Social Media Marketing

TikTok

Get Creative with TikTok Videos in these 4 steps

ATC | Get Creative with TikTok

TikTok has seen tremendous growth as a result of Covid-19 and official figures show that its users increased by over 35.8% between the end of 2019 to mid 2020.

With astonishing figures like this, it’s not a surprise that many brands have started to embrace TikTok as part of their social media strategy. As reported by Warc, 44% of marketers are planning to spend more on TikTok in 2021.

This means we will see more brand videos and advertisements in the upcoming year. But how do you make a creative video that will stand out from the rest? Here, we give you 4 tips on how to create trendsetting videos for your brand.

1. Grab your viewer’s attention in the first 3 seconds

Generally, users have a short attention span on TikTok and they are likely to scroll past your video if you do not pique their interest within the first 3 seconds. Brands can incorporate cool elements for the younger generation such as language/slang, trending topics or create curiosity for the user.

@joysmartlife#goodthing #smartlife #foryou♬ M to the B – Millie B

2. Be Vertical

Unlike other social media platforms such as Facebook or Instagram, TikTok videos are all in vertical formats. As a brand, you have to create video content and imagine how the user will be watching your video (eg. you are holding the phone and watching the video on the go). 

@daddymingMy son got SO SO SO mad at me for pranking him again @mingweirocks 🥚💥 ##meme ##fail ##funny ##foryou ##viral♬ original sound – DADDY MING 🦁

3. Be Immersive

One way to hook your audience is starting the video by showing a daily scenario of a user. Usually, people like to watch videos that they can relate to. 

@annetteandafishWE CROSSED 2MIL VIEWS ON PART 1!!!🥺🎉 to show my gratitude i made a part 2 that is equally traumatizing i love yall sm💕💕💕 #fyp #asian #tiktoksg♬ original sound – Annette Lee

4. Keep the sound in mind

Music is key in TikTok. Brands can design videos with music/sounds that complement the visuals, as people are drawn to great aesthetics. You can also use the latest songs or catchy tunes as recognisable music tend to make people watch more.  However, make sure the music/sounds you use is in line with your brand.

@haleypham

 

cute dance by @yodelinghaley 😆 #foryouppage #fyp

♬ Say So – Doja Cat

Are you ready to create your first TikTok video for your brand? Contact us if you need help to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#TikTokMarketing #TikTokVideos
#ATC

AsiaFeatured InfluencerSocial Media Marketing

7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020

ATC | 7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020 FT IMG

ATC brings you 7 Ecommerce/Live-streaming Influencers you should check out this year.

When COVID-19 hit, people were forced to stay at home and they started spending more time on the internet. Many began to shop online and online shopping has accelerated during the lockdown period. Different ways of selling has also emerged such as Live-streaming on social media platforms.

To some, online shopping may seem scary at first, but these 7 E-commerce/Live-streaming influencers will show you that it is relatively easy. They also helped you to find the best deals and the products that are worth buying.

Ecommerce + Influencers

1. CHINA – Viyaaa (@viyaaa)

Image Credits: Viyaaa/Weibo


Viya is a famous e-commerce influencer in China and has over 14M followers on Weibo. She provides in-depth reviews of luxury beauty and fashion products through vlogs. Check her videos out here.

2. JAPAN – Manarin (@manarin37)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 🌈MANARiN🌺 自称《沖縄観光大使》 (@manarin37)

Manarin is an E-commerce/Live-Selling Influencer from Japan. She currently has 18.4k followers on Instagram where she promotes all the products she has tried and sells her own merchandise. She is also a beauty, travel, and food influencer, check her page here.

3. KOREA – Heo Ah Hyun (@95.404)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 허아현 𝑯𝑬𝑶 𝑨𝑯 𝑯𝒀𝑼𝑵 (@95.404)

From the land of kimchi, Heo Ah Hyun is an E-commerce influencer. Ah Hyun is a mother to two lovely girls with 62.6k followers on Instagram. She has a website where she sells her best picked beauty and skin products. Check out her store here.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 허아현 𝑯𝑬𝑶 𝑨𝑯 𝑯𝒀𝑼𝑵 (@95.404)

4. MALAYSIA – Jane Chuck (@janechuck)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jane Chuck (@janechuck)

Jane is an Ecommerce influencer based in Malaysia. She has 545k followers on Instagram and 32.1k subscribers on her YouTube channel Janechuck. She is also an entrepreneur and founder of Chucks.co and Heymotherchuckers. Chucks.co is her skincare line while Heymotherchuckers is her clothing line.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chuck’s (@chucks.co)

5. THAILAND – Hasun (@HasunDriedSeafood)

ATC | 7 Ecommerce InATC | 7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020 THAILANDfluencers You Should Check Out This 2020 THAILAND
Image Credits: Thansettakij


Hasun is a video creator, entrepreneur, and Ecommerce influencer from Thailand. He has 1.5M followers on Facebook. Hasun is selling dried seafood products directly from the dry plant which makes his products clean and safe. Last year, he opened a Shopee store online, and now it has over 20k followers. Banghasun also has a YouTube account with 89.5k subscribers where he shares his knowledge on high-end cars and food. Check his page here.

6. SINGAPORE – Lerine Yeo (@MisshopperBoutique)

Image Credits: MisshopperBoutique/Facebook


Lerine is not your ordinary Ecommerce Influencer. She is from Singapore and the owner of Misshopper Boutique with 225.6k followers on Facebook. She went viral when she tried to sell a unique top. Her humor and her unique sales pitch are what made her famous. She sold S-hooks, umbrellas, and even boxers through her live-selling. She left her full-time job to focus on her online business and that’s when she became viral, through her hook shirts. Check out her shop here.

7. VIETNAM – Trần Quyên (@quyen.tran070)

ATC | 7 EcATC | 7 Ecommerce/Live-Streaming Influencers You Should Check Out This 2020 VIETNAMommerce Influencers You Should Check Out This 2020 VIETNAM
Image Credits: Trần Quyên /Facebook


Tran Quyen is an Ecommerce influencer in Vietnam. She currently has 138.5k followers on her Facebook account. Tran used to own clothing shops, restaurants, and also cafes. But then she became successful by running a business that supplies all products requested by its buyers, whether its cosmetics or clothes from domestic shops to imported brands.

Ready to build your brand with the right influencers? Let us help you connect with them to kickstart your E-commerce store. Contact us to get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#EcommerceInfluencers #SoutheastAsianInfluencers #ATC

AsiaChinaChina Digital MarketingChina Social Media Marketing

NutiFood Officially Opens A WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched FT IMG 1.1

In order to gain more brand awareness, this Vietnam-based dairy company decided to reach out to the Chinese market by launching a NutiFood WeChat Official Account.

What is NutiFood?

As the leading nutritional food company in Vietnam, NutiFood produces powdered milk products for children of all ages. Currently, NutiFood’s products are available in all 64 provinces, including the cities in Vietnam.

Their brand’s vision is ‘To become a leading company in nutrition products, sustainably develop for consumers’ benefit.’ And to fulfill their company’s vision to be a leading company in nutritional products they have brought their products to the Chinese market.

NutiFood WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched Nuti 1

WeChat is known as the super app in China where messaging, social media, e-commerce, and mobile payment are all available in the same app. An estimate of 1.2 billion WeChat active users currently resides in China.

NutiFood creates a WeChat Official Account to reach out to the Chinese market. This is to make sure that they are seen and recognized in China and it is also a step closer to be recognized globally.

They have also launched their own Chinese website to cater to more Chinese customers.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#NutiFood #WeChatVietnam#WeChatOfficialAccount #ATC

TikTok

5 Food Recipes That Went Viral on TikTok this year

ATC | 5 Recipes That Went Viral on Tiktok This Year

From hilarious pet videos to unique food recipes and hacks, TikTok is the no. 1 social media platform where users upload and share interesting videos with one another. Here, we bring you 5 food recipes that went viral on TikTok this year.

1. Dalgona Coffee

(Source: Youtube)

Named after a Korean-style candy with foamy topping, this whipped coffee trend took the world by storm. As people stay home during lockdown, they began to explore food recipes that are instagrammable and are easy to make at home.

This coffee concoction is one of them and all you need is instant coffee, sugar, and hot water. However, you have to spend about 30 minutes whipping the ingredients in order to achieve a light and frothy coffee mixture. Then, you pour the mixture into a glass of milk and voila, you are done! Other versions such as matcha, milk tea, and milo dalgona have also emerged on TikTok.

2. Pancake Cereal

ATC | Trending Food Recipes IMAGE 3

(Source: Youtube)

Another aesthetically pleasing food trend is the Pancake Cereal. Essentially, it is cooking a lot of mini pancakes and putting all of them into a bowl so they look like cereal. The small surface area of the pancake makes it extra crispy, unlike normal pancakes. If you are a fan of crispy pancakes, this breakfast recipe is for you! All you need to do is squeeze pancake batter into small circles, cook them on a pan, and pour them into a bowl once it is done. Feel free to add any topping that you like afterwards (eg. milk, syrup, butter) to complete the meal.

3. Cloud Bread

ATC | Trending Food Recipes IMAGE 4

(Source: Youtube)

You have probably seen this fluffy bread trending on TikTok. The soft texture and bright pastel colours makes it impossible to miss when scrolling through the app. Cloud Bread, a soft baked meringue, can be made with three ingredients as well – egg whites, sugar, and cornstarch. If you want, you can add food colouring to make it look appealing.

4. Creme Brulee

ATC | Trending Food Recipes IMAGE 5

(Source: Youtube)

It seems like foods that only need three ingredients become viral on TikTok. With just vanilla ice cream, eggs and sugar, you can now make your own Creme Brulee at home. TikTok user @shefshaq shared this hack on the platform and needless to say, it gained immense popularity with the masses. Everyone started making their own version of Creme Brulee at home and shared their success on TikTok with the hashtag #cremebrulee.

5. Strawberry Milk

ATC | Trending Food Recipes IMAGE 6

(Source: Youtube)

Lastly, strawberry milk is also one of the popular food trends seen on TikTok this year. Many people have been making their own strawberry milk or milkshakes as they stay home during lockdown. With only three ingredients – strawberries, milk, and sugar, you can make your very own strawberry milk and enjoy it at the comfort of your own home.

These 5 food recipes are relatively easy to make yourself at home – no wonder that they were trending on TikTok. 

If you are thinking of using TikTok as a platform for your brand marketing, you can contact us and we will help you get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#TikTokFoodTrends  #TikTokMarketing #ATC

AsiaFacebookSocial Media Marketing

Social Media As A Platform For Southeast Asia Video Ads

ATC |

Videos have become a useful tool these days by helping brands to gain awareness and socialise with consumers. By 2021, videos are expected to stream globally one million minutes per second. The time used in watching videos on social media sites has multiplied during 2019 and 2020.

For people living in Southeast Asia, they use social media platforms in watching short and long form videos. Videos have always been a big part of their lives. As a result, many companies in Southeast Asia (SEA) include social media platforms in their digital strategies.

As social distancing rules and travel bans pushed us to seek new ways to connect, videos have emerged as an important tool for daily interactions.

Socializing Through Videos

Source: Facebook Business

Videos are no longer used for entertainment purposes only; it has become a way to socialise with others by uploading videos that can be shared with an audience in the form of stories, live streams, or vlogs.

Other forms include online classes, virtual concerts, video calls, and livestream shopping. Due to the pandemic, people are spending more time indoors and use digital media as a form of entertainment. 

COVID-19 made it difficult to see the people we love and for companies to meet in person. Therefore, video calls are used to communicate with one another. Across SEA, 57% used their mobile phones for video calls which is 5% higher than in 2019. The rise of virtual watch parties also emerged, where people enter an online room to watch a video (movie) together.

Social Media As A Bridge To New Discovery

Source: Facebook Business

Social media has now become the main platform where people explore new video content. Short and medium-length videos are discovered by Southeast Asians on social media sites. According to an analysis made by Facebook and Bain & Company, 63% in Southeast Asia said they discover short videos through social media, with 54% citing it as their main source for medium-length videos.9

Videos As A Vital Component Of Social Media Ad Spend

Even before the pandemic started, businesses had already focused their online strategies to reach out to their customers and this time videos have a bigger role in helping industries get noticed. By 2024, video ad spending is likely to grow 1.8x worldwide. In 2021, Asia Pacific’s ad market is set for a strong rebound with 10% of it run by social media.ATC | Social Media As Platforms For Southeast Asia Video Ads Digital Marketing

Southeast Asian consumers are looking for new ways to connect with businesses and this will be done online instead of the traditional way. Digital marketing is about to overtake offline marketing this year. Video is now one of the main ways that people can maintain communication, making it the key to an effective digital marketing strategy.

What does it mean for the marketers

TV and social media combined increase return on investment in ads.

According to a meta-analysis by Kantar, social media platforms such as Facebook can reach viewers that TV are unable to. The combination of TV and Facebook can have a great influence on consumers’ decision-making.

Optimising video ad spending, using ThruPlay or in-stream video.

ThruPlay guarantees that brands only pay for ads that were played for at least 15 seconds. In-stream video lets advertisers deliver up to 120-second video ads to Facebook users from familiar publishers and digital-first creators.

ATC | Social Media As Platforms For Southeast Asia Video Ads Live Streaming

Drive lower-funnel metrics using Branded Content Ads

Facebook Watch or branded content ads are examples of how you can partner with content creators. Southeast Asian content creators often extend their viewers through Facebook Watch, which reaches more than 1 billion people globally.

Live streaming options for events or presentations

Due to the pandemic, webinars, e-Commerce live streaming, virtual summits, online concerts, and ask-me-anything videos have gained more attention. You can consider using Facebook Live or Instagram Live for your events. If the event was recorded, Facebook Watch or IGTV can be utilised to show it to a larger audience.

Need help on your social media marketing and video ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#VideoAds #SocialMedia #FacebookBusiness #ATC

AsiaHong KongInfluencer MarketingSocial Media Marketing

Greenfields Teams Up With 12 Hong Kong Mom Influencers

ATC | Greenfields Teams Up With 12 Hong Kong Mom Influencers FT IMG

Greenfields, 100% natural, and no additives milk are now available in Hong Kong and these mom influencers give their approval. 

What is Greenfields?

Located in the Malang Plateau in East Java, IndonesiaGreenfields owns the largest milk production farm in Asia. The fresh air and cool climate provide the right conditions for the cows to live on the farms.

With a team of professional veterinarians, nutritionists, and farmersthey take care of the cows and ensure that their practices comply with international standards. 

The entire production and packaging process is completed in their own factories. The team makes sure that the milk sources are not mixed and there is stringent control on the quality of milk. The fresh milk is then delivered straight from the Java highlands to Hong Kong 

Thus, Greenfields produces the finest quality of milk in Asia and it is no wonder that these 12 Hong Kong mom influencers approve these milk products for their family. 

Keeping It Natural With 12 Hong Kong Mom Influencers

1. Christina (@dalasfirenze)

Christina (@dalasfirenze) is a former flight attendant. After flying for 12 years, she is now focused on taking care of her 3 children. She is an influencer based in Hong Kong with 5.7k followers on Instagram and 3.3k followers on Facebook. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Christina 媽媽💕 × 藍哥。璦妹。礥弟👦🏻👧🏻👦🏻 (@dalasfirenze) on

She posted on Instagram: 

My children and I have a habit of drinking milk every day, no matter breakfast or refreshment, we will add a cup of fresh milk🥛. Since I drink it every day, it’s important to choose a brand with good quality and freshness. Greenfields is the best choice for me.  

2. Joelle Man (@joelleman)

Hong Kong influencer, Joelle has 14.9k followers on Instagram and 1.2k followers on Facebook. She has a daughter named Kelsey and she also approves Greenfields’ milk for her. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝕵𝖔𝖊𝖑𝖑𝖊 𝕸𝖆𝖓 (@joelleman) on

She shared on Instagram: 

Every breakfast, whole bread and cakes need to use dairy products. In order to make the whole family eat healthy, I will choose natural and additive-free ingredients. 

For dairy products, I will use Greenfields. 

3. Annie (@annie_littlecake)

Annie has 8.3k followers on Instagram and 3.6k followers on Facebook. She chose Greenfields Fresh Milk for her daughter, Xiaobao, and use it for baking, milkshakes, and desserts.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 🍰Annielittlecake🍰 (@annie_littlecake) on

A post on her Instagram stated: 

Drinking milk every day must carefully select the quality of milk, so that the whole family will drink first and be healthy, and feel more at ease and rest assured. I chose Greenfields because it has the largest integrated milk production farm in Asia in the Java Highlands.  

4. Kathy Choi (@kathy_choichoi) 

Kathy Choi is a mom influencer in Hong Kong. She currently has 7.4k followers on her Instagram account. She shares parenting tips and her motherhood journey on social media. To provide a healthy diet for her son, she came across Greenfields Fresh Milk and immediately purchase it after seeing its ingredients and source. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝓚𝓪𝓽𝓱𝔂𝓒𝓱𝓸𝓲𝓬𝓱𝓸𝓲™️ (@kathy_choichoi) on

She wrote a caption on her IG post: 

I came across Greenfields milk. All milk products are pure natural and no additives. 100% own milk source is from the largest in-house integrated milk production farm in the Java Highlands. One-stop control of the production process. Never mix milk sources. 

5. April Hui (@april.mamama)

Hong Kong mom influencer, April has over 10k followers on Instagram. Hui and her children drink milk every day and for that, she chose to drink healthily and uses Greenfields milk which is directly delivered from Java Highlands to Hong Kong, and is 100% natural and additive-free. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 四月媽媽手記 April Hui (@april.mamama) on

She also said: 

Start a new day every day🌞, starting with a glass of Greenfields milk🥛.
 

6. Angel Yan (@angel_yan0911)

Angel is a beauty, lifestyle, and mom influencer in Hong Kong. She has 7.2k followers on Instagram and 1.7k followers on Facebook. Her kids drink natural milk only and this is why they have been drinking Greenfields milk because it has variety of flavors.  

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 天使媽媽 (@angel_yan0911) on

She posted on her Instagram; 

My 👧 kids 🧒 love to drink #🥛, but #no additives, #natural ingredients and #healthy milk source 🐮, I will be more assured in drinking it~
 

7. Kath (@kathandlife)

Hong Kong influencer, Kath loves to cook and travel. She has an interest in fashion, lifestyle, and makeup trends. She currently has 13k followers on Instagram where she uses it to share her motherhood journey as well as her recommended products. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kath💋 抽獎進行中…🎁🎁🎁 (@kathandlife) on

She shared on Instagram: 

Breastfeeding requires more calcium    

So a glass of milk a day has become a habit of Zuo Xiaomei😉 

🥛Greenfields🥛100% pure milk 

Adhere to the concept of 100% natural and no additives🤓 

8. Karry (@karry113)

Karry is a Hong Kong influencer with 11.2k followers on InstagramShe makes sure that her daughters, Anthea and Andrea, eat nutritious food every dayAlso, she chooses their milk carefully because it is one of the important sources of nutrition. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝐿𝒾𝓉𝓉𝓁𝑒 𝒦 ♑️👉立即登記2020香港國際珠寶展 (@karry113) on

She wrote a caption on her IG post: 

Greenfields milk is freshly manufactured by an experienced and professional team every day. The entire production and packaging process is completed in their own factory and delivered directly to the port. 

✅100% natural 

✅No addition 

✅Absolutely comply with international standards 

So the whole family can drink healthy  

Greenfields milk tastes fresh and fragrant😋 

Both sisters praised the good taste👍 

9. Mandy Tsui (@c_ching0214)

Mandy Tsui is a food and beauty influencer in Hong Kong with 16.3k followers on Instagram and 1.8k followers on FacebookShe chooses Greenfields milk for her family, especially for her child as she wants to adopt a healthy diet for them. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by ꧁ 𝑀𝒶𝓃𝒹𝓎 𝒯𝓈𝓊𝒾 ꧂⁩ (@c_ching0214) on

She also posted on Instagram saying: 

The daily breakfast must not be less than a glass of milk🥛 

But if I want to drink safely and healthily, I will choose Greenfields milk for my family made in Malang Plateau, East Java, IndonesiaGreenfields also owns the largest integrated milk production farm in Asia🌿.
 

10. Lynette (@fty.lynette) 

Lynette is an influencer from Hong Kong and she currently has 12k followers on Instagram. For her baby boy, she chooses fresh milk from Greenfields. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by 𝕃𝕪𝕟𝕖𝕥𝕥𝕖 🙋 (@fty.lynette) on

She posted on IG: 

Greenfields insists on the concept of 100% natural and no additives, and every drink you drink is the most natural milk flavor!
 

11. Angela Lo (@angela.lo.3766)

Angela Lo is a mother of three and a Hong Kong beauty and lifestyle influencer as well. She has 13.7k followers on Instagram where she uses the platform to share brand recommendations for her followers. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Angela Lo (@angela.lo.3766) on

She stated on her IG post: 

🌟There are 🔸️fresh milk🔸️low-fat and burying 🔸️ skim. You can choose. 

. 

. 

Drinking milk every day, bone health, even the skin is smooth 💜💜
 

12. Natalie Pang (@nataliepang720)

Natalie is food, beauty, and travel influencer from Hong Kong. She has 7.5k followers on Instagram where she posts her journey of being a mother. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Natalie_Life & 2N 👦🏻👧🏻 (@nataliepang720) on

 

She shared on Instagram: 

Neil likes to drink milk during afternoon tea, I drank it earlier 

Greenfields, no added milk, healthy and calcium supplement. 

Greenfields milk is available iPARKnSHOP, Taste, Fusion, Great and International stores. 

Is your brand looking for Hong Kong influencers? Give your brand a social media boost with an influencer today. Get in touch with us. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Greenfields #HongKong #HongKongInfluencers #ATC

AsiaInfluencer MarketingSocial Media MarketingVietnam

LG Vietnam Launches Campaign for LG Instaview Door-in-Door

ATC | LG Instaview DID Featured Image 11052020Image Source: LG Vietnam/Facebook

LG Vietnam launched its media campaign for the LG Instaview Door-in-Door.

LG Launches New Refrigerators

Image Source: LG Vietnam/Facebook

LG is one of the top electronic groups and home appliances in Korea. In 2020, LG Group revealed its high-tech fridges with integrated AI technology. LG fridges have a smart camera system that can identify the food in it. It is also capable of recommending users essential items they need, and even suggests daily meals based on the food available inside the refrigerator.

LG released two high-end refrigerators – the InstaView ThinQ furnished with AI and the InstaView with Craft Ice. Both models have a 22-inch transparent screen that let the users take a peek inside without opening the fridge. Thus, it helps users save on electricity.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by LG Vietnam (@lgvietnam) on

LG Vietnam shared a video on Instagram with a caption:

Don’t miss your chance to get the LG InstaView DID refrigerator!

Is it convenient when you can see the objects inside without opening the door? Have you ever experienced it? Please share see-through objects like LG InstaView DID for your chance to win.

📌How to join:

①Take a photo of the item and post it to your account and the reason why it makes your life more convenient.

②Tag @lgvietnam and include the following hashtags

#LGInstaViewDID #GoCuaHaiLanNhinThauBenTrong #EventNhinThauBenTrong

LG Vietnam Conducts Media Campaign

LG conducts the LG InstaView contest and requests Vietnamese influencers to promote their new refrigerators to the local market.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Mit (@mitgramm) on

Through ATC, LG Vietnam has cooperated with @mitgramm in the Instaview campaign to promote the media campaign in Vietnam. With her great influence on social media sites, Thanh Huyen (@mitgramm) has created strong, far-reaching effects for LG’s Instaview campaign.

Is your brand looking for Vietnamese influencers? Give your brand a social media boost with an influencer today. Get in touch with us.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#LGVietnam #LGKorea #VietnameseInfluencer #LGCampaign #LGInstaviewDID #ATC 

AsiaChina Digital MarketingSocial Messaging MarketingWeChat Payment

How to Sign Up For A WeChat Personal Account

ATC | How To Sign Up Fo A WeChat Account Featured Image 11022020

WeChat at a Glance

Launched in 2011, WeChat is a messaging app developed by Tencent. By the end of Q1 2020, the app had gathered over 1.2 billion monthly active users. 

It is the fifth most-used social network in the world. The 4 other social media sites are Facebook, YouTube, WhatsApp, and Facebook Messenger.  

Why should you use WeChat? 

Social sites like Facebook, WhatsApp, Twitter, and Instagram are not available in China. WeChat is the most used messaging app in China, so if you need to stay connected to Chinese nationals then you need to have a WeChat account. Here are some reasons why you need to use the Chinese messaging app:

  1. Business with Chinese Nationals/Companies
  2. Stay connected with Chinese relatives/friends
  3. Work/Study/Travel in China
  4. Learn Chinese/Understand Chinese culture and more

WeChat is more than just a messaging and social media app. Aside from the chat and call features, you can also read news and use local services in Official Accounts and Mini Programs, play mobile games with your friends, enjoy mobile payment features with WeChat Pay, and many more. 

  • MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members. 
  • VOICE & VIDEO CALL: High-quality voice and video calls anywhere in the world. Create group video calls with up to 9 people. 
  • LANGUAGE SUPPORT: Localised in 20 different languages and can translate friends’ messages and Moments posts. 
  • MOMENTS: Share your favourite moments by posting photos, videos, and more to your Moments stream. 
  • OFFICIAL ACCOUNTS: A lot of verified accounts to follow with original contents and news for your reading pleasure. 
  • MINI PROGRAMS: Countless third-party services all within the WeChat app that don’t require additional installation, saving you precious phone storage and time. 
  • WECHAT PAY: Enjoy the convenience of the world-leading mobile payment features with WeChat Pay and Wallet (*only available in certain regions). 
  • REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the press of a button. 
  • TIME CAPSULE (NEW!): Share glimpses of your day. Record short videos to post in your Time Capsule before they disappear in 24 hours. 
  • STICKER GALLERY: Browse thousands of animated stickers to help express yourself in chats, including stickers with your favourite cartoon and movie characters. 
  • GAMES: Have fun and compete with your friends in a huge selection of WeChat Mini Games and Tencent Games (*only available in certain regions). 
  • BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe. 
  • AND MANY MORE: Exercise with friends on WeRun, scan QR codes, and many more. 

How do I sign up for a WeChat Personal Account?

WeChat Personal Account Register: After downloading and installing WeChat on your mobile phone, you can sign up for WeChat in the following ways:

1. Sign up with your mobile number

Open the WeChat app and tap Sign Up > Sign up with mobile > choose your region code, enter your mobile, and set a password. 

ATC | How to Sign Up For A WeChat Personal Account? 04 110320202. Sign up via Facebook

Open the WeChat app and tap Sign Up > Sign up via Facebook, and then WeChat will redirect to Facebook to request permission to log in to WeChat. Then, choose your region code, enter your mobile, and set a password. 

Notes: 

  1. You cannot sign up for WeChat without a mobile number.
  2. A mobile phone number can only be used for creating one WeChat account.
  3. Use your real mobile number and ask a WeChat user to help you with verification (aka.
    Assistant Registration). 

What is Assistant Registration? 

Assistant registration is when the system automatically configures an account based on the sign-up environment (device and IP address). At present, WeChat’s Assistant Registration function requires another WeChat account to provide assistance. Follow the instructions shown on the screen then ask a friend near you to use their WeChat ID to help you complete the sign-up verification. 

The WeChat user must meet the following criteria to help with Assistant Registration: 

  1. Users signing up in Mainland China: Please find a mainland China user to help with sign-up. This friend should have bound a bank card to their WeChat Wallet and have signed up more than 6 months ago. 
  2. Users signing up in the Philippines, Cambodia, Malaysia, India, Indonesia, Vietnam, Russia, Canada, or the United States: Please find a friend who signed up in your country or Mainland China to help with sign-up.  If a user from your country assists with sign-up, this friend must have signed up more than 1 month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 
  3. Users signing up in other countries: Find a WeChat user from any country to assist with sign-up. If a user from outside Mainland China assists with sign-up, this friend must have signed up more than month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 

Explore WeChat digital marketing opportunities in Asia

When you already have established your WeChat Personal Account Register and plans to do more for your brand. The next step is considering to create a WeChat Official Account (OA) of your brands 

WeChat does not only help brands to enter the China market but also reach WeChat users outside China (There are industry and country restrictions, please contact us for more information)

More WeChat Official Account (OA) Guides: 

Digital 38 Group member, Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as: 

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Are you ready to expand your business and win the Chinese-speaking market? WeChat is the platform you’re looking for. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing. 

ATC China – Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016. We have developed Wechat Mini Programs with advanced features to users and placing localised advertising ads in WeChat’s Moments section for our clients. 

ATC Social – sits within Facebook Messenger, WeChat, LINE and Kakao in 7 languages. It connects our partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam. 

ATC Bookings – Direct booking from Chinese consumers with ATC WeChat Booking Engine, allowing customers to seamlessly check on pricing, book and pay for hotel rooms all within their WeChat. The ATC Rewards is a rewards and loyalty program that allows our users to redeem or purchase vouchers via our social platform 

Asia Travel Club is a member of Digital 38 Group. 

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficialAccount #WeChatOfficailAccountRegister #WeChatAdAccount #WeChatPersonalAccount #WeChatVerification #WeChatAssistantRegistration #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC 

Digital 38 Technologies: ATCZHAO VNAP365 and MCN 
Digital 38IH Digital & ATC are members of the Digital 38 Group 

AsiaFeatured InfluencerSingaporeSocial Media Marketing

Augustinus Bader Officially Launches In Singapore

Augustinus Bader Officially Launches in Singapore Featured ImageImage Source: Augustinus Bader SG/Facebook

Augustinus Bader officially launches in Singapore on 25 September 2020. Working with 3 Singaporean influencers, the global skincare brand successfully kickstarts their campaign.

What is Augustinus Bader?

Augustinus Bader is one of Hollywood’s most celebrated luxury skincare brand that is now available in Singapore. Spearheading this launch is the inception of Augustinus Bader Singapore’s eCommerce store www.augustinusbader.com.sg, showcasing its essential range of face and body care products.

Bagging 26 awards in just 26 months since the brand’s debut, Augustinus Bader star product The Cream has been touted as The Miracle Cream with its breakthrough stem cell regenerative technology.

With this achievement and its effectiveness, The Cream is now one of Hollywood’s favourite cream, with stars like Diane Kruger, Victoria Beckham, Bobbi Brown, Demi Moore, and Courteney Cox among its top fans.

The skincare brand teamed up with 3 Singapore Beauty Influencers to promote their website.

Mongchin Yeoh (@mongabong)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

This. Miracle. Cream. Is now in singapore! Hollywood’s most loved moisturizer, bagging 26 awards in just 26 months since the brand’s debut, the @augustinabadersg The Cream is said to be one of the best moisturisers in the market. Using a proprietary stem cell regenerating technology TFC8®️, I tried it for myself and I can definitely see why this is so highly acclaimed. The texture is creamy, rich and yet not sticky. Fast absorbing and fast acting, plumping up fine lines and hydrating the skin deeply. It’s no wonder celebrities like Kim K, Naomi Campbell, Victoria Beckham and more love it too!   Purchase The Cream from Augustinus Bader’s Singapore e-commerce store augustinusbader.com.sg ! #AugustinusBaderSG #TheCreamThatWorks

A post shared by Mongchin Yeoh (@mongabong) on

Mongchin is an SG Beauty Influencer with 269k followers on Instagram. She is one of the influencers who were given a chance to try Augustinus Bader’s The Cream. In her Instagram post, she shared:

“I tried it for myself and I can definitely see why this is so highly acclaimed. The texture is creamy, rich and yet not sticky. Fast absorbing and fast acting, plumping up fine lines and hydrating the skin deeply. It’s no wonder celebrities like Kim K, Naomi Campbell, Victoria Beckham and more love it too!”

Jamie Yeo (@iamjamieyeo)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

If ever there was a time to bring a little bit of Hollywood glamour to your beauty regime, it’s now! Augustinus Bader ‘s The Cream – yes, so cool it has a name like a star – has taken the market by storm, winning 26 awards in as many months since its debut! What does it do? All the stuff you want (need!): reduces signs of ageing, deeply hydrates, softens the appearance of lines, evens tone, protects the skin. It does all this without parabens, sulphates, mineral oils, or harsh chemicals.⁣ ⁣ How does it do it? From @AugustinusBaderSG, and with 30 years of research behind it, The Cream uses breakthrough stem cell regenerative technology, including natural amino acids, high-grade vitamins and synthesized molecules naturally found in your skin, and works with the body’s existing stem cells to repair and regenerate. When I’m putting anything on my skin (which is very sensitive) I want it to be complementing nature, working with nature. The Cream more than ticks that box and it must be working… Aly dressed-up like me today while I was out working and said, “I want to look like Mama,” to the hubs. The last time she said that was…errr…if only Augustinus Bader made creams to aid memory!😆⁣ ⁣ #AugustinusBaderSG #TheCreamThatWorks

A post shared by Jamie Yeo (@iamjamieyeo) on

SG Celebrity Jamie Yeo is also a famous radio DJ, TV host, influencer, and an entrepreneur in Singapore. She currently has 104k followers on her Instagram account. She had a chance to try on Augustinus Bader’s The Cream when it was officially launched in Singapore. She shared on IG:

“When I’m putting anything on my skin (which is very sensitive) I want it to be complementing nature, working with nature. The Cream more than ticks that box and it must be working…”

Michelle (@bubblymichelle)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

@AugustinusBaderSG is finally available in Singapore! A favourite among Hollywood’s A-list, The Cream is possibly the most exciting skincare launch in recent years. Victoria Beckham, Demi Moore, Naomi Campbell & Diane Kruger all swear by this best-selling miracle cream!! I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer! Powered by the proprietary TFC8 technology, it promotes cell renewal and helps skin repair and regenerates damaged tissue; resulting in plumper, firmer skin with visibly less wrinkles. It’s basically a one and done anti-ageing treatment. P.S- Both The Cream & The Rich Cream are Augustinus Bader’s best sellers and bagged a whopping 26 awards since its debut! You can now grab them from the Singapore e-commerce store www.augustinusbader.com.sg . Free shipping to orders within Singapore! ❤️ #AugustinusBaderSG #TheCreamThatWorks •Ad

A post shared by bubblymichelle (@bubblymichelle) on

Michelle is also an SG Beauty Influencer who is well-known for sharing luxury beauty products as well as her skincare routines. She has 51.2k followers on her Instagram account and 1k followers on her blog site. She was also a Beauty Awards judge in Harper’s Bazaar Singapore from 2016 to 2018. She posted on her Instagram a picture of her applying Augustinus Bader’s The Cream saying:

“I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer!”

Apart from engaging the influencers, Digital 38 also handles the press release writing and distribution to publications in Singapore.

Media kits were distributed to the press as well as to other Singapore influencers. One of the SG influencers who featured Augustinus Bader’s release in Singapore is Singapore socialite Jamie Chua.

Screenshot photo: Jamie Chua/IG Story

Is your brand looking for Singaporean beauty influencers? Give your brand a social media boost with an influencer today. Get in touch with us.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#AugustinusBaderSG #TheCreamThatWorks #SGInfluencers #SocialMediaAgency #InfluencerMarketing #ATC

AsiaChinaChina Digital MarketingChina Social Media MarketingSocial Messaging Marketing

WeChat Advertising 101: 3 Things You Should Know

WeChat Advertising 101 Featured Image 10282020

What are the benefits of WeChat advertising?

WeChat advertising is a part of Tencent Ad Solutions enabling businesses to spread promotional messages via the WeChat ecosystem. It integrates multiple resources such as Official Accounts, WeChat Moments, and Mini Programs.

As a WeChat Official Sales Partner, we can help global brands expand your businesses in China and get connected to 1 billion Chinese users.  

First, let’s discuss the 3 important things you should know about creating your WeChat ads. 

1. No restrictions on verification of WeChat Official Account (OA)

WeChat Official Account (OA) comes with a badge just like a verified Facebook or Instagram business page. Only, in this case, you’ll know an account is verified if you see an orange tick mark (instead of the usual blue) beside the page name.  

Earning your customer’s trust on social media platforms is a must nowadays. It is recommended to get your business account verified on all social media platforms. This includes setting up a WeChat Official Account especially if your goal is to target Chinese consumers. 

And luckily, WeChat OA verification does not have any industry restriction, all brands are welcome to apply. 

Need help with WeChat OA verification? Contact us to get started. 

More WeChat Official Account (OA) Guides: 

2. Conditions for WeChat Advertising

Before starting your journey on WeChat Advertising, there are 2 things to follow: Firstly, make sure you have a Verified WeChat Official Account (OA). Then make sure that your brand is not in the prohibited list of WeChat Advertising. 

2.1 Have Your WeChat Verified Official Account Ready

To apply for WeChat Ads account, all foreign entities have to apply through WeChat official sales partner overseas. Based on the actual operation, WeChat generally requires the brand to have a verified WeChat OA and has published at least 2 articles before applying for an ad account.  

WeChat Advertising 101 Verification

2.2 WeChat Advertising Policies – Industry Entry

In China, they have theALPRC Guidelines (Advertising Law of the People’s Republic of China). All social media platforms in China like Weibo, WeChat, Baidu, TouTiao, DouYin, and other sites have to follow the rules & regulations.

Here is the list of prohibited products or services according to China’s advertising law. 

  • Financial investments (case by case)  
  • Medical industry  
  • Gambling/betting 
  • Superstition 
  • Tobacco 
  • Pornography
  • Horror 
  • Surrogacy services  
  • Fraud 
  • Accreditation services

On top of that, WeChat advertising has more industry restrictionsUnlike Weibo ads and Toutiao ads, WeChat advertising does not allow entities beyond China to promote overseas real estate investment and leasing. 

Want to set up your WeChat ad account? Contact us to receive assistance.

3. Geo-targeting users beyond China through WeChat Advertising, limited to 14 industries

WeChat Ads support targeted advertising for overseas WeChat users (outside mainland China) who have stayed in the country or region for more than 30 days. 

Ads are recommended based on the users’ current place of residence for improved advertising effectiveness. Unfortunately, not all industries are qualified to do geo-targeting ads on WeChat. 

Until Q4 2020, geo-targeting users beyond China is only supported in 9 regional countries and only open to 14 industries. Geo-targeting will be available when the conditions are met. 

9 Available Regions​: Malaysia, Singapore, Thailand, Hong Kong, Macao, Japan​, Australia, New Zealand, Canada 

14 Eligible Industries​: Travel, clothing & accessories, skincare & makeups, home decor, transportation, wedding services, retail, automobiles, general merchandise, lifestyle services, digital devices & home appliances, virtual goods, sports & outdoors, watches & jewellery

Want to check if your brand is eligible for geo-targeting on WeChat Ads? Contact us to find out.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficailAccount #WeChatAdAccount #WeChatRestrictions #WeChatRules #WeChatRegulation #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaFeatured InfluencerFestivalsFoodThailandThailand Social Media Marketing

Sanitarium™ launches Vegetarian Festival Campaign in Thailand

Sanitarium™ launches Vegetarian Festival Campaign in Thailand Featured IMG 1

Australia’s no. 1 breakfast cereal brand Sanitarium™ launches Vegetarian Festival Campaign in Thailand from September until October 2020.

Sanitarium collaborated with 3 Thai cafes for a product campaign from 15-25 October. A minimum purchase of drinks prepared using Sanitarium’s So Good Non-Dairy Milk in the 3 chosen cafes will get a chance to redeem Sanitarium’s 250ml Soy Milk packs.

They also conducted a Social Media Contest “Get Ready for Vegetarian Festival with Sanitarium”, as well as teaming up with Thailand’s fitness influencers.

Here are the influencers who participated in this Vegetarian Festival.

Being Vegetarian with Sanitarium

The breakfast brand partnered with Thailand female influencers and each of them created a Weet-Bix™Supper Green Almond Milk Smoothie. A nourishing and fulfilling plant-protein shake that contains folate which helps with everyday immune function as part of a balanced diet.

This recipe includes Sanitarium’s So Good™ Almond Milk and Weet-bix™ cereal that is both suitable for a vegan diet, as well as bananas, avocado, spinach leaves, and honey. With these healthy ingredients, you now have a vegan smoothie.

@amyamps_healthylife

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

ใกล้เจแล้วยน้า ปีนี้แอ๋มก็ตั้งใจจะพยายามกินเจให้ได้มากที่สุด แอ๋มมีสูตรทำ brreakfast smoothie ที่ครบสารอาหาร5 หมู่ กินเป็นมื้อจบได้ในทีเดียว . . เตรียมพร้อมต้อนรับเทศกาลกินเจกบั Sanitarium TM (@SanitariumThailand) แบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลีย!! 🥛🥦🥕🥬 เพื่อนๆเคยอยากลองผลิตภัณฑ์So GoodTM นมที่ท าจากพืชไหม? ต้งัแต่วนั ที่ 15 ต.ค. 63 – 25 ต.ค. 63 SanitariumTM จัดโปรโมชั่นร่วมกบั ทางร้าน Veganerie (@veganerie), Miss Mamon Homemade Bakery (@miss_mamon) และ TAROTO Dessert (@mytaroto) เพียงซื้อเครื่องดื่มและขนมที่ร้านดังกล่าว รับฟรีนมถวเหลือง ั่ขนาด 250 มล. โปรโมชั่นดีๆแบบนี้ห้ามพลาดกันนะ! . . 🥛นมถวั่ เหลือง และนมอัลมอนด์So GoodTM เป็นผลิตภัณฑ์ที่ปราศจากนมวัว กลูเตน หรือคอเลสเตอรอล นมถวั่ เหลือง So GoodTM 1 แก้ว ประกอบไปด้วยแคลเซียมปริมาณครึ่ งหนึ่งของที่ร่างกายคุณต้องการใน 1 วัน และนมอัลมอนด์So GoodTM มีแคลอ รี่น้อยกว่าคร่ึงหน่ึงของนมวัว ติดตามรายละเอียดเพิ่มเติมได้้ี ไอจีของ Sanitarium (@SanitariumThailand) . . 📍 Sanitarium TM มีจำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป . . #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by Pharmacist 🌸Health Coach (@amyamps_healthylife) on

@amyamps_healthylife is a famous pharmacist and health coach in Thailand with 28.7k followers on Instagram and she’s also a personal trainer.

She shared on her Instagram post that she tries to be a vegetarian. She tried the healthy vegan smoothie recipe from Sanitarium.

@fromfattofitdiaryy

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

กินเจปีนี้ อย่าลืมตุนนมทางเลือกอย่าง Sanitarium (@SanitariumThailand) แบรนด์นมทางเลือกอันดับ 1 ของออสเตรเลียกันนะค้า💛 😋ใครยังไม่เคยลองผลิตภัณฑ์ So Good ต้องตำด่วนๆ ค่า 15 – 25 ต.ค. 63 Sanitarium จัดโปรร่วมกับร้าน Veganerie (@veganerie), Miss Mamon Homemade Bakery (@miss_mamon) และ TAROTO Dessert (@mytaroto) แค่ซื้อเครื่องดื่ม & ขนมที่ร้านดังกล่าว รับฟรีนมถั่วเหลือง ขนาด 250 มล. ฟรีทันที 🥛นมถั่วเหลือง & นมอัลมอนด์So Good ไร้นมวัว กลูเตน หรือคอเลสเตอรอล ✨นมถั่วเหลือง 1 แก้ว = แคลเซียมปริมาณ 1/2 ของที่ร่างกายเราต้องการใน 1 วัน ✨ส่วนนมอัลมอนด์แคลก็ต่ำกว่า 1/2 ของนมวัวเลยด้วย ใครสนใจ ดูรายละเอียดเพิ่มเติมได้ที่ @SanitariumThailand เลยค่า 📍 Sanitarium จำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by Let’s Fit With Fun Food (@fromfattofitdiaryy) on

Thai Fitness Influencer @fromfattofitdiary has 107k followers on Instagram.
She posted an Instagram post as she tried to recreate Sanitarium’s vegan smoothie. She also promotes that everyone should try non-dairy milk such as Almond Milk form Sanitarium.

@healthychill_palouis

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

กินเจนี้พร้อมกันรึยังคะ? ปุ๋ยคนนึงขอสนับสนุนการทานอาหารจากพืช ทั้งอร่อยแข็งแรงและดีต่อใจ😄❤🌈 ช่วงนี้ปุ๋ยเลยเตรียมพร้อมต้อนรับเทศกาลกินเจกับ Sanitarium ™ (@SanitariumThailand) แบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลีย!! 🥛🥦🥕🥬 อร่อย ดื่มง่าย สารอาหารสูง ไอเลิฟ❤ แถมมีโปรโมชั่นร่วมกับทางร้าน Veganerie (@veganerie), Miss Mamon Homemade Bakery (@miss_mamon) และ TAROTO Dessert (@mytaroto) ด้วยค่ะ ตั้งแต่วันที่ 15 ต.ค. 63 – 25 ต.ค. 63 ✔เพียงซื้อเครื่องดื่มและขนมที่ร้านดังกล่าวรับฟรีนมถั่ว เหลืองขนาด 250 มล. ฟรีไปเล้ย โปรโมชั่นดีๆ แบบนี้ห้ามพลาด! —– 🥛นมถั่วเหลืองและนมอลัมอนด์ So Good™ ไม่มีนมวัวกลูเตน หรือคอเลสเตอรอล 🥛นมถั่วเหลือง So Good™ 1 แก้วประกอบไปด้วยแคลเซียมปริมาณครึ่งหนึ่งของที่ร่างกายคุณต้องการใน 1 วัน 🥛นมอัลมอนด์ So Good™ มีแคลอรี่น้อยกว่าครึ่งหนึ่งของนมวัวเลยทีเดียว ติดตามรายละเอียดเพิ่มเติมได้ทางไอจีของ Sanitarium (@SanitariumThailand) 📍 Sanitarium ™ มีจำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by Certified Holistic HealthCoach (@healthychill_palouis) on

@healthychill_palouis is a certified Holistic Health Coach and influencer from Thailand with 46.6k followers on Instagram.

She posted:

“Delicious, easy to drink, high nutrition, I love <3″.

@healthydiarywithme

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

มาต้อนรับเทศกาลกินเจกับ Sanitarium TM @SanitariumThailand แบรนด์โปรดของปลาและยังเป็นแบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลียอีกด้วย 🥛🥦🥕🥬 . 📍15 ต.ค. 63 – 25 ต.ค. 63 นี้ SanitariumTM กับ ทาง @veganerie , @miss_mamon , และ @mytaroto จัดโปรเด็ด ซื้อสินค้าทางร้าน รับฟรีนมถั่วเหลือง 250 มล. ห้ามพลาดกันเลยนะ! . 🥛นมถั่วเหลือง และนมอัลมอนด์So GoodTM เป็นผลิตภัณฑ์ที่ปราศจากนมวัว กลูเตน หรือคอเลสเตอรอล #นมถั่วเหลือง 1 แก้ว มีแคลเซียมปริมาณครึ่งหนึ่งของที่ร่างกายคุณต้องการใน 1 วัน #นมอัลมอนด์ มีแคลอรี่น้อยกว่าครึ่งของนมวัว . 📍 Sanitarium TM มีจำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้า ชั้นนำ #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by PLA Kamonporn, 𝒉𝒅𝒘𝒎 ◡̈ (@healthydiarywithme) on

@healthydiarywithme is a Physiotherapist and an Influencer from Thailand with 99.8k followers on Instagram.

She welcomed the Vegetarian Festival by posting on Instagram a photo with her favourite vegan and vegetarian-friendly products.

Her motto is written on her Instagram bio:

“Healthy tips for happy lifestyle”

@thisismoibymai

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

จะกินเจแล้ว สบายแหละ กิน Vegan / Plant-Based จนเป็นกิจวัตรแล้ว ตอนเช้านี่ก็กินง่ายๆเลย เน้นเร็ว อยู่ท้อง ไม่อ้วน ดื่ม Plant-Based Milk นมอัลมอนด์ So Good @SanitariumThailand แบรนด์โปรด รส Unsweetened ปราศจากกลูเตนและคลอเรสตอรอล! ที่สำคัญไม่ต้องกลัวขาดแคลเซียม! 1 แก้วคือได้แคลเซียมครึ่งนึงของที่เราต้องการใน 1 วัน เป็นตัวเลือกที่ดีช่วงกินเจ และสำหรับใครที่แพ้นมวัว! ใส่ Weetbix หน่อยคืออิ่มท้อง มีโปรตีนด้วย ดือมาก! ปั่นเป็น smoothie ยิ่งเริ๊ด แก้วนี้ 300 kcal กินตอนเช้านะ อยู่ยาวถึงเที่ยงเลย . และๆ แต่วันที่ 15 ต.ค. 63 – 25 ต.ค. 63 Sanitarium จัดโปรโมชั่นร่วมกับคาเฟ่ ร้านอาหารเก๋ รับฟรี! นมถั่วเหลืองขนาด 250ml ไปเลยยย เอ๊าอย่าพลาด! ติดตามรายละเอียดเพิ่มเติมได้ที่ทางไอจีของ Sanitarium แบรนด์นมทางเลือกอันดับ 1 ในออสเตรเลีย . หรือซื้อ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by นี่โหม่ยเอง (@thisismoibymai) on

F45 Training Asok Thailand ambassador and influencer @thisismoibymai has 49k followers on Instagram. She is an advocate of plant-based foods as well as a fit lifestyle.

She encourages everyone to try plant-based foods like So Good ™ Almond Milk Original until you get used to it.

Is your brand looking for Thailand influencers? Give your brand a social media boost with an influencer today. Get in touch with us today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#SanitariumThailand #FitnessInfluencer #ThaiInfluencer #SocialMediaAgency #InfluencerMarketing #ATC

AsiaChinaSocial Media MarketingTikTok

GSC TikTok Campaign For Jackie Chan Movie ‘Vanguard’

GSC TikTok Campaign on Jacki Chan's Movie Vanguard Featured Image 1021Image Source: GSC Movies

GSC launches a TikTok campaign for Jackie Chan movie ‘Vanguard’. This campaign included a series of short clips from the movie ‘Vanguard’.

Vanguard: Jackie Chan’s Newest Movie this 2020

‘Vanguard’ is a 2020 Chinese action-adventure spy-thriller drama film written and directed by Stanley Tong, starring Jackie Chan, Yang Yang, and Miya Muqi. The film was scheduled to be released on 25 January 2020 in China but was postponed due to the COVID-19 pandemic.

After 6 months of being delayed, Vanguard is now showing in China.

GSC Movies Promotes Vanguard on TikTok

@gscmoviesmyThough it has been postponed for 8 months, ##MuQiMiYa said ##Vanguard is a movie that’s worth waiting for. Now showing in cinemas!#G#SCMovies♬ original sound – gscmovies

GSC Movies, one of the biggest movie distributors in Malaysia, recently launched a TikTok campaign to promote the movie Vanguard.

@gscmoviesmy不会开枪🔫?看 ##成龙 大哥如何教 ##杨洋 的吧!两个都好帅哦~ 😍😍#急#先锋 现已火爆上映!Credit:电影急先锋(抖音)#GSCMo#vies

♬ original sound – gscmovies

Aside from Facebook, Instagram, and YouTube, GSC Movies took an effort to reach the younger group of Malays on TikTok. A series of short clips from Vanguard like car-racing scenes, gunshots, and a sneak peek was showcased to tease the fans of what to expect in the movie.

@gscmoviesmy

Reviews from all over the world regarding ##JackieChan ‘s ##Vanguard .😎Get your tickets TODAY!#GSC#Movies

♬ original sound – gscmovies

Want to jump into TikTok ads for your brand today? Contact us to get your TikTok ads running soon!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Vanguard #GSCMovies #TikTokAds #SocialMediaAgency #ATC

AsiaChinaChina Social Media MarketingHotelsSingaporeSocial Media MarketingWeChat Payment

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

ATC| We Chat Official Account Verification Featured Image CDM

WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform. With 1.2 billion active users on WeChat, it is a perfect marketing platform for hotel businesses outside China to tap into the Chinese market and reach out more potential consumers. Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.

ST Signature (ST共居旅店) Launches WeChat Page

The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers. With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.

ATC| ST Signature Chinese Website

How Hotels Can Use WeChat for Marketing ​

Here are the 4 things you need to know about hotel WeChat marketing. 

  • Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base. 

ATC | ST Signature WeChat OA

Don’t know which WeChat Official Account suits you best? Contact us now to get started.

  • Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers. 
  • Set Up WeChat Mini Program A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
  • Apply for WeChat PaymentIn China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment. 

Why is WeChat OA Verification important?

  • It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account. 
  • Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA. 
  • Enjoy more advanced functions: WeChat AdvertisingWeChat PayVoucher and more advanced APIs. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#ChinaDigitalMarketing #WeChatAdvertising #WeChatVerification #WeChatOfficialAccount #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaFeatured InfluencerFoodInfluencer MarketingThailandThailand Social Media Marketing

Thai Influencer Khun Prae of ‘@fromfattofitdiaryy’ and Her Health Advocacy

ATC| From Fat to Fit Diaryy Thailand Khun PraePhoto Courtesy: From Fat to Fit Diaryy

Get to know the person behind ‘From Fat To Fit Diary’. Khun Prae is an influencer from Thailand and she is our featured influencer for this week.  

Be inspired by how she’s keeping fit and healthy. Meet Thai Influencer Khun Prae (@fromfattofitdiary) who garnered 107k followers on Instagram.

View this post on Instagram

#โอเพ่น #Sandwich #สไตล์เกาหลี #ไร้แป้ง #EASY #fattofitsnackideas 💛มาทำ #เมนูปุ๊กปิ๊ก หน้าตาน่ารักกันค่า ทำเป็น #เค้กวันเกิดก็คิ้วท์ แถม #ง่ายสุดๆ ไปเลย #ไม่อ้วน ด้วยน้า 🍞ใช้เป็น #ขนมปังไร้แป้ง น้องเหลี่ยมจาก @dancingwithabaker ไฟเบอร์สูง โปรตีนแน่น กินง่ายเนื้อหยุ่นๆ 🥣#โยเกิร์ต สไตล์แอตแลนติก จาก @skreppa.th เนื้อแน่น ชอบมาก โปรตีนสูง ไม่หวานด้วย 🐝ใช้ #น้ำผึ้งป่า จาก @lykkeyogurt เป็นเจ้าเดียวที่แพรกินน้ำผึ้งได้ ปกติจะเหม็นอันนี้หอมมาก รสชาติละมุนด้วย 👩🏻‍🍳#วิธีทำ 1.หั่นขอบขนมปัง และหั่นเป็นทรงที่ต้องการ 2.ผสมโยเกิร์ตกับน้ำผึ้งป่าให้เข้ากัน 3.ทาบนขนมปัง 4.ใส่สตรอว์เบอร์รี (ใส่มิ้นท์ หรือโรสแมร์รีให้สวยๆตามใจชอบ) พร้อมกินค่า

A post shared by Let's Fit With Fun Food (@fromfattofitdiaryy) on

Food influencer Khun Prae says every meal should be healthy

As a health advocate, Khun Prae also participates in health campaigns. On October 12, she posted a photo on Instagram for a campaign with Sanitarium Thailand.

View this post on Instagram

กินเจปีนี้ อย่าลืมตุนนมทางเลือกอย่าง Sanitarium (@SanitariumThailand) แบรนด์นมทางเลือกอันดับ 1 ของออสเตรเลียกันนะค้า💛 😋ใครยังไม่เคยลองผลิตภัณฑ์ So Good ต้องตำด่วนๆ ค่า 15 – 25 ต.ค. 63 Sanitarium จัดโปรร่วมกับร้าน Veganerie (@veganerie), Miss Mamon Homemade Bakery (@miss_mamon) และ TAROTO Dessert (@mytaroto) แค่ซื้อเครื่องดื่ม & ขนมที่ร้านดังกล่าว รับฟรีนมถั่วเหลือง ขนาด 250 มล. ฟรีทันที 🥛นมถั่วเหลือง & นมอัลมอนด์So Good ไร้นมวัว กลูเตน หรือคอเลสเตอรอล ✨นมถั่วเหลือง 1 แก้ว = แคลเซียมปริมาณ 1/2 ของที่ร่างกายเราต้องการใน 1 วัน ✨ส่วนนมอัลมอนด์แคลก็ต่ำกว่า 1/2 ของนมวัวเลยด้วย ใครสนใจ ดูรายละเอียดเพิ่มเติมได้ที่ @SanitariumThailand เลยค่า 📍 Sanitarium จำหน่ายที่ Tops, The Mall, Big-C, Villa Market, Foodland และร้านค้าชั้นนำทั่วไป #sanitariumthailand #sogoodthailand #dairyfree #vegan #soymilk #นมถั่วเหลือง #โซกู๊ด #ดีต่อสุขภาพ

A post shared by Let's Fit With Fun Food (@fromfattofitdiaryy) on

Thai influencer Khun Prae carefully selects, creates and shares hundreds of healthy recipes with her social media followers. She also makes sure that her food is not only healthy, but as presentable as possible. It shows in her good-looking and tasty food presentations.

View this post on Instagram

#โรลล์ไข่ยัดไส้ #สปาเกตตี้ #โปรตีนสูง #fromfatmealprepideas 💛วันนี้มารวม 2 เมนู โปรดตั้งแต่เด็ก : ไข่ยัดไส้ & สปาเก็ตตี้ ทำง่าย ทำสนุก กินอร่อย เข้ากันสุดๆ ค่า 🍝แพรใช้ #เส้นสปาเก็ตตี้ออร์แกนิค ของ Alce Nero เป็นเส้นแบบ #โคราซาน #ย่อยง่ายกว่าปกติ เหมาะกับผู้สูงวัย หรือคนที่มีปัญหาเรื่องการย่อยไม่ดี 🍅กับ #ซอสพาสต้า ออร์แกนิค มะเขือเทศเข้มข้น (แทบไม่ต้องปรุงอะไรเลย อร่อยในตัว แถมเฮลตี้ด้วย) 👩🏻‍🍳#วิธีทำ 1.ต้มเส้นสปาเก็ตตี้ให้สุก ใช้เวลาประมาณ 9 – 12 นาที ตักออกพักไว้ 2.ตีไข่ไก่ ใช้สเปรย์น้ำมันฉีดให้ทั่วก่อนทอดบนกระทะ พยายามทำให้แผ่นบางแผ่นกลม 3.ใส่ซอสพาสต้า แครอท อกไก่ เกลือโซเดียมต่ำ พริกไทย ผัดให้เข้ากัน 4.ใส่เส้นสปาเก็ตตี้ที่เตรียมไว้ ผัดให้เข้ากัน 5. นำเส้นสปาเก็ตตี้ใส่บนไข่เขียว ม้วนให้แน่น 6.หั่นเป็นชิ้น ก็พร้อมกินค่า😋 📍ใครสนใจเส้นสปาเก็ตตี้ กับซอสพาสต้า เฮลตี้ ตามไปที่ลิ้งค์นี้ได้เลยค่า https://bit.ly/34WHySc

A post shared by Let's Fit With Fun Food (@fromfattofitdiaryy) on

Fitness and lifestyle content is also her thing

In addition to a healthy food content, she does fitness and healthy lifestyle content too.

Besides Facebook and IG, you can also follow her other channels on YouTube and Twitter.

If you are interested in working with a food influencer or a fitness and lifestyle influencer, contact us and we will connect you with From Fat to Fit Diaryy to help your brand.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat)Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#InfluencerMarketing #ThaiInfluencer #FeaturedInfluencer #ATC

Digital 38 Technologies: ATCTravel141ZHAO VNAP365 and MCN
Digital 38IH Digital & ATC are members of the Digital 38 Group

Social Media MarketingSocial Messaging Marketing

Integration of Instagram Direct Messaging with Messenger

ATC | Social messaging marketingPhoto source: Facebook

30 Sep 2020 – Facebook announced an update to integrate its Messenger chat with Instagram Direct.

Facebook users can now message Instagram users without needing to download a new app, and vice versa. These new features on Instagram and Messenger will gradually roll out in different markets.

“People are communicating in private spaces now more than ever. More than a billion people already use Messenger as a place to share, hang out and express themselves with family and friends. That’s why we’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no matter which app you use.”
Adam Mosseri, Head of Instagram, and Stan Chudnovsky, Head of Messenger

The new features offered within the merge are:

Animated Message Effects

Sending a message will never be boring again as Facebook adds animated message effects to add flair to your message.

Animated Selfie Stickers

Image Source: Facebook

A different approach to react to messages is the animated selfie stickers which is a unique combination of selfies, boomerang and emojis.

Chat Colors

While Messenger has already released various chat colors to its features, they added more options for you to choose on the Messenger-Instagram merge.

Custom Emoji Reaction

You’ll now be able to modify your own emoji set for quick reaction on your conversation.

Message Controls

With this merge, users will be capable of choosing who will be able to send them a message on the app as well as where the message requests will be stowed.

They will also be informed on blocking recommendations on Messenger and Instagram when they add their accounts.

Replies

You can now enjoy the feature of responding to specific message, just like on Messenger.

‘Watch Together’ Feature

Image Source: Facebook

Instagram users will now be able to use the Watch Together feature. Users and their friends will be able to use this feature for IGTV and other video partnerships.

Vanish Mode

Image Source: Facebook

Secret chats are a thing on Messenger and now they also added a vanish mode. It will enable the users to send contents and messages that will automatically cease to exist once they’re seen.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#MessengerMarketing #SocialMessagingMarketing #SocialMediaAgency #ATC

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

LINE MarketingSocial Media Marketing

Introduction to LINE MyShop

ATC | Introduction to LINE MyShop

LINE has already come so far from being merely a messaging app to becoming a powerful social commerce platform. LINE can now also help you sell directly to customers in its platform with LINE MyShop.

What is LINE MyShop?

LINE MyShop is social selling tool where you can create a website, chat with customers, and manage orders all for free. In order to use MyShop, you must connect your LINE Official Account.

What are the Benefits of LINE MyShop?

Your brand can sell anywhere directly to your customers. Plus, keeping in mind that LINE has millions of users.

LINE Official Account

Inside chat rooms, orders can be created as well as discounts, all instantly. You can also display your website through the Rich Menu.

Website-Social Media Integration

Ready-made website page easily viewable via a link. Can be pasted on social media platforms, comes with a chat system connected to the LINE Official Account.

QR Code Available

Create QR code for your brand and place it in your offline store for easy access and wider reach.

LINE SHOPPING

Display your products in LINE SHOPPING, the largest marketplace which may also extend your reach to customers.

Customer Online Shopping Experience at its Best

Customers don’t have to create accounts or enter a new address when buying to your shop as the LINE Login system helps to keep customer info. They may also use LINE POINTS to purchase products via Rabbit LINE Pay. All these combined with the easy transaction through chat give your customer’s shopping experience with confidence.

Set Up Your MyShop Today!

Let’s help you grow your sales through LINE MyShop. Directly chat with your customers. Display your products right then and there in order to sell anywhere and anytime. In case you don’t have LINE Official Account yet, contact us today and we’ll get started right away!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.​

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.​

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#LINEMarketing #WeChatMarketing #WeiboVerification #SocialMediaAgency #WeChatBookingEngine #WeChatAds #ATC

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

China Social Media MarketingSocial Media Marketing

Why TouTiao Social Media Marketing Is Important For Business

ATC | TouTiao Social Media Marketing

China offers a lot of exciting opportunities for all marketers given its dynamic, huge size and scale market. Numerous social media marketing apps may be growing within its boundary, but TouTiao is one that’s consistent with its strength in content aggregation and distribution. Using AI algorithms, TouTiao analyzes users’ interests to generate tailored news and information. This leveled-up personalized reading makes the Chinese market so much drawn into TouTiao and businesses or marketers must take full advantage.

Let’s understand below how your brand can maximize TouTiao as a social media marketing platform.

TouTiao Advertising on Social Media Marketing

TouTiao being a platform solely for serious reading may not be on your mind to tap unlike other multi-purpose apps in China. But, TouTiao has great potentials, with over 220 million monthly active users (MAU) and 120 million daily active users (DAU) who spend an average of 73 minutes per day, longer than Facebook and Instagram. That’s quite a lot!

But how does it become a social media marketing platform? Basically, TouTiao uniquely display ads within user’s feed, which has 200k+ articles and videos published daily.

TouTiao Advertising Formats

ATC | TouTiao Social Media Marketing

TouTiao has 3 ad formats types supporting both image and video displays. Targeting is personalized by age, gender, occupation, interests, keywords, time, weather, region, phone brand, phone carrier, phone operating system, and even internet connection type.

Full cover open ads – Ads are displayed full screen with image distribution options of either a wide large banner or multiple images (maximum of 3).

In-Feed ads – Different ad styles or layouts, but these ads do not cover the entire screen:

  • Full-width image
  • Post banner
  • Text with a small image
  • 3 small images (like carousel)
  • Image with a call extension
  • App download
    • Full-width image option
    • Post banner option

Streaming feed ads – Ads are also in-feed ads but in video formats.

Benefit of TouTiao Social Media Marketing

ATC | TouTiao Social Media Marketing
Source: Jianshu

Aside from its hundred millions users, TouTiao has a more attractive user base than the others. 85% are young under 35 years old, most come from first and second-tier cities. 41.3% are college students or with bachelor degrees, while 37.8% are business owners or freelancers. All which may have such big influence when it comes to purchasing powers.

Furthermore, TouTiao is a dedicated platform for content consumption. There’s no messaging or other features that would totally distract users from its original intent. Meaning to say, brands can get a hold of the audience’s attention in a surefire way as ads are well-distributed in-feeds too.

More benefits include:

  • Seed audience automation tool, which lets you upload your audience traits and even auto expands it to look for a more “lookalike” audience.
  • Geo-targeting with default 6km radius, useful for offline retailers and brands with specific geo-targeted customers.
  • App targeting, lets brands target users who have installed specific mobile apps. Currently available for Android phones only.
  • Cost-effective platform more than the others as its cost per click (CPC) in most formats ranges from 0.2-1.0 RMB.

Set Up TouTiao Ads with ATC

Advertising on TouTiao can help your brand reach the most interested consumers in China, all thanks to its AI algorithm-driven system. If you’re ready to engage with China social media marketing, contact us now so we can start showcasing your ads on TouTiao.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN

Contact Us

#TouTiaoAds #TouTiaoAdvertising #SocialMediaMarketing #SocialMediaAgency #ATC

Digital 38, IH Digital & ATC are members of the Digital 38 Group

LINE MarketingThailandThailand Social Media Marketing

How to Set Up LINE Official Account

ATC | LINE Official AccountScreenshot Source: LINE

Thailand is no doubt one of the four key markets for LINE along with Japan, Taiwan, and Indonesia. To enter this certain emerging market, you must start getting your LINE Official Account all set up.

LINE Official Account is required to use LINE for Business

Creating a LINE Official Account is free. This means for a start, you have access to its Free Plan which has low messaging limits depending on the country/region. However, if you want to upgrade the limit, LINE has two paid plans: Basic/Light and Pro/Standard.

Moreover, there are three badge types of Official Accounts: Unverified, Verified, and Premium badges. Both unverified and verified official accounts come with a randomly generated ID by LINE. If you have a specific idea for your ID which is a lot more helpful and memorable for your customers, then you may add-on Premium ID.

ATC | LINE Official Account Badges

ATC | LINE Official Account Subscription Plans

Source: LINE for Business Official Website

How to Create or Set Up a LINE Official Account

In order to start LINE marketing in Thailand, you need to get your Official Account set up and verified. Here are 5 steps to do so:

  1. Apply for a mobile number in Thailand
  2. Create a LINE Official Account
  3. To verify an Official Account, submit company documents
  4. Purchase a LINE Broadcast Message package for push notifications
  5. Purchase LINE ads through LINE’s official partner

ATC | Set Up LINE Official Account

Verify your LINE Official Account and Start LINE Marketing

Get your brand’s LINE official account verified swiftly and easily so you can start with LINE marketing in Thailand. If you’re having a hard time doing so, especially because you need to submit requirements in their local language, leave it to us, ATC will help your official account get verified as soon as possible. Once you’re all set up, we can accommodate you all the way to take on LINE Marketing. If these offers interest you, feel free to contact us now to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#LINEMarketing #LINEOfficialAccount #LINEVerification #SocialMediaAgency #ATC

Digital 38IH Digital & ATC are members of the Digital 38 Group

China Social Media Marketing

Weibo Advertising: FansTong Ads allowed for Medical Entity Outside China

ATC | Weibo Advertising FansTong Ads

If you’re a registered medical company outside China and ready to target the China market, here’s good news about Weibo advertising for you! Weibo is now offering FansTong Ads for the overseas medical sector, which was previously not allowed. This new offer helps medical institutions to market and maintain their international presence, especially among the Chinese market.

Weibo Advertising: What is Weibo FansTong Ads?

To reach out to 516 million active monthly users on Weibo, Weibo advertising such as FansTong Ads (粉丝通) is one of the ways. FansTong Ads promote Weibo account and Weibo post. Not only it reaches out to your account’s followers, but it massively targets the entire Weibo community allowing you to reach out to mass audiences.

ATC | Weibo Advertising FansTong Ads

Furthermore, FansTong Ads come in 3 types – Post Ads, Banner Ads and Lead Ads. It can be in the form of images, an article or a video. And it appears on the top or near the user’s feed as Weibo recommendation.

More importantly, it raises brand awareness by supporting external and internal landing pages, CTA buttons, app downloads, and WeChat QR code.

With the aid of social media agency ATC, now’s your chance to explore business opportunity via China Social Media Marketing. Contact ATC today to get started!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#WeiboMarketing #FansTongAds #SocialMediaAgency #ATC

Digital 38IH Digital & ATC are members of the Digital 38 Group

 
ChinaLINE MarketingSocial Media MarketingThailand

LINE, Weibo, WeChat Marketing and Verification to Tap Thailand and China

ATC | LINE Weibo WeChat Marketing and Verification

Social media platforms LINE, Weibo, and WeChat are used every day in China and Thailand which have such huge markets respectively. Tapping into LINE, Weibo, WeChat marketing, and getting account verification are crucial steps to help successfully enter these markets. Gladly, ATC offers these social media services.

But before that, let’s know what LINE, Weibo, and WeChat marketing can offer to brands seeking to understand the Chinese and Thai markets better.

Why LINE, Weibo, and WeChat Marketing is right for your business?

To successfully penetrate Thailand and China, these social media channels are the right way to go. LINE, Weibo, and WeChat may be a few among many social apps with similar features, but these three have their strengths to boast.

ATC LINE Weibo WeChat Marketing and Verification
Source: Data Reportal – Digital 2020 Thailand

First up, LINE. You can see even at the doorstep how much Thais use this app. In fact, LINE is on top, with 46 million active users, of Thailand’s preferred messaging apps right next to globally known Facebook and YouTube. But why? LINE has transitioned beyond messaging. It is now also a powerful social commerce platform with LINE Official Account and LINE MyShop. Added features are push notifications, online shopping, and a performance-based ad system helping more brands promote in their spaces LINE Chat, Timeline, and Today, to name a few.

Read more about LINE marketing in Thailand and Swarovski’s Case Study.

ATC LINE Weibo WeChat Marketing and Verification
Source: Data Reportal – Digital 2020 Thailand

More statistics on how LINE can push up your sales:

  • Did you know 70% of Thais preferred brand promotion content in LINE according to a 2019 LINE Survey?
  • LINE MyShop features have a 15 times higher chance of making sales through direct chat than redirecting to another shopping platform.
  • Average daily usage time of LINE is about 3.6 hours in Thailand. Makes sense why it’s also the leading app with the highest amount of time spent in 2019.

On the other hand, WeChat and Weibo, are two of the most-used social media platforms across China. From an outside perspective, these two notable Chinese social channels can be mixed up. But, Weibo and WeChat marketing have their unique selling points, so it’s equally important to understand their differences.

WeChat remains the top mobile app in China, garnering over 1 billion monthly active users (MAU) in June 2020. Weibo, on the other hand, has 550 million MAU.

ATC LINE Weibo WeChat Marketing and Verification
Illustration by Sina Weibo | Source: iResearch Mobile App Index, Aug 2018

Weibo is like Twitter in China, a more open microblogging platform. Contrast to WeChat, which is a close community targeting users in a more personal approach. However, this doesn’t mean one has ticked all the boxes than the other. Let’s see their clear-cut distinct advantages.

Key differences between Weibo and WeChat marketing

  • Brands aiming to broadcast to a mass audience are far more suited to use Weibo as it is set to public.
  • For targeted marketing and improving customer loyalty, WeChat may best accommodate.
  • For influencer marketing, users are more likely to follow celebrities or influencers through Weibo given the platform’s openness.
  • WeChat can only be used in mobile, while Weibo on both mobile and desktop. Your WeChat marketing strategy needs to be mobile-friendly.

Like other apps, Weibo and WeChat have grown into more than just messaging and microblogging. Features that brands can utilize as desired and needed include transferring money, booking a cab, food, purchasing movie tickets, placing ads, booking engine, and more.

WeChat Marketing Agency in Singapore - Get Started with WeChat

The Importance of LINE, Weibo, and WeChat Verification

Building trust is on the line. Users need to make sure they’re reaching your brand’s official account in specific channels. You must clear the path for your customers’ journey by acquiring the official account status with a verified icon or badge of either LINE, Weibo, or WeChat.

We understand that doing so can be quite challenging for new entrants of the China or Thailand market given the strict requirements and examination like submitting supporting documents in their local language. This is where the Singapore social media agency ATC will assist you for a fast and easier application process so you can get started with your LINE, Weibo, and WeChat marketing.

Help Get Verified – Start Your LINE, Weibo, and WeChat Marketing Now

We already know these three giant social media apps can offer your business both brand awareness and conversion. Now, to set up and position your brand to market in Thailand, China, or both, let’s help you first get LINE, Weibo, and WeChat account verification. Contact us now to get verified the soonest!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#LINEMarketing #WeChatMarketing #WeiboVerification #SocialMediaAgency #WeChatBookingEngine #WeChatAds #ATC

Digital 38, IH Digital and ATC are members of the Digital 38 Group.

China Social Media Marketing

ATC: Official TouTiao Sales Partner

ATC | Official Sales Partner of TouTiao - TouTiao Marketing Agency

ATC is now able to support TouTiao ads with our expanded digital advertising services. We are now an official sales partner of TouTiao in Southeast Asia, allowing us to support brands across the region for their online advertising campaigns.

About TouTiao

TouTiao or Jinri Toutiao (literal meaning: Today’s Headlines) is a Chinese news and information content platform, a core product of ByteDance. According to Data Reportal – Digital 2020 China, TouTiao has risen to the top of the most downloaded mobile apps in China throughout the year 2019. TouTiao contents are diverse and created by private publishers, official media, brands, and blogs. It is more than a news aggregator that organizes daily news. TouTiao uses AI algorithms to analyze users’ interests to generate tailored news feed which results in a more personalized reading for each user. Hence, this makes TouTiao an effective marketing platform.

ATC | Official Sales Partner of TouTiao - TouTiao Marketing Agency
Source: Data Reportal – Digital 2020 China

Here are more statistics that you need to know:

  • No. 1 downloaded mobile app in China throughout 2019 – according to Data Reportal- Digital 2020 China
  • 220 million monthly active users (MAU)
  • Most active user among news app with spending an average of 76 minutes daily
  • Strong purchase power audience – age distribution from 25-50 years old

ATC is also the Official Sales Partner of TikTok, Douyin & WeChat

ATC - Official Sales Partner of TikTok and Douyin

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

ATC also secured official sales partnerships with TikTok, Douyin, and Wechat earlier this year. The liaison expanded its advertising offers with premium TikTok, Douyin, and WeChat ads.

Interested to explore your business opportunity via China Digital Marketing? Contact ATC today to get started!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on non-English language social media platforms like WeChat, Weibo, Naver and Line. In addition, we do influencer marketing across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

We have developed technologies for the travel and hospitality industry. Working with hotels, we manage their official WeChat account and provide WeChat Booking Engine and payment gateway via API to their booking engine. Our Hotel Partners Program allows our customers to connect with over 3,000 influencers with over 380 million followers for sponsored stays and reviews. Since 2019, ATC has successfully connected more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you looking for a social media and influencer marketing agency? Contact ATC today!

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) & 头条(TouTiao).

Digital 38 Technologies: ATCTravel141, ZHAO VN, AP365 and MCN

Contact Us

#TouTiaoChinaMarketing #SocialMediaMarketing #TouTiaoMarketingAgency #TouTiaoAds #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

LINE MarketingSocial Media Marketing

LINE Marketing: Connecting with Thai Audience

ATC LINE Marketing Thailand

To penetrate the Thailand market, you should consider LINE marketing in Thailand as part of your marketing strategy. According to Data Reportal in January 2020, LINE is the third most-used social media platform in Thailand at 85%.

ATC LINE Marketing Thailand
Source: Digital 2020 Thailand, Data Reportal

Also, LINE has a heaping 46 million active user base in Thailand, based on a data released LINE for Business.

ATC LINE Marketing Thailand
Source: LINE for Business Offical Website

Aside from messaging, LINE offers many features as a social commerce platform – LINE Official Account and LINE MyShop. Hence, with its popularity and benefits, LINE has become a profitable business opportunity for both local and international brands. 

Connecting with Thai Audience Through LINE Marketing

Since LINE is one of the leading communication tools in Thailand, brands can greatly benefit from in terms of making sales. With LINE marketing in Thailand, it enables you to:

  • Send push notifications to all of your Official Account followers
  • Distribute coupons and rewards
  • Run market surveys
  • Use Official Account’s data and insights on LINE Ads Platform (LAP) to bid for advertising space on LINE Chat, Timeline and LINE TODAY
  • Set up an e-commerce store on LINE MyShop
  • Find the right channel to reach audiences via LINE Smart Channel’s Chat list tab and Story-Linked ad on LINE TV

According to Chief Content Business Officer of LINE Thailand Kanop Supamanop, LINE will soon include a new advertising space on LINE PC that will make it easier to buy ads via the CMS app. By simply setting their budget to build customer base directly, you can now easily buy ad space on LINE.

Case Study: Swarovski LINE Marketing Strategy

ATC LINE Marketing ThailandFor instance, the premium jewellery brand Swarovski launched its LINE Official Account (OA) in 2020. With LINE Broadcast message function, Swarovski can directly send information about its new collections and special promotions to 100% of its followers.

In addition, LINE OA followers are able to privately message the brand to purchase products, make payments, and arrange for delivery. 

Furthermore, Swarovski grew their LINE OA fan base organically by sharing their OA link in its Facebook posts. With this strategy, Swarovski successfully converted social media engagements into sales even during the pandemic period.

In conclusion, you can successfully target Thai consumers via LINE Marketing. With its powerful features, you can easily connect with a wide audience and ultimately convert them into your loyal customers.

If you’re all set to take on LINE Marketing in Thailand, contact us today to get started.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is the Official Sales Partner of WeChat, TikTok, 抖音(Douyin) and TouTiao (头条).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#SocialMediaAgency #LINEMarketing #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

China Social Media MarketingSocial Media Marketing

ATC WeChat Booking Engine – A New Way to Get Direct Bookings from China

ATC-WeChat-Booking-Engine

The power of WeChat is unrivalled in China. The largest and the leading social media platform in China, it’s a pivotal part of a Chinese consumer’s daily life. From messaging to voice calls and payment to food delivery, it’s an app that has evolved thanks to its versatility.

Besides the seemingly limitless features, WeChat also has an incredibly huge number of monthly active users. All these and more assert WeChat’s dominance and make it one of the best means to help brands penetrate the China market.

But if you’re a hotel brand, you might wonder how you can leverage WeChat to attract more Chinese customers and get more direct bookings. With the goal of empowering hotels across Asia, we gladly introduce you to ATC WeChat Booking Engine. It’s a whole new way for hotel brands to receive direct bookings from the world’s second-largest consumer market.

Through ATC WeChat Booking Engine, we are able to provide the customers with the most effective direct booking experience as they can search, compare, book and pay for their reservation right within the application.

ATC Wechat Booking Engine

Are you eager to harness the power of WeChat for your hotel brand? Drop us an email to find out how you can achieve the full market potential of your hotel brand.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#WeChatBookingEngine #WeChat #ATC #directbooking

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

SingaporeSocial Media Marketing

Guide to STB Marketing Partnership Programme (MPP) for S’pore Hotels

guide to marketing partnership programme stb singapore grant

If you’re a Singapore-registered company running hotel(s) as your core business, then the STB Marketing Partnership Programme (MPP) is the best government funding for you. The submission deadline is on 30 September 2020, so before you head on to the application form, read through the basics below to help you prepare in advance.

STB Marketing Partnership Programme Quick Facts

  • Supports hotels in their international marketing initiatives
  • Open to all Singapore-registered company who run hotel(s) as a core business
  • Covers up to 70% of marketing costs
  • Closing date for submission: 30 September 2020

Contact us to learn more about the funding, as well as get assistance on your marketing initiatives.

Marketing Partnership Programme: Singapore Government Grant for Hotels

The Marketing Partnership Programme (MPP) is part of the Singapore Tourism Board’s (STB) COVID-19 Recovery Plan supporting hotels in its international marketing initiatives. The grant’s primary purpose is to aid hotels in marketing and maintaining their international presence and propel tourists’ demand during recovery from the current crisis.

MPP Programme Parameters

Additionally, the funding quantum is based on the size (number of rooms) of the hotel. Here is the list of funding quantum based on tiers for your reference.

MPP Programme Parameters funding quantum tiers singapore government grant
Image by IH Digital | Source: Singapore Tourism Board

Furthermore, hotel groups may submit one application for several properties. The funding quantum will be calculated based on combined qualified funding of each property covered in the submitted plan.

MPP Timeline & Key Dates

MPP Timeline & Key Dates deadline singapore government grant
Image by IH Digital | Source: Singapore Tourism Board

Additionally, approval lead time is between 5 and 10 working days. Other information like awarded quantum, deliverables, reporting and disbursement milestones will be stated in the Letter of Award (LOA) once your application is approved.

MPP Qualifying Costs and Support Level

Here’s also a quick look on the grant’s qualifying costs and support level for your quick reference.

MPP Timeline & Key Dates deadline singapore government grant
Image by IH Digital | Source: Singapore Tourism Board

Note that the qualifying costs must be incurred and paid within the approved Campaign Qualifying Period. This means the duration between the signing date of the STB’s Letter of Award and 31 December 2021, both dates inclusive.

MPP Non-Qualifying Costs

On the other hand, here are the costs not covered by the grant.

  • Creative/Media/PR Agency-on-Retainer (AOR) fees.
  • Manpower costs such as engagement of temporary and contract staff.
  • Product and price subsidies or discounts.
  • STB-supported familiarisation trips and tradeshows/roadshows.
  • Marketing costs already receiving other grants from STB/other government agencies.
  • Accommodation costs

MPP Deliverables

At the end of the project, the applicant must be able to submit the deliverables to be able to claim the funding. The deliverables will be tied to the submitted and approved marketing plans in the application.

Moreover, for partially fulfilled plans, the supporting grant will be pro-rated accordingly.

Reporting

Additionally, for STB to evaluate the effectiveness of MPP for future improvement, each hotel property is required to submit the below indicators on a monthly basis until 31 December 2020:

  • Marketing Campaign KPIs
  • Number of leads generated
  • Revenue per Available Room (RevPar)
  • Average Room Rate (ARR)
  • Average Occupancy Rate (AOR)

Disbursement of Funds

There will be two stages in the disbursement process to relieve cash flow pressure. These are:

  1. First disbursement – mid-way of the campaign period
  2. Final disbursement – after the campaign

Likewise, the invoices must be audited by a third-party auditor before submitting it to STB.

How to Apply

To apply, simply fill up the application form here: https://form.gov.sg/#!/5e8a8a0c8890bc00114f3eb4

You need at least 30 minutes to complete the form. Moreover, here are the application instructions as provided in the MPP Application Form:

  1. All fields in the Application Form are compulsory unless indicated otherwise.
  2. Where information is not applicable, please indicate “N.A.”
  3. Have a ready copy of the Company’s ACRA Bizfile to be uploaded.
  4. Prepare the details of your marketing plans and estimated budget as this form must be completed in one sitting.
  5. Ensure that the form is filled up accurately as no changes can be made online after submission. If there are changes to the plan after submission, please email MPP@stb.gov.sg.
  6. For more information on the programme, please visit https://www.stb.gov.sg/content/stb/en/assistance-and-licensing/MPP.html.

Need a hand for your hotel marketing plan?

If you’re interested to apply for MPP but you don’t know how to start with the marketing plan, we can help you build a strategy that will get you the funding. We’ve worked with many hotel brands in the past until now, helping them plan and execute marketing strategies that work across the region. Contact us today to schedule a quick chat with our tourism marketing experts soon.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.