China Social Media Marketing

AsiaChinaInfluencer MarketingTikTok

Leverage TikTok Beauty For Your Marketing Campaign

TikTok Beauty

With TikTok rapidly growing to 1.2 billion users in 2021, make-up companies have turned to the platform to advertise their products. Let’s dissect how you can leverage TikTok Beauty for your marketing campaign.

TikTok Beauty

It comes as no surprise that more and more businesses are signing up on TikTok to reach a bigger and more engaged audience. The beauty industry is one of those that has thrived in the platform. As of now, the Tiktok Beauty hashtag (#tiktokbeauty) has garnered 468.5 million views. Imagine what that reach can do for your business.

The short-video format on TikTok allows users to learn more about a certain beauty product. The 15 to 60-second window per post gives you an opportunity to effectively communicate a message to your audience. In the case of beauty content, you can post make-up tutorials, unboxing, reviews, to name a few.

Beauty Influencers on TikTok

Say you are only an entrant into the world of beauty let alone TikTok. One good way to let your brand be known is by collaborating with beauty influencers that are popular on TikTok.

More often than not, beauty influencers will have the same target audience as you. Their followers have already engaged in a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. Beauty consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard. The preference for real and genuine testimonies is on the rise.

TikTok’s tagging feature and in-video links to online sales realise conversion instantaneously. It not only fosters aesthetics but also aids businesses in providing tools for sale. Want to know more about these tools? Contact us and our team of specialists to give your marketing campaign a boost.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokBeauty #BeautyInfluencers #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines #TikTokAdvertisingIndonesia #ChinaDigitalMarketing #InfluencerMarketing #ATC

AsiaChina Digital MarketingInfluencer MarketingTikTok

Using TikTok to Invigorate Your Brand’s Marketing Campaign

TikTok Marketing

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #ChinaDigitalMarketing #InfluencerMarketing #ATC.

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Moving Into 2021: TikTok Trends from 2020 That Are Here To Stay

TikTok Trends

We’re down to the second month of the year. As the world builds itself back up again, let’s have a look at TikTok trends to look out for in the coming months that marketers may bank on for future campaigns.

2020 Wrap-Up

The world was at a standstill in 2020. But, that doesn’t necessarily mean that movement on social media has halted. In fact, with the lockdown, everyone spent more time on their computers and smartphones to connect with the rest of the world. The rapidly growing social media platform TikTok and its community conceived various trends that may continue to shape online consumer behavior in the next couple of years.

The unforeseen events of 2020 changed how we live on the daily. But more importantly, being locked in has contributed to the demand of content categories on TikTok. Cooking-related videos were a massive hit as restaurants closed. And with minimal human interaction, everyone wanted to be in the know, which grew demand for News & Events-related content.

Moving Into 2021

As a marketer, it is imperative to understand which topics are talked about around the world and your locality. Users resonate with content that are in line with current trends. If you are able to incorporate these trends into your brand campaign, then you are definitely at an advantage.

TikTok has identified the most popular categories in the past year, which precede the flow of trends in 2021. They are here to stay, of course. But, the TikTok community will keep coming up with creative topics, as expected.

Top Global Trends

Here’s the lowdown on the top trends worldwide in 2020 as seen on TikTok. Topics range from Comedy to Video Pets to Cooking.

TikTok Trends
Source: TikTok for Business

Local Insights (Southeast Asia)

The trends may also vary between countries and regions. While it’s good to know what the entire world is up to, you still have your local audience to capture. Let’s examine these Southeast Asian countries and their most popular topics that we can expect more of this year.

Indonesia

TikTok Indonesia

Diary/VLOG

To get a sense of human interaction, and to validate newfound interests, users from Indonesia have been leaning towards storytelling. It is not uncommon to find many videos of users who document their day on the platform, and sometimes, even their thoughts and feelings.

Cooking

As a culture that prides in having rich flavors, it is no surprise that cooking is an activity of high regard despite the lockdown. On TikTok, users are sharing their recipes and ingredients for the rest of the community to use.

Comedy     

‘Laughter is the best medicine,’ they say. With that in mind, users from Indonesia have laughed their way through boredom.

Thailand

Tiktok Thailand

Education

Learning is power and is exactly what the Thais believe in. Slowing down during the pandemic has given them the opportunity to stray from their usual routine and find the time for new skills and knowledge. The topics that are largely discussed on TikTok include mindfulness, business, finance, DIYs, and maths.

Cooking

Thailand has a rich and thriving food scene. Despite the lockdown, its people learned dishes and shared ingredients to keep the spark alive. Cooking may not be everybody’s strongest suit, but many content creators on TikTok make meal preps look easy.

Diary/VLOG

As trivial as things may seem, it’s actually the mundane that turn out to be some of the most special moments in life. Diary vlogs reflects a sense of community where users are able to share their interests and their routines.

Vietnam

TikTok Vietnam

Education

There is no end to learning. Looking for ways to stay productive during lockdown, Vietnamese users go on TikTok to find tutorial clips for topics including basic self-care, social matters, and foreign language.

Video Games

Keeping themselves entertained throughout home arrest, the Vietnamese share or watch gaming videos with the TikTok community. This gives them a sense of involvement, where even game hacks and techniques are shown in the videos.

Outfit

A number of netizens from Vietnam turned to fashion for therapy in these trying times. Expressing oneself in a fun way has been a comfort to many of them.

Now that you have had a glimpse of what to look forward to in 2021, you surely have some fresh ideas now for campaigns to publish on TikTok. Asia Travel Club (ATC) is the official sales partner of ByteDance, creator of TikTok. Contact us for assistance in TikTok marketing.

 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines

#TikTokAdvertisingIndonesia #InfluencerMarketing #ATC

AsiaChina Digital MarketingTikTok

TikTok Ads: Prohibited and Restricted Products and Services To Avoid in SEA

TikTok Ads

TikTok ads may be a powerful selling tool on the internet. But, not all products or services are allowed to be advertised on the app. Know which types of ads are prohibited and restricted on the platform.

All Countries and Regions

Below is a general list of prohibited products and services in all countries and regions.

  • Ads promoting the following products or services are prohibited in all countries and regions.
  • Cigarettes and Tobacco products – Cigarettes, cigars, tobacco, e-cigarettes, and other related products and services.
  • Drug-related products and services – Ads that depict or encourage the use of illegal drugs, drug paraphernalia, recreational drugs, drugs, or alternative products for weight loss.
  • Weapons – Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.
  • Police and military equipment.
  • Gambling – Including online gambling, casinos, and sports betting.
  • Sexual products and services – Adult entertainment and paraphernalia including pornography, sex toys, lubricants, and fetish costumes.
  • Political ads – Ads must not reference, promote, or oppose a candidate for public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.
  • Counterfeit goods.
  • Products and services that enable dishonest behavior – Products that may infringe upon individual privacy, products that may steal other people’s personal information, products that may infringe upon a third party’s properties, products that may steal other people’s properties, or products or services assisting with falsification.
  • Animals – Buying or selling animals, live animals, livestock, and pets. Animal body parts/products from Rhino, Orangutan, Elephant, endangered or threatened animals including but not limited to organs, horns, ivory, bone, skin, fur, wool, leather, or teeth. Exception:
    • Products for animals (toys, clothes, collars, cages, food, etc).
    • Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
    • Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and stray animal shelters (no adoption services to be promoted for high breed pets or any invitation to join into mix-breeding of pets).
  • Other prohibited products or services – International brides, hazardous chemical products, trading of human organs and transplants, abortion, services of prenatal sex determination, protected wildlife and wild flora, funeral services.

Each country and region has its own culture and local laws. While the above restrictions apply to all countries, there are also products and services that Southeast Asian countries in particular need to steer clear of. Learn more below about the TikTok ads that are prohibited and restricted in the following areas:

TikTok Advertising in Indonesia

Prohibited

  • Ads promoting cryptocurrency, precious metal trading, or foreign exchange-related products or services.
  • Ads promoting alcohol, bars, or any other alcoholic products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote loans, insurance, and other permitted financial services should comply with relevant laws and regulations. Licenses approved by authorities are required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Malaysia

Prohibited

  • Ads promoting cryptocurrency or precious metal trading-related products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, e-payment tools, loans, or insurance-related financial products or services should comply with relevant laws and regulations. Approval from local authorities is required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Thailand

Prohibited

  • Ads promoting the following financial services: cryptocurrency, futures, precious metal trading, P2P related etc.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning supplements and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, insurance, foreign exchange, e-payment tools, or other permitted financial services should comply with relevant laws and regulations. Approval or registration from local authorities is required. Ads may also need to target 18+ only.
  • Pharmaceutical, Healthcare, and Medicines – Ads that promote permitted over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the local authority is required.
  • Food and Beverages – Ads that promote infant milk formula, infant food and infant food formula, or supplementary food for infants and young children may require a license.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Vietnam

Prohibited

  • Ads promoting cryptocurrency or P2P-related products or services.
  • Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies, or online pharmacies.
  • Ads promoting lotteries and fantasy sports.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.
  • Ads promoting dairy products to be used as breast milk substitutes, dietary supplements for infants and babies, or artificial feeding bottles and pacifiers.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, foreign exchange, insurance, or any other permitted financial-related products or services, including fintech, should comply with relevant laws and regulations. Approval from the local authority is required. Ads may also need to target 18+ only.
  • Pharmaceuticals, Healthcare, and Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

Asia Travel Club can give you advise on your marketing campaigns on TikTok. Contact us and learn more about advertising on the platform.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
AsiaChinaChina Digital MarketingChina Social Media MarketingWeChat Payment

Top 3 Social Media Platforms for Foreign Real Estate in China

China Foreign Real Estate

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Weibo #WeiboVerification #WeiboOfficialAccount #WeiboAgency #WeiboMarketingAgency #WeiboOfficialAgency #ChinaDigitalMarketingAgency #WeiboAgencyInThailand #WeiboAgencyInSingapore #WeiboAgencyInMalaysia #WeiboAgencyInVietnam #WeiboAgencyInSoutheastAsia #ATC

AsiaChina Digital MarketingMalaysiaTikTok

GSC Announces Release of Andy Lau Film ‘Shock Wave 2’ on TikTok

GSC Malaysia Shock Wave 2Photo source: Rotten Tomatoes

GSC Malaysia promotes Andy Lau and his new film ‘Shock Wave 2’. Clips from the movie and behind-the-scenes are on GSC’s official TikTok page and so gives you a glimpse of the production.

GSC Movies Malaysia

GSC Movies is Malaysia’s leading independent movie distributor with the largest variety in movie entertainment. Andy Lau’s Shock Wave 2 is being promoted by GCS Movies.

Shock Wave 2

The movie follows the story of a former bomb disposal officer who becomes a primary suspect of a terrorist attack after falling into a coma. This Hong Kong-Chinese action film was released on the 1st of January 2021 on widely used social media platform, TikTok.

Behind the Scenes

Days before the official release of the movie, GSC showed clips from behind the reel on TikTok. In the videos, you find stunts being filmed and actors being interviewed.

@gscmoviesmy[Part 1] 刘德华大赞 刘青云 “细水长流”演技, 两大影帝被半空吊车吓呆?!相隔17年后再度同框的 #刘#德华 和 #刘#青云 大谈他们即将上映的最新电影 -《 #拆#弹专家2 》!#Sho#ckWave2 #GSC#Movies♬ original sound – gscmovies
@gscmoviesmy男人的快乐就是这么简单。时隔6年,#刘德华 再次挑战 #冰桶挑战 ,这次在 #拆弹专家2 拍摄现场由 #刘青云 助阵完成。《拆弹专家2》,即将上映,敬请期待!♬ original sound – gscmovies

Trailer

See the official trailers of Shock Wave 2.

@gscmoviesmyShock Wave 2 – Official Trailer (coming soon) ##AndyLau ##SeanLau♬ original sound – gscmovies
@gscmoviesmyAndy Lau’s #Shockwave2 coming to selected cinemas this 1 January! Klang Valley’s fans may visit to GSC, Alamanda Shopping Centre! ##GSCMovies♬ original sound – gscmovies

Now Showing

GSC released the following clips on TikTok as an invitation to watch the movie at Golden Screen Cinemas (GSC).

@gscmoviesmyOh, and intense to le max! Catch this action blockbuster movie in cinemas today! ##ShockWave ##GSCMovies♬ original sound – gscmovies

@gscmoviesmy

最最最心痛的一幕,还有更多的极具紧张刺激的情节,赶紧买票看 #拆弹专家2 ! 雪隆一代的观众赶紧到GSC, Alamanda Shopping Centre 观影! ##ShockWave2 ##GSCMovies♬ original sound – gscmovies

Need help getting the word out about your product? Contact us and learn more about our China Digital Marketing services.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAds #ChinaDigitalMarketing #ATC

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Maxi-Cash WeChat Campaign for Application Payment

ATC | Maxi-Cash WeChat Campaign for Application Payment maxicash-app-payment

The Maxi-Cash WeChat has released its campaign for their Application payment.

Maxi-Cash Application

This one-stop app is made for a safe and easy shopping experience, online valuation, instalments and interest payments. Here’s how to register:

Screenshot Photo: Maxi-Cash

Maxi-Cash WeChat Campaign for their APP

Maxi-Cash has lived their WeChat OA ads (banner) for application payment.

Shoppers can download the latest version of the Maxi-Cash application to get updated with their interest and instalment payments. All they have to do is to simply follow these steps:

1. Click “Pay”

2. Choose “Instalment Plan” and ” input “Instalment Number”

3. Click “Payment Instalment” and “Confirm”

4. Complete the payment by clicking “Pay Now”

Need help setting up your brand’s WeChat Official Account and WeChat Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #WeChatAdvertising #WeChatOfficialAccount #ATC

ChinaChina Digital MarketingChina Social Media MarketingSocial Media Marketing

Top Verified Weibo Accounts 2020: Thailand, Singapore, Vietnam, USA

ATC | Top Verified Weibo Accounts 2020: Thailand, Singapore, USA | ATCweibo-list

Since 2017, ATC has been helping companies and brands set up and verify Weibo Official accounts. Check out the List of Top Verified Weibo Accounts in 2020.

What is Weibo and Why is Verification Important?

Weibo is a Chinese microblogging application launched by Sina Corporation in 2009. On their website and mobile app, users can upload their pictures and videos publicly. It is the 2nd most popular social media app in China with at least 500 million users. Similar to WeChat, Weibo is a platform that brands use for social media marketing in China.

Weibo is more suited to mass broadcasting, unlike WeChat which is like a close community.

Weibo verification is important because it establishes the credibility and authenticity of your brand. In fact, over 1.5 million official accounts are now verified on the Weibo platform.

Benefits of a Verified Account

  • Increased credibility in China
  • Rank Higher on the list of searched items
  • Easier to gain more followers
  • Features on-brand social pages
Read more about Weibo verifications and campaigns on ATC.

List of Top Verified Weibo Accounts in 2020: Thailand, Singapore, Vietnam & USA

Beauty

Clothes, Shoes & Bags

Education

F & B

Gaming

GOV

  • IEAT (泰国工业区管理局(IEAT))

Life Service

Media

Medical

Public Entertainment

Real Estate

Shopping Mall

Technology

Tourism

Need help with Weibo verification? ATC is Sina Weibo’s Official Partner Agency for Southeast Asia. ATC helped verify hundreds of overseas companies’ Weibo Official Accounts. Contact us to get started.

More about Weibo Marketing

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Weibo #WeiboVerification #WeiboOfficialAccount #WeiboAgency #WeiboMarketingAgency #WeiboOfficialAgency #ChinaDigitalMarketingAgency #WeiboAgencyInThailand #WeiboAgencyInSingapore #WeiboAgencyInMalaysia #WeiboAgencyInVietnam #WeiboAgencyInSoutheastAsia #ATC

China Digital MarketingChina Social Media MarketingTikTok

EDB TikTok Campaign: 4 Day ‘Takeover’ Ads

ATC | EDB TikTok Campaign: 4 Day 'Takeover' Ads FT IMG

This December 2020, the EDB TikTok Campaign is back to inspire Singapore students to take up local engineering jobs.

They released a Brand Takeover ad to reach the local youths on TikTok. The takeover ad is a 3-second static image or 3-5 second video (with no sound) displayed to TikTok users on the app’s launch screen.

What is EDB?

Screenshot Photo: EDB Portal

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent.

EDB TikTok Takeover Ads

EDB has lived the TikTok Takeover Ads for Engine Room campaign in Singapore. The launch dates are 2, 4, 6 December 2020 (100% SOV) and 13 December 2020 (50% SOV).

TikTok is an ideal platform for reaching out to the younger target audience for the campaign.

The TikTok Takeover Ads is part of an extensive campaign that comprises Out Of Home, as well as other digital platforms such as Google, and social media sites like Facebook and Instagram.

Ads like this encourage audiences to click on it get directed to a website where they can learn more about engineering profession opportunities.

​Learn more about TikTok Ads here.

Are you ready to create TikTok ads for your brand? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#EDB #TikTok #EngineRoom #TikTokAds #ATC

TikTok

How to liven up your brand on TikTok

ATC | TikTok Videos For Your Brand and How to Do It FT IMG

As a brand marketer, are you thinking of using TikTok as part of your social media strategy? You must have seen countless entertaining videos that brands have posted on the platform and wondered how they did it.

If you are thinking how to create TikTok Videos for your brand, don’t worry as we have come up with 4 pointers on how to connect your brand with the audience on TikTok.

1. Identify your brand’s niche

As a brand, you have to know what is unique and what consumers like about your brand. For example, Lush positions itself as an ethical cosmetics brand that does not tests its products on animals and supports eco-friendly behaviour. With this set of values, they have gained a niche and loyal consumer base that has the same values as them.

Besides your brand’s niche, you also have to identify your brand’s authentic voice. What does authentic voice mean? Imagine your brand as a person and talk in a ‘human’ voice to your audience. Does your audience feel that your voice is authentic enough to embrace it as their own? 

2. Find out what your audience is passionate about.

By defining your brand niche, you can find an audience that is just as passionate about your brand as you. No matter what your brand is eager about, there will definitely be an audience on TikTok that loves and wants to engage with your brand.

You can also look at current cultural trends among your audience and how it affects their lives. For instance, Halloween entice people to dress up, do makeovers and go trick-or-treating. There might be a Halloween trend that you can ride on on TikTok.

Another example is Mucinex. The brand came up with a Halloween-themed campaign #TooSicktobeSick. It encouraged users to post their transformation from ‘too sick’ to ‘so sick’, and show that they are ready to celebrate Halloween. The challenge became widely popular and garnered a total of 1 billion views on TikTok.

@nicktangorra

Just in time for Halloween, ##mucinex has me feeling like a human again! ##toosicktobesick ##sponsored

♬ #TooSickToBeSick – Join The Challenge

3. Find the right TikTok trend to ride on.

There are plenty of ever-changing trends on TikTok you can hop on. They come as fast as they go; that’s why you need to be on top of them as quickly as possible. Not only will it get you featured on the discovery page, but it will bring you more attention organically. If you combine the passion of your brand with a well-chosen TikTok trend, your audience will definitely notice your content. 

Guess, for instance, launched a fashion challenge on TikTok in 2018. It encouraged users to share their ‘before and after’ transformation looks in Guess apparel. Also known as #inmydenim hashtag challenge, it garnered a total of 52.5 million views on the app.

@kuhleeuhHad a fun day ##inmydenim ✨👖✨ @guess ##style ##OOTD

♬ original sound – Kalia 🎤❤

4. Add a creative twist to make it ownable.

How to own a TikTok trend? Create original sounds/music so your audience can recognise that it is from your brand.

Other ways include leveraging on your brand assets such as colours, typography, photos or illustrations to make your TikTok recognisable. You can also create your own hashtag for your brand campaign. It has to be clear, easy to remember and unique. Branded hashtag challenge ads usually generate high audience engagement and builds your brand reputation on TikTok.

Let’s take Zalora as a example. The fashion brand’s #ZStyleNow TikTok challenge invited their audience to flash a “Z” hand signal every time they change an outfit. This branded hashtag challenge garnered 3.3 million views on the social app.

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

Are you ready to create TikTok videos for your brand? Contact us if you need help on producing videos that work for your brand.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTokMarketing #ATC

TikTok

Get Creative with TikTok Videos in these 4 steps

ATC | Get Creative with TikTok

TikTok has seen tremendous growth as a result of Covid-19 and official figures show that its users increased by over 35.8% between the end of 2019 to mid 2020.

With astonishing figures like this, it’s not a surprise that many brands have started to embrace TikTok as part of their social media strategy. As reported by Warc, 44% of marketers are planning to spend more on TikTok in 2021.

This means we will see more brand videos and advertisements in the upcoming year. But how do you make a creative video that will stand out from the rest? Here, we give you 4 tips on how to create trendsetting videos for your brand.

1. Grab your viewer’s attention in the first 3 seconds

Generally, users have a short attention span on TikTok and they are likely to scroll past your video if you do not pique their interest within the first 3 seconds. Brands can incorporate cool elements for the younger generation such as language/slang, trending topics or create curiosity for the user.

@joysmartlife#goodthing #smartlife #foryou♬ M to the B – Millie B

2. Be Vertical

Unlike other social media platforms such as Facebook or Instagram, TikTok videos are all in vertical formats. As a brand, you have to create video content and imagine how the user will be watching your video (eg. you are holding the phone and watching the video on the go). 

@daddymingMy son got SO SO SO mad at me for pranking him again @mingweirocks 🥚💥 ##meme ##fail ##funny ##foryou ##viral♬ original sound – DADDY MING 🦁

3. Be Immersive

One way to hook your audience is starting the video by showing a daily scenario of a user. Usually, people like to watch videos that they can relate to. 

@annetteandafishWE CROSSED 2MIL VIEWS ON PART 1!!!🥺🎉 to show my gratitude i made a part 2 that is equally traumatizing i love yall sm💕💕💕 #fyp #asian #tiktoksg♬ original sound – Annette Lee

4. Keep the sound in mind

Music is key in TikTok. Brands can design videos with music/sounds that complement the visuals, as people are drawn to great aesthetics. You can also use the latest songs or catchy tunes as recognisable music tend to make people watch more.  However, make sure the music/sounds you use is in line with your brand.

@haleypham

 

cute dance by @yodelinghaley 😆 #foryouppage #fyp

♬ Say So – Doja Cat

Are you ready to create your first TikTok video for your brand? Contact us if you need help to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTokMarketing #TikTokVideos
#ATC

AsiaChinaChina Digital MarketingChina Social Media Marketing

NutiFood Officially Opens A WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched FT IMG 1.1

In order to gain more brand awareness, this Vietnam-based dairy company decided to reach out to the Chinese market by launching a NutiFood WeChat Official Account.

What is NutiFood?

As the leading nutritional food company in Vietnam, NutiFood produces powdered milk products for children of all ages. Currently, NutiFood’s products are available in all 64 provinces, including the cities in Vietnam.

Their brand’s vision is ‘To become a leading company in nutrition products, sustainably develop for consumers’ benefit.’ And to fulfill their company’s vision to be a leading company in nutritional products they have brought their products to the Chinese market.

NutiFood WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched Nuti 1

WeChat is known as the super app in China where messaging, social media, e-commerce, and mobile payment are all available in the same app. An estimate of 1.2 billion WeChat active users currently resides in China.

NutiFood creates a WeChat Official Account to reach out to the Chinese market. This is to make sure that they are seen and recognized in China and it is also a step closer to be recognized globally.

They have also launched their own Chinese website to cater to more Chinese customers.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#NutiFood #WeChatVietnam#WeChatOfficialAccount #ATC

TikTok

5 Food Recipes That Went Viral on TikTok this year

ATC | 5 Recipes That Went Viral on Tiktok This Year

From hilarious pet videos to unique food recipes and hacks, TikTok is the no. 1 social media platform where users upload and share interesting videos with one another. Here, we bring you 5 food recipes that went viral on TikTok this year.

1. Dalgona Coffee

(Source: Youtube)

Named after a Korean-style candy with foamy topping, this whipped coffee trend took the world by storm. As people stay home during lockdown, they began to explore food recipes that are instagrammable and are easy to make at home.

This coffee concoction is one of them and all you need is instant coffee, sugar, and hot water. However, you have to spend about 30 minutes whipping the ingredients in order to achieve a light and frothy coffee mixture. Then, you pour the mixture into a glass of milk and voila, you are done! Other versions such as matcha, milk tea, and milo dalgona have also emerged on TikTok.

2. Pancake Cereal

ATC | Trending Food Recipes IMAGE 3

(Source: Youtube)

Another aesthetically pleasing food trend is the Pancake Cereal. Essentially, it is cooking a lot of mini pancakes and putting all of them into a bowl so they look like cereal. The small surface area of the pancake makes it extra crispy, unlike normal pancakes. If you are a fan of crispy pancakes, this breakfast recipe is for you! All you need to do is squeeze pancake batter into small circles, cook them on a pan, and pour them into a bowl once it is done. Feel free to add any topping that you like afterwards (eg. milk, syrup, butter) to complete the meal.

3. Cloud Bread

ATC | Trending Food Recipes IMAGE 4

(Source: Youtube)

You have probably seen this fluffy bread trending on TikTok. The soft texture and bright pastel colours makes it impossible to miss when scrolling through the app. Cloud Bread, a soft baked meringue, can be made with three ingredients as well – egg whites, sugar, and cornstarch. If you want, you can add food colouring to make it look appealing.

4. Creme Brulee

ATC | Trending Food Recipes IMAGE 5

(Source: Youtube)

It seems like foods that only need three ingredients become viral on TikTok. With just vanilla ice cream, eggs and sugar, you can now make your own Creme Brulee at home. TikTok user @shefshaq shared this hack on the platform and needless to say, it gained immense popularity with the masses. Everyone started making their own version of Creme Brulee at home and shared their success on TikTok with the hashtag #cremebrulee.

5. Strawberry Milk

ATC | Trending Food Recipes IMAGE 6

(Source: Youtube)

Lastly, strawberry milk is also one of the popular food trends seen on TikTok this year. Many people have been making their own strawberry milk or milkshakes as they stay home during lockdown. With only three ingredients – strawberries, milk, and sugar, you can make your very own strawberry milk and enjoy it at the comfort of your own home.

These 5 food recipes are relatively easy to make yourself at home – no wonder that they were trending on TikTok. 

If you are thinking of using TikTok as a platform for your brand marketing, you can contact us and we will help you get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#TikTokFoodTrends  #TikTokMarketing #ATC

AsiaChinaChina Digital MarketingChina Social Media MarketingSocial Messaging Marketing

WeChat Advertising 101: 3 Things You Should Know

WeChat Advertising 101 Featured Image 10282020

What are the benefits of WeChat advertising?

WeChat advertising is a part of Tencent Ad Solutions enabling businesses to spread promotional messages via the WeChat ecosystem. It integrates multiple resources such as Official Accounts, WeChat Moments, and Mini Programs.

As a WeChat Official Sales Partner, we can help global brands expand your businesses in China and get connected to 1 billion Chinese users.  

First, let’s discuss the 3 important things you should know about creating your WeChat ads. 

1. No restrictions on verification of WeChat Official Account (OA)

WeChat Official Account (OA) comes with a badge just like a verified Facebook or Instagram business page. Only, in this case, you’ll know an account is verified if you see an orange tick mark (instead of the usual blue) beside the page name.  

Earning your customer’s trust on social media platforms is a must nowadays. It is recommended to get your business account verified on all social media platforms. This includes setting up a WeChat Official Account especially if your goal is to target Chinese consumers. 

And luckily, WeChat OA verification does not have any industry restriction, all brands are welcome to apply. 

Need help with WeChat OA verification? Contact us to get started. 

More WeChat Official Account (OA) Guides: 

2. Conditions for WeChat Advertising

Before starting your journey on WeChat Advertising, there are 2 things to follow: Firstly, make sure you have a Verified WeChat Official Account (OA). Then make sure that your brand is not in the prohibited list of WeChat Advertising. 

2.1 Have Your WeChat Verified Official Account Ready

To apply for WeChat Ads account, all foreign entities have to apply through WeChat official sales partner overseas. Based on the actual operation, WeChat generally requires the brand to have a verified WeChat OA and has published at least 2 articles before applying for an ad account.  

WeChat Advertising 101 Verification

2.2 WeChat Advertising Policies – Industry Entry

In China, they have theALPRC Guidelines (Advertising Law of the People’s Republic of China). All social media platforms in China like Weibo, WeChat, Baidu, TouTiao, DouYin, and other sites have to follow the rules & regulations.

Here is the list of prohibited products or services according to China’s advertising law. 

  • Financial investments (case by case)  
  • Medical industry  
  • Gambling/betting 
  • Superstition 
  • Tobacco 
  • Pornography
  • Horror 
  • Surrogacy services  
  • Fraud 
  • Accreditation services

On top of that, WeChat advertising has more industry restrictionsUnlike Weibo ads and Toutiao ads, WeChat advertising does not allow entities beyond China to promote overseas real estate investment and leasing. 

Want to set up your WeChat ad account? Contact us to receive assistance.

3. Geo-targeting users beyond China through WeChat Advertising, limited to 14 industries

WeChat Ads support targeted advertising for overseas WeChat users (outside mainland China) who have stayed in the country or region for more than 30 days. 

Ads are recommended based on the users’ current place of residence for improved advertising effectiveness. Unfortunately, not all industries are qualified to do geo-targeting ads on WeChat. 

Until Q4 2020, geo-targeting users beyond China is only supported in 9 regional countries and only open to 14 industries. Geo-targeting will be available when the conditions are met. 

9 Available Regions​: Malaysia, Singapore, Thailand, Hong Kong, Macao, Japan​, Australia, New Zealand, Canada 

14 Eligible Industries​: Travel, clothing & accessories, skincare & makeups, home decor, transportation, wedding services, retail, automobiles, general merchandise, lifestyle services, digital devices & home appliances, virtual goods, sports & outdoors, watches & jewellery

Want to check if your brand is eligible for geo-targeting on WeChat Ads? Contact us to find out.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficailAccount #WeChatAdAccount #WeChatRestrictions #WeChatRules #WeChatRegulation #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaChinaSocial Media MarketingTikTok

GSC TikTok Campaign For Jackie Chan Movie ‘Vanguard’

GSC TikTok Campaign on Jacki Chan's Movie Vanguard Featured Image 1021Image Source: GSC Movies

GSC launches a TikTok campaign for Jackie Chan movie ‘Vanguard’. This campaign included a series of short clips from the movie ‘Vanguard’.

Vanguard: Jackie Chan’s Newest Movie this 2020

‘Vanguard’ is a 2020 Chinese action-adventure spy-thriller drama film written and directed by Stanley Tong, starring Jackie Chan, Yang Yang, and Miya Muqi. The film was scheduled to be released on 25 January 2020 in China but was postponed due to the COVID-19 pandemic.

After 6 months of being delayed, Vanguard is now showing in China.

GSC Movies Promotes Vanguard on TikTok

@gscmoviesmyThough it has been postponed for 8 months, ##MuQiMiYa said ##Vanguard is a movie that’s worth waiting for. Now showing in cinemas!#G#SCMovies♬ original sound – gscmovies

GSC Movies, one of the biggest movie distributors in Malaysia, recently launched a TikTok campaign to promote the movie Vanguard.

@gscmoviesmy不会开枪🔫?看 ##成龙 大哥如何教 ##杨洋 的吧!两个都好帅哦~ 😍😍#急#先锋 现已火爆上映!Credit:电影急先锋(抖音)#GSCMo#vies

♬ original sound – gscmovies

Aside from Facebook, Instagram, and YouTube, GSC Movies took an effort to reach the younger group of Malays on TikTok. A series of short clips from Vanguard like car-racing scenes, gunshots, and a sneak peek was showcased to tease the fans of what to expect in the movie.

@gscmoviesmy

Reviews from all over the world regarding ##JackieChan ‘s ##Vanguard .😎Get your tickets TODAY!#GSC#Movies

♬ original sound – gscmovies

Want to jump into TikTok ads for your brand today? Contact us to get your TikTok ads running soon!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Vanguard #GSCMovies #TikTokAds #SocialMediaAgency #ATC

AsiaChinaChina Social Media MarketingHotelsSingaporeSocial Media MarketingWeChat Payment

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

ATC| We Chat Official Account Verification Featured Image CDM

WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform. With 1.2 billion active users on WeChat, it is a perfect marketing platform for hotel businesses outside China to tap into the Chinese market and reach out more potential consumers. Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.

ST Signature (ST共居旅店) Launches WeChat Page

The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers. With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.

ATC| ST Signature Chinese Website

How Hotels Can Use WeChat for Marketing ​

Here are the 4 things you need to know about hotel WeChat marketing. 

  • Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base. 

ATC | ST Signature WeChat OA

Don’t know which WeChat Official Account suits you best? Contact us now to get started.

  • Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers. 
  • Set Up WeChat Mini Program A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
  • Apply for WeChat PaymentIn China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment. 

Why is WeChat OA Verification important?

  • It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account. 
  • Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA. 
  • Enjoy more advanced functions: WeChat AdvertisingWeChat PayVoucher and more advanced APIs. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#ChinaDigitalMarketing #WeChatAdvertising #WeChatVerification #WeChatOfficialAccount #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

China Social Media MarketingSocial Media Marketing

Why TouTiao Social Media Marketing Is Important For Business

ATC | TouTiao Social Media Marketing

China offers a lot of exciting opportunities for all marketers given its dynamic, huge size and scale market. Numerous social media marketing apps may be growing within its boundary, but TouTiao is one that’s consistent with its strength in content aggregation and distribution. Using AI algorithms, TouTiao analyzes users’ interests to generate tailored news and information. This leveled-up personalized reading makes the Chinese market so much drawn into TouTiao and businesses or marketers must take full advantage.

Let’s understand below how your brand can maximize TouTiao as a social media marketing platform.

TouTiao Advertising on Social Media Marketing

TouTiao being a platform solely for serious reading may not be on your mind to tap unlike other multi-purpose apps in China. But, TouTiao has great potentials, with over 220 million monthly active users (MAU) and 120 million daily active users (DAU) who spend an average of 73 minutes per day, longer than Facebook and Instagram. That’s quite a lot!

But how does it become a social media marketing platform? Basically, TouTiao uniquely display ads within user’s feed, which has 200k+ articles and videos published daily.

TouTiao Advertising Formats

ATC | TouTiao Social Media Marketing

TouTiao has 3 ad formats types supporting both image and video displays. Targeting is personalized by age, gender, occupation, interests, keywords, time, weather, region, phone brand, phone carrier, phone operating system, and even internet connection type.

Full cover open ads – Ads are displayed full screen with image distribution options of either a wide large banner or multiple images (maximum of 3).

In-Feed ads – Different ad styles or layouts, but these ads do not cover the entire screen:

  • Full-width image
  • Post banner
  • Text with a small image
  • 3 small images (like carousel)
  • Image with a call extension
  • App download
    • Full-width image option
    • Post banner option

Streaming feed ads – Ads are also in-feed ads but in video formats.

Benefit of TouTiao Social Media Marketing

ATC | TouTiao Social Media Marketing
Source: Jianshu

Aside from its hundred millions users, TouTiao has a more attractive user base than the others. 85% are young under 35 years old, most come from first and second-tier cities. 41.3% are college students or with bachelor degrees, while 37.8% are business owners or freelancers. All which may have such big influence when it comes to purchasing powers.

Furthermore, TouTiao is a dedicated platform for content consumption. There’s no messaging or other features that would totally distract users from its original intent. Meaning to say, brands can get a hold of the audience’s attention in a surefire way as ads are well-distributed in-feeds too.

More benefits include:

  • Seed audience automation tool, which lets you upload your audience traits and even auto expands it to look for a more “lookalike” audience.
  • Geo-targeting with default 6km radius, useful for offline retailers and brands with specific geo-targeted customers.
  • App targeting, lets brands target users who have installed specific mobile apps. Currently available for Android phones only.
  • Cost-effective platform more than the others as its cost per click (CPC) in most formats ranges from 0.2-1.0 RMB.

Set Up TouTiao Ads with ATC

Advertising on TouTiao can help your brand reach the most interested consumers in China, all thanks to its AI algorithm-driven system. If you’re ready to engage with China social media marketing, contact us now so we can start showcasing your ads on TouTiao.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN

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#TouTiaoAds #TouTiaoAdvertising #SocialMediaMarketing #SocialMediaAgency #ATC

Digital 38, IH Digital & ATC are members of the Digital 38 Group

China Social Media Marketing

Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China

ATC | Weibo Advertising FansTong Ads

If you’re a registered medical company outside China and ready to target the China market, here’s good news about Weibo advertising for you! Weibo is now offering FansTong Ads for the overseas medical sector, which was previously not allowed. This new offer helps medical institutions to market and maintain their international presence, especially among the Chinese market.

Weibo Advertising: What is Weibo FansTong Ads?

To reach out to 516 million active monthly users on Weibo, Weibo advertising such as FansTong Ads (粉丝通) is one of the ways. FansTong Ads promote Weibo account and Weibo post. Not only it reaches out to your account’s followers, but it massively targets the entire Weibo community allowing you to reach out to mass audiences.

ATC | Weibo Advertising FansTong Ads

Furthermore, FansTong Ads come in 3 types – Post Ads, Banner Ads and Lead Ads. It can be in the form of images, an article or a video. And it appears on the top or near the user’s feed as Weibo recommendation.

More importantly, it raises brand awareness by supporting external and internal landing pages, CTA buttons, app downloads, and WeChat QR code.

With the aid of social media agency ATC, now’s your chance to explore business opportunity via China Social Media Marketing. Contact ATC today to get started!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

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#WeiboMarketing #FansTongAds #SocialMediaAgency #ATC

Digital 38IH Digital & ATC are members of the Digital 38 Group

 
China Social Media Marketing

ATC: Official TouTiao Sales Partner

ATC | Official Sales Partner of TouTiao - TouTiao Marketing Agency

ATC is now able to support TouTiao ads with our expanded digital advertising services. We are now an official sales partner of TouTiao in Southeast Asia, allowing us to support brands across the region for their online advertising campaigns.

About TouTiao

TouTiao or Jinri Toutiao (literal meaning: Today’s Headlines) is a Chinese news and information content platform, a core product of ByteDance. According to Data Reportal – Digital 2020 China, TouTiao has risen to the top of the most downloaded mobile apps in China throughout the year 2019. TouTiao contents are diverse and created by private publishers, official media, brands, and blogs. It is more than a news aggregator that organizes daily news. TouTiao uses AI algorithms to analyze users’ interests to generate tailored news feed which results in a more personalized reading for each user. Hence, this makes TouTiao an effective marketing platform.

ATC | Official Sales Partner of TouTiao - TouTiao Marketing Agency
Source: Data Reportal – Digital 2020 China

Here are more statistics that you need to know:

  • No. 1 downloaded mobile app in China throughout 2019 – according to Data Reportal- Digital 2020 China
  • 220 million monthly active users (MAU)
  • Most active user among news app with spending an average of 76 minutes daily
  • Strong purchase power audience – age distribution from 25-50 years old

ATC is also the Official Sales Partner of TikTok, Douyin & WeChat

ATC - Official Sales Partner of TikTok and Douyin

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

ATC also secured official sales partnerships with TikTok, Douyin, and Wechat earlier this year. The liaison expanded its advertising offers with premium TikTok, Douyin, and WeChat ads.

Interested to explore your business opportunity via China Digital Marketing? Contact ATC today to get started!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#TouTiaoChinaMarketing #SocialMediaMarketing #TouTiaoMarketingAgency #TouTiaoAds #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

China Social Media MarketingSocial Media Marketing

ATC WeChat Booking Engine – A New Way to Get Direct Bookings from China

ATC-WeChat-Booking-Engine

The power of WeChat is unrivalled in China. The largest and the leading social media platform in China, it’s a pivotal part of a Chinese consumer’s daily life. From messaging to voice calls and payment to food delivery, it’s an app that has evolved thanks to its versatility.

Besides the seemingly limitless features, WeChat also has an incredibly huge number of monthly active users. All these and more assert WeChat’s dominance and make it one of the best means to help brands penetrate the China market.

But if you’re a hotel brand, you might wonder how you can leverage WeChat to attract more Chinese customers and get more direct bookings. With the goal of empowering hotels across Asia, we gladly introduce you to ATC WeChat Booking Engine. It’s a whole new way for hotel brands to receive direct bookings from the world’s second-largest consumer market.

Through ATC WeChat Booking Engine, we are able to provide the customers with the most effective direct booking experience as they can search, compare, book and pay for their reservation right within the application.

ATC Wechat Booking Engine

Are you eager to harness the power of WeChat for your hotel brand? Drop us an email to find out how you can achieve the full market potential of your hotel brand.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

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#WeChatBookingEngine #WeChat #ATC #directbooking

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

TikTokUncategorized

Get Ready for TikTok HT Challenge #GetMaskedUp by SGUnited

TikTok #Getmaskedup

Get Up and be ready for TikTok HT Challenge # GetMaskedUp by SGUnited

As health officials are still urging people to wear masks in public, SGUnited came up with a fun idea to encourage people to wear mask through their hashtag challenge on TikTok #GetMaskedUp Express your entertaining insight as you upload your video wearing a mask in the most creative way while staying protected. 

TikTok’s #GetMaskedUp with 887.5K Views

Dramatic lashes, more pomade, or just embracing natural beauty. Show us how you’ve perfected your face mask look by sharing a video of yourself wearing a mask in the #GetMaskedUp Challenge! 
  1. Show off how you look without a mask on
  2. After the beat drops, transform into your #GetMaskedUplook  
  3. Post with #GetMaskedUp(make it public!)
Remember to mask up when you go outside and keep yourself safe. Stay Strong, Singapore  #SingaporeTogether #SGUnited 
@glennyqh

##GetMaskedUp and stay safe! Take on the challenge and show me your best “look". I see all mentions and duets so remember to tag me! 😉##SGUnited ##Ad

♬ What?! - Vigo Video USA

Want to collaborate with TikTok for your next campaign? 

Interested to work with TikTok for your brand?Contact us today to learn more. ATC will be happy to connect you with the Malaysian influencer the soonest. 

About Asia Travel Club 

Asia Travel Club (ATC)is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam. 

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management. 

Are you ready to dive into influencer marketing? Let ATC help you search, engage, and manage the right influencers for your next campaign. Be it fitness, travel, beauty, or lifestyle, ATC is the influencer marketing agency for you. 

ATC is also the Official Sales Partner of WeChatTikTok, and 抖音(Douyin). 

Digital 38 Technologies: ATC, Travel141, AP365 and MCN 

#TikTok #GetMaskedUp #SGUnited #ATC 

IH Digital,IH Singapore,andDigital 38are members of the IH Digital group. 

China Social Media Marketing

WeChat Advertising: What is Geotargeting?

WeChat Advertising What is Geotargeting Ads

WeChat advertising has become a powerful platform for businesses targeting Chinese-speaking consumers across Asia. As a result of multiple API adaptations, geolocation advertising has been enabled for Service Account owners on the Chinese platform.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

What is Geolocation Advertising?

Geolocation is defined as:

…the identification or estimation of the real-world geographic location of an object, such as a radar source, mobile phone, or Internet-connected computer terminal.

In advertising, geolocation targeting (or simply geotargeting) works by “using the IP address of a specific device or the opt-in location services provided by the device’s GPS”.

Also called as location-based advertising, this method uses geotargeting to identify potential customers and provide relatable content based on location.

geotargeting ads benefits

What are the benefits of Geotargeting?

Geotargeting helps advertisers show potential customers information that’s relevant to them based on their current or past locations. And when content is relevant to the customer, they are more likely to convert.

Here are some of the benefits of geotargeting and how you can activate them:

Walk-in and conversion increase

If you supply your local customers with valuable information about your nearby store, you will urge more walk-ins and further conversion increase.

How to do this? Simply add your store address or explicit map directions on your ads to encourage store visit.

High-value phone call growth

Similarly, you may see high-value phone call growth as well with geotargeting ads.

How to do this? Just put up your local phone number on your ads to drive more high-quality calls.

Online traffic increase

With geotargeting, you can create custom campaigns for each of your target locations and invoke website visit. Not only it will lift your online traffic, but it will eventually help you level up your ad position and get your content in front of more users.

How to do this? All you have to do is add a link to your website or desired webpage with a clear call-to-action.

ATC - WeChat Advertising Agency in Singapore Malaysia

WeChat Ads Geotargeting in Singapore and Malaysia

If you think WeChat Ads can only target users based in mainland China, that’s not true. WeChat Ads, in fact, supports geotargeted advertising for overseas WeChat users across Asia.

Read more: Do you have these 7 common WeChat marketing misconceptions?

Which overseas markets are targeted by WeChat Ads?

WeChat Ads can target users who reside overseas (outside mainland China) who have stayed in the country or region for more than 30 days.

Furthermore, the ads are recommended depending on the user’s current location for guaranteed ad success.

Currently, it targets users in 7 countries in Asia, such as:

  1. Malaysia
  2. Singapore
  3. Thailand
  4. Hong Kong
  5. Macao
  6. Japan
  7. South Korea

Among the Southeast Asian markets, Malaysia has the highest potential ad reach of 1.97 million, while Singapore has over 607,000 to date.

ATC - WeChat Advertising Agency in Malaysia

Which industries are eligible to do location-based advertising on WeChat?

Unfortunately, not all industries are qualified to do geotargeting ads on WeChat. Presently, there are 14 eligible industries, namely:

  • Travel
  • Clothing & accessories
  • Skincare & makeup
  • Home décor
  • Transportation
  • Wedding services
  • Retail
  • Automobiles
  • General merchandise
  • Lifestyle services
  • Digital devices & home appliances
  • Virtual goods
  • Sports & outdoors
  • Watches & jewellery

ATC - WeChat Advertising Agency in Singapore

Ready to advertise on WeChat?

ATC is an Official Sales Partner of WeChat for Singapore and Malaysia. Through this partnership, we are able to provide full WeChat Ads support for businesses across the region.

If you’re all set to take on WeChat advertising, contact us today to get started.

More WeChat Marketing Guides:

WeChat Case Studies

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

Are you ready to dive into WeChat marketing? Let ATC help you activate WeChat marketing strategies for your business.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141AP365 and MCN

#PakardSingchoopan #pkvicz #ThaiInfluencer #InfluencerMarketing #InfluencerMarketingAgency #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Social Media Marketing

Do You Have These 7 Common WeChat Marketing Misconceptions?

7 Common Misconceptions About WeChat Marketing

WeChat marketing misconceptions may have, in some way, affected your China marketing plans. Knowing the platform’s impact on global brands is not enough to easily make up for these false impressions.

If you’re particularly targeting Chinese-speaking consumers, you have to know the truth behind these misconceptions to start making the most of WeChat.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

So, we’ve debunked the 7 common WeChat marketing misconceptions from Official Account setup to WeChat ads restrictions.

Discover page on Weixin and WeChat
Discover page on Weixin and WeChat | Photo source: IH Digital Malaysia

1. Weixin and WeChat are not the same

This is not true. When it comes to functionality and features, Weixin (微信) and WeChat are nearly the same. Similar to TikTok and Douyin, the former is the global app, while Douyin is the native Chinese app. Likewise, WeChat is for global use, while Weixin is for mainland China use only.

Furthermore, due to location difference, there might be a few differences in the features and functions of the two apps.

Screenshots of Maxi-Cash Malaysia and WeTix Malaysia’s Official Accounts
Screenshots of Maxi-Cash Malaysia and WeTix Malaysia’s Official Accounts | Photo source: IH Digital Malaysia

2. Only mainland China-based companies can open a WeChat Official Account

This is also not true. Although initially, only Chinese business license owners were permitted to set up a WeChat Official Account. But in May 2018, Tencent opened its app to overseas companies based across 100 countries.

3. Weixin users cannot find or view overseas brand Official Accounts

This was true in the past. But later on, WeChat removed this restriction. Eventually, it allowed Weixin users in mainland China to also search and view Official Accounts overseas.

4. WeChat Official Account application is tedious and time-consuming

If you don’t already know, WeChat requires plenty of documents to process your application. This includes your company’s registration documents, bank account details, phone bills, legal representative information, and application forms among others.

While the application process seems truly dragging, you actually have an option to expedite the whole process with a WeChat marketing agency. With an agency’s aid, you can get your Official Account up in as fast as 7 days.

two wechat ad types - moments and official accounts ads

5. You can run ads with only a WeChat Official Account

One of the factors you can run a WeChat ad is if you have an Official Account. However, you must apply for the right to advertise first before you can do so.

Moreover, there are certain industries currently ineligible to advertise on the platform. This includes overseas real estate investment and leasing, medical, tobacco, and casinos.

6. Overseas real estate companies are completely banned from placing WeChat ads

While they are among WeChat’s industry ban list, this is not completely true. Foreign companies may however appeal for an ad to run by supplying information for WeChat’s review.

To appeal, you must provide your company name, target market, property location, ad creatives, and allocated budget to name a few.

7. WeChat ads only target mainland China users

Lastly, it’s not true that WeChat ads can only target app users based in mainland China. WeChat ads also target outbound Chinese tourists across 42 countries and foreign app users based in 11 countries worldwide.

Get more from WeChat with a WeChat Marketing Agency

ATC is WeChat’s Official Sales Partner allowing us to serve comprehensive WeChat advertising solutions to regional brands.

Here’s what you can get from ATC as your WeChat marketing agency:

  1. Official Account setup and verification
  2. Content and page management
  3. Mini program or mini-app setup
  4. WeChat Pay setup

Contact us today to get started!

WeChat Marketing Agency in Singapore - Get Started with WeChat

This article was first published on IH Digital Malaysia. 

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

#WeChatMarketing #WeChatAds #WeChatMarketingAgency #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

TikTok

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

4 Big Smartphone Brands Using TikTok Marketing [Case Studies]

Get inspired by how these big smartphone Southeast Asian brands use TikTok marketing to promote their latest products. Below are some of TikTok marketing case studies you can learn from.

TikTok Marketing Case Studies from Big Smartphone Brands

  • Xiaomi Malaysia (@xiaomimy)
  • Honor Malaysia (@honormalaysia)
  • Realme Philippines (@realmeph)
  • Vivo Philippines (@vivo_philippines)

ATC - TikTok Marketing Agency in Asia

Xiaomi Malaysia (@xiaomimy)

Chinese electronics company Xiaomi has become popular around the world for its affordable yet high-quality smartphones. Owing to its global success, the brand continues to dominate the market with persistent marketing activations.

One of its efforts includes TikTok marketing, whereby they set up verified TikTok official accounts for each selected country. For instance, Xiaomi Malaysia is one of its many TikTok accounts in SEA besides Indonesia and Vietnam.

So, let’s take a quick look at some of Xiaomi Malaysia’s most viewed TikTok videos to date.

@xiaomimyAll-New Redmi Note 9S. Limited Units from 7th April.

♬ Redmi Note 9S – Xiaomi

@xiaomimyThis is the power of POCO F2 Pro! ##PowerfullyCool ##POCOF2Pro ##smartphone ##gaming

♬ original sound – XiaomiMy🇲🇾

@xiaomimyLearn how to frame like a pro with ##RedmiNote8Pro ! ##64mpmemangshiok ##64mpmemangclear ##xiaomimy

♬ original sound – XiaomiMy🇲🇾

Honor Malaysia (@honormalaysia)

Another Chinese smartphone brand Honor, owned by Huawei Technologies, is a cost-effective and mid-range smartphone. It has released plenty of phone series over the past years, with Honor 20 as its most sought-after model.

As the brand targets the younger generation, Honor strengthened its presence on TikTok. For example, Honor Malaysia uses TikTok marketing to campaign its newest technology.

@honormalaysiaStill don’t know how to shoot light painting yet? Let’s show you how to shoot on ##honor9xlite. ##tiktok ##tiktokmalaysia ##lightpainting ##photography

♬ original sound – HONOR Malaysia

Likewise, in February 2020, its global account made use of a branded hashtag challenge. As a result, it earned them a huge engagement. So far, the hashtag #WatchMyMagic gained 5.7 billion worldwide views since its launch.

In case you missed it, here’s Honor Malaysia’s hashtag challenge video post.

@honormalaysiaJoin the ##WatchMyMagic challenge, show us your best move to win the latest HONOR product! ##ad

♬ Bells – Dr.Ethan

Realme Philippines (@realmeph)

Also a Chinese brand, Realme first appeared as a sub-brand of Oppo in 2010. Later on, it was established as an independent brand in 2018.

Since then, it continued to expand globally with successful penetrations in 20 markets. This includes China, India, Southeast Asia, and Europe.

Related content: Realme Malaysia ties up with Lazada for first Super Brand Day event 2019

Realme Philippines only launched its first product in the market last year. However, it remains to make a name in the market through e-commerce and TikTok marketing.

To this point, here are some of Realme Philippines’ most-watched TikTok marketing videos.

@realmephShop for your realme products. Available nationwide.

♬ original sound – realme Philippines

@realmephGet your realme 6 now. Available on Shopee.

♬ original sound – realme Philippines

Vivo Philippines (@vivo_philippines)

Vivo is yet another Chinese smartphone brand owned by BBK Electronics – the same company that owns Oppo, Realme, and OnePlus.

It first expanded its international market reach back in 2014 with the Thailand marketplace. Vivo then launched to seven other Southeast Asian markets. This particularly includes India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

Vivo Philippines, for instance, took on a solid TikTok marketing strategy with a verified TikTok official account.

@vivo_philippinesIgnite Your Night with vivo V19’s 32MP Dual Front Camera & Super Night Selfie feature.

♬ original sound – vivo_philippines

Furthermore, Vivo Philippines also recently partnered with trending Filipino celebrities to endorse the Vivo V19 series launch.

@vivo_philippinesHi vivo fam! Like this video if you are excited about our upcoming V19 launch on Jun 13, Saturday! ##vivoph ##vivoV19 ##vivoV19Neo

♬ original sound – vivo_philippines

TikTok Marketing Agency in Asia - Get Started with TikTok Ads

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

#TikTokAds #TikTokMarketing #TikTok #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.