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Moving Into 2021: TikTok Trends from 2020 That Are Here To Stay

TikTok Trends

We’re down to the second month of the year. As the world builds itself back up again, let’s have a look at TikTok trends to look out for in the coming months that marketers may bank on for future campaigns.

2020 Wrap-Up

The world was at a standstill in 2020. But, that doesn’t necessarily mean that movement on social media has halted. In fact, with the lockdown, everyone spent more time on their computers and smartphones to connect with the rest of the world. The rapidly growing social media platform TikTok and its community conceived various trends that may continue to shape online consumer behavior in the next couple of years.

The unforeseen events of 2020 changed how we live on the daily. But more importantly, being locked in has contributed to the demand of content categories on TikTok. Cooking-related videos were a massive hit as restaurants closed. And with minimal human interaction, everyone wanted to be in the know, which grew demand for News & Events-related content.

Moving Into 2021

As a marketer, it is imperative to understand which topics are talked about around the world and your locality. Users resonate with content that are in line with current trends. If you are able to incorporate these trends into your brand campaign, then you are definitely at an advantage.

TikTok has identified the most popular categories in the past year, which precede the flow of trends in 2021. They are here to stay, of course. But, the TikTok community will keep coming up with creative topics, as expected.

Top Global Trends

Here’s the lowdown on the top trends worldwide in 2020 as seen on TikTok. Topics range from Comedy to Video Pets to Cooking.

TikTok Trends
Source: TikTok for Business

Local Insights (Southeast Asia)

The trends may also vary between countries and regions. While it’s good to know what the entire world is up to, you still have your local audience to capture. Let’s examine these Southeast Asian countries and their most popular topics that we can expect more of this year.

Indonesia

TikTok Indonesia

Diary/VLOG

To get a sense of human interaction, and to validate newfound interests, users from Indonesia have been leaning towards storytelling. It is not uncommon to find many videos of users who document their day on the platform, and sometimes, even their thoughts and feelings.

Cooking

As a culture that prides in having rich flavors, it is no surprise that cooking is an activity of high regard despite the lockdown. On TikTok, users are sharing their recipes and ingredients for the rest of the community to use.

Comedy     

‘Laughter is the best medicine,’ they say. With that in mind, users from Indonesia have laughed their way through boredom.

Thailand

Tiktok Thailand

Education

Learning is power and is exactly what the Thais believe in. Slowing down during the pandemic has given them the opportunity to stray from their usual routine and find the time for new skills and knowledge. The topics that are largely discussed on TikTok include mindfulness, business, finance, DIYs, and maths.

Cooking

Thailand has a rich and thriving food scene. Despite the lockdown, its people learned dishes and shared ingredients to keep the spark alive. Cooking may not be everybody’s strongest suit, but many content creators on TikTok make meal preps look easy.

Diary/VLOG

As trivial as things may seem, it’s actually the mundane that turn out to be some of the most special moments in life. Diary vlogs reflects a sense of community where users are able to share their interests and their routines.

Vietnam

TikTok Vietnam

Education

There is no end to learning. Looking for ways to stay productive during lockdown, Vietnamese users go on TikTok to find tutorial clips for topics including basic self-care, social matters, and foreign language.

Video Games

Keeping themselves entertained throughout home arrest, the Vietnamese share or watch gaming videos with the TikTok community. This gives them a sense of involvement, where even game hacks and techniques are shown in the videos.

Outfit

A number of netizens from Vietnam turned to fashion for therapy in these trying times. Expressing oneself in a fun way has been a comfort to many of them.

Now that you have had a glimpse of what to look forward to in 2021, you surely have some fresh ideas now for campaigns to publish on TikTok. Asia Travel Club (ATC) is the official sales partner of ByteDance, creator of TikTok. Contact us for assistance in TikTok marketing.

 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines

#TikTokAdvertisingIndonesia #InfluencerMarketing #ATC

AsiaChina Digital MarketingTikTok

TikTok Ads: Prohibited and Restricted Products and Services To Avoid in SEA

TikTok Ads

TikTok ads may be a powerful selling tool on the internet. But, not all products or services are allowed to be advertised on the app. Know which types of ads are prohibited and restricted on the platform.

All Countries and Regions

Below is a general list of prohibited products and services in all countries and regions.

  • Ads promoting the following products or services are prohibited in all countries and regions.
  • Cigarettes and Tobacco products – Cigarettes, cigars, tobacco, e-cigarettes, and other related products and services.
  • Drug-related products and services – Ads that depict or encourage the use of illegal drugs, drug paraphernalia, recreational drugs, drugs, or alternative products for weight loss.
  • Weapons – Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.
  • Police and military equipment.
  • Gambling – Including online gambling, casinos, and sports betting.
  • Sexual products and services – Adult entertainment and paraphernalia including pornography, sex toys, lubricants, and fetish costumes.
  • Political ads – Ads must not reference, promote, or oppose a candidate for public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.
  • Counterfeit goods.
  • Products and services that enable dishonest behavior – Products that may infringe upon individual privacy, products that may steal other people’s personal information, products that may infringe upon a third party’s properties, products that may steal other people’s properties, or products or services assisting with falsification.
  • Animals – Buying or selling animals, live animals, livestock, and pets. Animal body parts/products from Rhino, Orangutan, Elephant, endangered or threatened animals including but not limited to organs, horns, ivory, bone, skin, fur, wool, leather, or teeth. Exception:
    • Products for animals (toys, clothes, collars, cages, food, etc).
    • Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
    • Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and stray animal shelters (no adoption services to be promoted for high breed pets or any invitation to join into mix-breeding of pets).
  • Other prohibited products or services – International brides, hazardous chemical products, trading of human organs and transplants, abortion, services of prenatal sex determination, protected wildlife and wild flora, funeral services.

Each country and region has its own culture and local laws. While the above restrictions apply to all countries, there are also products and services that Southeast Asian countries in particular need to steer clear of. Learn more below about the TikTok ads that are prohibited and restricted in the following areas:

TikTok Advertising in Indonesia

Prohibited

  • Ads promoting cryptocurrency, precious metal trading, or foreign exchange-related products or services.
  • Ads promoting alcohol, bars, or any other alcoholic products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote loans, insurance, and other permitted financial services should comply with relevant laws and regulations. Licenses approved by authorities are required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Malaysia

Prohibited

  • Ads promoting cryptocurrency or precious metal trading-related products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, e-payment tools, loans, or insurance-related financial products or services should comply with relevant laws and regulations. Approval from local authorities is required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Thailand

Prohibited

  • Ads promoting the following financial services: cryptocurrency, futures, precious metal trading, P2P related etc.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning supplements and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, insurance, foreign exchange, e-payment tools, or other permitted financial services should comply with relevant laws and regulations. Approval or registration from local authorities is required. Ads may also need to target 18+ only.
  • Pharmaceutical, Healthcare, and Medicines – Ads that promote permitted over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the local authority is required.
  • Food and Beverages – Ads that promote infant milk formula, infant food and infant food formula, or supplementary food for infants and young children may require a license.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Vietnam

Prohibited

  • Ads promoting cryptocurrency or P2P-related products or services.
  • Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies, or online pharmacies.
  • Ads promoting lotteries and fantasy sports.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.
  • Ads promoting dairy products to be used as breast milk substitutes, dietary supplements for infants and babies, or artificial feeding bottles and pacifiers.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, foreign exchange, insurance, or any other permitted financial-related products or services, including fintech, should comply with relevant laws and regulations. Approval from the local authority is required. Ads may also need to target 18+ only.
  • Pharmaceuticals, Healthcare, and Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

Asia Travel Club can give you advise on your marketing campaigns on TikTok. Contact us and learn more about advertising on the platform.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
AsiaChinaChina Digital MarketingChina Social Media MarketingWeChat Payment

Top 3 Social Media Platforms for Foreign Real Estate in China

China Foreign Real Estate

China, a growing market is a labyrinth for businesses. In the age of social media, learn which platforms are best to promote foreign real estate in China.

A Quick Overview of the China Market

The Chinese market, a rapidly growing segment of global property buyers, is predicted to generate hundreds of billions of dollars in the near future.

China Real Estate Market
Photo source: juwai.com

Ads Regulations in China

Before jumpstarting your marketing for real estate in China, there are a few things to keep in mind such as national policies, laws, and regulations, including but not limited to:

  • Explicit or implied guarantees on the appreciation of value, return on investment, future effects, and earnings; capital preservation, risk-free returns, etc.
  • Advertisements must not indicate the project location based on the time required to reach there from a specified location.
  • Any form of advance payment, or disguised references to them, in violation of regulations (down payment stages, down payment installations, illegal down payments, etc.).
  • Any misleading promotion of transportation, commercial, cultural or educational facilities, or other municipal conditions that affect planning or construction.
  • Any superstitions such as geomantic omens or divination.
  • Using political events and news for commercial advertising.
  • Using “national,” “highest,” “best,” or similar comparative words.
  • Advertisements must be in Mandarin using standard Chinese characters. The Mandarin text must always be the primary text.

Now that you know what to look out for when promoting real estate in China, let’s see the best online platforms you could do just that.

1) TouTiao

First on the list of top 3 social media for real estate in China is TouTiao, a Chinese social news platform. It analyzes user data and customizes the news feed to show content that is relevant to its individual audience.

PROS. It is the biggest news app in China with a real estate channel. A huge chunk of its users are ages 25-50 years old, who have strong purchasing power. TouTiao also allows you to produce quality content like you would on a website. Websites are a challenge to acquire in China since you will need to file for ICP (Internet Content Provider) that is yet to be approved by the Chinese government. A platform like TouTiao saves you time and money.

CONS. Unfortunately, TouTiao official accounts for overseas entities are still not allowed. This poses as a roadblock in promoting properties outside of China.

Asia Travel Club (ATC) is an official sales partner of TouTiao and provides services like Ad Account Setup and Media Buy to help get you started in the China market.

2) Weibo

Weibo is China’s second-largest social media platform. You can share media such as photos, videos, stories within a 140-character limit.

PROS. Weibo is the workhorse for branding as it is a widely used social media platform in China. It also offers customer service. Like TouTiao, you can produce website-like content and not anymore be required to apply for ICP.

CONS. None. This is the perfect platform for promoting your business.

For real estate businesses, ATC offers Weibo official account setup & verification, account management, in-feed ads buying, and influencer marketing.

3) WeChat

WeChat is a messaging app developed by Tencent and launced in 2011. By the end of 2020, the app had gathered over 1.2 billion monthly active users. It is the fifth most-used social network in the world, along with other big names like Facebook, YouTube, WhatsApp, and Facebook Messenger.

PROS. WeChat is a super app in China that includes WeChat Mini Program and WeChat Pay. It offers customer service which is a plus for businesses setting themselves up. Much like the first two platforms mentioned above, WeChat produces website-like content.

CONS. Ads for overseas properties are not allowed on WeChat. It is a closed community, unlike other platforms like Weibo where posts can be viewed/engaged even when not followed by users.

As an official sales partner of WeChat, we offer services like official account setup and verification, account management, ads buying*, and influencer marketing.

*WeChat ads are not allowed for foreign real estate

Do you have properties you want to introduce to China? Contact us to learn more about real estate marketing in the China market.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#ChinaDigitalMarketing #WeChatOfficialAgency #WeiboOfficialAgency #TouTiaoOfficialAgency #WeChatAdsForRealEstate #WeiboAdsForRealEstate #TouTiaoAdsForRealEstate #RealEstateAds #SellRealEstateInChina #ATC

AsiaChina Digital MarketingMalaysiaTikTok

GSC Announces Release of Andy Lau Film ‘Shock Wave 2’ on TikTok

GSC Malaysia Shock Wave 2Photo source: Rotten Tomatoes

GSC Malaysia promotes Andy Lau and his new film ‘Shock Wave 2’. Clips from the movie and behind-the-scenes are on GSC’s official TikTok page and so gives you a glimpse of the production.

GSC Movies Malaysia

GSC Movies is Malaysia’s leading independent movie distributor with the largest variety in movie entertainment. Andy Lau’s Shock Wave 2 is being promoted by GCS Movies.

Shock Wave 2

The movie follows the story of a former bomb disposal officer who becomes a primary suspect of a terrorist attack after falling into a coma. This Hong Kong-Chinese action film was released on the 1st of January 2021 on widely used social media platform, TikTok.

Behind the Scenes

Days before the official release of the movie, GSC showed clips from behind the reel on TikTok. In the videos, you find stunts being filmed and actors being interviewed.

@gscmoviesmy[Part 1] 刘德华大赞 刘青云 “细水长流”演技, 两大影帝被半空吊车吓呆?!相隔17年后再度同框的 #刘#德华 和 #刘#青云 大谈他们即将上映的最新电影 -《 #拆#弹专家2 》!#Sho#ckWave2 #GSC#Movies♬ original sound – gscmovies
@gscmoviesmy男人的快乐就是这么简单。时隔6年,#刘德华 再次挑战 #冰桶挑战 ,这次在 #拆弹专家2 拍摄现场由 #刘青云 助阵完成。《拆弹专家2》,即将上映,敬请期待!♬ original sound – gscmovies

Trailer

See the official trailers of Shock Wave 2.

@gscmoviesmyShock Wave 2 – Official Trailer (coming soon) ##AndyLau ##SeanLau♬ original sound – gscmovies
@gscmoviesmyAndy Lau’s #Shockwave2 coming to selected cinemas this 1 January! Klang Valley’s fans may visit to GSC, Alamanda Shopping Centre! ##GSCMovies♬ original sound – gscmovies

Now Showing

GSC released the following clips on TikTok as an invitation to watch the movie at Golden Screen Cinemas (GSC).

@gscmoviesmyOh, and intense to le max! Catch this action blockbuster movie in cinemas today! ##ShockWave ##GSCMovies♬ original sound – gscmovies

@gscmoviesmy

最最最心痛的一幕,还有更多的极具紧张刺激的情节,赶紧买票看 #拆弹专家2 ! 雪隆一代的观众赶紧到GSC, Alamanda Shopping Centre 观影! ##ShockWave2 ##GSCMovies♬ original sound – gscmovies

Need help getting the word out about your product? Contact us and learn more about our China Digital Marketing services.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAds #ChinaDigitalMarketing #ATC

AsiaInfluencer MarketingSocial Media MarketingVietnam

Top 7 Vietnamese Influencers To Follow for Lifestyle Inspiration

Top 7 Lifestyle Influencers

If it’s positivity and inspiration you’re looking for, then you should follow these 7 Vietnamese lifestyle influencers. Their feats, ideas, and aesthetics will be your guide to a life well lived on a daily.

1. Lieu Ha Trinh

 

View this post on Instagram

 

A post shared by Liêu Hà Trinh (@ngoao)

Lieu Ha Trinh is an award-winning host and writer. She has written inspirational poems and books. Her 72K Facebook fans are moved by the experiences she shares and the literary works she’s published.

2. Giang Oi

 

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A post shared by Giang Ơi (@giangoivlog)

Popular among the young audience, Giang Oi has earned a following of 422K on Facebook and 425K on Instagram. She has spent some time in the UK as an international student, and has now returned to Vietnam to live and work. Her simplified topics on beauty, lifestyle, and animal care keep her followers hooked.

3. Nguyen Thanh Tung

Model Thanh Tung lives a luxurious lifestyle but still connects with his 122k followers on Facebook by sharing life advice and how to deal with challenges.

4. Le Ha Truc

 

View this post on Instagram

 

A post shared by Lê Hà Trúc (@lehatruc)

With a following of 132k on Facebook and 241k on instagram, Le Ha Truc is loved by many for her carefully investigated and researched content. Her aim is to spread positive energy by sharing well-curated posts on clothes to wear, places to eat, and tourist spots to visit.

5. Nhi Dang (nhidangtravelblog)


Nhi Dang is a travel blogger and filmmaker with 19k followers on Instagram and 51k followers on Facebook. She not only shares photos and videos of attractive tourist destinations, but also delivers motivational posts to her followers.

6. Cao Thien Trang


Known best for her modelling, Thien Trang garnered a patronage of 50.9K Instagram users after her participation in the show Vietnam’s Next Top Model. It is no surprise that she has incorporated fashion into her content as she has been accustomed to the world of runways and flashing lights. Apart from her professional photo shoots, Thien Trang also shares daily life hacks and tips.

7. Khanh Linh a.k.a Coemtrendy

Going by the name of Coemtrendy on social media, Khanh Linh is one of the many Vietnamese lifestyle influencers that catches on to trends quickly. She was recognized and offered opportunities when she joined The Face Vietnam. After making her mark as a fashion model, she now dedicates her time to blogging about Saigon living and sharing her thoughts on life.

Want to collaborate with Vietnamese influencers for your business? Contact ATC for advice and get started immediately.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#VietnamInfluencers #InfluencerMarketing #ATC

AsiaInfluencer MarketingMalaysiaSocial Media Marketing

Laurier Ties Up With Malaysian Influencers for Super Slimguard Campaign

Laurier Super Slim Guard 2Photo credits: KAO Laurier

Super Slimguard is KAO Laurier’s latest product release. Influencers from Malaysia are spreading the word after trying it for themselves and enjoying its barely-there comfort.

What Is Super Slimguard?

Super Slimguard is a revolutionary sanitary pad that is 0.1 cm thin and 200x absorbent. Enhanced with Japan’s slit-core technology, it absorbs and locks in liquid instantly even during sudden gushes. It also has a quick dry feature that reduces up to 80% of fluids on the surface.

Laurier x Malaysian Influencers

KAO Laurier collaborated with Malaysian lifestyle enthusiasts Jazel Lim, Isabelle Kwan, Carmen Layrynn, Irene, and Darayixin. Let’s see what these women have to say about the product.

Jazel Lim

Jazel Lim’s 124K fans follow her for fitness, make-up, fashion, and travel content.

 

View this post on Instagram

 

A post shared by Jazel Lim (@jazelxlim)

Isabelle Kwan

Isabelle Kwan is a yogi, dog mom, life enthusiast, and traveler with a following of 151K users on Instagram.

 

View this post on Instagram

 

A post shared by Isabelle Kwan (@isabelleyt)


Carmen Layrynn

Carmen Layrynn blogs about beauty, design, and travel. She has 26.3K Instagram followers.

 

View this post on Instagram

 

A post shared by CARMEN LAYRYNN (@carmen.layrynn)


Irene

Irene shares lifestyle, beauty, and fashion tips with her 121k fans.


Darayixin

Other than fashion, food, travel, and beauty, Darayixin also shares financial advise with her 54.5k followers.

Looking at collaborating with Malaysian influencers for your next campaign? Contact us to learn more about our influencer marketing services.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#KaoLaurier #InfluencerMarketing #ATC

AsiaBangkokSocial Media Marketing

OneSiam, Bangkok’s Largest Shopping Center Marks the Festivities

OneSiamPhoto Source: Weibo

OneSiam, the largest shopping destination in Bangkok marks the festivities with fun activities and unique holiday experiences.

OneSiam takes shopping to a whole different level. This district is a convergence of three world-renowned shopping centers. Siam Paragon, Siam Center, and Siam Discovery each caters to different needs, making this location the perfect one-stop shop for lifestyle aficionados.

Siam Paragon

Apart from luxurious fashion brands, Siam Paragon also houses world-class cafes and restaurants at Gourmet Garden, and big attractions such as SEA LIFE Bangkok Ocean World and KidZania Bangkok. Suited for a family stroll, don’t you agree?

Siam Paragon Christmas
Photo Source: Weibo

Vibrant whimsical characters such as the Snow Queen, Santa Claus, and Alice in Wonderland, are brought to life with the help of the Tourism Authority of Thailand and Kasikorn Bank.

Siam Paragon Christmas
Photo Source: Weibo

An array of lights fills the walkways of Siam Paragon to celebrate the holidays.

Siam Center

Siam Center is the contemporary’s guilty pleasure. Dubbed as the “City of Trendy Ideas”, this is the go-to place for modern fashion, entertainment, lifestyle, and technology.

Siam Center
Photo Source: Weibo

Cuteness Face-Off: Thai TV stars Mew and Gulf go head-to-head with the equally adorable rabbit-mochi, Usagyuuun, at Siam Center.

Siam Discovery

Siam Discovery stays true to its name and introduces ideas that shoppers never would have thought of. It is a creative free zone where you indeed discover new things.

Siam Discovery
Photo Source: Weibo

Everybody’s favorite mochi-rabbit, Usagyuuun, is on display in every corner at Siam Discovery.

Like what you see? Contact us and we’ll help set up your business’ Weibo account and Ads.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Weibo #OneSiam #InfluencerMarketing #ATC

AsiaFeatured InfluencerInfluencer MarketingSocial Media Marketing

7 Dermocosmetics Influencers You Should Know

ATC | Dermocosmetics Influencers in Southeast Asia You Should See dermocosmetics-1

We listed 7 well-known Dermocosmetics Influencers from countries in Southeast Asia. Check out why you should include them in the list of influencers to look out for.

What is Dermocosmetics?

Dermocosmetics is a combination of cosmetics and dermatological components. It is used to keep the skin and hair healthy. It moisturises dry skin, expels dandruff, treats psoriasis, and etc.

7 Dermocosmetics Influencers You Should Follow

1. CH’s Little小只 (@Little小只)

Screenshot Photo: Little/The Little Red Book

Little (小只)is an influencer from China. She has 1.1M followers on a Chinese social media platform called Xiaohongshu (Little Red Book) where she gives in-depth reviews and advice on dermocosmetics products for dry skin and many more.

“Dry skin people’s guide to self-help in winter | Sharing my experience with facial creams during winter! That’s dry on top 🙃

So I prefer to use thicker and more effective creams in winter”

2. SG’s Naomi (@naomiyhs)

     View this post on Instagram

A post shared by Nay-o 🕊️🕊️🕊️ (@naomiyhs)

Naomi is an influencer based in Singapore. She currently has 29.4k followers on her Instagram account where she shares her recommended dermocosmetics products. @naomiyhs is a bilingual actress, presenter, host, voice talent, and loves doing yoga exercises. Check her out here.

3.MY’s Alicia Tan (@aliciatal)

     View this post on Instagram

A post shared by Alicia Tan 💓 (@aliciatal)

Alicia Tan is a Content Creator, YouTuber, Beauty Enthusiast, and an influencer of Skincare products. She has a total of 110k followers on her IG account and 51.7k subscribers on her YouTube Channel. Follow her for more dermocosmetics products advice.

4. KR’s Mindongseong (피부는민동성)

Korean beauty influencer Mindongseong focuses on discussing and promoting products for sensitive and acne-prone skin. He has 201k subscribers on his YouTube Channel and 74k followers on his official Facebook page. Check him out for more content.

5. TH’s Khwan Vasinee (@khwanvasinee)

Khwan is a Beauty and Lifestyle influencer based in Thailand. She has 81.5k followers on Instagram, 131k subscribers on YouTube, and 268k followers on her Facebook page. Check her out for more skincare tips.

6. VN’s Hannah Nguyen

ATC | Dermocosmetics Influencers in Southeast Asia dermocosmetics-2
Photo Credits: Hannah Nguyen/Facebook

Hannah Nguyen is a Beauty Guru, Fashionista, and Travel influencer from Vietnam. She has a total of 431k followers on all her social media accounts. Follow her to know more about skincare and fashion tips from her.

7. JP’s Ishida Kazuho 石田一帆 (@ishidakazuho)

 

View this post on Instagram

 

A post shared by 石田一帆 (@ishidakazuho)


Ishida is a Cosmetic, Fashion, Travel influencer from Japan with 148k followers on Instagram. Her contents are mostly on products for acne skin and dry skin. She is also an entrepreneur and the director of la peau de gem. Check her out here.

Build your brand and reach your target audience with the right influencers now. Let us help you connect with them to kickstart your online campaign. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Dermocosmetics #SoutheastAsia #DermocosmeticsInfluencers #ATC

AsiaMalaysiaSocial Media Marketing

Kao MY Liese Releases Christmas Campaign 2020

ATC | KAO MY LIESE CHRISTMAS 2020 CAMPAIGN kao-my-liese-ft-imgPhoto Credits: Liese MY/Facebook

Ho, ho, ho! Celebrate this yuletide season with confidence and style as Kao MY Liese launched their Christmas campaign just in time for the Christmas holiday.

What is Liese?

Liese (“lee-zay”) is a popular hair-styling brand in Japan. It offers a range of hair products such as color, styling, and treatments.

Kao MY Liese Christmas Campaign Contest

Kao Liese launched their Creamy Bubble Color just in time for this holiday season perfect for their #Loveliese! Stand a chance to win a branded smartphone and shopping vouchers to cheer you up.

Simply follow these steps:

  1. PURCHASE any Liese Creamy Bubble Color on any retailer stores or retailer e-commerce platform & send a photo of the receipt to Liese MY
  2. SEND your best Christmas OOTD picture with the Liese product
  3. COMMENT and UPLOAD your photo with a creative caption on why Liese Hair Color matches your Christmas OOTD on the comment section of the contest post or on your FB or IG feed. (Make sure your FB or IG account is set to public)
  4. TAG 3 friends and include the HASHTAG #Loveliese, #MyHairMyStyle, and #ChristmasWithLiese in your comment

The contest period starts from 19th November 2020 to 31st December 2020.

Kao MY Liese Christmas Campaign With Influencers

Moreover, Liese MY also tied up with 12 admired influencers to boost engagement on their new product.

1. Sylvia Tan (@sylviatan_)

 

View this post on Instagram

 

A post shared by Sylvia Tan (@sylviatan__)

Sylvia Tan is a content creator in video production and an influencer in Malaysia with 155k followers on Instagram. She’s also the co-founder of @metacultfilms.

Love how natural this new hair tone is and it’s so easy to match and it looks great with my Christmas OOTD that I’m wearing in the second photo!

2. Jack Huah (_____jackkhuahh___)

 

View this post on Instagram

 

A post shared by fafa🌼 (@_____jackkhuahh___)

Jack Huah is a Malaysian fashion and travel influencer with 117k followers on Instagram. He’s also a singer.

Easy to use and convenient! How good is it? I can easily dye my hair while watching a movie and finishing it before the movie ends! 🙆🏻‍♂️

3. Mabel Goo (@mabel_goo)

 

View this post on Instagram

 

A post shared by 💓MabeL。 (@mabel_goo)

Mabel Goo is a dancer, a businesswoman, and a flight attendant with over 233k followers on Instagram.

My favorite color is Silvery Brown – a cool tone brown for graceful & charming demeanor that matches well with my Christmas OOTD 💕

4.Stella Woon (stellawinks)

Beautiful and stunning Stella Woon is a food enthusiast with 32.5k followers on her Instagram account.

My hair isn’t damaged at all after using this hair dye. Liese Creamy Bubble Color is perfect in every way! Highly recommended to everyone!

5.Chan Qing Rui (@qingrui_chan)


Pretty and chic Chan Qing Rui is an influencer in Malaysia with 84.5k followers on her Instagram account. Follow her to see more of her content.

Christmas is coming 🎄 a little fun💗 It’s time to get your hair beautiful and welcome this special holiday!

6. Harry Pang (@_harrypang)

Fashionista Harry Pang is a content creator and a TikTok influencer based in Malaysia. He has reached 87.k followers on Instagram and 432.8k followers on TikTok (@H2002P).

@liesemy This is the brand I use now! Dyeing is fast, easy and convenient! It’s a savior for lazy people!

7. Jovin Chan (@jovin26)

 

View this post on Instagram

 

A post shared by Jovin Chan🐇 (@jovin26)


Gorgeous Jovin Chan is a travel influencer from Malaysia with 345k followers on Instagram. She’s also a global distributor of the products of USANA.

I’ve not been to the hair saloon for sometime as I’ve been staying at home due to the pandemic😱Thankfully, @liesemy saved me from hassle and I can celebrate Christmas with colors as I don’t have to travel to the saloon anymore!

8. Yvonne Chua (@yvonnechua)


Yvonne Chua is a beauty, fashion, and travel influencer with 498k followers on her Instagram account. She is also the co-founder of @klvmediagroup and @wechannel_official.

I took @liesemy’s bubble hair dye to use. It’s super convenient. It only takes 20-30 minutes. You can dye your hair at home! The color this time is Rose Tea Brown. Do you think it’s okay?

9. Janice Koh (@janice.koh)

 

View this post on Instagram

 

A post shared by Janice Koh (@janice.koh)


Janice Koh is a skincare influencer based in Malaysia that charmed more than 303k followers on Instagram.

I like it so much. The beautiful hair color is very easy to match with various daily outfits!

10. Cass Lim (@casslks)


Cass Lim is our sultry beauty and lifestyle influencer in Malaysia with over 78.9k followers on Instagram.

It’s super convenient and fast using bubble formula just like how you normally wash your hair 😍 how cool is that ?? And I’m loving this because it doesn’t dry out my hair and my hair feels silky smooth and shiny afterwards 🌟

11. Wincy Chua (@wincyychua)

 

View this post on Instagram

 

A post shared by WINCY ♡ MICISTY (@wincyychua)


When it comes to beauty and fashion, lovely Wincy Chua is surely making a scene. This influencer has 44.2k followers on Instagram and 750k followers on TikTok.

If you wanna dye your hair by yourself, I suggest you use @liesemy! Why? Liese will not have frizz, dryness, knotting problems at all 😍

12. Serena Wong (@serenawong5)

 

View this post on Instagram

 

A post shared by Serena Wong☘️ (@serenawong5)


Beauty and brain, Serena Wong, is a Lifestyle, Beauty, Health, Travel, and Food influencer in Malaysia with 48.6k followers on Instagram. She competed in the Miss Harmony World The Most Intelligent in 2017 and Miss Asia Pageant Malaysia in 2017.

Liese Creamy Bubble Color is my go to choice❤️It is like a shampoo easy to use, and I love how foamy it actually is!

Ready to build your brand with the right influencers? Let us help you connect with them to kickstart your online campaign. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Liese #LieseMY #LieseChristmasCampaign #ATC

ChinaChina Digital MarketingChina Social Media Marketing

Maxi-Cash WeChat Campaign for Application Payment

ATC | Maxi-Cash WeChat Campaign for Application Payment maxicash-app-payment

The Maxi-Cash WeChat has released its campaign for their Application payment.

Maxi-Cash Application

This one-stop app is made for a safe and easy shopping experience, online valuation, instalments and interest payments. Here’s how to register:

Screenshot Photo: Maxi-Cash

Maxi-Cash WeChat Campaign for their APP

Maxi-Cash has lived their WeChat OA ads (banner) for application payment.

Shoppers can download the latest version of the Maxi-Cash application to get updated with their interest and instalment payments. All they have to do is to simply follow these steps:

1. Click “Pay”

2. Choose “Instalment Plan” and ” input “Instalment Number”

3. Click “Payment Instalment” and “Confirm”

4. Complete the payment by clicking “Pay Now”

Need help setting up your brand’s WeChat Official Account and WeChat Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #WeChatAdvertising #WeChatOfficialAccount #ATC

ChinaChina Digital MarketingChina Social Media MarketingSocial Media Marketing

Top Verified Weibo Accounts 2020: Thailand, Singapore, Vietnam, USA

ATC | Top Verified Weibo Accounts 2020: Thailand, Singapore, USA | ATCweibo-list

Since 2017, ATC has been helping companies and brands set up and verify Weibo Official accounts. Check out the List of Top Verified Weibo Accounts in 2020.

What is Weibo and Why is Verification Important?

Weibo is a Chinese microblogging application launched by Sina Corporation in 2009. On their website and mobile app, users can upload their pictures and videos publicly. It is the 2nd most popular social media app in China with at least 500 million users. Similar to WeChat, Weibo is a platform that brands use for social media marketing in China.

Weibo is more suited to mass broadcasting, unlike WeChat which is like a close community.

Weibo verification is important because it establishes the credibility and authenticity of your brand. In fact, over 1.5 million official accounts are now verified on the Weibo platform.

Benefits of a Verified Account

  • Increased credibility in China
  • Rank Higher on the list of searched items
  • Easier to gain more followers
  • Features on-brand social pages
Read more about Weibo verifications and campaigns on ATC.

List of Top Verified Weibo Accounts in 2020: Thailand, Singapore, Vietnam & USA

Beauty

Clothes, Shoes & Bags

Education

F & B

Gaming

GOV

  • IEAT (泰国工业区管理局(IEAT))

Life Service

Media

Medical

Public Entertainment

Real Estate

Shopping Mall

Technology

Tourism

Need help with Weibo verification? ATC is Sina Weibo’s Official Partner Agency for Southeast Asia. ATC helped verify hundreds of overseas companies’ Weibo Official Accounts. Contact us to get started.

More about Weibo Marketing

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Weibo #WeiboVerification #WeiboOfficialAccount #WeiboAgency #WeiboMarketingAgency #WeiboOfficialAgency #ChinaDigitalMarketingAgency #WeiboAgencyInThailand #WeiboAgencyInSingapore #WeiboAgencyInMalaysia #WeiboAgencyInVietnam #WeiboAgencyInSoutheastAsia #ATC

China Digital MarketingChina Social Media MarketingTikTok

EDB TikTok Campaign: 4 Day ‘Takeover’ Ads

ATC | EDB TikTok Campaign: 4 Day 'Takeover' Ads FT IMG

The EDB TikTok Campaign is back to inspire Singapore students to take up local engineering jobs this December 2020.

They released a Brand Takeover ad to reach the local youths on TikTok. The takeover ad is a 3-second static image or 3-5 second video (with no sound) displayed to TikTok users on the app’s launch screen.

What is EDB?

Screenshot Photo: EDB Portal

The Singapore Economic Development Board, also known as EDB, is a government agency under the Ministry of Trade and Industry. They are in charge of the plan that can help improve Singapore’s position as a global center for business, innovation, and talent.

EDM TikTok Takeover Ads

EDB has lived the TikTok Takeover Ads for Engine Room campaign in Singapore. The launch dates are 2, 4, 6 December 2020 (100% SOV) and 13 December 2020 (50% SOV).

TikTok is an ideal platform for reaching out to the younger target audience for the campaign.

Also, the TikTok Takeover Ads is part of an extensive campaign that comprises Out Of Home, as well as other digital platforms such as Google and social media sites like Facebook and Instagram.

Ads like this encourage audiences to click on it get directed to a website where they can learn more about engineering profession opportunities.

​Learn more about TikTok Ads here.

Are you ready to create TikTok ads for your brand? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#EDB #TikTok #EngineRoom #TikTokAds #ATC

TikTok

How to liven up your brand on TikTok

ATC | TikTok Videos For Your Brand and How to Do It FT IMG

As a brand marketer, are you thinking of using TikTok as part of your social media strategy? You must have seen countless entertaining videos that brands have posted on the platform and wondered how they did it.

If you are thinking how to create TikTok Videos for your brand, don’t worry as we have come up with 4 pointers on how to connect your brand with the audience on TikTok.

1. Identify your brand’s niche

As a brand, you have to know what is unique and what consumers like about your brand. For example, Lush positions itself as an ethical cosmetics brand that does not tests its products on animals and supports eco-friendly behaviour. With this set of values, they have gained a niche and loyal consumer base that has the same values as them.

Besides your brand’s niche, you also have to identify your brand’s authentic voice. What does authentic voice mean? Imagine your brand as a person and talk in a ‘human’ voice to your audience. Does your audience feel that your voice is authentic enough to embrace it as their own? 

2. Find out what your audience is passionate about.

By defining your brand niche, you can find an audience that is just as passionate about your brand as you. No matter what your brand is eager about, there will definitely be an audience on TikTok that loves and wants to engage with your brand.

You can also look at current cultural trends among your audience and how it affects their lives. For instance, Halloween entice people to dress up, do makeovers and go trick-or-treating. There might be a Halloween trend that you can ride on on TikTok.

Another example is Mucinex. The brand came up with a Halloween-themed campaign #TooSicktobeSick. It encouraged users to post their transformation from ‘too sick’ to ‘so sick’, and show that they are ready to celebrate Halloween. The challenge became widely popular and garnered a total of 1 billion views on TikTok.

@nicktangorra

Just in time for Halloween, ##mucinex has me feeling like a human again! ##toosicktobesick ##sponsored

♬ #TooSickToBeSick – Join The Challenge

3. Find the right TikTok trend to ride on.

There are plenty of ever-changing trends on TikTok you can hop on. They come as fast as they go; that’s why you need to be on top of them as quickly as possible. Not only will it get you featured on the discovery page, but it will bring you more attention organically. If you combine the passion of your brand with a well-chosen TikTok trend, your audience will definitely notice your content. 

Guess, for instance, launched a fashion challenge on TikTok in 2018. It encouraged users to share their ‘before and after’ transformation looks in Guess apparel. Also known as #inmydenim hashtag challenge, it garnered a total of 52.5 million views on the app.

@kuhleeuhHad a fun day ##inmydenim ✨👖✨ @guess ##style ##OOTD

♬ original sound – Kalia 🎤❤

4. Add a creative twist to make it ownable.

How to own a TikTok trend? Create original sounds/music so your audience can recognise that it is from your brand.

Other ways include leveraging on your brand assets such as colours, typography, photos or illustrations to make your TikTok recognisable. You can also create your own hashtag for your brand campaign. It has to be clear, easy to remember and unique. Branded hashtag challenge ads usually generate high audience engagement and builds your brand reputation on TikTok.

Let’s take Zalora as a example. The fashion brand’s #ZStyleNow TikTok challenge invited their audience to flash a “Z” hand signal every time they change an outfit. This branded hashtag challenge garnered 3.3 million views on the social app.

@zaloraHow many outfit changes can you do for ##Zstylenow challenge? Can you top Jaylyn? ##sponsored♬ Getaway – CHUNNYT

Are you ready to create TikTok videos for your brand? Contact us if you need help on producing videos that work for your brand.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTokMarketing #ATC

TikTok

Get Creative with TikTok Videos in these 4 steps

ATC | Get Creative with TikTok

TikTok has seen tremendous growth as a result of Covid-19 and official figures show that its users increased by over 35.8% between the end of 2019 to mid 2020.

With astonishing figures like this, it’s not a surprise that many brands have started to embrace TikTok as part of their social media strategy. As reported by Warc, 44% of marketers are planning to spend more on TikTok in 2021.

This means we will see more brand videos and advertisements in the upcoming year. But how do you make a creative video that will stand out from the rest? Here, we give you 4 tips on how to create trendsetting videos for your brand.

1. Grab your viewer’s attention in the first 3 seconds

Generally, users have a short attention span on TikTok and they are likely to scroll past your video if you do not pique their interest within the first 3 seconds. Brands can incorporate cool elements for the younger generation such as language/slang, trending topics or create curiosity for the user.

@joysmartlife#goodthing #smartlife #foryou♬ M to the B – Millie B

2. Be Vertical

Unlike other social media platforms such as Facebook or Instagram, TikTok videos are all in vertical formats. As a brand, you have to create video content and imagine how the user will be watching your video (eg. you are holding the phone and watching the video on the go). 

@daddymingMy son got SO SO SO mad at me for pranking him again @mingweirocks 🥚💥 ##meme ##fail ##funny ##foryou ##viral♬ original sound – DADDY MING 🦁

3. Be Immersive

One way to hook your audience is starting the video by showing a daily scenario of a user. Usually, people like to watch videos that they can relate to. 

@annetteandafishWE CROSSED 2MIL VIEWS ON PART 1!!!🥺🎉 to show my gratitude i made a part 2 that is equally traumatizing i love yall sm💕💕💕 #fyp #asian #tiktoksg♬ original sound – Annette Lee

4. Keep the sound in mind

Music is key in TikTok. Brands can design videos with music/sounds that complement the visuals, as people are drawn to great aesthetics. You can also use the latest songs or catchy tunes as recognisable music tend to make people watch more.  However, make sure the music/sounds you use is in line with your brand.

@haleypham

 

cute dance by @yodelinghaley 😆 #foryouppage #fyp

♬ Say So – Doja Cat

Are you ready to create your first TikTok video for your brand? Contact us if you need help to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTokMarketing #TikTokVideos
#ATC

AsiaFeatured InfluencerSocial Media Marketing

7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020

ATC | 7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020 FT IMG

ATC brings you 7 Ecommerce/Live-streaming Influencers you should check out this year.

When COVID-19 hit, people were forced to stay at home and they started spending more time on the internet. Many began to shop online and online shopping has accelerated during the lockdown period. Different ways of selling has also emerged such as Live-streaming on social media platforms.

To some, online shopping may seem scary at first, but these 7 E-commerce/Live-streaming influencers will show you that it is relatively easy. They also helped you to find the best deals and the products that are worth buying.

Ecommerce + Influencers

1. CHINA – Viyaaa (@viyaaa)

Image Credits: Viyaaa/Weibo


Viya is a famous e-commerce influencer in China and has over 14M followers on Weibo. She provides in-depth reviews of luxury beauty and fashion products through vlogs. Check her videos out here.

2. JAPAN – Manarin (@manarin37)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 🌈MANARiN🌺 自称《沖縄観光大使》 (@manarin37)

Manarin is an E-commerce/Live-Selling Influencer from Japan. She currently has 18.4k followers on Instagram where she promotes all the products she has tried and sells her own merchandise. She is also a beauty, travel, and food influencer, check her page here.

3. KOREA – Heo Ah Hyun (@95.404)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 허아현 𝑯𝑬𝑶 𝑨𝑯 𝑯𝒀𝑼𝑵 (@95.404)

From the land of kimchi, Heo Ah Hyun is an E-commerce influencer. Ah Hyun is a mother to two lovely girls with 62.6k followers on Instagram. She has a website where she sells her best picked beauty and skin products. Check out her store here.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 허아현 𝑯𝑬𝑶 𝑨𝑯 𝑯𝒀𝑼𝑵 (@95.404)

4. MALAYSIA – Jane Chuck (@janechuck)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jane Chuck (@janechuck)

Jane is an Ecommerce influencer based in Malaysia. She has 545k followers on Instagram and 32.1k subscribers on her YouTube channel Janechuck. She is also an entrepreneur and founder of Chucks.co and Heymotherchuckers. Chucks.co is her skincare line while Heymotherchuckers is her clothing line.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chuck’s (@chucks.co)

5. THAILAND – Hasun (@HasunDriedSeafood)

ATC | 7 Ecommerce InATC | 7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020 THAILANDfluencers You Should Check Out This 2020 THAILAND
Image Credits: Thansettakij


Hasun is a video creator, entrepreneur, and Ecommerce influencer from Thailand. He has 1.5M followers on Facebook. Hasun is selling dried seafood products directly from the dry plant which makes his products clean and safe. Last year, he opened a Shopee store online, and now it has over 20k followers. Banghasun also has a YouTube account with 89.5k subscribers where he shares his knowledge on high-end cars and food. Check his page here.

6. SINGAPORE – Lerine Yeo (@MisshopperBoutique)

Image Credits: MisshopperBoutique/Facebook


Lerine is not your ordinary Ecommerce Influencer. She is from Singapore and the owner of Misshopper Boutique with 225.6k followers on Facebook. She went viral when she tried to sell a unique top. Her humor and her unique sales pitch are what made her famous. She sold S-hooks, umbrellas, and even boxers through her live-selling. She left her full-time job to focus on her online business and that’s when she became viral, through her hook shirts. Check out her shop here.

7. VIETNAM – Trần Quyên (@quyen.tran070)

ATC | 7 EcATC | 7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020 VIETNAMommerce Influencers You Should Check Out This 2020 VIETNAM
Image Credits: Trần Quyên /Facebook


Tran Quyen is an Ecommerce influencer in Vietnam. She currently has 138.5k followers on her Facebook account. Tran used to own clothing shops, restaurants, and also cafes. But then she became successful by running a business that supplies all products requested by its buyers, whether its cosmetics or clothes from domestic shops to imported brands.

Ready to build your brand with the right influencers? Let us help you connect with them to kickstart your E-commerce store. Contact us to get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#EcommerceInfluencers #SoutheastAsianInfluencers #ATC

AsiaChinaChina Digital MarketingChina Social Media Marketing

NutiFood Officially Opens A WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched FT IMG 1.1

In order to gain more brand awareness, this Vietnam-based dairy company decided to reach out to the Chinese market by launching a NutiFood WeChat Official Account.

What is NutiFood?

As the leading nutritional food company in Vietnam, NutiFood produces powdered milk products for children of all ages. Currently, NutiFood’s products are available in all 64 provinces, including the cities in Vietnam.

Their brand’s vision is ‘To become a leading company in nutrition products, sustainably develop for consumers’ benefit.’ And to fulfill their company’s vision to be a leading company in nutritional products they have brought their products to the Chinese market.

NutiFood WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched Nuti 1

WeChat is known as the super app in China where messaging, social media, e-commerce, and mobile payment are all available in the same app. An estimate of 1.2 billion WeChat active users currently resides in China.

NutiFood creates a WeChat Official Account to reach out to the Chinese market. This is to make sure that they are seen and recognized in China and it is also a step closer to be recognized globally.

They have also launched their own Chinese website to cater to more Chinese customers.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#NutiFood #WeChatVietnam#WeChatOfficialAccount #ATC

TikTok

5 Food Recipes That Went Viral on TikTok this year

ATC | 5 Recipes That Went Viral on Tiktok This Year

From hilarious pet videos to unique food recipes and hacks, TikTok is the no. 1 social media platform where users upload and share interesting videos with one another. Here, we bring you 5 food recipes that went viral on TikTok this year.

1. Dalgona Coffee

(Source: Youtube)

Named after a Korean-style candy with foamy topping, this whipped coffee trend took the world by storm. As people stay home during lockdown, they began to explore food recipes that are instagrammable and are easy to make at home.

This coffee concoction is one of them and all you need is instant coffee, sugar, and hot water. However, you have to spend about 30 minutes whipping the ingredients in order to achieve a light and frothy coffee mixture. Then, you pour the mixture into a glass of milk and voila, you are done! Other versions such as matcha, milk tea, and milo dalgona have also emerged on TikTok.

2. Pancake Cereal

ATC | Trending Food Recipes IMAGE 3

(Source: Youtube)

Another aesthetically pleasing food trend is the Pancake Cereal. Essentially, it is cooking a lot of mini pancakes and putting all of them into a bowl so they look like cereal. The small surface area of the pancake makes it extra crispy, unlike normal pancakes. If you are a fan of crispy pancakes, this breakfast recipe is for you! All you need to do is squeeze pancake batter into small circles, cook them on a pan, and pour them into a bowl once it is done. Feel free to add any topping that you like afterwards (eg. milk, syrup, butter) to complete the meal.

3. Cloud Bread

ATC | Trending Food Recipes IMAGE 4

(Source: Youtube)

You have probably seen this fluffy bread trending on TikTok. The soft texture and bright pastel colours makes it impossible to miss when scrolling through the app. Cloud Bread, a soft baked meringue, can be made with three ingredients as well – egg whites, sugar, and cornstarch. If you want, you can add food colouring to make it look appealing.

4. Creme Brulee

ATC | Trending Food Recipes IMAGE 5

(Source: Youtube)

It seems like foods that only need three ingredients become viral on TikTok. With just vanilla ice cream, eggs and sugar, you can now make your own Creme Brulee at home. TikTok user @shefshaq shared this hack on the platform and needless to say, it gained immense popularity with the masses. Everyone started making their own version of Creme Brulee at home and shared their success on TikTok with the hashtag #cremebrulee.

5. Strawberry Milk

ATC | Trending Food Recipes IMAGE 6

(Source: Youtube)

Lastly, strawberry milk is also one of the popular food trends seen on TikTok this year. Many people have been making their own strawberry milk or milkshakes as they stay home during lockdown. With only three ingredients – strawberries, milk, and sugar, you can make your very own strawberry milk and enjoy it at the comfort of your own home.

These 5 food recipes are relatively easy to make yourself at home – no wonder that they were trending on TikTok. 

If you are thinking of using TikTok as a platform for your brand marketing, you can contact us and we will help you get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#TikTokFoodTrends  #TikTokMarketing #ATC

AsiaFacebookSocial Media Marketing

Social Media As A Platform For Southeast Asia Video Ads

ATC |

Videos have become a useful tool these days by helping brands to gain awareness and socialise with consumers. By 2021, videos are expected to stream globally one million minutes per second. The time used in watching videos on social media sites has multiplied during 2019 and 2020.

For people living in Southeast Asia, they use social media platforms in watching short and long form videos. Videos have always been a big part of their lives. As a result, many companies in Southeast Asia (SEA) include social media platforms in their digital strategies.

As social distancing rules and travel bans pushed us to seek new ways to connect, videos have emerged as an important tool for daily interactions.

Socializing Through Videos

Source: Facebook Business

Videos are no longer used for entertainment purposes only; it has become a way to socialise with others by uploading videos that can be shared with an audience in the form of stories, live streams, or vlogs.

Other forms include online classes, virtual concerts, video calls, and livestream shopping. Due to the pandemic, people are spending more time indoors and use digital media as a form of entertainment. 

COVID-19 made it difficult to see the people we love and for companies to meet in person. Therefore, video calls are used to communicate with one another. Across SEA, 57% used their mobile phones for video calls which is 5% higher than in 2019. The rise of virtual watch parties also emerged, where people enter an online room to watch a video (movie) together.

Social Media As A Bridge To New Discovery

Source: Facebook Business

Social media has now become the main platform where people explore new video content. Short and medium-length videos are discovered by Southeast Asians on social media sites. According to an analysis made by Facebook and Bain & Company, 63% in Southeast Asia said they discover short videos through social media, with 54% citing it as their main source for medium-length videos.9

Videos As A Vital Component Of Social Media Ad Spend

Even before the pandemic started, businesses had already focused their online strategies to reach out to their customers and this time videos have a bigger role in helping industries get noticed. By 2024, video ad spending is likely to grow 1.8x worldwide. In 2021, Asia Pacific’s ad market is set for a strong rebound with 10% of it run by social media.ATC | Social Media As Platforms For Southeast Asia Video Ads Digital Marketing

Southeast Asian consumers are looking for new ways to connect with businesses and this will be done online instead of the traditional way. Digital marketing is about to overtake offline marketing this year. Video is now one of the main ways that people can maintain communication, making it the key to an effective digital marketing strategy.

What does it mean for the marketers

TV and social media combined increase return on investment in ads.

According to a meta-analysis by Kantar, social media platforms such as Facebook can reach viewers that TV are unable to. The combination of TV and Facebook can have a great influence on consumers’ decision-making.

Optimising video ad spending, using ThruPlay or in-stream video.

ThruPlay guarantees that brands only pay for ads that were played for at least 15 seconds. In-stream video lets advertisers deliver up to 120-second video ads to Facebook users from familiar publishers and digital-first creators.

ATC | Social Media As Platforms For Southeast Asia Video Ads Live Streaming

Drive lower-funnel metrics using Branded Content Ads

Facebook Watch or branded content ads are examples of how you can partner with content creators. Southeast Asian content creators often extend their viewers through Facebook Watch, which reaches more than 1 billion people globally.

Live streaming options for events or presentations

Due to the pandemic, webinars, e-Commerce live streaming, virtual summits, online concerts, and ask-me-anything videos have gained more attention. You can consider using Facebook Live or Instagram Live for your events. If the event was recorded, Facebook Watch or IGTV can be utilised to show it to a larger audience.

Need help on your social media marketing and video ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#VideoAds #SocialMedia #FacebookBusiness #ATC

AsiaHong KongInfluencer MarketingSocial Media Marketing

Greenfields Teams Up With 12 Hong Kong Mom Influencers

ATC | Greenfields Teams Up With 12 Hong Kong Mom Influencers FT IMG

Greenfields, 100% natural, and no additives milk are now available in Hong Kong and these mom influencers give their approval. 

What is Greenfields?

Located in the Malang Plateau in East Java, IndonesiaGreenfields owns the largest milk production farm in Asia. The fresh air and cool climate provide the right conditions for the cows to live on the farms.

With a team of professional veterinarians, nutritionists, and farmersthey take care of the cows and ensure that their practices comply with international standards. 

The entire production and packaging process is completed in their own factories. The team makes sure that the milk sources are not mixed and there is stringent control on the quality of milk. The fresh milk is then delivered straight from the Java highlands to Hong Kong 

Thus, Greenfields produces the finest quality of milk in Asia and it is no wonder that these 12 Hong Kong mom influencers approve these milk products for their family. 

Keeping It Natural With 12 Hong Kong Mom Influencers

1. Christina (@dalasfirenze)

Christina (@dalasfirenze) is a former flight attendant. After flying for 12 years, she is now focused on taking care of her 3 children. She is an influencer based in Hong Kong with 5.7k followers on Instagram and 3.3k followers on Facebook. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Christina 媽媽💕 × 藍哥。璦妹。礥弟👦🏻👧🏻👦🏻 (@dalasfirenze) on

She posted on Instagram: 

My children and I have a habit of drinking milk every day, no matter breakfast or refreshment, we will add a cup of fresh milk🥛. Since I drink it every day, it’s important to choose a brand with good quality and freshness. Greenfields is the best choice for me.  

2. Joelle Man (@joelleman)

Hong Kong influencer, Joelle has 14.9k followers on Instagram and 1.2k followers on Facebook. She has a daughter named Kelsey and she also approves Greenfields’ milk for her. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝕵𝖔𝖊𝖑𝖑𝖊 𝕸𝖆𝖓 (@joelleman) on

She shared on Instagram: 

Every breakfast, whole bread and cakes need to use dairy products. In order to make the whole family eat healthy, I will choose natural and additive-free ingredients. 

For dairy products, I will use Greenfields. 

3. Annie (@annie_littlecake)

Annie has 8.3k followers on Instagram and 3.6k followers on Facebook. She chose Greenfields Fresh Milk for her daughter, Xiaobao, and use it for baking, milkshakes, and desserts.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 🍰Annielittlecake🍰 (@annie_littlecake) on

A post on her Instagram stated: 

Drinking milk every day must carefully select the quality of milk, so that the whole family will drink first and be healthy, and feel more at ease and rest assured. I chose Greenfields because it has the largest integrated milk production farm in Asia in the Java Highlands.  

4. Kathy Choi (@kathy_choichoi) 

Kathy Choi is a mom influencer in Hong Kong. She currently has 7.4k followers on her Instagram account. She shares parenting tips and her motherhood journey on social media. To provide a healthy diet for her son, she came across Greenfields Fresh Milk and immediately purchase it after seeing its ingredients and source. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝓚𝓪𝓽𝓱𝔂𝓒𝓱𝓸𝓲𝓬𝓱𝓸𝓲™️ (@kathy_choichoi) on

She wrote a caption on her IG post: 

I came across Greenfields milk. All milk products are pure natural and no additives. 100% own milk source is from the largest in-house integrated milk production farm in the Java Highlands. One-stop control of the production process. Never mix milk sources. 

5. April Hui (@april.mamama)

Hong Kong mom influencer, April has over 10k followers on Instagram. Hui and her children drink milk every day and for that, she chose to drink healthily and uses Greenfields milk which is directly delivered from Java Highlands to Hong Kong, and is 100% natural and additive-free. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 四月媽媽手記 April Hui (@april.mamama) on

She also said: 

Start a new day every day🌞, starting with a glass of Greenfields milk🥛.
 

6. Angel Yan (@angel_yan0911)

Angel is a beauty, lifestyle, and mom influencer in Hong Kong. She has 7.2k followers on Instagram and 1.7k followers on Facebook. Her kids drink natural milk only and this is why they have been drinking Greenfields milk because it has variety of flavors.  

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 天使媽媽 (@angel_yan0911) on

She posted on her Instagram; 

My 👧 kids 🧒 love to drink #🥛, but #no additives, #natural ingredients and #healthy milk source 🐮, I will be more assured in drinking it~
 

7. Kath (@kathandlife)

Hong Kong influencer, Kath loves to cook and travel. She has an interest in fashion, lifestyle, and makeup trends. She currently has 13k followers on Instagram where she uses it to share her motherhood journey as well as her recommended products. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kath💋 抽獎進行中…🎁🎁🎁 (@kathandlife) on

She shared on Instagram: 

Breastfeeding requires more calcium    

So a glass of milk a day has become a habit of Zuo Xiaomei😉 

🥛Greenfields🥛100% pure milk 

Adhere to the concept of 100% natural and no additives🤓 

8. Karry (@karry113)

Karry is a Hong Kong influencer with 11.2k followers on InstagramShe makes sure that her daughters, Anthea and Andrea, eat nutritious food every dayAlso, she chooses their milk carefully because it is one of the important sources of nutrition. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝐿𝒾𝓉𝓉𝓁𝑒 𝒦 ♑️👉立即登記2020香港國際珠寶展 (@karry113) on

She wrote a caption on her IG post: 

Greenfields milk is freshly manufactured by an experienced and professional team every day. The entire production and packaging process is completed in their own factory and delivered directly to the port. 

✅100% natural 

✅No addition 

✅Absolutely comply with international standards 

So the whole family can drink healthy  

Greenfields milk tastes fresh and fragrant😋 

Both sisters praised the good taste👍 

9. Mandy Tsui (@c_ching0214)

Mandy Tsui is a food and beauty influencer in Hong Kong with 16.3k followers on Instagram and 1.8k followers on FacebookShe chooses Greenfields milk for her family, especially for her child as she wants to adopt a healthy diet for them. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by ꧁ 𝑀𝒶𝓃𝒹𝓎 𝒯𝓈𝓊𝒾 ꧂⁩ (@c_ching0214) on

She also posted on Instagram saying: 

The daily breakfast must not be less than a glass of milk🥛 

But if I want to drink safely and healthily, I will choose Greenfields milk for my family made in Malang Plateau, East Java, IndonesiaGreenfields also owns the largest integrated milk production farm in Asia🌿.
 

10. Lynette (@fty.lynette) 

Lynette is an influencer from Hong Kong and she currently has 12k followers on Instagram. For her baby boy, she chooses fresh milk from Greenfields. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝕃𝕪𝕟𝕖𝕥𝕥𝕖 🙋 (@fty.lynette) on

She posted on IG: 

Greenfields insists on the concept of 100% natural and no additives, and every drink you drink is the most natural milk flavor!
 

11. Angela Lo (@angela.lo.3766)

Angela Lo is a mother of three and a Hong Kong beauty and lifestyle influencer as well. She has 13.7k followers on Instagram where she uses the platform to share brand recommendations for her followers. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Angela Lo (@angela.lo.3766) on

She stated on her IG post: 

🌟There are 🔸️fresh milk🔸️low-fat and burying 🔸️ skim. You can choose. 

. 

. 

Drinking milk every day, bone health, even the skin is smooth 💜💜
 

12. Natalie Pang (@nataliepang720)

Natalie is food, beauty, and travel influencer from Hong Kong. She has 7.5k followers on Instagram where she posts her journey of being a mother. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Natalie_Life & 2N 👦🏻👧🏻 (@nataliepang720) on

 

She shared on Instagram: 

Neil likes to drink milk during afternoon tea, I drank it earlier 

Greenfields, no added milk, healthy and calcium supplement. 

Greenfields milk is available iPARKnSHOP, Taste, Fusion, Great and International stores. 

Is your brand looking for Hong Kong influencers? Give your brand a social media boost with an influencer today. Get in touch with us. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Greenfields #HongKong #HongKongInfluencers #ATC

AsiaInfluencer MarketingSocial Media MarketingVietnam

LG Vietnam Launches Campaign for LG Instaview Door-in-Door

ATC | LG Instaview DID Featured Image 11052020Image Source: LG Vietnam/Facebook

LG Vietnam launched its media campaign for the LG Instaview Door-in-Door.

LG Launches New Refrigerators

Image Source: LG Vietnam/Facebook

LG is one of the top electronic groups and home appliances in Korea. In 2020, LG Group revealed its high-tech fridges with integrated AI technology. LG fridges have a smart camera system that can identify the food in it. It is also capable of recommending users essential items they need, and even suggests daily meals based on the food available inside the refrigerator.

LG released two high-end refrigerators – the InstaView ThinQ furnished with AI and the InstaView with Craft Ice. Both models have a 22-inch transparent screen that let the users take a peek inside without opening the fridge. Thus, it helps users save on electricity.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by LG Vietnam (@lgvietnam) on

LG Vietnam shared a video on Instagram with a caption:

Don’t miss your chance to get the LG InstaView DID refrigerator!

Is it convenient when you can see the objects inside without opening the door? Have you ever experienced it? Please share see-through objects like LG InstaView DID for your chance to win.

📌How to join:

①Take a photo of the item and post it to your account and the reason why it makes your life more convenient.

②Tag @lgvietnam and include the following hashtags

#LGInstaViewDID #GoCuaHaiLanNhinThauBenTrong #EventNhinThauBenTrong

LG Vietnam Conducts Media Campaign

LG conducts the LG InstaView contest and requests Vietnamese influencers to promote their new refrigerators to the local market.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Mit (@mitgramm) on

Through ATC, LG Vietnam has cooperated with @mitgramm in the Instaview campaign to promote the media campaign in Vietnam. With her great influence on social media sites, Thanh Huyen (@mitgramm) has created strong, far-reaching effects for LG’s Instaview campaign.

Is your brand looking for Vietnamese influencers? Give your brand a social media boost with an influencer today. Get in touch with us.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#LGVietnam #LGKorea #VietnameseInfluencer #LGCampaign #LGInstaviewDID #ATC 

AsiaChina Digital MarketingSocial Messaging MarketingWeChat Payment

How to Sign Up For A WeChat Personal Account

ATC | How To Sign Up Fo A WeChat Account Featured Image 11022020

WeChat at a Glance

Launched in 2011, WeChat is a messaging app developed by Tencent. By the end of Q1 2020, the app had gathered over 1.2 billion monthly active users. 

It is the fifth most-used social network in the world. The 4 other social media sites are Facebook, YouTube, WhatsApp, and Facebook Messenger.  

Why should you use WeChat? 

Social sites like Facebook, WhatsApp, Twitter, and Instagram are not available in China. WeChat is the most used messaging app in China, so if you need to stay connected to Chinese nationals then you need to have a WeChat account. Here are some reasons why you need to use the Chinese messaging app:

  1. Business with Chinese Nationals/Companies
  2. Stay connected with Chinese relatives/friends
  3. Work/Study/Travel in China
  4. Learn Chinese/Understand Chinese culture and more

WeChat is more than just a messaging and social media app. Aside from the chat and call features, you can also read news and use local services in Official Accounts and Mini Programs, play mobile games with your friends, enjoy mobile payment features with WeChat Pay, and many more. 

  • MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members. 
  • VOICE & VIDEO CALL: High-quality voice and video calls anywhere in the world. Create group video calls with up to 9 people. 
  • LANGUAGE SUPPORT: Localised in 20 different languages and can translate friends’ messages and Moments posts. 
  • MOMENTS: Share your favourite moments by posting photos, videos, and more to your Moments stream. 
  • OFFICIAL ACCOUNTS: A lot of verified accounts to follow with original contents and news for your reading pleasure. 
  • MINI PROGRAMS: Countless third-party services all within the WeChat app that don’t require additional installation, saving you precious phone storage and time. 
  • WECHAT PAY: Enjoy the convenience of the world-leading mobile payment features with WeChat Pay and Wallet (*only available in certain regions). 
  • REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the press of a button. 
  • TIME CAPSULE (NEW!): Share glimpses of your day. Record short videos to post in your Time Capsule before they disappear in 24 hours. 
  • STICKER GALLERY: Browse thousands of animated stickers to help express yourself in chats, including stickers with your favourite cartoon and movie characters. 
  • GAMES: Have fun and compete with your friends in a huge selection of WeChat Mini Games and Tencent Games (*only available in certain regions). 
  • BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe. 
  • AND MANY MORE: Exercise with friends on WeRun, scan QR codes, and many more. 

How do I sign up for a WeChat Personal Account?

WeChat Personal Account Register: After downloading and installing WeChat on your mobile phone, you can sign up for WeChat in the following ways:

1. Sign up with your mobile number

Open the WeChat app and tap Sign Up > Sign up with mobile > choose your region code, enter your mobile, and set a password. 

ATC | How to Sign Up For A WeChat Personal Account? 04 110320202. Sign up via Facebook

Open the WeChat app and tap Sign Up > Sign up via Facebook, and then WeChat will redirect to Facebook to request permission to log in to WeChat. Then, choose your region code, enter your mobile, and set a password. 

Notes: 

  1. You cannot sign up for WeChat without a mobile number.
  2. A mobile phone number can only be used for creating one WeChat account.
  3. Use your real mobile number and ask a WeChat user to help you with verification (aka.
    Assistant Registration). 

What is Assistant Registration? 

Assistant registration is when the system automatically configures an account based on the sign-up environment (device and IP address). At present, WeChat’s Assistant Registration function requires another WeChat account to provide assistance. Follow the instructions shown on the screen then ask a friend near you to use their WeChat ID to help you complete the sign-up verification. 

The WeChat user must meet the following criteria to help with Assistant Registration: 

  1. Users signing up in Mainland China: Please find a mainland China user to help with sign-up. This friend should have bound a bank card to their WeChat Wallet and have signed up more than 6 months ago. 
  2. Users signing up in the Philippines, Cambodia, Malaysia, India, Indonesia, Vietnam, Russia, Canada, or the United States: Please find a friend who signed up in your country or Mainland China to help with sign-up.  If a user from your country assists with sign-up, this friend must have signed up more than 1 month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 
  3. Users signing up in other countries: Find a WeChat user from any country to assist with sign-up. If a user from outside Mainland China assists with sign-up, this friend must have signed up more than month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 

Explore WeChat digital marketing opportunities in Asia

When you already have established your WeChat Personal Account Register and plans to do more for your brand. The next step is considering to create a WeChat Official Account (OA) of your brands 

WeChat does not only help brands to enter the China market but also reach WeChat users outside China (There are industry and country restrictions, please contact us for more information)

More WeChat Official Account (OA) Guides: 

Digital 38 Group member, Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as: 

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Are you ready to expand your business and win the Chinese-speaking market? WeChat is the platform you’re looking for. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing. 

ATC China – Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016. We have developed Wechat Mini Programs with advanced features to users and placing localised advertising ads in WeChat’s Moments section for our clients. 

ATC Social – sits within Facebook Messenger, WeChat, LINE and Kakao in 7 languages. It connects our partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam. 

ATC Bookings – Direct booking from Chinese consumers with ATC WeChat Booking Engine, allowing customers to seamlessly check on pricing, book and pay for hotel rooms all within their WeChat. The ATC Rewards is a rewards and loyalty program that allows our users to redeem or purchase vouchers via our social platform 

Asia Travel Club is a member of Digital 38 Group. 

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficialAccount #WeChatOfficailAccountRegister #WeChatAdAccount #WeChatPersonalAccount #WeChatVerification #WeChatAssistantRegistration #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC 

Digital 38 Technologies: ATCZHAO VNAP365 and MCN 
Digital 38IH Digital & ATC are members of the Digital 38 Group 

AsiaFeatured InfluencerSingaporeSocial Media Marketing

Augustinus Bader Officially Launches In Singapore

Augustinus Bader Officially Launches in Singapore Featured ImageImage Source: Augustinus Bader SG/Facebook

Augustinus Bader officially launches in Singapore on 25 September 2020. Working with 3 Singaporean influencers, the global skincare brand successfully kickstarts their campaign.

What is Augustinus Bader?

Augustinus Bader is one of Hollywood’s most celebrated luxury skincare brand that is now available in Singapore. Spearheading this launch is the inception of Augustinus Bader Singapore’s eCommerce store www.augustinusbader.com.sg, showcasing its essential range of face and body care products.

Bagging 26 awards in just 26 months since the brand’s debut, Augustinus Bader star product The Cream has been touted as The Miracle Cream with its breakthrough stem cell regenerative technology.

With this achievement and its effectiveness, The Cream is now one of Hollywood’s favourite cream, with stars like Diane Kruger, Victoria Beckham, Bobbi Brown, Demi Moore, and Courteney Cox among its top fans.

The skincare brand teamed up with 3 Singapore Beauty Influencers to promote their website.

Mongchin Yeoh (@mongabong)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

This. Miracle. Cream. Is now in singapore! Hollywood’s most loved moisturizer, bagging 26 awards in just 26 months since the brand’s debut, the @augustinabadersg The Cream is said to be one of the best moisturisers in the market. Using a proprietary stem cell regenerating technology TFC8®️, I tried it for myself and I can definitely see why this is so highly acclaimed. The texture is creamy, rich and yet not sticky. Fast absorbing and fast acting, plumping up fine lines and hydrating the skin deeply. It’s no wonder celebrities like Kim K, Naomi Campbell, Victoria Beckham and more love it too!   Purchase The Cream from Augustinus Bader’s Singapore e-commerce store augustinusbader.com.sg ! #AugustinusBaderSG #TheCreamThatWorks

A post shared by Mongchin Yeoh (@mongabong) on

Mongchin is an SG Beauty Influencer with 269k followers on Instagram. She is one of the influencers who were given a chance to try Augustinus Bader’s The Cream. In her Instagram post, she shared:

“I tried it for myself and I can definitely see why this is so highly acclaimed. The texture is creamy, rich and yet not sticky. Fast absorbing and fast acting, plumping up fine lines and hydrating the skin deeply. It’s no wonder celebrities like Kim K, Naomi Campbell, Victoria Beckham and more love it too!”

Jamie Yeo (@iamjamieyeo)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

If ever there was a time to bring a little bit of Hollywood glamour to your beauty regime, it’s now! Augustinus Bader ‘s The Cream – yes, so cool it has a name like a star – has taken the market by storm, winning 26 awards in as many months since its debut! What does it do? All the stuff you want (need!): reduces signs of ageing, deeply hydrates, softens the appearance of lines, evens tone, protects the skin. It does all this without parabens, sulphates, mineral oils, or harsh chemicals.⁣ ⁣ How does it do it? From @AugustinusBaderSG, and with 30 years of research behind it, The Cream uses breakthrough stem cell regenerative technology, including natural amino acids, high-grade vitamins and synthesized molecules naturally found in your skin, and works with the body’s existing stem cells to repair and regenerate. When I’m putting anything on my skin (which is very sensitive) I want it to be complementing nature, working with nature. The Cream more than ticks that box and it must be working… Aly dressed-up like me today while I was out working and said, “I want to look like Mama,” to the hubs. The last time she said that was…errr…if only Augustinus Bader made creams to aid memory!😆⁣ ⁣ #AugustinusBaderSG #TheCreamThatWorks

A post shared by Jamie Yeo (@iamjamieyeo) on

SG Celebrity Jamie Yeo is also a famous radio DJ, TV host, influencer, and an entrepreneur in Singapore. She currently has 104k followers on her Instagram account. She had a chance to try on Augustinus Bader’s The Cream when it was officially launched in Singapore. She shared on IG:

“When I’m putting anything on my skin (which is very sensitive) I want it to be complementing nature, working with nature. The Cream more than ticks that box and it must be working…”

Michelle (@bubblymichelle)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

@AugustinusBaderSG is finally available in Singapore! A favourite among Hollywood’s A-list, The Cream is possibly the most exciting skincare launch in recent years. Victoria Beckham, Demi Moore, Naomi Campbell & Diane Kruger all swear by this best-selling miracle cream!! I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer! Powered by the proprietary TFC8 technology, it promotes cell renewal and helps skin repair and regenerates damaged tissue; resulting in plumper, firmer skin with visibly less wrinkles. It’s basically a one and done anti-ageing treatment. P.S- Both The Cream & The Rich Cream are Augustinus Bader’s best sellers and bagged a whopping 26 awards since its debut! You can now grab them from the Singapore e-commerce store www.augustinusbader.com.sg . Free shipping to orders within Singapore! ❤️ #AugustinusBaderSG #TheCreamThatWorks •Ad

A post shared by bubblymichelle (@bubblymichelle) on

Michelle is also an SG Beauty Influencer who is well-known for sharing luxury beauty products as well as her skincare routines. She has 51.2k followers on her Instagram account and 1k followers on her blog site. She was also a Beauty Awards judge in Harper’s Bazaar Singapore from 2016 to 2018. She posted on her Instagram a picture of her applying Augustinus Bader’s The Cream saying:

“I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer!”

Apart from engaging the influencers, Digital 38 also handles the press release writing and distribution to publications in Singapore.

Media kits were distributed to the press as well as to other Singapore influencers. One of the SG influencers who featured Augustinus Bader’s release in Singapore is Singapore socialite Jamie Chua.

Screenshot photo: Jamie Chua/IG Story

Is your brand looking for Singaporean beauty influencers? Give your brand a social media boost with an influencer today. Get in touch with us.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#AugustinusBaderSG #TheCreamThatWorks #SGInfluencers #SocialMediaAgency #InfluencerMarketing #ATC

AsiaChinaChina Digital MarketingChina Social Media MarketingSocial Messaging Marketing

WeChat Advertising 101: 3 Things You Should Know

WeChat Advertising 101 Featured Image 10282020

What are the benefits of WeChat advertising?

WeChat advertising is a part of Tencent Ad Solutions enabling businesses to spread promotional messages via the WeChat ecosystem. It integrates multiple resources such as Official Accounts, WeChat Moments, and Mini Programs.

As a WeChat Official Sales Partner, we can help global brands expand your businesses in China and get connected to 1 billion Chinese users.  

First, let’s discuss the 3 important things you should know about creating your WeChat ads. 

1. No restrictions on verification of WeChat Official Account (OA)

WeChat Official Account (OA) comes with a badge just like a verified Facebook or Instagram business page. Only, in this case, you’ll know an account is verified if you see an orange tick mark (instead of the usual blue) beside the page name.  

Earning your customer’s trust on social media platforms is a must nowadays. It is recommended to get your business account verified on all social media platforms. This includes setting up a WeChat Official Account especially if your goal is to target Chinese consumers. 

And luckily, WeChat OA verification does not have any industry restriction, all brands are welcome to apply. 

Need help with WeChat OA verification? Contact us to get started. 

More WeChat Official Account (OA) Guides: 

2. Conditions for WeChat Advertising

Before starting your journey on WeChat Advertising, there are 2 things to follow: Firstly, make sure you have a Verified WeChat Official Account (OA). Then make sure that your brand is not in the prohibited list of WeChat Advertising. 

2.1 Have Your WeChat Verified Official Account Ready

To apply for WeChat Ads account, all foreign entities have to apply through WeChat official sales partner overseas. Based on the actual operation, WeChat generally requires the brand to have a verified WeChat OA and has published at least 2 articles before applying for an ad account.  

WeChat Advertising 101 Verification

2.2 WeChat Advertising Policies – Industry Entry

In China, they have theALPRC Guidelines (Advertising Law of the People’s Republic of China). All social media platforms in China like Weibo, WeChat, Baidu, TouTiao, DouYin, and other sites have to follow the rules & regulations.

Here is the list of prohibited products or services according to China’s advertising law. 

  • Financial investments (case by case)  
  • Medical industry  
  • Gambling/betting 
  • Superstition 
  • Tobacco 
  • Pornography
  • Horror 
  • Surrogacy services  
  • Fraud 
  • Accreditation services

On top of that, WeChat advertising has more industry restrictionsUnlike Weibo ads and Toutiao ads, WeChat advertising does not allow entities beyond China to promote overseas real estate investment and leasing. 

Want to set up your WeChat ad account? Contact us to receive assistance.

3. Geo-targeting users beyond China through WeChat Advertising, limited to 14 industries

WeChat Ads support targeted advertising for overseas WeChat users (outside mainland China) who have stayed in the country or region for more than 30 days. 

Ads are recommended based on the users’ current place of residence for improved advertising effectiveness. Unfortunately, not all industries are qualified to do geo-targeting ads on WeChat. 

Until Q4 2020, geo-targeting users beyond China is only supported in 9 regional countries and only open to 14 industries. Geo-targeting will be available when the conditions are met. 

9 Available Regions​: Malaysia, Singapore, Thailand, Hong Kong, Macao, Japan​, Australia, New Zealand, Canada 

14 Eligible Industries​: Travel, clothing & accessories, skincare & makeups, home decor, transportation, wedding services, retail, automobiles, general merchandise, lifestyle services, digital devices & home appliances, virtual goods, sports & outdoors, watches & jewellery

Want to check if your brand is eligible for geo-targeting on WeChat Ads? Contact us to find out.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficailAccount #WeChatAdAccount #WeChatRestrictions #WeChatRules #WeChatRegulation #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaFeatured InfluencerFestivalsFoodThailandThailand Social Media Marketing

Sanitarium™ launches Vegetarian Festival Campaign in Thailand

Sanitarium™ launches Vegetarian Festival Campaign in Thailand Featured IMG 1

Australia’s no. 1 breakfast cereal brand Sanitarium™ launches Vegetarian Festival Campaign in Thailand from September until October 2020.

Sanitarium collaborated with 3 Thai cafes for a product campaign from 15-25 October. A minimum purchase of drinks prepared using Sanitarium’s So Good Non-Dairy Milk in the 3 chosen cafes will get a chance to redeem Sanitarium’s 250ml Soy Milk packs.

They also conducted a Social Media Contest “Get Ready for Vegetarian Festival with Sanitarium”, as well as teaming up with Thailand’s fitness influencers.

Here are the influencers who participated in this Vegetarian Festival.

Being Vegetarian with Sanitarium

The breakfast brand partnered with Thailand female influencers and each of them created a Weet-Bix™Supper Green Almond Milk Smoothie. A nourishing and fulfilling plant-protein shake that contains folate which helps with everyday immune function as part of a balanced diet.

This recipe includes Sanitarium’s So Good™ Almond Milk and Weet-bix™ cereal that is both suitable for a vegan diet, as well as bananas, avocado, spinach leaves, and honey. With these healthy ingredients, you now have a vegan smoothie.

@amyamps_healthylife

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

ใกล้เจแล้วยน้า ปีนี้แอ๋มก็ตั้งใจจะพยายามกินเจให้ได้มากที่สุด แอ๋มมีสูตรทำ brreakfast smoothie ที่ครบสารอาหาร5 หมู่ กินเป็นมื้อจบได้ในทีเดียว . . เตรียมพร้อมต้อนรับเทศกาลกินเจกบั Sanitarium TM (@SanitariumThailand) แบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลีย!! 🥛🥦🥕🥬 เพื่อนๆเคยอยากลองผลิตภัณฑ์So GoodTM นมที่ท าจากพืชไหม? ต้งัแต่วนั ที่ 15 ต.ค. 63 – 25 ต.ค. 63 SanitariumTM จัดโปรโมชั่นร่วมกบั ทางร้าน Veganerie (@veganerie), Miss Mamon Homemade Bakery (@miss_mamon) และ TAROTO Dessert (@mytaroto) เพียงซื้อเครื่องดื่มและขนมที่ร้านดังกล่าว รับฟรีนมถวเหลือง ั่ขนาด 250 มล. โปรโมชั่นดีๆแบบนี้ห้ามพลาดกันนะ! . . 🥛นมถวั่ เหลือง และนมอัลมอนด์So GoodTM เป็นผลิตภัณฑ์ที่ปราศจากนมวัว กลูเตน หรือคอเลสเตอรอล นมถวั่ เหลือง So GoodTM 1 แก้ว ประกอบไปด้วยแคลเซียมปริมาณครึ่ งหนึ่งของที่ร่างกายคุณต้องการใน 1 วัน และนมอัลมอนด์So GoodTM มีแคลอ รี่น้อยกว่าคร่ึงหน่ึงของนมวัว ติดตามรายละเอียดเพิ่มเติมได้้ี ไอจีของ Sanitarium (@SanitariumThailand) . . 📍 Sanitarium TM มีจำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป . . #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by Pharmacist 🌸Health Coach (@amyamps_healthylife) on

@amyamps_healthylife is a famous pharmacist and health coach in Thailand with 28.7k followers on Instagram and she’s also a personal trainer.

She shared on her Instagram post that she tries to be a vegetarian. She tried the healthy vegan smoothie recipe from Sanitarium.

@fromfattofitdiaryy

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

กินเจปีนี้ อย่าลืมตุนนมทางเลือกอย่าง Sanitarium (@SanitariumThailand) แบรนด์นมทางเลือกอันดับ 1 ของออสเตรเลียกันนะค้า💛 😋ใครยังไม่เคยลองผลิตภัณฑ์ So Good ต้องตำด่วนๆ ค่า 15 – 25 ต.ค. 63 Sanitarium จัดโปรร่วมกับร้าน Veganerie (@veganerie), Miss Mamon Homemade Bakery (@miss_mamon) และ TAROTO Dessert (@mytaroto) แค่ซื้อเครื่องดื่ม & ขนมที่ร้านดังกล่าว รับฟรีนมถั่วเหลือง ขนาด 250 มล. ฟรีทันที 🥛นมถั่วเหลือง & นมอัลมอนด์So Good ไร้นมวัว กลูเตน หรือคอเลสเตอรอล ✨นมถั่วเหลือง 1 แก้ว = แคลเซียมปริมาณ 1/2 ของที่ร่างกายเราต้องการใน 1 วัน ✨ส่วนนมอัลมอนด์แคลก็ต่ำกว่า 1/2 ของนมวัวเลยด้วย ใครสนใจ ดูรายละเอียดเพิ่มเติมได้ที่ @SanitariumThailand เลยค่า 📍 Sanitarium จำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by Let’s Fit With Fun Food (@fromfattofitdiaryy) on

Thai Fitness Influencer @fromfattofitdiary has 107k followers on Instagram.
She posted an Instagram post as she tried to recreate Sanitarium’s vegan smoothie. She also promotes that everyone should try non-dairy milk such as Almond Milk form Sanitarium.

@healthychill_palouis

 
 
 
 
 
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กินเจนี้พร้อมกันรึยังคะ? ปุ๋ยคนนึงขอสนับสนุนการทานอาหารจากพืช ทั้งอร่อยแข็งแรงและดีต่อใจ😄❤🌈 ช่วงนี้ปุ๋ยเลยเตรียมพร้อมต้อนรับเทศกาลกินเจกับ Sanitarium ™ (@SanitariumThailand) แบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลีย!! 🥛🥦🥕🥬 อร่อย ดื่มง่าย สารอาหารสูง ไอเลิฟ❤ แถมมีโปรโมชั่นร่วมกับทางร้าน Veganerie (@veganerie), Miss Mamon Homemade Bakery (@miss_mamon) และ TAROTO Dessert (@mytaroto) ด้วยค่ะ ตั้งแต่วันที่ 15 ต.ค. 63 – 25 ต.ค. 63 ✔เพียงซื้อเครื่องดื่มและขนมที่ร้านดังกล่าวรับฟรีนมถั่ว เหลืองขนาด 250 มล. ฟรีไปเล้ย โปรโมชั่นดีๆ แบบนี้ห้ามพลาด! —– 🥛นมถั่วเหลืองและนมอลัมอนด์ So Good™ ไม่มีนมวัวกลูเตน หรือคอเลสเตอรอล 🥛นมถั่วเหลือง So Good™ 1 แก้วประกอบไปด้วยแคลเซียมปริมาณครึ่งหนึ่งของที่ร่างกายคุณต้องการใน 1 วัน 🥛นมอัลมอนด์ So Good™ มีแคลอรี่น้อยกว่าครึ่งหนึ่งของนมวัวเลยทีเดียว ติดตามรายละเอียดเพิ่มเติมได้ทางไอจีของ Sanitarium (@SanitariumThailand) 📍 Sanitarium ™ มีจำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by Certified Holistic HealthCoach (@healthychill_palouis) on

@healthychill_palouis is a certified Holistic Health Coach and influencer from Thailand with 46.6k followers on Instagram.

She posted:

“Delicious, easy to drink, high nutrition, I love <3″.

@healthydiarywithme

 
 
 
 
 
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มาต้อนรับเทศกาลกินเจกับ Sanitarium TM @SanitariumThailand แบรนด์โปรดของปลาและยังเป็นแบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลียอีกด้วย 🥛🥦🥕🥬 . 📍15 ต.ค. 63 – 25 ต.ค. 63 นี้ SanitariumTM กับ ทาง @veganerie , @miss_mamon , และ @mytaroto จัดโปรเด็ด ซื้อสินค้าทางร้าน รับฟรีนมถั่วเหลือง 250 มล. ห้ามพลาดกันเลยนะ! . 🥛นมถั่วเหลือง และนมอัลมอนด์So GoodTM เป็นผลิตภัณฑ์ที่ปราศจากนมวัว กลูเตน หรือคอเลสเตอรอล #นมถั่วเหลือง 1 แก้ว มีแคลเซียมปริมาณครึ่งหนึ่งของที่ร่างกายคุณต้องการใน 1 วัน #นมอัลมอนด์ มีแคลอรี่น้อยกว่าครึ่งของนมวัว . 📍 Sanitarium TM มีจำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้า ชั้นนำ #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

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@healthydiarywithme is a Physiotherapist and an Influencer from Thailand with 99.8k followers on Instagram.

She welcomed the Vegetarian Festival by posting on Instagram a photo with her favourite vegan and vegetarian-friendly products.

Her motto is written on her Instagram bio:

“Healthy tips for happy lifestyle”

@thisismoibymai

 
 
 
 
 
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จะกินเจแล้ว สบายแหละ กิน Vegan / Plant-Based จนเป็นกิจวัตรแล้ว ตอนเช้านี่ก็กินง่ายๆเลย เน้นเร็ว อยู่ท้อง ไม่อ้วน ดื่ม Plant-Based Milk นมอัลมอนด์ So Good @SanitariumThailand แบรนด์โปรด รส Unsweetened ปราศจากกลูเตนและคลอเรสตอรอล! ที่สำคัญไม่ต้องกลัวขาดแคลเซียม! 1 แก้วคือได้แคลเซียมครึ่งนึงของที่เราต้องการใน 1 วัน เป็นตัวเลือกที่ดีช่วงกินเจ และสำหรับใครที่แพ้นมวัว! ใส่ Weetbix หน่อยคืออิ่มท้อง มีโปรตีนด้วย ดือมาก! ปั่นเป็น smoothie ยิ่งเริ๊ด แก้วนี้ 300 kcal กินตอนเช้านะ อยู่ยาวถึงเที่ยงเลย . และๆ แต่วันที่ 15 ต.ค. 63 – 25 ต.ค. 63 Sanitarium จัดโปรโมชั่นร่วมกับคาเฟ่ ร้านอาหารเก๋ รับฟรี! นมถั่วเหลืองขนาด 250ml ไปเลยยย เอ๊าอย่าพลาด! ติดตามรายละเอียดเพิ่มเติมได้ที่ทางไอจีของ Sanitarium แบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลีย . หรือซื้อ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

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F45 Training Asok Thailand ambassador and influencer @thisismoibymai has 49k followers on Instagram. She is an advocate of plant-based foods as well as a fit lifestyle.

She encourages everyone to try plant-based foods like So Good ™ Almond Milk Original until you get used to it.

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