Singapore

AsiaHotel PartnersSingapore

ST Signature is ATC’s Newest Hotel Partner

ATC | ST Signature is ATC’s Newest Hotel Partner FT IMG

Asia Travel Club (ATC) welcomes their new hotel partner, ST Signature!

Onboarding with ST Signature

ATC proudly announces the hot arrival of their newest hotel partner from Singapore, the ST Signature hotel. Come aboard and let’s walk you through the wonders of our new hotel partner.

ST Signature is one of the first smart co-living hotel in Singapore, using a contactless check-in mobile app. The guests can check-in 24 hours prior to their arrival to minimize waiting time at the lobby. Very convenient, right? Their co-living hotels are strategically located at 4 prime locations near the train stations around the Lion City – Chinatown, Tanjong Pagar, Bugis Beach, and Jalan Besar.

Quick Tour on ST Signature’s 4 Hotels:

Book your Staycation with ST Signature Tanjong Pagar

ST Signature Tanjong Pagar is ST Signature’s flagship hotel in Singapore. It is strategically located near Chinatown and CBD area – perfect for tourists and business travellers.

Experience Chinese Culture with ST Signature Chinatown

ATC | ST Signature is ATC’s Newest Hotel Partner Chinatown

ST Signature Chinatown is ST Signature’s first hotel to be launched. Locals and tourists can experience the Chinese culture in Chinatown and be spoilt with a vast selection of local delicacies.

Book Your Room At The Heart of Singapore with ST Signature Bugis Beach

ST Signature Bugis Beach is located in the heart of Singapore’s city centre. Shop till you drop when you stay in Bugis Beach because it is strategically placed in Singapore’s city center where attractions like Marina Bay Sands, Kampong Glam, and shopping centres are located.

Stay In a Colorful Neighborhood with ST Signature Jalan Besar

ATC | ST Signature is ATC’s Newest Hotel Partner Jalan Besar

Wanna stay in an art-filled neighborhood? ST Signature’s hotel in Jalan Besar is located near culturally rich attractions like Sri Veeramakaliamman Temple and the former House of Tan Teng Niah (the last remaining Chinese villa in Little India). They are also conveniently located near Singapore’s major hospitals such as Raffles Hospital, KK Women’s and Children’s Hospital.

How To Request For Sponsored Stays

  1. Visit our ATC Social App on Messenger at me/asiatravelclub. 
  2. Sign Up as an influencer. if you have not (Allow us 1 working day to review your sign up)
  3. Select the hotel you would like to review and submit your request for a sponsored stay and keep a lookout for our email within the next 7 working days.

Keen to find out more about ATC Social Hotel Partners Program and be connected to over 3,000+ influencers across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#STSignature #ATCHotelPartner#SingaporeHotel #ATC

AsiaSingapore

7 Singapore Luxury Influencers Who Are All About High Fashion

ATC | 7 SG Luxury Influencers Who Are All About High-Fashion FT IMG

According to Merriam Webster, Luxury is defined as a condition of abundance where one can live with great ease and comfort. Luxury influencers are able to indulge in buying expensive and beautiful things that are pleasant but not necessary to have. For this week’s theme influencers, we are going to feature Singapore luxury influencers.

From Chanel to Gucci, these influencers are considered experts or style icons when it comes to dressing up in the latest styles. They can be seen advertising for various luxury brands on their social media accounts. 

Check out these 7 Singapore luxury influencers that might help you with your brand strategy.

Do It The High Fashion Way

1. Alfred Sng (@sealfred)

Alfred Sng, 28, is a luxury influencer from Singapore and currently has 44.8k followers on Instagram. He recently had his first magazine cover with his best friend Tasha Low on Nuyou Singapore. His Instagram feed is filled with magazine shots and ootds of him clad in designer wear.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Alfred Sng 孙英豪 (@sealfred)

Besides being an influencer, Sng is also an aspiring artist and he showcased his skills when he competed in a Chinese survival show called ‘We Are Young 2020’. Unfortunately, he did not win a place but he lasted until the end of the show.

2. Calista Cuaca (@xcalikins)

Calista Cuaca is one of Singapore’s many luxury influencers. She is every girl’s dream, she got the looks, the sass, and the walk. Calista has 291k followers on Instagram, and her posts show her wearing high-end clothes and using branded skincare products.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by calista 🎀 (@xcalikins)

She also has a Youtube Channel called Calikins that has 32k subscribers and she usually takes videos of her make-up tutorials, skincare routine, unboxing videos, and many more. You can subscribe to her youtube channel to watch her content.

3. Glenn Goh (@glenngoh)

A Singapore luxury influencer and fashion stylist, Glenn Goh has 20.3k followers on his Instagram where he flaunts his designer outfits and accessories.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Glenn Goh (@glenngoh)

His Instagram feed looks like a lookbook where he models for many luxury brands such as Burberry and Givenchy. Also included in his Instagram highlights are the people he styled for events and gala nights. Check out his account to see some of his looks. 

4. Mae Tan (@marxmae)

Known as @marxmae on Instagram, Mae Tan is a stylist, model, and luxury influencer in Singapore with 113k followers. She can be seen wearing designer outfits from luxury brands such as Burberry, Chanel, Fendi, Guess, Louis Vuitton, Prada, and more.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by MAE TAN (@marxmae)


Besides being a luxury influencer, she also gives back to the community by organizing a garage sale of her unused and old clothes and the money will be donated to social causes such as climate change and education. Mae is the kind of influencer that you should work with for meaningful collaborations.

5. Savina Chow (@savina_chai)

An entrepreneur, luxury, and fashion influencer from Singapore, Savina Chow currently has 77.9k followers on Instagram where she flaunts her luxury outfits and accessories to her followers.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Savina Chow (@savina_chai)

She also works closely with brands such as Chanel, Louis Vuitton, and Ferragamo. Also a fashion influencer, Savina attends most of the fashion shows in Singapore and overseas.

6. Willabelle Ong (@willamazing)

Willabelle Ong is a digital creator, photographer, artist, model, fashion, and luxury influencer based in Singapore. She has 214k followers on Instagram, 197.7k followers on TikTok , and 4.3k followers on her art account. She also has a blog called paledivision.com.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Willabelle Ong (@willamazing)

As reflected on her blog and social media posts, she loves painting, photography, and dressing up. Do follow her if you want to see her artistic works.

7. Yoyo Cao (@yoyokulala)

Looking for a versatile fashion and luxury influencer? Yoyo Cao is the one you might be looking for. With 411k of followers on her Instagram account, she creates refreshing content as she can pull off any look. She also launched her own website where she writes about her travel recommendations, lifestyle, beauty, and fashion topics.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by YOYO CAO (@yoyokulala)


Cao can be seen at Paris Fashion Week as well as Milan Fashion Week. She also did a collaboration with Nike called the Nike Blazer Mid by Yoyo Cao which was featured on Elle Singapore. Check out her blog to see her work. 

Ready to build your brand with the right influencers? Let us help you connect with them to kickstart your online campaign. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#SingaporeInfluencers#LuxuryInfluencers #LuxuryBrands #ATC

AsiaFoodSingapore

7 Singapore Vegan Influencers You Should Follow

ATC | 7 Vegan Influencers in Singapore 11132020

Over the last couple of years, the word ‘vegan’ has gained popularity around the world and many people have changed their diets to vegan in order to protect the animals and the environment. It’s no surprise that vegan foods, recipes, and influencers have popped up all over the internet. Here are 7 Singapore Vegan influencers that you should know about.

What does ‘Vegan’ Mean?

According to The Vegan Society, a vegan diet covers all kinds of fruits, vegetables, nuts, grains, seeds, beans, and pulses. Recipes made from plant-based ingredients are suitable for those who choose to go for a vegan diet.

Keeping IT Vegan with Singapore’s 7 Vegan Influencers

  1. Jaslyn Goh (@jaslyngoh)

Jaslyn is a Vegan influencer in Singapore. She has 14.1k followers on Instagram where she shares her favorite plant-based ingredients and recipes with her followers. She continues to inspire people that Veganism is good for nature through her blog. She is also the founder of @souleygreen where she guides people to the correct plant-based diet and gives support to those tackling a healthy diet plan.

One of the brands that she prefers is Sanitarium’s plant-based milk. She posted it on Instagram:

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jaslyn Goh (@jaslyngoh)

  1. Lin(@tumblinbumblincrumblincookie)

Lin is a photographer, filmmaker, illustrator, and influencer from Singapore with 139k followers on Instagram. Her Instagram feed is full of aesthetic vegan recipes. She creates delicious recipes that can make anyone drool. She entices her followers that vegan food can also be as charming as non-vegan food. Check out her Instagram account for more recipes.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lin霖 (@tumblinbumblincrumblincookie)

  1. Nicole (@_findingnicole)

Another Singapore Vegan Influencer that might convince you to try the vegan diet is Nicole. She also posts mouth-watering vegan recipes on her Instagram account which has 2.7k followers. Her IG feed shows optimism on her vegan recipes and shows how her health improved through her diet. Follow her for more vegan recipes.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by nicole 🦋 (@_findingnicole)

  1. Kate (@byobottlesg)

Kate is not your ordinary Vegan influencer, she is a health advocate as well as an advocate for mother earth. She currently has 4k followers on Instagram where she posts environment-related content. Also included in her posts is her journey of being a vegan. At the age of 18, she’s already a co-founder of  @re.earthorg, a Re-Earth Initiative International Youth-Led Organization.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by kate, 18 (@byobottlesg)

  1. Lily Khin (@lily.khin)

Lily is a vegan influencer from Singapore. With 1.7k followers on Instagram, she often shows her vegan journey through minimalist and aesthetic photos. It can be also seen in her IG feed how she loves working out and how she likes to keep her body in the best shape. Check her out here.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lily Khin (@lily.khin)

  1. Yee Teng (@nourishplant)

Yee Teng is also known as @nourishplant is another vegan influencer from Singapore. She has 10k followers on Instagram and just like any other vegan influencers out there, she also boasts how colourful and healthy her vegan journey looks like. Aside from sharing vegan recipes, she also makes sure to give reviews on vegan products/ingredients. Check her out here.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by lacto-ovo vegetarian (@nourishplant)

  1. Vickii Ma (@vickiima)

Vickii is an entrepreneur, digital content creator, and vegan and beauty influencer from Singapore. She currently has 26.9k followers on Instagram. She is the founder of @olivetheshop and @bakesbyvm. She practices a vegan diet and that’s why she also sells vegan pastries in her bakeshop. Follow her for more details.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Vickii Ma (@vickiima)

Is your brand looking for Singapore influencers? Give your brand a social media boost with an influencer today. Get in touch with us today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#VeganInfluencers #SingaporeInfluencers #ATC

AsiaFeatured InfluencerSingapore

Get Bubbly with SG Beauty Influencer Michelle Sielman (@bubblymichelle)

ATC | SG Beauty Influencer @bubblymichelle ATC’s Featured Influencer 11092020Screenshot Photo: @bubblymichelle/Instagram

Come and get to know our featured influencer for today, SG Beauty Influencer @bubblymichelle. 

Michelle and her Bubbly Life as an Influencer 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

Any excuse to wear fall 🍁🍂🍁 colours 😇 Paired this gorgeous green slip dress with an easy glittery eye and a terra cotta lip; minimal base as always cos you need to let that good skin shine through (Thank you @epionclinic )! . . P.S – Todays glowy base is @itcosmetics CC+ Cream Illumination mixed with @givenchybeauty Teint Couture Everwear Foundation (shade 305). I prefer bases with a slight satin effect rather than outright dewy, you still get the glow without looking oily (especially if you have combination skin like mine). . . #itcosmeticssg #givenchysg #sgbeauty #epionclinic #parisiennestyle #naturalmakeup #minimalmakeup #minimalstyle #styledbyme

A post shared by bubblymichelle (@bubblymichelle) on

Michelle Sielman is a beauty influencer in Singapore. She currently has 51.1k followers on Instagram. She posts reviews on luxury cosmetics from lipsticks and blushes to eyeshadow palettes

Michelle also reveals the secret to her flawless skin as she shares her daily skin routine on her Instagram stories. Sielman is one of Singapore’s famous beauty influencers that’s why she became a Beauty Awards Judge on Singapore’s Harper Bazaar from 2016 to 2018.  

On her blog site, she wrote:  

Hi there, it’s Michelle here and welcome to my outlet of all things beauty. 

My ‘hobbies’ are makeup, skincare & photography and I’ve finally found a way to combine them all, which is how this blog came to be. If you are on the lookout for thorough and honest reviews, and love any of the above, you’ve come to the right place. 

I hope to inspire you, entertain you and inform you. 

Welcome to Bubbly Michelle! Enjoy! 

SG Beauty Influencer @bubblymichelle Approves Augustinus Bader’s The Cream 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

@AugustinusBaderSG is finally available in Singapore! A favourite among Hollywood’s A-list, The Cream is possibly the most exciting skincare launch in recent years. Victoria Beckham, Demi Moore, Naomi Campbell & Diane Kruger all swear by this best-selling miracle cream!! I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer! Powered by the proprietary TFC8 technology, it promotes cell renewal and helps skin repair and regenerates damaged tissue; resulting in plumper, firmer skin with visibly less wrinkles. It’s basically a one and done anti-ageing treatment. P.S- Both The Cream & The Rich Cream are Augustinus Bader’s best sellers and bagged a whopping 26 awards since its debut! You can now grab them from the Singapore e-commerce store www.augustinusbader.com.sg . Free shipping to orders within Singapore! ❤️ #AugustinusBaderSG #TheCreamThatWorks •Ad

A post shared by bubblymichelle (@bubblymichelle) on

Augustinus Bader is one of Hollywood’s most celebrated luxury skincare brand. It officially launched in Singapore on 25 September 2020. Working with 3 Singaporean influencers, the global skincare brand successfully kickstarts their campaign. 

Michelle is one of the Singaporean beauty influencers to try Augustinus Bader’s The Cream upon its release in Singapore. Together with Jamie Yeo and Mongchin Yeoh, they provided an honest review of the product. Sielman mentioned in her post: 

“I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer!”

Are you looking for Singapore beauty influencers? Let’s help you connect with the right influencers. Contact us here to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#MichelleSielman#SingaporeInfluencer #AugustinusBader #BeautyInfluencer #ATC 

AsiaFeatured InfluencerSingaporeSocial Media Marketing

Augustinus Bader Officially Launches In Singapore

Augustinus Bader Officially Launches in Singapore Featured ImageImage Source: Augustinus Bader SG/Facebook

Augustinus Bader officially launches in Singapore on 25 September 2020. Working with 3 Singaporean influencers, the global skincare brand successfully kickstarts their campaign.

What is Augustinus Bader?

Augustinus Bader is one of Hollywood’s most celebrated luxury skincare brand that is now available in Singapore. Spearheading this launch is the inception of Augustinus Bader Singapore’s eCommerce store www.augustinusbader.com.sg, showcasing its essential range of face and body care products.

Bagging 26 awards in just 26 months since the brand’s debut, Augustinus Bader star product The Cream has been touted as The Miracle Cream with its breakthrough stem cell regenerative technology.

With this achievement and its effectiveness, The Cream is now one of Hollywood’s favourite cream, with stars like Diane Kruger, Victoria Beckham, Bobbi Brown, Demi Moore, and Courteney Cox among its top fans.

The skincare brand teamed up with 3 Singapore Beauty Influencers to promote their website.

Mongchin Yeoh (@mongabong)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

This. Miracle. Cream. Is now in singapore! Hollywood’s most loved moisturizer, bagging 26 awards in just 26 months since the brand’s debut, the @augustinabadersg The Cream is said to be one of the best moisturisers in the market. Using a proprietary stem cell regenerating technology TFC8®️, I tried it for myself and I can definitely see why this is so highly acclaimed. The texture is creamy, rich and yet not sticky. Fast absorbing and fast acting, plumping up fine lines and hydrating the skin deeply. It’s no wonder celebrities like Kim K, Naomi Campbell, Victoria Beckham and more love it too!   Purchase The Cream from Augustinus Bader’s Singapore e-commerce store augustinusbader.com.sg ! #AugustinusBaderSG #TheCreamThatWorks

A post shared by Mongchin Yeoh (@mongabong) on

Mongchin is an SG Beauty Influencer with 269k followers on Instagram. She is one of the influencers who were given a chance to try Augustinus Bader’s The Cream. In her Instagram post, she shared:

“I tried it for myself and I can definitely see why this is so highly acclaimed. The texture is creamy, rich and yet not sticky. Fast absorbing and fast acting, plumping up fine lines and hydrating the skin deeply. It’s no wonder celebrities like Kim K, Naomi Campbell, Victoria Beckham and more love it too!”

Jamie Yeo (@iamjamieyeo)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

If ever there was a time to bring a little bit of Hollywood glamour to your beauty regime, it’s now! Augustinus Bader ‘s The Cream – yes, so cool it has a name like a star – has taken the market by storm, winning 26 awards in as many months since its debut! What does it do? All the stuff you want (need!): reduces signs of ageing, deeply hydrates, softens the appearance of lines, evens tone, protects the skin. It does all this without parabens, sulphates, mineral oils, or harsh chemicals.⁣ ⁣ How does it do it? From @AugustinusBaderSG, and with 30 years of research behind it, The Cream uses breakthrough stem cell regenerative technology, including natural amino acids, high-grade vitamins and synthesized molecules naturally found in your skin, and works with the body’s existing stem cells to repair and regenerate. When I’m putting anything on my skin (which is very sensitive) I want it to be complementing nature, working with nature. The Cream more than ticks that box and it must be working… Aly dressed-up like me today while I was out working and said, “I want to look like Mama,” to the hubs. The last time she said that was…errr…if only Augustinus Bader made creams to aid memory!😆⁣ ⁣ #AugustinusBaderSG #TheCreamThatWorks

A post shared by Jamie Yeo (@iamjamieyeo) on

SG Celebrity Jamie Yeo is also a famous radio DJ, TV host, influencer, and an entrepreneur in Singapore. She currently has 104k followers on her Instagram account. She had a chance to try on Augustinus Bader’s The Cream when it was officially launched in Singapore. She shared on IG:

“When I’m putting anything on my skin (which is very sensitive) I want it to be complementing nature, working with nature. The Cream more than ticks that box and it must be working…”

Michelle (@bubblymichelle)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

@AugustinusBaderSG is finally available in Singapore! A favourite among Hollywood’s A-list, The Cream is possibly the most exciting skincare launch in recent years. Victoria Beckham, Demi Moore, Naomi Campbell & Diane Kruger all swear by this best-selling miracle cream!! I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer! Powered by the proprietary TFC8 technology, it promotes cell renewal and helps skin repair and regenerates damaged tissue; resulting in plumper, firmer skin with visibly less wrinkles. It’s basically a one and done anti-ageing treatment. P.S- Both The Cream & The Rich Cream are Augustinus Bader’s best sellers and bagged a whopping 26 awards since its debut! You can now grab them from the Singapore e-commerce store www.augustinusbader.com.sg . Free shipping to orders within Singapore! ❤️ #AugustinusBaderSG #TheCreamThatWorks •Ad

A post shared by bubblymichelle (@bubblymichelle) on

Michelle is also an SG Beauty Influencer who is well-known for sharing luxury beauty products as well as her skincare routines. She has 51.2k followers on her Instagram account and 1k followers on her blog site. She was also a Beauty Awards judge in Harper’s Bazaar Singapore from 2016 to 2018. She posted on her Instagram a picture of her applying Augustinus Bader’s The Cream saying:

“I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer!”

Apart from engaging the influencers, Digital 38 also handles the press release writing and distribution to publications in Singapore.

Media kits were distributed to the press as well as to other Singapore influencers. One of the SG influencers who featured Augustinus Bader’s release in Singapore is Singapore socialite Jamie Chua.

Screenshot photo: Jamie Chua/IG Story

Is your brand looking for Singaporean beauty influencers? Give your brand a social media boost with an influencer today. Get in touch with us.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#AugustinusBaderSG #TheCreamThatWorks #SGInfluencers #SocialMediaAgency #InfluencerMarketing #ATC

AsiaFeatured InfluencerInfluencer MarketingSingapore

Jamie Yeo: An SG Celebrity, Mom, Influencer and Entrepreneur

Jamie Yeo is a SG Celebrity October 19Image Source: Jamie Yeo
Jamie Yeo is an actress, radio DJ, TV host and an influencer based in Singapore. Let’s get to know her more through her Instagram posts.

Jamie Yeo's Life as a Celebrity

Jamie Yeo was first recognised as an actress when she portrayed Tammy in a TV show called ‘Growing Up‘. She was also seen on MediaCorp Channel 8 and Baby Boom in 2003. 

Jamie then went from being an actress to entering a career in the radio industry. She worked for 98.7 FM, Power 98 FM, and Gold 90.5 FM. She was a co-host on the ESPN/Star Sports Castrol Football Crazy. And in 2016, she took over a radio show called ‘The Homestretch’.

She is also a host on Insider TV that features travel and lifestyle programmes in Singapore.

Life as an Entrepreneur

Apart from being a successful radio DJ/TV host and influencer, Jamie Yeo also started her business Lula J Jewelry when she was trying to find casual jewelry. She wanted something gold that can last a lifetime and and passed down the generations.

Life as a Mother

For those who don’t know, Jamie Yeo is a mother of two kids. And despite her busy schedule , she always makes time for her kids and husband.

Life as an Influencer

Aside from being a celebrity, she is also an influencer in Singapore. Jamie Yeo has 104K followers on Instagram.

She partnered with Greenfields Fresh Milk in celebration of Mother’s Day in 2019.

Are you looking Singapore influencers? Let’s help you connect with the right influencers. Contact us here to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#JamieYeo #ParentingInfluencer #SGInfluencer #SocialMediaAgency #InfluencerMarketing #ATC

AsiaChinaFeatured InfluencerInfluencer MarketingInstagramMalaysiaSingaporeSouth KoreaThailandVietnam

7 Asian Beauty Influencers You’re Gonna Love

ATC | 7 Asian Beauty Influencers 2020

Presenting you 7 Asian Beauty Influencers that you should be following on social media sites. Seven beautiful individuals, seven different nationalities with the same goal.

A lot of influencers from different countries have emerged in different social media sites but these beauty influencers have one thing in common, to spread their knowledge and expertise which is all about beauty and fashion. Giving us advice on embracing natural beauty and skincare tips.

Here are 7 Asian influencers that can help you appreciate beauty:

Bubbly Michelle is a beauty influencer based in Singapore. She has 51.1k followers on Instagram she also blogs about her experiences and advices on her expertise.

She was a Beauty awards judge on Singapore’s Harper Bazaar from 2016 to 2018. Shares her knowledge on luxury cosmetics, from lipsticks, blushes, eyeshadow palettes and many more by sharing it on her blog and IG posts. Michelle’s also not afraid to reveal the secret to her flawless skin as she shares her daily skin routine on her Instagram stories. Check out her page for more beauty advice.

Malaysian content creator Chanwon is a beauty and travel influencer who shares her content on YouTube and Instagram. She has 100k followers on Instagram and was a top winner on #InfluenceAsia2017. She’s an entrepreneur and founder of @haptive.co which sells cute home accessories.

Chanwon’s beauty content includes sharing her personal favourite make up brands as well as her everyday skincare routine. Follow her on Instagram to keep updated.

From the home of glass-bead skin, here is our Korean influencer @dkdkdkfaod. With 116k followers on Instagram she shares Korea’s best skin products that is also endorsed by Korean actors and actresses.

This Korean influencer promotes a healthy lifestyle by exercising and takeing health supplements along with healthy foods. You can also find her on Naver.

Influencer Nguyễn An Vy is an actress, fashionista and model based in Vietnam. She has 173k followers on Instagram. Her IG posts displays her diversity when it comes to her outfits.

An Vy can pull off different outfits from street style, preppy, casual, comfy, formal and many more. Her IG account is like a magazine of her daily styles. She also has a YouTube account for her traveling vlogs as well as her eating shows.

Beauty does not only refer to skincare products or make-up. Most people are far more concerned on their fashion look. Japanese influencer Julia Castro is a fashionista with 335k followers on Instagram. Her content is about fashion trends, her travelling experiences and her lifestyle choices.

Castro’s currently owning her black bob-cut look with face-framing blonde highlights at the front. She also has a YouTube channel ‘JULIDY‘ with more than 500k subscribers where she shows a never before seen side of her.

This Thailand make-up expert has 1.28M subscribers on YouTube. She’s also an entrpreneur and is the founder of Amary Thailand. Thai beauty influencer Amy Kitiya gives advice and tips to aspiring make-up artists. She has vlogs on teaching the basics on how to do your eyebrow shaping and on what make-up products worth the try. She gives reviews on high-end to drugstore names. Follow her Instagram account to see her latest looks and make-up recommendations.

ATC | Chinese Beauty Influencer 2020

With over 2M followers on Weibo account, this influencers content features Chinese and international skincare products. 护肤喵 (Skincare Meow) is one of China’s famous beauty influencer that shares reviews with her followers. 

Ready to build your brand with the right influencers? Let us help you connect with them to kickstart your online campaign. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#AsianInfluencer #BeautyInfluencer #SocialMediaAgency #InfluencerMarketing #ATC

AsiaChinaChina Social Media MarketingHotelsSingaporeSocial Media MarketingWeChat Payment

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

ATC| We Chat Official Account Verification Featured Image CDM

WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform. With 1.2 billion active users on WeChat, it is a perfect marketing platform for hotel businesses outside China to tap into the Chinese market and reach out more potential consumers. Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.

ST Signature (ST共居旅店) Launches WeChat Page

The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers. With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.

ATC| ST Signature Chinese Website

How Hotels Can Use WeChat for Marketing ​

Here are the 4 things you need to know about hotel WeChat marketing. 

  • Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base. 

ATC | ST Signature WeChat OA

Don’t know which WeChat Official Account suits you best? Contact us now to get started.

  • Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers. 
  • Set Up WeChat Mini Program A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
  • Apply for WeChat PaymentIn China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment. 

Why is WeChat OA Verification important?

  • It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account. 
  • Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA. 
  • Enjoy more advanced functions: WeChat AdvertisingWeChat PayVoucher and more advanced APIs. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#ChinaDigitalMarketing #WeChatAdvertising #WeChatVerification #WeChatOfficialAccount #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaFoodInfluencer MarketingSingapore

Sanitarium SG celebrates Children’s Day with Health Campaign

ATC| Influencer Marketing| Singapore Female Influencers for Sanitarium SGImage Source: Jamie Yeo Audrey Tan Regina Chow

Sanitarium SG, Australia’s no. 1 breakfast cereal brand, launched a campaign “Give Your Child the Gift of Health” in line with the celebration of Children’s Day in 9th October.

Sanitarium offers various types of milk, spreads and cereals, promoting healthy eating. This time, the breakfast brand partnered with Singaporean female influencers Jamie Yeo, Audrey Tan, and Regina Chow for this campaign. Each influencer got a gluten-free Strawberry Popsicle recipe kit.

The kit included Sanitarium’s So Good™ Almond Milk, Weet-bix™  cereal, Peanut Butter spread, fresh strawberries, a popsicle mold, and a recipe sheet. With these tasty ingredients, creating a healthy and sweet treat for kids on Children’s Day is made fun and easy.

Here are the influencers who got the chance to create this healthy and sweet recipe for their children.

Jamie Yeo is a famous radio DJ/host in Singapore with 104k followers on Instagram and an entrepreneur who founded Lula J Jewelry (@lulajjewelry) in Singapore.

She shared on her Instagram story:
Thank u @sanitariumsingapore for this cool strawberry smoothie popsicle recipe kit! Can’t wait to make them! Hope they turn out just like the photo.

Finished Product

Audrey Tan is a fashionista and influencer with 21.4k followers on Instagram.

She posted an Instagram story when she received the recipe kit. She wrote:

Cutest Kit from #SANITARIUMSG for Children’s day! <3″. The next IG story she revealed what’s inside the handwoven box.

She wrote a caption on the 3rd IG story, “Easy to make healthy strawberry popsicles for kids! 🙂

Regina Chow writes about beauty, vintage styles, parenting and many more. She is also an entrepreneur who co-founded the Foxhole Café Singapore and an influencer with 20.5k Instagram followers.

On her IG story, she showed the ingredients for gluten-free Strawberry popsicle.

Is your brand looking for a Singaporean influencers? Give your brand a social media boost with an influencer today. Get in touch with us.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat)Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#InfluencerMarketing #SingaporeInfluencers #SocialMediaAgency #SanitariumSG #ChildrensDay #ATC

Digital 38 Technologies: ATCTravel141ZHAO VNAP365 and MCN
Digital 38IH Digital & ATC are members of the Digital 38 Group

Featured Influencer

SG Influencer Audrey Tan Flaunts #MommyGoals Life

ATC| Influencer Marketing Singapore Influencer Audrey Tan with her kids

Wanna know what’s the secret of living a happy life with
three kids? Check out this week’s featured influencer from Singapore, Audrey Tan.

Audrey Tan: Mother of Three Kids, Fashionista and Influencer

Audrey Tan (@audt) is one of the mom influencers in Singapore with 21.4k followers on Instagram. Her IG account shows how she juggles being a mom to three kids and a parenting influencer at the same time.

It can be seen in her posts how she takes care of her kids Tiffany and Thaddeus, especially her daughter Kayla as she fights against cancer. 

Audrey also has her own blog called Forget Growing Up.

Audrey’s Life As An Infuencer

Aside from being a mother, she is also an active influencer endorsing various fashion brands from clothes, bags and shoes to jewelries.

She also promotes a healthy lifestyle with eco-friendly products by demonstrating kid-friendly recipes. Her recipes mostly include almond milk, fruit chips, food supplements and more.

Related content: Sanitarium teams up with SG influencers

Is your brand looking for a Singaporean influencer? Give your brand a social media boost with an influencer today. Get in touch with us.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#AudreyTan #ParentingInfluencer #SGInfluencer #SocialMediaAgency #InfluencerMarketing #ATC

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaFoodInfluencer MarketingInstagram WorthySingaporeUncategorized

Sanitarium teams up with SG influencers

ATC | Sanitarium SG

Sanitarium SG, an Australian based food company, launched the 2020 So Good Campaign. They teamed up with a group of female influencers to promote Sanitarium’s Almond Milk. Offering a wide range of milk, cereals, and spreads, Sanitarium advocates for plant-based foods, and a lifestyle of healthy eating.

Take a look at why these influencers chose Sanitarium SG.

Choosing healthy with Sanitarium SG

Jaslyn Goh (@jaslyngoh)

Jaslyn is an entrepreneur from Singapore who founded Souley Green, a vegan and cruelty-free store that promotes her healthy lifestyle.

Using Sanitarium SG’s Almond Milk in making her smoothie recipes is a treat. She shares on Instagram that when having a “jam-packed schedule ahead, I love having my smoothie on-the-go”.

Audrey Tan (@audt)

Audrey is a mother of 3 and displayed her love for nutritious smoothies on Instagram. Posting her favorite Choc Banana recipe from So Good, saying “it’s especially yummy and super healthy with Sanitarium So Good Almond Milk”.

She also talks about how the smoothies are “Super easy to make, and taste yummy too” with Sanitarium SG’s Almond Milk. It makes the process of creating her own smoothies especially easy.

Tiong Jia En (@iamjiaen)

Jia En is a fitness trainer who is passionate about health and wellness. She posted her favorite So Good Chia Pudding recipe on Instagram and how she loves that it only takes 2 quick minutes to make. Sharing that “I am using So Good Almond Milk because it is made from almond nuts, a good source of calcium, vitamin B2, and B12.”

Jia En also mentions her preference to use Sanitarium SG’s almond milk to “reduce sugar intake”, saying that “Almond milk is as tasty as normal milk when mixed with the right ingredients!”.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#SanitariumSG  #Sanitarium #SingaporeInfluencers #SocialMediaAgency #InfluencerMarketing #ATC

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaChinaInfluencer MarketingJapanMalaysiaSingaporeSouth KoreaThailandVietnam

7 Medical Influencers You Should Follow

ATC | Medical Influencers to Follow

Health is very important, especially nowadays in this very challenging and uncertain time. The digital landscape has been taking the world by storm. Various businesses such as food, apparel, technology, furniture, other more industries have made their brands available online and the health sector is not an exemption. in fact, medical influencers are a must nowadays.

While there are so many healthcare influencers on social media, here are 7 medical influencers in Asia who share more than medical advice, but also inspiration and support that we need.

Follow these 7 Medical Influencers in Asia

Singapore – The Habits Doctor

On YouTube, you will find Dr. Chan Tat Hon, a medical doctor from Singapore as The Habits Doctor with 873 subscribers. He shares videos every week inspiring habits for health, happiness, and success in life. Particularly, powerful habits that combat diabetes, cardiovascular disease and other lifestyle habits related chronic conditions. He is also known as “What’s Cooking Doc?” because he was a full-time chef for 5 years, exploring new foods to improve eating habits.

Malaysia – Dr. Shazril Shaharuddin

Focusing on parenting, family, fitness, and health is the medical doctor from Malaysia. Dr. Shazril Shaharuddin, a father and a husband, has 277k followers on Instagram as @say_shazril. He mostly shares fitness and health tips. He also shares his healthy life with his family through images, videos, and short stories on his captions.

China – Yang Junwei

ATC | Medical Influencers to Follow

The well-known health and wellness blogger Yang Junwei or Health Care-Lao Yang (健康养生-老杨) owns a Weibo account with more than 4 million followers where he shares health information, remedies, and tips. He is a doctor in charge of Henan Institute of Health Education and Chronic Non-communicable Disease Prevention and Control.

Japan – Dr. Sho

Pyschiatrist or mental doctor, that is Dr. Sho or @dr.shrink_sho on Instagram with more than 6K followers. Here, Dr. Sho delivers mental health information based on psychiatry and secrets to getting well which are given to more than 500 outpatients a month. He can also be found on Twitter as @drshrink6 and contributes blogs to women’s media here, so do check them out.

Korea – Dr. Judy

For skin health concerns, we also have Dr. Judy or @dr.judyjoo who’s a dermatologist from Korea. In her Instagram, she has more than 3,600 followers where she post about skincare tips. But not just about what to use and what to avoid for healthier skin, she also shares what’s happening to our skin, how, and why. You can also find the same contents on her YouTube page with 248K subscribers.

Thailand – Doctor Panda Lab

The, known as, Doctor Panda Lab or a black-eyed medical technician have a different take in spreading healthcare information and tips. Dr. Pakphum Dejhassadin shares contents related to health with humor injected to it, while still easily understandable. He can be found on Facebook with 2.5 million followers and counting.

Vietnam – Dr. Giang

Pediatrician at the Paediatrics Department of Green Po Hospital in Vietnam is Đào Trường Giang or Dr. Giang. With almost 2K followers on Facebook, he shares information and tips about pediatrics while other parents reach out to him directly on his feed.

Build your brand awareness and credibility. Let’s help you connect with the right influencers for your brand. Contact us to learn more about influencer marketing.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.​

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.​

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#LINEMarketing #WeChatMarketing #WeiboVerification #SocialMediaAgency #WeChatBookingEngine #WeChatAds #ATC

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

SingaporeSocial Media Marketing

Guide to STB Marketing Partnership Programme (MPP) for S’pore Hotels

guide to marketing partnership programme stb singapore grant

If you’re a Singapore-registered company running hotel(s) as your core business, then the STB Marketing Partnership Programme (MPP) is the best government funding for you. The submission deadline is on 30 September 2020, so before you head on to the application form, read through the basics below to help you prepare in advance.

STB Marketing Partnership Programme Quick Facts

  • Supports hotels in their international marketing initiatives
  • Open to all Singapore-registered company who run hotel(s) as a core business
  • Covers up to 70% of marketing costs
  • Closing date for submission: 30 September 2020

Contact us to learn more about the funding, as well as get assistance on your marketing initiatives.

Marketing Partnership Programme: Singapore Government Grant for Hotels

The Marketing Partnership Programme (MPP) is part of the Singapore Tourism Board’s (STB) COVID-19 Recovery Plan supporting hotels in its international marketing initiatives. The grant’s primary purpose is to aid hotels in marketing and maintaining their international presence and propel tourists’ demand during recovery from the current crisis.

MPP Programme Parameters

Additionally, the funding quantum is based on the size (number of rooms) of the hotel. Here is the list of funding quantum based on tiers for your reference.

MPP Programme Parameters funding quantum tiers singapore government grant
Image by IH Digital | Source: Singapore Tourism Board

Furthermore, hotel groups may submit one application for several properties. The funding quantum will be calculated based on combined qualified funding of each property covered in the submitted plan.

MPP Timeline & Key Dates

MPP Timeline & Key Dates deadline singapore government grant
Image by IH Digital | Source: Singapore Tourism Board

Additionally, approval lead time is between 5 and 10 working days. Other information like awarded quantum, deliverables, reporting and disbursement milestones will be stated in the Letter of Award (LOA) once your application is approved.

MPP Qualifying Costs and Support Level

Here’s also a quick look on the grant’s qualifying costs and support level for your quick reference.

MPP Timeline & Key Dates deadline singapore government grant
Image by IH Digital | Source: Singapore Tourism Board

Note that the qualifying costs must be incurred and paid within the approved Campaign Qualifying Period. This means the duration between the signing date of the STB’s Letter of Award and 31 December 2021, both dates inclusive.

MPP Non-Qualifying Costs

On the other hand, here are the costs not covered by the grant.

  • Creative/Media/PR Agency-on-Retainer (AOR) fees.
  • Manpower costs such as engagement of temporary and contract staff.
  • Product and price subsidies or discounts.
  • STB-supported familiarisation trips and tradeshows/roadshows.
  • Marketing costs already receiving other grants from STB/other government agencies.
  • Accommodation costs

MPP Deliverables

At the end of the project, the applicant must be able to submit the deliverables to be able to claim the funding. The deliverables will be tied to the submitted and approved marketing plans in the application.

Moreover, for partially fulfilled plans, the supporting grant will be pro-rated accordingly.

Reporting

Additionally, for STB to evaluate the effectiveness of MPP for future improvement, each hotel property is required to submit the below indicators on a monthly basis until 31 December 2020:

  • Marketing Campaign KPIs
  • Number of leads generated
  • Revenue per Available Room (RevPar)
  • Average Room Rate (ARR)
  • Average Occupancy Rate (AOR)

Disbursement of Funds

There will be two stages in the disbursement process to relieve cash flow pressure. These are:

  1. First disbursement – mid-way of the campaign period
  2. Final disbursement – after the campaign

Likewise, the invoices must be audited by a third-party auditor before submitting it to STB.

How to Apply

To apply, simply fill up the application form here: https://form.gov.sg/#!/5e8a8a0c8890bc00114f3eb4

You need at least 30 minutes to complete the form. Moreover, here are the application instructions as provided in the MPP Application Form:

  1. All fields in the Application Form are compulsory unless indicated otherwise.
  2. Where information is not applicable, please indicate “N.A.”
  3. Have a ready copy of the Company’s ACRA Bizfile to be uploaded.
  4. Prepare the details of your marketing plans and estimated budget as this form must be completed in one sitting.
  5. Ensure that the form is filled up accurately as no changes can be made online after submission. If there are changes to the plan after submission, please email MPP@stb.gov.sg.
  6. For more information on the programme, please visit https://www.stb.gov.sg/content/stb/en/assistance-and-licensing/MPP.html.

Need a hand for your hotel marketing plan?

If you’re interested to apply for MPP but you don’t know how to start with the marketing plan, we can help you build a strategy that will get you the funding. We’ve worked with many hotel brands in the past until now, helping them plan and execute marketing strategies that work across the region. Contact us today to schedule a quick chat with our tourism marketing experts soon.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

 

AsiaFeatured InfluencerInfluencer MarketingSingaporeSocial Media Marketing

Singapore Influencer Mr Brown endorses Share-the-Care Campaign

ATC Influencer Marketing | Singapore Influencer mrbrown collaborates with Families for LifeFamilies for Life Share The Care Basket by Kim Huat (aka Mr Brown), Singapore Influencer

To promote the Families for Life Council’s (FFL) “Share-the-Care” movement, the Ministry of Social and Family Development collaborated with Mr Brown (aka Lee Kin Mun) – a well-liked influencer in Singapore. The famed comedian and “Blogfather” of Singapore shared the “Kim Huat and the Ribbon” video across his social media channels, which gained immediate attention with over 100,000 views and 660 shares overnight.

https://www.instagram.com/tv/B9NmtOfpxby/?utm_source=ig_web_copy_link

Initiated as part of the #SGUnited efforts, the movement encourages families to bond with one another and other families to show their support for our community’s unsung heroes who are tirelessly battling against the COVID-19 outbreak. These include the people “who keep our community clean and safe or those who help us go about our lives normally such as the cleaners in our estates, bus drivers, school bus drivers and so forth.

The campaign was boosted through influencer marketing, which helped spread the information faster and broader on social media. Mr Brown has a massive fan base of 411.8k followers on Twitter, 103.7k on Facebook, 35.3k on Instagram, and 42.4k on YouTube – a great booster that led to the campaign’s incredible initial results. The video received nearly 11k views on Instagram, 80.7k on Facebook, 7.9k on Twitter, and 4.8k on YouTube.

“Kim Huat and the Ribbon” video by Mr Brown as posted on his Facebook page

Mr Brown’s short video helps extend the FFL’s invitation to everyone while encouraging them to join the movement. Families are urged to pay it forward with Share-the-Care baskets containing games and a DIY kit suitable for kids, families, and senior citizens.

Watch the full Mr Brown YouTube video here:

About “Share-the-Care” Movement

Families for Life started the FFL “Share-the-Care” movement in March 2020 to “encourage families to bond with one another and other families in showing support for our community’s unsung heroes.” The council has put together a care basket containing various games and activities such as DIY materials for the FFL Share-the-Care red ribbons, traditional games (five stones, paper ball), FFL Tote Bag, MSF Baby Bonus Parenting Resources (fingerprinting kit, reading and rhyme cards), Dads for Life “Knowing Me, Knowing You” family card game, People’s Association’s Playdate kit containing 7 family games and activities, and National Library Board’s Reading interest profiling toolkit.

Interested families and individuals may fill up this form to sign up. Note that each household is entitled to one basket on a first-come, first-served basis.

For more information, visit this page: https://go.gov.sg/fflsharethecaresg.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #SingaporeInfluencer #FamiliesforLife #mrbrown #SGUnited #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaHotel PartnersHotelsInfluencer MarketingSingaporeSocial Media Marketing

Holiday Inn Express Singapore Serangoon is the 5th IHG Hotel to Join Asia Travel Club

ATC Influencer Marketing | Holiday Inn Express Singapore Serangoon onboard ATC Hotel Partner Program

New Hotel Partner On Board ATC – Welcome, Holiday Inn Express Singapore Serangoon!

Head’s up, everyone! We have a new addition to our club – Holiday Inn Express Singapore Serangoon! We are glad to have the fifth InterContinental Hotels Group (IHG) hotel to our growing hotel partners.

Holiday Inn Express Singapore Serangoon partnered with Asia Travel Club (ATC) with the aim of strengthening their marketing strategy with the help of ATC’s Influencer Marketing Program. For this particular reason, they are focused on collaborating with Macro Chinese Influencers as well as Micro Influencers from Japan, Hong Kong, Taiwan, and Malaysia.

ATC takes pride in connecting with the new Holiday Inn Express Singapore Serangoon, a hallmark of smart and hassle-free travel. This Singapore hotel takes up the perfect place for business and leisure travellers alike. Boasting its smart features and convenient location, this hotel makes every guest’s stay seamless and comfortable.

Convenient Location

Just a mere 20-minute drive from Singapore Changi Airport, this Singapore hotel is located in Jalan Besar, right in the heritage hub of Little India cultural district.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
Photo courtesy of Holiday Inn Express Singapore Serangoon

Furthermore, if guests want to unwind, there are multiple attractions that can be easily accessed through the nearby Farrer Park and Bendemeer MRT Stations. Such attractions include Orchard, Bugis, Chinatown, Marina Bay, and the Suntec Convention Centre.

Smart and Comfy Rooms

In addition, Holiday Inn Express Singapore Serangoon offers 1199 modern rooms for the smart and savvy traveller. Get to personalize your comfort by choosing either a queen or a twin bed with either soft or firm pillows.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
One of the rooms overlooking the city. Photo courtesy of HIEx Singapore Serangoon

Plus, rooms are equipped with a 32-inch LCT TV with international channels, and ergonomic working station, a mini-fridge, and an iPod docking station, among others.

Thoughtful Amenities and Services

Each guest will find the small yet essential things complete in this Serangoon hotel. For instance, they offer free high-speed Wi-Fi throughout the hotel!  You can connect whenever, wherever. Similarly, there’s a 24-hour fitness centre, self-service laundry, and a meeting room for up to eight people especially for those with business needs.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
The Multi-functional Great Room where you also could eat, meet with friends, or simply surf the internet. Photo courtesy of HIEx Singapore Serangoon.

Of course, food is not a problem at this hotel! Holiday Inn Singapore Serangoon serves free breakfast fit for a champ. Their Express Start Breakfast is complete with fruits, cereals, pastries, and up to five hot dishes, including eggs and sausages available from 6:30 AM to 10:30 AM.  For those in a hurry, a Grab & Go option is also available.

If your brand needs that boost your digital marketing strategy, Asia Travel Club is more than welcome to help you. Chat with us on Messenger at m.me/asiatravelclub for more info.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

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Singapore Influencer and Star Search Finalist Vanessa Ho joins Asia Travel Club!

ATC Influencer Marketing | Singapore Influencer Vanessa Ho

Young, talented, and business savvy – the fine qualities of a successful influencer, and Vanessa Ho (@vaneszs.h) has it all. What’s more, she is now an official member of Asia Travel Club. (ATC)

Vanessa has recently participated in Star Search 2019 on November, and successfully qualified for finalist and won the Samsung Galaxy Breakthrough Award, an award fitting to her learning curve as being the most improved talent throughout the contest.

 

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Woke up this morning and felt like I had a lot to digest. 😳 Can’t believe our 6 months journey has come to an end. Too much emotions and thoughts to cover in a single post so there’ll be more. First of all, mega mega mega grateful to the production team who made this show possible, for believing in me even though I walked into auditions with broken Chinese and no clue at all about acting. Thanks for giving me a chance. ❤ Also, right before we stepped on stage, they were airing the news and I saw my dad featured, holding a sign and wearing a tshirt with my face on it, and was really moved. 🥺 Thanks for the support. 💕 Not forgetting the other supportive man who has to deal with my unforgiving schedule and late nights because of my schedule. Thanks to bbygirl @pistashio_ and prom king @zhaisiming for all the good times! 😃 Lastly, congratulations to a very deserving brother @zetongteoh who have worked hard and earned every bit of this. I’m excited for your future. 🙆🏻‍♀️ Catch the Star Search Grand Finals on Toggle and YouTube if you missed it! 😉 #starsearch2019

A post shared by Vanessa Ho 何鎂琪 (@vaneszs.h) on

This 20 year’s old beauty from Singapore has shown her qualities by being versatile in almost every single field – an Instagram Influencer, an actress, a deejay, a writer for NXT magazine, a host, and most of all, she’s a student at National University of Singapore (NUS), studying Business Administrations and Communications and New Media.

She has over 77k followers in her Instagram, showcasing her excellent talents and hassle-free lifestyle. Recently, this Singapore influencer has decided to join Asia Travel Club, and we are honoured to have such talented Influencer onboard and provide a more versatile choice for hotel partners in collaborating through Influencer Marketing.

ATC | Instagram Influencer and Star Search Finalist Vanessa Ho joins Asia Travel Club! | 1
photo source: @vaneszs.h Instagram

If you are an influencer looking for the opportunity to connect and collaborate with leading hotels across Asia, chat with us on Messenger at m.me/asiatravelclub find out more!

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

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Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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ATCPowerShare Campaign : Complete Mission to Win ATCoins !

ATC Influencer Marketing | Bangkok Tasty Influencers Review

Attention to all Asia Travel Club (ATC) members/ Influencers, your long wait for earning ATCoins has come to an end! Introducing the first-ever ATCPowerShare campaign, #PursueOriginalThaiFlavor with Bangkok Tasty is launched. All members and influencers that are qualify can join the mission to earn ATCoins, and used it in exchange for a free night stay!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Bangkok Tasty

ATC has recently collaborated with Bangkok Tasty to launch a new campaign, subsequently leading to ATCPowerShare mission. If you have more than 3000 fans, you are eligible to join and complete the mission, and be rewarded a massive 5000 ATCoins!

The details of the mission are as below:

#PursueOriginalThaiFlavor with Bangkok Tasty

  • Campaign period: 22 July 2019 – 22 August 2019 (Application due 15 August 2019)
  • Campaign requirement: Create and share 2 social post on the related product
  • Campaign reward: 5000 ATCoins that equivalent to US$50
  • Participant requirement: 50 members or influencers, with at least 3000 fan base

Step by step guideline to participate in the campaign:

  1. Open ATC Messenger App and link your account, you will see Earn ATCoins option in the middle.

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Earn ATCoins

  1. In Earn ATCoins you will be able to view on ATCPowerShare page, which led you to #PursueOriginalThaiFlavor with Bangkok Tasty campaign, click Sign Up at the bottom to sign up

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Sign Up

How to use your ATCoins?

  1. Choose your desired hotel under the Hotels option below. You will be able to see the number of ATCoins required in exchange for a free night stay

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem Hotel

2. Once you have accumulated enough Coins, remember to request your hotel stay by selecting on Redeem with ATCoins, and Viola! You can enjoy your free night stay now!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem

About ATCoins and ATCPowerShare

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it. The same goes for ATCPowerShare, check on here.

About Asia Travel Club

ATC makes influencer marketing a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across the ASEAN Economic Community, Greater China, Japan and South Korea.

Are you interested in harnessing your social influence to connect with our hotel partners across Asia for a free hotel stay? Request your sponsored stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub to find out more.

 

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Powering Asia Travel Influencer Campaigns via Messenger & WeChat

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How to Get ATCoins: Complete Mission with ATC PowerShare

ATC Influencer Marketing | Sponsored Stays

Asia Travel Club (ATC) is a platform that connects influencers and hotel brands across the Asian region. Previously we have introduced what is ATCoins and its usage, so how can we earn more ATCoins? Introducing our new launch program, ATC PowerShare, a specific way to earn ATCoins as well as get engaged. Let’s find out!

Ways to Earn ATCoins

Method 1: Sign Up

Once sign up with Asia Travel Club, a total of 100 ATCoins will be rewarded for first-timer. Once influencer successfully performed social actions for hotels, they will be rewarded with respective ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Sign Up

Method 2: Buy with PayPal

There is another way to get your hands on ATCoins that is through purchase from PayPal. For every 1000 ATCoins, you can purchase it with only US$10!

Great news! We have a promotion going on, you can enjoy 20% discount for purchasing ATCoins now just by entering the promo code: ATCM20!

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Buy Coins

Method 3: ATC PowerShare

When you sign in to your account, check on the “Me” selection below, and click on the “Earn more ATCoins” section. You will be automatically directed to our ATC PowerShare page.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Earn More

From here, you could see a list of campaigns and projects by ATC PowerShare that we would update from time to time, for our influencers to get on and complete all these missions in exchange reward for ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July ATC PowerShare

Once influencer accumulated enough ATCoins, they can exchange a free stay via Asia Travel Club Messenger App, via the section of “Get Free Hotel Stays”.

Each hotel will have different rates. So, make sure you check on the required ATCoins in exchange for free stays on the ATC app. At the moment, influencers would need at least 6000 ATCoins in exchange for a free hotel stay, so stay tuned into our ATC PowerShare missions!

About ATCoins

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it.

Eager to find out more? Join us at Asia Travel Club today or chat with us on Messenger at m.me/asiatravelclub

 

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Powering Asia Travel Influencer Campaigns via Messenger & WeChat

 

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Benefits of Joining ATC: ATCoins In Exchange For a Free Stay

ATC Influencer Marketing | Sponsored Stays

Asia Travel Club (ATC) is a platform that connects influencers and hotel brands across the Asian region. In case you haven’t noticed, one of the benefits of joining ATC is getting ATCoins. Let us have a look and see what it provides.

What is ATCoins?

Travel141 | Benefits of joining ATC: in exchange for a Free Stay | What is ATCoins

ATCoins is a point accumulative system for ATC users. It functions similarly like a reward card, where you accumulate points in exchange for rewards. Members can use it to redeem for exciting rewards, which we will explain below.

Usage of ATCoins

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | Usage of ATCoins

When users (influencers) first signed in to ATC app, they will automatically receive 100 ATCoins. There is also a section below the app called “Get Free Hotel Stays”. This is the place where users can use it in exchange for free hotel stays without requesting to the hotel.

Each hotel will have different rates. So, make sure you check on the required amount in exchange for free stays on the ATC app.

How to earn ATCoins?

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | How to earn ATCoins

Now, you must be questioning. How can we earn ATCoins? The most effective way in exchange for it is to work closely and effectively with the existing partner hotels on AsiaTravelClub.

After successfully connected with the hotel, influencers are required to perform social actions, such as Facebook, Instagram post, or their blog, etc. Once the performed, ATC will evaluate the effectiveness of their posting via likes, comments, and shares, which in turn converts into the appropriate amount of ATCoins.

Though it might sound easy, there are still possibilities that influencers get rejected by hotels. Hence, we provided some useful tips to increase the success rate in requesting the hotels that you desired.

Make sure you follow the steps below:

Travel141 | Benefits of joining ATC: in exchange for a Free Stay | Tips

 

There’s more!

Besides performing social actions, there’s also an alternative way to get your hands on this. You can simply purchase it! For every 1000 ATCoins, you can purchase it with only US$10.

Eager to find out more? Join us at Asia Travel Club today or chat with us on Messenger at m.me/asiatravelclub

 

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Powering Asia Travel Influencer Campaigns via Messenger & WeChat