the same. Similar to TikTok and Douyin, the former is the global app, while Douyin is the native Chinese app. Likewise, WeChat is for global use, while Weixin is for mainland China use only.

Furthermore, due to location difference, there might be a few differences in the features and functions of the two apps.

Screenshots of Maxi-Cash Malaysia and WeTix Malaysia’s Official Accounts
Screenshots of Maxi-Cash Malaysia and WeTix Malaysia’s Official Accounts | Photo source: IH Digital Malaysia

2. Only mainland China-based companies can open a WeChat Official Account

This is also not true. Although initially, only Chinese business license owners were permitted to set up a WeChat Official Account. But in May 2018, Tencent opened its app to overseas companies based across 100 countries.

3. Weixin users cannot find or view overseas brand Official Accounts

This was true in the past. But later on, WeChat removed this restriction. Eventually, it allowed Weixin users in mainland China to also search and view Official Accounts overseas.

4. WeChat Official Account application is tedious and time-consuming

If you don’t already know, WeChat requires plenty of documents to process your application. This includes your company’s registration documents, bank account details, phone bills, legal representative information, and application forms among others.

While the application process seems truly dragging, you actually have an option to expedite the whole process with a WeChat marketing agency. With an agency’s aid, you can get your Official Account up in as fast as 7 days.

two wechat ad types - moments and official accounts ads

5. You can run ads with only a WeChat Official Account

One of the factors you can run a WeChat ad is if you have an Official Account. However, you must apply for the right to advertise first before you can do so.

Moreover, there are certain industries currently ineligible to advertise on the platform. This includes overseas real estate investment and leasing, medical, tobacco, and casinos.

6. Overseas real estate companies are completely banned from placing WeChat ads

While they are among WeChat’s industry ban list, this is not completely true. Foreign companies may however appeal for an ad to run by supplying information for WeChat’s review.

To appeal, you must provide your company name, target market, property location, ad creatives, and allocated budget to name a few.

7. WeChat ads only target mainland China users

Lastly, it’s not true that WeChat ads can only target app users based in mainland China. WeChat ads also target outbound Chinese tourists across 42 countries and foreign app users based in 11 countries worldwide.

Get more from WeChat with a WeChat Marketing Agency

ATC is WeChat’s Official Sales Partner allowing us to serve comprehensive WeChat advertising solutions to regional brands.

Here’s what you can get from ATC as your WeChat marketing agency:

  1. Official Account setup and verification
  2. Content and page management
  3. Mini program or mini-app setup
  4. WeChat Pay setup

Contact us today to get started!

WeChat Marketing Agency in Singapore - Get Started with WeChat

This article was first published on IH Digital Malaysia. 

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

#WeChatMarketing #WeChatAds #WeChatMarketingAgency #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

TikTok

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

Get inspired by how these big smartphone Southeast Asian brands use TikTok marketing to promote their latest products. Below are some of TikTok marketing case studies you can learn from.

TikTok Marketing Case Studies from Big Smartphone Brands

  • Xiaomi Malaysia (@xiaomimy)
  • Honor Malaysia (@honormalaysia)
  • Realme Philippines (@realmeph)
  • Vivo Philippines (@vivo_philippines)

ATC - TikTok Marketing Agency in Asia

Xiaomi Malaysia (@xiaomimy)

Chinese electronics company Xiaomi has become popular around the world for its affordable yet high-quality smartphones. Owing to its global success, the brand continues to dominate the market with persistent marketing activations.

One of its efforts includes TikTok marketing, whereby they set up verified TikTok official accounts for each selected country. For instance, Xiaomi Malaysia is one of its many TikTok accounts in SEA besides Indonesia and Vietnam.

So, let’s take a quick look at some of Xiaomi Malaysia’s most viewed TikTok videos to date.

@xiaomimyAll-New Redmi Note 9S. Limited Units from 7th April.

♬ Redmi Note 9S – Xiaomi

@xiaomimyThis is the power of POCO F2 Pro! ##PowerfullyCool ##POCOF2Pro ##smartphone ##gaming

♬ original sound – XiaomiMy🇲🇾

@xiaomimyLearn how to frame like a pro with ##RedmiNote8Pro ! ##64mpmemangshiok ##64mpmemangclear ##xiaomimy

♬ original sound – XiaomiMy🇲🇾

Honor Malaysia (@honormalaysia)

Another Chinese smartphone brand Honor, owned by Huawei Technologies, is a cost-effective and mid-range smartphone. It has released plenty of phone series over the past years, with Honor 20 as its most sought-after model.

As the brand targets the younger generation, Honor strengthened its presence on TikTok. For example, Honor Malaysia uses TikTok marketing to campaign its newest technology.

@honormalaysiaStill don’t know how to shoot light painting yet? Let’s show you how to shoot on ##honor9xlite. ##tiktok ##tiktokmalaysia ##lightpainting ##photography

♬ original sound – HONOR Malaysia

Likewise, in February 2020, its global account made use of a branded hashtag challenge. As a result, it earned them a huge engagement. So far, the hashtag #WatchMyMagic gained 5.7 billion worldwide views since its launch.

In case you missed it, here’s Honor Malaysia’s hashtag challenge video post.

@honormalaysiaJoin the ##WatchMyMagic challenge, show us your best move to win the latest HONOR product! ##ad

♬ Bells – Dr.Ethan

Realme Philippines (@realmeph)

Also a Chinese brand, Realme first appeared as a sub-brand of Oppo in 2010. Later on, it was established as an independent brand in 2018.

Since then, it continued to expand globally with successful penetrations in 20 markets. This includes China, India, Southeast Asia, and Europe.

Related content: Realme Malaysia ties up with Lazada for first Super Brand Day event 2019

Realme Philippines only launched its first product in the market last year. However, it remains to make a name in the market through e-commerce and TikTok marketing.

To this point, here are some of Realme Philippines’ most-watched TikTok marketing videos.

@realmephShop for your realme products. Available nationwide.

♬ original sound – realme Philippines

@realmephGet your realme 6 now. Available on Shopee.

♬ original sound – realme Philippines

Vivo Philippines (@vivo_philippines)

Vivo is yet another Chinese smartphone brand owned by BBK Electronics – the same company that owns Oppo, Realme, and OnePlus.

It first expanded its international market reach back in 2014 with the Thailand marketplace. Vivo then launched to seven other Southeast Asian markets. This particularly includes India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

Vivo Philippines, for instance, took on a solid TikTok marketing strategy with a verified TikTok official account.

@vivo_philippinesIgnite Your Night with vivo V19’s 32MP Dual Front Camera & Super Night Selfie feature.

♬ original sound – vivo_philippines

Furthermore, Vivo Philippines also recently partnered with trending Filipino celebrities to endorse the Vivo V19 series launch.

@vivo_philippinesHi vivo fam! Like this video if you are excited about our upcoming V19 launch on Jun 13, Saturday! ##vivoph ##vivoV19 ##vivoV19Neo

♬ original sound – vivo_philippines

TikTok Marketing Agency in Asia - Get Started with TikTok Ads

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

#TikTokAds #TikTokMarketing #TikTok #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

 

Influencer MarketingTikTokUncategorized

7 TikTok Influencers To Follow For Joy And Inspiration

tiktokinfluencers

If you are about to run a promotion for your brand targeting young audiences in Gen Z, TikTok and TikTok influencers are supposed to be amazing for brand reach. Credited as a pool of memes, viral dances, soundbites and comedy skits, TikTok successfully pulled more than 800 million MAU in 154 countries and 39 countries. 

At the same time, the influencers on this platform are likely to claim mega-superstar status with millions of followers. Not only are there people who are parts of Gen Z themselves, but there are also many celebrities and influencers from other platforms diving into the deep abyss of TikTok. They will be a great “means” for your brand to spread your message as well as blow up your brand awareness and brand credibility.

Singapore Influencer – Crystabel

Crystabel is a young TikTok star based in Singapore with 229k followers. While her TikTok feed is made up of dancing and lip-syncing videos, her Instagram account, which has 22.1k followers, is filled with fashion and makeup photos.

@crystabel_

##POV: Both you & the shy girl (me) was forced to sing a duet. After hearing her voice, you fell for her even deeper.

♬ original sound - original.don

Japan Influencer – Shiho

Being a travel influencer from Japan, Shiho Zekko attracted more than 102.7k followers on TikTok by sharing short videos of picturesque sceneries and her interesting travel stories.

Besides TikTok, she also has her own YouTube channel for capturing longer videos with more details and an Instagram account for aesthetic images.

@shiho_zekkei

@junma_0429 さんへの返信 みんな千葉のいいとこ教えて!##みんなに見せたい動画 ##千葉##小湊鉄道

♬ let me show what you're missing - jadejurgenss

Malaysia Influencer – Puspa Wafiy

Puspa is getting more famous with a variety of creative contents that she shares on her feed from skits, makeup videos, dancing with her friends.

She has become one of the successful TikTok influencers in Malaysia with 1.1 million followers.

@puspawangirauza

Pasangan anda memanggil anda dengan gelaran apa yea? Sayang? Baby? @bebyachaa iloveyoursong ##anjebeby ##atmix ##dekantin

♬ AnjeBeby - PUSPA WAFIY

Vietnam Influencer –  Quang Dang

In fact, Quang Dang is a well-known professional dancer based in Vietnam. TikTok is like a dreamland where he can show his dancing skills and grab more public attention.

Quang Dang attracted nearly 497k followers on the social media platform. Besides, he collaborated with The Health Ministry and created the viral dance for “Ghen Co Vy” song in their TikTok campaign. This dance was very popular during the outbreak of COVID-19.

@im.quangdang

Xin cảm ơn @UNICEF vì đã đặt niềm tin ở Đăng để cùng lan tỏa thông điệp ý nghĩa này 🤗 ##vudieuruatay ##ghencovychallenge ##unicef ##tiktokvietnam

♬ Ghen Cô Vy (Vũ Điệu Rửa Tay) - Khắc Hưng, MIN, ERIK

Thailand Influencer – Thitaree

Thitaree is one of the popular TikTok influencers in Thailand who gained around 4.2 millions followers. The platform is where she uploads videos of makeup, comedies, and dance.

In addition to TikTok, Thitaree also has a presence on Instagram and YouTube. 

Taiwan Influencer – Dia

Using his own sense of humor, Dia who is based in Taiwan has gained notoriety as a TikTok creator with nearly 520k followers on his channel.

In his feed, Dia shares entertaining videos of himself dancing, lip-syncing, and acting.

@dia_700

沒聽過上廁所還要打領帶的😂😂 @于小文 @阿法 ##領帶變裝

♬ 原聲 - 豪豬

Korea Influencer – Meokneun Hyeong

Meokneun Hyeong is a Korean social media influencer who shares a lot of ASMR eating videos and food reviews. He knows how to elevate his fame with the mouthwatering food videos that will make you drool. That’s why the influencer was able to attract more than 759k people following his channel.

@tmxhs5269

모짜렐라 치즈폭탄&불닭&핵불닭소스 먹끼!! Mozzarella Cheese Bomb&Nuclear Spicy Sauce 🧀🔥💣 @hungrydong ##띠동갑형##먹기##tthebro##eating##mukbang##fyp##foryou##koreanboy

♬ Yummy - Justin Bieber

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokInfluencers #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

China Social Media MarketingSocial Media Marketing

Century Battery Hypes Up FB Contest with a TikTok Campaign

Century Battery Hypes Up FB Contest with TikTok CampaignPhoto credit: Sterk Production

Century Battery Malaysia hypes up its ongoing Facebook contest with a TikTok campaign and a collaboration with a famous Malaysian TikTok influencer.

To raise awareness and engagement, the automotive battery brand collaborated with Sterk Production to produce a catchy 40-second video starring the influencer. The video was then promoted on TikTok as in-feed video ads.

ATC - TikTok Marketing Agency in Asia

It was also shared and boosted through Century Battery Malaysia’s Facebook page where the contest is taking place.

So far, the video posted on the brand page has gained nearly 400,000 views and over 2,500 total engagement.

Making it Viral with a Malaysian TikTok Influencer

For the first time since TikTok flourished, Century Battery Malaysia leveraged the popularity of the app through a famous Malaysian influencer. Also, Sterk Production’s massive following contributed to the ongoing success of the campaign. To date, the Malaysian TikToker has a fan base of about 42,800 on TikTok and 183,500 total likes.

So, to further extend the campaign’s reach, Sterk Production also published the video on their TikTok profile.

@sterktiktok

Jadi Cantik & Handsome, dan berpeluang memenangi hadiah RM2800 dengan sertai ##CarBatteryChallenge di Facebook Century Battery Malaysia! T&C apply.

♬ original sound – Sterk Production

Two of the influencer group members – Farhan Mazlan (@paanmzln) and Harith Zazman (@harithzazman) also put it up on their TikTok pages.

The Malaysian TikTok influencer also posted the video on their Facebook and Instagram pages for a broader audience scope.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

Jadi Cantik & Handsome, dan berpeluang memenangi hadiah RM2800 dengan sertai #CarBatteryChallenge di Facebook Century Battery Malaysia! Langkah-langkah untuk sertai #CarBatteryChallenge: 1. LIKE page FB Century Battery Malaysia. 2. REKOD video kreatif dengan bateri kereta dan kereta anda tidak melebihi 15 saat. 3. MASUKKAN logo Century Lasts Longer, Bateri Kereta Century dan logo Century Battery Assist di dalam video. [muat turun logo di sini: https://bit.ly/century_logos] 4. MUAT NAIK video kreatif anda ke Facebook Wall anda dan pastikan ianya PUBLIC. 5. TAG lima (5) rakan-rakan anda. 6. HASHTAG #CarBatteryChallenge #CenturyTahanLebihLama #CenturyBatteryMalaysia #StaySafeRaya Tarikh peraduan: 23 Mei – 23 Jun 2020 Tertakluk kepada terma dan syarat.

A post shared by Sterk Production (@sterkproduction) on

Across all the platforms, the video posted by Sterk Production reached a total of more than 84,000 views to this point.

Related content: Men’s Biore Collaborates with Malaysian Influencer Sterk Production

Using TikTok Campaign to Promote an FB Contest

In addition to its social media campaigns, Century Battery also boosted the video on TikTok as in-feed ads targeting Malaysian TikTok users.

While targeting Sterk’s followers, the brand also made sure to aim for an even wider range with TikTok ads. Based on recent reports, TikTok ads have a potential reach of over 5 million users in Malaysia.

tiktok ads preview of century battery malaysia video
Preview of the TikTok ads of Century Battery Malaysia | Photo credit: Century Battery Malaysia

Related content: TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

#CarBatteryChallenge Facebook Contest Mechanics

On another note, Century Battery Malaysia kicked off its #CarBatteryChallenge Facebook contest last 23 May. The successful participants will ultimately win a Century car battery and a cash prize worth RM2,800.

To qualify, the contestant must first like the brand’s Facebook page. Then, similar to a TikTok hashtag challenge, the contestants must produce a creative video to participate. As specified in the contest mechanics, the video must not exceed 30 seconds and show their car and a Century Battery product.

Finally, the participants must post the creative video to their Facebook wall and set its privacy to public. And to finish, joiners should tag two of their Facebook friends and use the hashtags #CarBatteryChallenge, #CenturyTahanLebihLama, #CenturyBatteryMalaysia, and #StaySafeRaya.

The contest runs until 23 June. To view the contest terms and conditions, click here.

Are you launching a digital campaign soon?

Get your campaign seen by millions with TikTok ads! With TikTok’s immense viewership among the younger generation, you’ll definitely achieve your marketing goals in no time.

If you’ve been looking to explore this advertising opportunity, then you’re on the right page. ATC is a digital marketing agency that serves TikTok ads targeting markets across Southeast Asia. Contact us today to get started.

TikTok Marketing Agency in Asia - Get Started with TikTok Ads

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#CenturyBatteryMalaysia #CarBatteryChallenge #SterkProduction #TikTokInfluencer #InfluencerMarketing #InfluencerMarketingAgency #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

China Social Media Marketing

ATC now an Official Sales Partner of WeChat Ads

ATC now an Official Sales Partner of Tencent Ads - WeChat Marketing Agency

ATC, a WeChat Marketing Agency, recently signed as an Official Sales Partner of WeChat Ads. As a result, ATC is now able to provide full WeChat ads support for businesses across the region.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Partnership Inclusion

In particular, the partnership includes Tencent’s full suite of advertising solutions, such as WeChat Ads and Tencent GDT.

Moments Ads & Official Account Ads

As an Official Sales Partner, ATC basically serves WeChat ads using two ad types: Moments ads and Official Account ads. Through this, hitting your marketing goals is more hassle-free, whether it’s to lift awareness or followers.

Read More: Moments Ads & Official Account Ads Explained

Screenshots of WeChat ad types

Geotargeting Ads

The WeChat marketing agency can also help you with geotargeting ads. The ads feature particularly aims at outbound Chinese tourists and users based overseas. Certainly, this method can help you reach millions of WeChat users across Asia and the world.

However, take note that you can only qualify for targeted advertising if you have a verified WeChat Official Account. In case you need help on WeChat verification, contact us now.

Read More: WeChat Official Account Features – What’s in it for your brand?

Qualified Industries to Advertise on WeChat

Likewise, if your brand belongs to the following eligible industries, ATC can help you with geotargeting for your brand:

  1. Travel
  2. Clothing & accessories
  3. Skincare & makeup/cosmetics
  4. Home décor
  5. Transportation
  6. Wedding services
  7. Retail
  8. Automobile
  9. General merchandise
  10. Lifestyle services
  11. Digital services & home appliances
  12. Virtual goods
  13. Sports & outdoors
  14. Watches & Jewellery

Other WeChat Marketing Agency Services

Apart from WeChat ads, we also offer other WeChat marketing solutions, such as:

  1. Official Account setup & verification
  2. Content & page management
  3. Mini program setup
  4. WeChat Pay setup

WeChat Marketing Case Studies

WeChat Marketing Agency in Singapore - Get Started with WeChat

ATC is also an Official Sales Partner of TikTok

In addition, ATC announced its official sales partnership with another tech giant ByteDance earlier this year. The tie-up expanded its advertising offers with premium TikTok and Douyin ads.

If you are also interested to explore this opportunity for your business, schedule a quick chat with ATC today.

ATC - Official Sales Partner of TikTok and Douyin

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365, and MCN

#wechatads #wechatmarketing #wechatmarketingagency #chinamarketingagency #atc

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Social Media Marketing

WeChat Ads: Moments Ads & Official Account Ads Explained

WeChat Ads - Moments & Official Account Ads Explained

WeChat ads is a thriving trend due to its massive reach. It indeed presents a huge opportunity for advertisers to promote a page, website, or app within WeChat.

Certainly, WeChat advertising can bring you desirable results over time with proper understanding and a good strategy.

ATC is an Official Sales Partner of WeChat. Contact us to get started with WeChat ads.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Firstly, let us answer your initial questions about WeChat advertising.

What is WeChat Advertising?

WeChat advertising is part of Tencent Ad Solutions enabling businesses to spread promotional messages on two major areas – user’s Moment feed or WeChat Official Account articles. In general, this advertising program intends to increase WeChat Official Account followers, drive website traffic, and yield app downloads.

How does WeChat Ads work?

To advertise on WeChat, you must first do these three steps:

  1. Verify your Official Account
  2. Check your eligibility first and register as an advertiser
  3. Top up your ad account

Once you’re all set up, here’s how advertisements are processed from campaign goal-setting to review.

wechat ads structure

Who are not eligible to place WeChat Ads?

However, not all brands are entitled to run WeChat ads. Particularly, companies or brands belonging to the following categories* are restricted to advertise:

  1. Overseas real estate investment and leasing
  2. Medical
  3. Bird’s nest, sea cucumber, and similar food products
  4. Tobacco
  5. Casinos

* This is not an exhaustive list. All cases will depend on the WeChat review results.

What are the types of WeChat Ads?

WeChat has two main ad types:

  1. Moments Ads
  2. Official Account Ads

In addition, determining the most suitable ad type for your campaign depends on your goal. If you want to know which type is best for you, schedule a quick chat with us. As an official sales partner, ATC supports WeChat Moments and Official Account Ads.

two wechat ad types - moments and official accounts ads

 

What is WeChat Moments Advertising?

WeChat Moments Ads are native ads displayed on a user’s Moments feed with an ‘AD’ label in the upper right corner. Generally, this ad type is designed to build awareness or generate impressions.

It had a great start back when it was launched in early 2015. For instance, Coca Cola and Mercedes-Benz were the pioneers among 25 brands that participated in the first-ever testing campaign.

Presently, with the development of WeChat Moments Ads, brands can easily display their promotional campaigns without breaking a sweat.

Furthermore, WeChat Moments ads are equivalent to Facebook ads as it appears on the user’s timeline (or Moments on WeChat).

How does it work?

Moments Ads have two formats:

  1. Regular Ads
  2. Basic Card Ads

wechat moments ad placements

This ad type uses cost-per-impression (CPM) bidding and also runs on two creatives type – image (banner) or video.

What is WeChat Official Account Advertising?

On the other hand, WeChat Official Account ads appear on WeChat Official Account (OA) articles. This method exhibits a banner look with a call-to-action button and brand information in particular.

Moreover, its goal is to generate clicks and leads with its strategic placements.

How does it work?

WeChat Official Account (OA) ads have two major formats:

  1. In-article ads
  2. Bottom ads

wechat official account ad placements

This advertising method uses cost-per-click (CPC) bidding and also comes in two formats – image (banner) or video.

WeChat Ads Case Studies

To further demonstrate how WeChat ads work, here are some case studies you can refer to.

malee moments ads

Malee: Moments Ads

Malee recently launched WeChat Moments Ads in banner and video formats. The brand’s goal is to promote its 618 BigSale campaign and ultimately drive traffic to its JD.com flagship store.

Moreover, the ads target users based in China.

malee wechat moments ads for e-commerce

Maxi-Cash: Official Account Ads

Previously, Maxi-Cash ran an Official Account ad to promote its campaign and gain views. The jewellery brand used an Official Account ad placement to compel readers to its landing page.

The ads aimed at users in Singapore, with a potential reach of roughly 600,000 WeChat users as of 2020.

As shown in the screenshot below, the banner included a clear call-to-action to effectively urge readers to take action.

maxi-cash singapore wechat official account ads

Travel141: Moments and Official Account Ads

Travel141, a travel content hub by Digital38, also launched a series of Moments and Official Account ads to boost awareness, increase followers, and generate clicks.

The ads targeted users located in Beijing and Shanghai, which comprises of potentially 43.4 million WeChat users in 2020.

travel141 wechat moments and official account ads

Ready to get started with WeChat ads?

Contact us today to schedule a quick chat soon. Asia Travel Club is a WeChat Official Sales Partner offering WeChat marketing solutions to businesses across the region. This includes WeChat Official Account setup and verification, Moments and Official Account advertising, mini program development, and WeChat Pay integration.

WeChat Marketing Agency in Singapore - Get Started with WeChat

More about WeChat Marketing

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365, and MCN

#wechatads #momentsads #officialaccountads #wechatmarketing #wechatmarketingagency #chinamarketingagency #atc

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Social Media Marketing

WeChat Official Account Features: What’s in it for your brand?

WeChat Marketing - 4 WeChat Official Account Features

Having a WeChat Official Account for your brand is a powerful marketing avenue to win the Chinese market. Not only it allows content sharing with your consumers, but it also enables other functions that cover all stages in the buyer’s journey. Also, being entitled to WeChat Official Account features gives you a competitive edge against your competitors.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Coined as a ‘super app’, WeChat offers many solutions to your marketing needs. From building brand awareness to driving website traffic or sales, it provides valuable services to both consumers and businesses. This includes WeChat Official Account, WeChat Pay, WeChat mini program, and more.

Statistics chart of WeChat number of active users from 2012 to 2020

Statistically speaking, the Tencent-owned app has seen incredible spikes over the years, particularly its user base. From 50 million in 2012, it tremendously grew to 1.17 billion monthly active users in Q1 2020. Moreover, in 2019, 45 billion messages are sent daily within the app, showing its high user engagement.

With this in mind, having a solid WeChat marketing strategy is an essential step to conquering the market. And since there are plenty of ways to harness WeChat marketing, it’s important that you learn the basics one at a time. Surely, grasping this China digital marketing strategy will improve your brand. However, it can be overwhelming to know everything at once.

So, in this article, we’ll learn the first step in the long and rewarding WeChat marketing journey – setting up a WeChat Official Account.

What is a WeChat Official Account?

WeChat Official Account (OA) is much like your verified Facebook or Instagram business page with a badge. Visually, you’ll know an account is verified if you see an orange tick mark beside the page name.

Sample WeChat Official Account with verified badge
Asia Travel Club’s WeChat Official Account with a verified badge | Photo credit: ATC WeChat

Users can easily view, manage, and add official accounts at the ‘Contacts’ tab on their WeChat app. As a brand, you can either advertise your account’s QR code so users can physically scan it. Or they can simply search for your profile in the ‘Contacts’ tab if they intend to.

How to view, manage and add official accounts on WeChat
How to view, manage, and add WeChat Official Accounts on the app

In general, having an official account on WeChat is a formal way for your business to interact with your customers within the app. By doing this, you are proving your brand’s authenticity in the platform. Thus, you are instantly earning your consumer’s trust with a single badge.

Aside from gaining a badge, it also comes with several marketing and advertising features. Simply put, being a verified business on WeChat not only gets you visibility in the market. It also guarantees opportunities to grow your brand exponentially in the market.

Like other social media pages, you will go through a verification process to make your page a legitimate brand on WeChat. We’ll tackle more about the setup process in a separate article – so, stay tuned!

WeChat Official Account Types: Subscription vs Service Account

There are two types of WeChat Official Accounts – Subscription and Service account. Below are the main differences between the two account types.

WeChat Official Account - Differences of Subcription vs Service Account

Soon we’ll reveal more information about the pros and cons of the Subscription and Service accounts in a separate article.

Now, let’s dig into the features you’ll get when you get your WeChat Official Account.

WeChat official account features

WeChat Official Account Features

Apart from gaining your customer’s trust, you are also entitled to some WeChat Official Account features. Note that without a verified account, your marketing and advertising opportunities are pretty limited.

Broadcasting

Applicable to both Subscription and Service Accounts.

Having a WeChat verified account – either Subscription or Service Account – lets you share valuable content to your customers. Depending on the type of your account, you have the option to broadcast one content daily or up to four per month.

Sample broadcast messages from WeChat official accounts
Sample push messages from WeChat official accounts | Photo credit: ATC, Travel141, Jin Air, Dior

Whether you want to share your latest discounts and offers, you are free to do so with an official account. Additionally, you can target specific customer groups for your messages, such as gender or location.

Payment

Applicable to Service Accounts only.

WeChat Pay integration is an essential function for your account if you are a retail, food, cosmetic, or fashion brand. With over 1 billion commercial transactions on the service per day, WeChat Pay is something you shouldn’t miss if you own a Service Account.

List of WeChat Pay services
WeChat Pay services

E-Commerce

Applicable to Service Accounts only.

WeChat Official Account offers a wide range of e-commerce features for Service Account owners. For instance, you can set up your mini program store within the app, as well as integrate coupons and a loyalty program.

Sample loyalty program and coupon integration on WeChat
Sample loyalty program and coupon integration on WeChat | Photo credit: IH Digital

If you’re in an industry that relies on e-commerce to stay competitive, then you must keep this in mind.

Geolocation

Applicable to Service Accounts only.

Due to multiple API adaptation, geolocation targeting is also enabled for Service Account owners. This feature allows a more efficient targeted marketing, especially if you’re tapping a certain audience based on location.

Geotargeting with a WeChat official account

For instance, WeChat offers advertising to foreign users based in 11 countries and regions, as well as outbound Chinese tourists across the globe. We’ll dive deeper into WeChat’s geo-targeting features for advertisers soon.

Key Takeaway

Earning your customer’s trust on social media platforms is a must nowadays. The first step to do this is to get your account verified on all your social media platforms. More so, if your goal is to target Chinese consumers, it’s best to set up a WeChat Official Account for you to complete the first step.

In summary, they are two types of WeChat Official Account – Subscription and Service Account. The former is designed for media and individuals centred on content sharing, while the latter is ideal for businesses and organisations.

This is why the Service Account has more features than the Subscription type. Although its broadcasting limit is fewer than the Subscription account, it is indeed packed with more features. This includes push notifications, advanced API capabilities, and payment.

Aside from this, it also offers prized e-commerce features, such as an online shop, coupon, and loyalty program integration through the mini program.

By understanding the WeChat Official Account features, you’ll get a glimpse of the many things in store for your brand. This is just the first step of your WeChat marketing journey. And you still have plenty of things to learn to maximise the platform.

Therefore, begin your journey with a WeChat Official Account and keep learning. After all, this is the best way to stay in the competition, and ultimately, conquer the Chinese market.

Need ideas for your WeChat Official Account?

Follow these WeChat Official Accounts to help you conceptualise your verified page. Be sure to install the WeChat app on your mobile device first before you click on the links below.

  1. Maxi-Cash
  2. Malee
  3. Jin Air

Next step: Get started with your WeChat Official Account setup through an authorised third-party agency today! With Asia Travel Club, you are guaranteed to get the verified WeChat badge in 1-2 weeks. Contact us now to schedule a quick chat soon!

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

#WeChatOfficialAccount #WeChatVerification #WeChatMarketing #WeChatMarketingAgency  #ChinaMarketingAgency #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

TikTokAdFormat

TikTok has become more popular and better known in the digital marketing space. In fact, the video-sharing app rose from nowhere to the most downloaded app on Google Play Store and Apple App Store.

That is to say, the potential of TikTok can never be undermined, especially for its advertising opportunities. With a variety of TikTok ad formats available, TikTok ads is expected to be a winning asset for brands and businesses across the globe.

In the digital world, TikTok somewhat stands out from other social media apps. With its massive audience belonging to Generation Z, no doubt it now encompasses Facebook, Instagram, YouTube, and Twitter in many aspects.

Likewise, the advertising competition on TikTok is apparently not as tense as it is in other platforms. 

Despite TikTok being a young player, its significant rise in user base makes it a lucrative platform for global advertisers. In fact, it already owns a list of big brands carrying out TikTok ad campaigns. This includes Lifebuoy, Nike, NYX, and Fenty Beauty. 

But before you dive deeper into TikTok ads, let’s have a glimpse of all the available ad formats.

5 Best TikTok Ad Formats and Examples

TikTok provides several advertisement options for interested brands. Generally, the ads are designed to effectively reach your target demographic within the app.

While there are many options to choose from, let’s focus on the best TikTok ad formats that you can use for your campaign.

TopView Ads

This ad type comes in video format, and immediately shows after opening the app. Due to its strategic placement, it is considered a visually impactful way to reach and engage your budding audiences. 

TikTok Ads Format | Top View

Brand Takeover

This ad format is shown to TikTok users on the app launch screen. It also comes in video format, which can be either a 3-second static image or a 3-5 second video without audio. 

TikTok Ads Format | Brand takeover

In-feed Ads

Embedded on “For You” feed, In-feed Ad is a typical video ad that you see on Facebook or Instagram. Moreover, the ad is displayed as an up-to-60-second video with sound-on.

TikTok Ads Format | Infeed

Branded Hashtag Challenge

This ad type is designed to encourage user-generated content (UGC) to promote the campaign. Its main feature is a hashtag, which users incorporate in their videos to join the challenge. Among all TikTok ad types, it is the most unique format that generates mass exposure and vastly compels to your target audience.

TikTok Ads Format | Hashtag

Related article: UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

Branded Effect

Visually creative effects are one of the reasons TikTok is popular among the younger generation. Hence, the branded effect ad type emerged and became TikTok’s signature ad created. For three days, it appears on the first screen of the effect panel, which encourages brand engagement.

Brandedeffect

With such a wide range of advertising options, it’s important that you carefully select the most suitable format for your brand. Having a well-planned advertising strategy helps you reach your marketing goals and maximise your budget without wasting a single cent.

However, to sufficiently plan your marketing strategy, you must be deeply familiar with the app’s capabilities, particularly its advertising platform. So, if you’re looking for assistance on TikTok ads, let ATC help you with the right strategy.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokAds #TikTok 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

UNIQLO Kicks Off #UTPlayYourWorld Campaign On TikTok

In 2019, UNIQLO launched a first-of-its-kind multi-market brand campaign called #UTPlayYourWorld on TikTok. The hashtag challenge aimed to engage as many users as possible by sharing creative and inspiring moments wearing their favourite UNIQLO UT collection outfit.

UNIQLO launched the #UTPlayYourWorld campaign on TikTok in 2019

This global apparel brand rolled out the in-app challenge from 25th June to 11th July , targeting TikTokers in US, Japan, and Taiwan. Winners stood a chance to win the Grand Prix as a result. Moreover, their videos will be displayed on UNIQLO stores worldwide as well.

UNIQLO TikTok profile with #UTPlayYourWorld videos
Screengrab of the UNIQLO TikTok profile with #UTPlayYourWorld videos | Image source: TikTok

The campaign reached 709.8 million views with popular TikTok users joining in. For instance, here are some known TikTokers in the US and Japan who took part in case you missed it last year.

Sebastian Bails (US) – 10.5 million followers

@sebastianbails

confidence is key ❤️👌🏻 ##UTPlayYourWorld ##PR

♬ #UTPlayYourWorld – UNIQLO UT

OurFire (Japan) – 5.7 million followers

@ourfire

we went to a whole new world 🥳🎡##UTPlayYourWorld ##PR ##ad

♬ #UTPlayYourWorld – UNIQLO UT

TJ Black (US) – 4.5 million followers

@cloudtalk

Everyone’s been doing clown season but how do we feel about robot mimes? 👀 ##UTPlayYourWorld ##ad

♬ #UTPlayYourWorld – UNIQLO UT

Yua Tsuitsui (Japan) – 361.8k followers

@yuatyyy0118

##UTPlayYourWorld ##pr ハルクTシャツでダンシング👾みんなもぜひUTダンスチャレンジしてみて!!! ##ゆあてぃー

♬ #UTPlayYourWorld – UNIQLO UT

Tigh-Z Mona (Japan) – 34.6k followers

@tighz_mona

@中野亜紀🤩✨ ##tigh_z ##ダンスボーカルグループ ##運営さんオススメへ連れてって ##ut

♬ #UTPlayYourWorld – UNIQLO UT

Why UNIQLO chose TikTok for its UT Collection Campaign?

UNIQLO targeted the young generation of consumers particularly on TikTok for its appeal to their target audience. Coupled with TikTok’s features, it provided users with a chance to express their creativity. Thus, it enabled UNIQLO to build an authentic and diverse connection with a broad audience.

Screen grab of UNIQLO’s UT Collection webpage

Considering TikTok’s interactive and immersive content experience, the #UTPlayYouWorld campaign has also effectively demonstrated the UNIQLO UT Collection brand philosophy – “Wear Your World”.

#UTPlayYouWorld
Screengrab of UNIQLO’s UT Featured Collections |Image source: UNIQLO SG website

Furthermore, UT is UNIQLO’s special collection of graphic t-shirts pop culture icons and influences. Characters like Hello KittySuper MarioDisney Princesses and Villains, superheroes from Marvel, and the upcoming Pokemon collections are some of the prints featured in the UT Collection.

Screen grab of UNIQLO’s UT Collections

UNIQLO: Connecting with Today’s Generation through TikTok

“TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. We see a huge opportunity for brands to connect with today’s generation and expand their reach by embracing the native, natural and creative form of content on TikTok. We are excited to support the #UTPlayYourWorld campaign and look forward to [continue] supporting the global creative community in the future,” said Masaki Nishida, VP and Head of Monetization for TikTok Japan, in a PR Newswire article.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTokMarketingAgency #TikTok #HashtagChallenge

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTok

ATC: Official TikTok and Douyin Sales Partner

ATC TikTok Sales Partners

We are proud to announce that ATC is an Official Sales Partner of TikTok and Douyin.

This partnership enables us to support brands across the region in creating and running TikTok ads.

About TikTok

The explosive growth of TikTok which belongs to ByteDance has certainly grabbed the attention of global marketers and made it become one of the most potential social media platforms to promote their business. In addition to influencer marketing and hashtag challenges, creating a TikTok Ads account is also an effective strategy for businesses to influence millions of their budding consumers.

The rising social media app TikTok has shaken up the digital landscape, toppling down other social and messaging applications like WhatsApp, Facebook, and Instagram among others. TikTok has apparently risen to the top of the most downloaded apps worldwide in January 2020.

ATC | TikTok Ads
Top Apps Worldwide for January 2020 by Downloads (Non-Game) | Photo credit: SensorTower
TikTok Ads
Photo credit: HootSuite, Social Media Trends 2020

Here are more statistics you need to know:

  • No. 1 downloaded app in Google Play Store and Apple App Store with 1.5 billion downloads in November 2019, according to Sensor Tower
  • 800 million monthly active users (MAU) spending an average of 46 minutes per day for consuming 15-second videos
  • Ranked Top 5 in downloads in Southeast Asia (SEA) with an estimated 67.5 MAU in the region
  • Globally, 69% of TikTok users are 16-24 years old
  • In Southeast Asia, 57% of TikTok users are 18-35 years old

Do these figures sound appealing enough for you? 

If you are looking for a TikTok Marketing Agency to get started on TikTok advertising, contact ATC today to create your TikTok Ads Account and integrate TikTok Advertising into your digital marketing plan.

Read more:

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #TikTok #TikTok Advertising #TikTokAds #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Influencer MarketingSocial Media MarketingTikTok

3 TikTok campaigns to Join this Circuit Breaker Period 

Featured Image

One of the reasons TikTok became massively trendy today is because of the current COVID-19 crisis. Many people were forced to stay at home to help prevent the spread of the coronavirus. 

Recently, the Singapore government initiated “circuit breaker measures to curb the spread of COVID-19. As a result, majority of the workers were compelled to work from home from 7 April to 4 May 2020. 

As the situation develops, people have turned to social media to ease their boredom of being stuck at home. Particularly, in TikTok, campaigns with the participation of influencers greatly flourished.

If you’re on TikTokyou should watch out for these trending campaigns in Singapore today. We’ve compiled here this week’s three most viewed campaigns for you to watch or join. 

#StayAtHome – Fight Boredom and COVID-19 with this TikTok Challenge 

In response to the global fight against COVID-19, TikTok came up with the #StayAtHome challenge saying: 

As we adjust to life at home, there is no excuse to slack off! As a true-blue TikToker, there are many activities you can document to show us while you #stayathome! 

Using the hashtag, TikTok encourages everyone to stay active while at home. TikTokers indeed flocked to the #stayathome hashtag with their own videos. From singing with their kids to demonstrating home workouts, it shows that there are endless possibilities for you to have fun at home. 

As an example, Singapore-based actor and film-maker Jaze Phua took part in the #stayathome challenge with a video while wearing face masks. 

@jazephuaWith entertainment venues ban, we create our own entertainment ##sgunited ##stayathome ##HandWashChallenge @TikTok Singapore @Douglas Tan @Debra L♬ original sound – Jaze Phua

To date, the hashtag has a whopping 7.4 billion views from all over the world. 

#LepakAtHome – Lepak in Your Most Creative Way and Win Prizes! 

If you’re going crazy “doing nothing” at your own home, why not lepak and win prizes? The #LepakAtHome hashtag challenge on TikTok invites you to “record a video of what you do to #LepakAtHome in your most creative way possible.” 

Either you’re tidying your bedroom or cuddling with your pets, you can do whatever you want in your TikTok video. Again, it has to be your most creative way of lepaking! 

This popular Singaporean origami artist, for instance, participated in the contest by showing his knack for the art of paper folding. 

@zihaolol98My kind of ##LepakAtHome 😆Some Art and magic? What’s yours?🤔🤪##AJSpringBreak♬ Spring Break – AJ Mitchell feat. Rich The Kid

 In addition to your recording, you also have to add a particular AJ Mitchell song to your video to join. 

When done, post the video on your TikTok profile with the hashtag #LepakAtHome and #AJSpringBreak. Make sure to set your profile to public. 

Now with 2.1 million views, the hashtag challenge is a contest by Sony Music Singapore to promote AJ Mitchell’s latest track titled Spring Break. It is available to Singapore and Malaysia TikTok participants, and runs until 29th April 2020. Three winners will win some relaxing kit pampering goods. So, give your best in lepaking at home! 

#DoTheLifebuoySG  Be Extra Clean and Safe with Proper Handwashing 

With currently 1.9 million views, the new handwashing challenge on TikTok has certainly grabbed the attention of millions of Singaporeans.  

Famous Singaporean TikTok influencers like Benjamin KhengJian Hao TanTaufik BatisahCrystabel and even SGAG SG participated in the challenge. Coupled with a few dance moves, some TikTokers also lip-synced to the campaign song titled Do It Right and We’ll Be Alright by Ng Zheng Yao 

Jian Hao Tan – 342.5K followers

@thejianhaotanDo it right and we’ll be alright! ##DoTheLifebuoySG ##extracleanfam ##ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao


Crystabel– 214K followers

@crystabel_Do it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 SGAG SG – 110.3K followers

@sgag_sgSince everyone’s doing it.. here’s our ##DoTheLifebuoySG for the ##ExtraCleanFam LOLL ##fyp ##foryou ##sgtiktok ##dance ##viral ##SGUnited♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Benjamin Kheng – 15.1K followers 

@benjaminkhengWhen the Rona tryna creep on you, you creep on the Rona.Do it right and we’ll be alright. #D#oTheLifebuoySG #E#xtraCleanFam #S#GUnited #A#d♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 

Taufik Batisah – 12.6K followers 

@officialtaufikbatisahDo it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad*♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Read more: Tap Into China Market With Douyin Influencers

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #Douyin #ChinaInfluencer #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Influencer MarketingSocial Media MarketingTikTok

The Surge of Tik Tok Influencer Marketing and Its Importance

ATC Influencer Marketing

Tik Tok has been undergoing a fast growth recently. It emerges as one of the new social media platforms that businesses can make use of in order to build up their brand awareness, following Facebook, Instagram and Youtube. As a consequence, influencer marketing on Tik Tok is sprouting up left and right. Apparently, it provokes businesses to give it a try due to the rocket-fueled increase in active users. If you are still not considering influencer marketing on Tik Tok, keep scrolling down to see why you should equip your brand with the knowledge.
ATC Influncer Marketing | The Surge of Tik Tok Influencer Marketing and Its Importance

What is Tik Tok and how does it work?

Tik Tok is a China-based social networking service launched in 2017 by Bytedance. In China, the application is also known as Douyin which is exclusive for the domestic market. Basically, if we have Youtube for sharing long videos, Tik Tok is a mobile application for short-form videos. It is an ideal destination for content creators and a paradise of use-generated videos. They can create and upload their creatives no matter which genre it is: from lip-sync, music, talent to comedy, and viral challenges.

@samsung 

 

Join the Galaxy A ##danceAwesome challenge with @blackpinkofficial !

♬ original sound – Samsung

@vtv24news 

 

Chúc cả nhà sáng Chủ nhật ở nhà vui vẻ ♥️ ##vtv24 ##thankyouhero ##haydungyenkhitoquoccan ##conseonha ##onhavanvui ##tiktokvietnam ##trending

♬ original sound – VTV24

Additionally, the novelty value and easy-to-use interface of Tik Tok propel its ongoing growth. The app appeals to throngs of young digital natives which brings it to the top of downloading charts in not only Asian countries but also Western regions. Tik Tok reached 1.5 billion all-time downloads and 500 millions daily active users.

@gymshark

 

@rybkatwinsofficial rockin’ our pastel collection🙌 which colour is your fave? ##gymshark66

♬ original sound – gymshark

Influencer Marketing on Tik Tok

Tik Tok is a youth-oriented social media platform targeting the youngsters of Generation Z. At the same time, we all know how important influencer marketing is nowadays when it comes to product promotion. The fact that a lot of people are easily influenced by celebrities and KOLs is undeniable. Hence, marketers can not ignore such a promising marketing tool if they are targeting young audiences.

@kristenhancher

 

DAMN my lashes look THICK! Wearing the @toofaced DAMN GIRL mascara ##TooFacedPartner ##TFDamnGirl ##sponsored

♬ When I Get Going – Kallico

Then, the key to success in any influencer marketing campaign is to find the most suitable influencers who appeal your primary targets.

@jaydencroes

 

Don’t let a cold limit your fun this holiday! I am ##TooSickToBeSick 😎🔥 ##Mucinex ##Sponsored

♬ #TooSickToBeSick – Join The Challenge

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency #ChinaInfluencers #AustinLi #Luo Yonghao #Li Ziqi #Viya #E-commerce #Taobao #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaChina Social Media MarketingFeatured InfluencerHotel PartnersInfluencer MarketingSocial Media MarketingTravel

Chinese Influencer Completed 4 Stays with Asia Travel Club

ATC Influencer Marketing | China Influencer Liu Xi Lin with over 2millions followers

Chinese Influencer Liu Xi Lin (刘汐鳞) from China is Asia Travel Club‘s (ATC) most prolific superstar, which completed 4 hotel stays under ATC’s Influencer Marketing Program.

Liu is a travel influencer that has a Sina Weibo fan based with over 2 million fans. He has been accepted by over 4 hotels partners which focus on doing influencer marketing with ATC.

 

China KOL connected with 4 ATC Hotel Partners

ATC | Asia Travel Club | cover

Since then, he has completed his 4 stays between October and November 2019, with Shangri-La Hotel Bangkok, Holiday Inn Express Bangkok Sathorn, Golden Tulip Haeundae Hotel & Suites, MerPerle Hon Tam Resort.

Not to mention, one of the live streaming review video about Shangri-La Hotel Bangkok has received well attention and successfully garnered 10 million views. You can read more about it here.

ATC | Asia Travel Club | Cover

Most of Liu’s posting has good engagement, resulting in more influencers in getting to know about ATC’s platform. Besides, he has also produced multiple social posting in Weibo, YiZhiBo, Meitu, Oasis, and his personal Vlog video. This gave more coverage and expose ATC into multiple platforms.

Use your social influence to connect and collaborate with our hotel partners for influencer marketing! Request your free stay now through Asia Travel Club Social App now!

ATC | Asia Travel Club | 2

Are you ATC’s next superstar? Join us now!

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

ChinaChina Social Media MarketingInfluencer MarketingSocial Media MarketingTravel

Start China Digital Marketing through Social Media Platforms

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms

For the past decade, most global brands and smaller business have been trying their best to penetrate into the China market, looking for business opportunities to do China digital marketing in this country.

According to a report from mainland China, there are 854million active internet users and the internet availability rate has just reached 61.2 per cent only. It’s safe to say that the potential market reach in this country is humongous.

But the million-dollar question is, what marketing strategies work well in China?

Believe it or not, China’s social media platform is the most effective way to get your brands through into the China market. WeChat & Weibo Marketing and Baidu SEO are the 3 most common social App & platform for China Digital Marketing.

 

WeChat

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 1
Photo Courtesy:  Travel 141

 

WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more.

According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping.

Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app. This is the perfect app to do on your China digital marketing

 

Weibo

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 2
Photo Courtesy: Travel 141

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs.

Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.

 

Baidu

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 3
Photo Courtesy: Sansiri on Baidu | Yazhou Property

China also has its own search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Connect with your Chinese Audience through China Digital Marketing

Currently, Cititel Hotel Management is working with us for market penetration in mainland China. Level up your digital marketing strategy with Asia Travel Club now!

Are you in need of a digital agency to assist you in China digital marketing or China digital marketing for a hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO