If you love sweets and baking, you will know the feeling of enjoyment when scrolling through the endless photos of gorgeous cakes, pies, pastries, and any other treats. And we know that each pastry chef has their own artistry that we can’t help but admire. Today, we have rounded up 7 baking influencers in Asia who will definitely leave you in awe of their spectacular creations.
Singapore – Natalie Eng
Natalie Eng (@engnatalie) is a baking influencer based in Singapore who shares treats that are as aesthetically appealing as they are mouthwatering. She shares a lot about how much effort she put in her products and the stories behind each one. In addition to baking, Natalie’s Instagram feed, which has 28k followers, is also filled with moments of her daily life.
Malaysia – Gateauxlicious
Looking for a wedding cake specialist? Gateauxlicious (@gateauxlicious) from Malaysia will be the influencer to follow. Her Instagram feed is overflowing with breathtaking wedding cakes. Gateauxlicious shows how meticulously they create their cakes, which are viewed by their 56.8k followers.
Japan – Minosuke
Minosuke (@minosuke9) is a baker from Japan who provides you with a variety of pudding, cookies and sourdough bread recipes. She graduated from a cooking school in Fukuoka and has been a professional pastry chef for around 10 years. She is now also working as a baking teacher.
With an array of glamorous posts on her Instagram feed, Minosuke has about 74.8 followers.
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モンブランプリンケーキ。コッタさん @cotta_corecle でレシピ公開してます。最初働いていたケーキ屋さんに、生クリームケーキの上にばーん！とプリン、プリンを黄色いモンブランで包んだケーキがありまして。確か昭和のモンブランと言う名前で、名前も見た目の存在感(プティガトーだったけどすごく大きかった)も好きで。そのお菓子を思い出しながら作ったレシピです。ついでに新人の頃のとんでもない失敗とかも思い出して、全く不器用だった自分を振り返りちょっとしょっぱい気持ちにもなりました。切ない…。毎日毎日、少しずつ進歩し続けたいです。 黄色いモンブランって無性に恋しくなる時があります😳同じように栗きんとんの栗を掘って食べたくなる時も。なんだか特別な味なんです、黄色いモンブラン。#モンブラン#昭和 #プリン#プリンケーキ
Korea – J’adore
Hailing from Korea, J’adore offers her followers with striking videos and vivid demonstrations which make you drool just from looking at the screen. Whether it’s tarts, pies, macarons, cookies or even beverages, you can find all of their recipes on the influencer’s YouTube channel. With a clean aesthetic in her videos, J’adore Youtube Channel attracts 328k subscribers while her Instagram account has 60.2k followers.
Vietnam – Savorydays
Savorydays is a pastry & dessert blog founded by Linh Trang – one of the most well-known baking influencers in Vietnam. Despite not being a professional chef, Linh Trang’s dessert recipes are still favored by a lot of home bakers. Besides her creations, she shares a lot of useful tips on Savorydays which help every baker because she understands the difficulties homebakers usually face. Furthermore, she created a YouTube channel which has already attracted 336k followers.
Thailand – Thananya Wilkinson
If you fancy some fruity desserts, the talented Thananya Wilkinson (@chefgai_thanunya) aka Chef Gai is one of the must-follow baking influencers in Thailand. She is the only female chef to appear on Iron Chef Thailand television. Every sweet item that she makes is full of imagination and creativity – like an art masterpiece that is full of originality. Besides being the CEO of Full Belly Co., she is also the owner of a bakery named Souffle And Me.
On her Instagram account with 16.6k followers, the influencer shares professional snaps of her stunning creations.
China – Alice
Surpassing 110k followers on Weibo, Alice who comes from China is the last baking influencer that we want to introduce to you in this series. Like Savorydays, Alice is also a homebaker. However, the influencer is still able to impress her followers with her baking skills and the variety of treats that she makes.
Connecting your brand with the right influencers is a great social media strategy to help your audience acknowledge your brand credibility. Influencers can help you reach your target audience in many ways such as creating product reviews or promoting upcoming events for the brand.
Let ATC help you win the right audience and connect you to renowned influencers.
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).
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