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Moving Into 2021: TikTok Trends from 2020 That Are Here To Stay

TikTok Trends

We’re down to the second month of the year. As the world builds itself back up again, let’s have a look at TikTok trends to look out for in the coming months that marketers may bank on for future campaigns.

2020 Wrap-Up

The world was at a standstill in 2020. But, that doesn’t necessarily mean that movement on social media has halted. In fact, with the lockdown, everyone spent more time on their computers and smartphones to connect with the rest of the world. The rapidly growing social media platform TikTok and its community conceived various trends that may continue to shape online consumer behavior in the next couple of years.

The unforeseen events of 2020 changed how we live on the daily. But more importantly, being locked in has contributed to the demand of content categories on TikTok. Cooking-related videos were a massive hit as restaurants closed. And with minimal human interaction, everyone wanted to be in the know, which grew demand for News & Events-related content.

Moving Into 2021

As a marketer, it is imperative to understand which topics are talked about around the world and your locality. Users resonate with content that are in line with current trends. If you are able to incorporate these trends into your brand campaign, then you are definitely at an advantage.

TikTok has identified the most popular categories in the past year, which precede the flow of trends in 2021. They are here to stay, of course. But, the TikTok community will keep coming up with creative topics, as expected.

Top Global Trends

Here’s the lowdown on the top trends worldwide in 2020 as seen on TikTok. Topics range from Comedy to Video Pets to Cooking.

TikTok Trends
Source: TikTok for Business

Local Insights (Southeast Asia)

The trends may also vary between countries and regions. While it’s good to know what the entire world is up to, you still have your local audience to capture. Let’s examine these Southeast Asian countries and their most popular topics that we can expect more of this year.

Indonesia

TikTok Indonesia

Diary/VLOG

To get a sense of human interaction, and to validate newfound interests, users from Indonesia have been leaning towards storytelling. It is not uncommon to find many videos of users who document their day on the platform, and sometimes, even their thoughts and feelings.

Cooking

As a culture that prides in having rich flavors, it is no surprise that cooking is an activity of high regard despite the lockdown. On TikTok, users are sharing their recipes and ingredients for the rest of the community to use.

Comedy     

‘Laughter is the best medicine,’ they say. With that in mind, users from Indonesia have laughed their way through boredom.

Thailand

Tiktok Thailand

Education

Learning is power and is exactly what the Thais believe in. Slowing down during the pandemic has given them the opportunity to stray from their usual routine and find the time for new skills and knowledge. The topics that are largely discussed on TikTok include mindfulness, business, finance, DIYs, and maths.

Cooking

Thailand has a rich and thriving food scene. Despite the lockdown, its people learned dishes and shared ingredients to keep the spark alive. Cooking may not be everybody’s strongest suit, but many content creators on TikTok make meal preps look easy.

Diary/VLOG

As trivial as things may seem, it’s actually the mundane that turn out to be some of the most special moments in life. Diary vlogs reflects a sense of community where users are able to share their interests and their routines.

Vietnam

TikTok Vietnam

Education

There is no end to learning. Looking for ways to stay productive during lockdown, Vietnamese users go on TikTok to find tutorial clips for topics including basic self-care, social matters, and foreign language.

Video Games

Keeping themselves entertained throughout home arrest, the Vietnamese share or watch gaming videos with the TikTok community. This gives them a sense of involvement, where even game hacks and techniques are shown in the videos.

Outfit

A number of netizens from Vietnam turned to fashion for therapy in these trying times. Expressing oneself in a fun way has been a comfort to many of them.

Now that you have had a glimpse of what to look forward to in 2021, you surely have some fresh ideas now for campaigns to publish on TikTok. Asia Travel Club (ATC) is the official sales partner of ByteDance, creator of TikTok. Contact us for assistance in TikTok marketing.

 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#TikTokAdvertisingIndonesia #InfluencerMarketing #ATC

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Singapore Influencer x Cassia Bintan via Influencer Marketing

ATC Influencer Marketing | Singapore Influencer Vanessa Ho collaborates with Cassia Bintan

It seems like Cassia Bintan and the au courant Singaporean influencer Vanessa Ho (@vaneszs.h) fit together perfectly.  The extraordinarily talented Vanessa and the hip beachfront resort Cassia Bintan collaborated under Asia Travel Club, and we can’t wait to share the wonderful results.

In order to enhance their business marketing strategy, Cassia Bintan from Indonesia has decided to collaborate with Asia Travel Club (ATC) and tap into influencer marketing. The hotel managed to connect with Vanessa with 84.7K followers via ATC’s #StaysForStories program via ATC Social App.

ATC | Singapore Influencer connects with Cassia Bintan via Influencer Marketing | 3

Singapore Influencer collaborates with Cassia Bintan

Vanessa has created 3 Instagram post and a couple of IG Stories to share about her extraordinary experience in Cassia Bintan. Her social media posting has garnered 24.2K engagements as of today, successfully promote her hotel stay @ Cassia Bintan.

On one of her posting, she has complimented on the cosy loft apartment that she had stayed in, with a picturesque environment as the sun shines into her balcony for morning greetings. She also enjoyed a sumptuous breakfast provided by the hotel.

ATC | Singapore Influencer connects with Cassia Bintan via Influencer Marketing | 2

Vanessa also posted her amazing suntan experience while spending hours and hours at the beach, enjoying the waves and bodysurf.

ATC | Singapore Influencer connects with Cassia Bintan via Influencer Marketing | 1

She seemed to enjoy every inch of Cassia Bintan — from its vibrant interior, fun activities, to its exclusive beachfront living. As seen from her Instagram posts, Cassia Bintan lives up to its expectations of having more to it that just a beautifully-designed loft-type room. Check out her Instagram posts below!

Cassia Bintan Resort Review

On her first day, Vanessa was welcomed with Cassia Bintan’s exciting activities. Foam party fronting the beach’s view, ATV by the beach and woods, what’s not to love about it?

https://www.instagram.com/p/B5pl5haJhIh/

 

We got to see one of Cassia Bintan’s esteemed loft-type apartments in Vanessa’s post as well. With the “cosy” apartment and food readily available, she marked her stay “Only good vibes and a full belly at Cassia Bintan.”

https://www.instagram.com/p/B6DMbyHJxpM/

She really enjoyed her stay, with a spa at Angsana Spa to cap off the wonderful trip.

https://www.instagram.com/p/B6Nd_-op2Mt/

About Asia Travel Club

ATC makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Use your social influence to connect and collaborate with our hotel partners like Cassia Bintan under influencer marketing! Request your free stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

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Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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Japanese Influencer Connects with Dash Hotel Seminyak Bali via Influencer Marketing

ATC Influencer Marketing | Japan Influencer Haruna Suzuki collaborates with Dash Hotel Seminyak Bali

Perhaps the most original and new hippie hotel in Bali, Dash Hotel Seminyak Bali is a trendy urban designed hotel that delivers retro-relaxed feel by combining creativity, comfort, style and affordability into one.

It is located in the hearts of Seminyak and is just a short drive away from Canggu Beach for those who are an enthusiast for surfing.

Japanese Influencer connects with Dash Hotel Seminyak Bali

ATC | Japanese Influencer Connects with Dash Hotel Seminyak Bali via Influencer Marketing | 6

As Dash Hotel Seminyak Bali would like to penetrate more into the Influencer Marketing for a more effective marketing strategy, they have chosen to collaborate with Asia Travel Club on this.

Through the tireless effort, the hotel is successfully paired with Japanese travel influencer, Haruna Suzuki (@haruna.s1206) under ATC’s #StaysForStories program from the ATC Social App.

Social Posting about the Hotel

Haruna has created 2 Instagram post regarding her stay, complementing on the amazing outdoor scenic view on the rooftop bar and swimming pool. She also in awe with the tantalising sunset at Kuta Beach, which can be view on top of the hotel’s rooftop, while enjoying her delicious cocktail.

ATC | Japanese Influencer Connects with Dash Hotel Seminyak Bali via Influencer Marketing | 4

On her second Instagram posting, she regards the exterior design of the hotel is like a “LEGO”, having sultry breakfast, and also being welcome by a mojito drink! She also mentioned that there are a lot of backpackers hanging around that full of positive energy.

ATC | Japanese Influencer Connects with Dash Hotel Seminyak Bali via Influencer Marketing | 3

She has also taken a series of photo with Dash Hotel Seminyak Bali’s signature red bunny. There are also a few photos showcasing the amazing atmosphere on the bathroom and delicious breakfast.

ATC | Japanese Influencer Connects with Dash Hotel Seminyak Bali via Influencer Marketing | 2

Haruna has also given a 5 Star Trip Advisor review and a comprehensive hotel review on her blog.

ATC | Japanese Influencer Connects with Dash Hotel Seminyak Bali via Influencer Marketing | 5

You can check on her Instagram post below and her blog post here:

 

 

View this post on Instagram

 

. . 7th photo: Me on the first day of trip 8th photo: Me on the last day of trip 😂 . バリのスミニャックで泊まった レッドバニーが話題のホテル🐰❤️ . ウェルカムドリンクもでて、 LEGOみたいな可愛いホテルで、 朝ごはんもおしゃれで美味しくて、 屋上からの景色がスミニャック内最高で、 バックパッカーが多くて ポジティブエナジーに満ち溢れてて…🤓🔥 . バリに来てる旅人がいっせいにここに集まってるような活気だった! . スミニャックに行く時はまたここに泊まりたい〜😚❤︎ . . . . 📷 3rd photo and 8th photo credit @noel.island . #indonesia #bali #genic_bali #tabijo #旅muse #hotel #海外旅行 @dashbali #インドネシア #バリ #バリ旅行 #travel141 #asiatravelclub #staysforstories #dashhotelseminyak #dashhotel #dashbali

A post shared by Haruna | Traveller (@haruna.s1206) on

 

View this post on Instagram

 

. . DMでちょこちょこ質問がきていたスミニャックで泊まったホテル @dashbali は、屋上からバリのビーチを一望できるルーフトップもあったの😍🌿 . この屋上にバーもあって、プールもあった👙🍹 . ここから見る夕陽も最高らしくて、今回はクタビーチで夕陽を見たから次回バリに行ったらここのルーフトップでプールに入りながら美味しいカクテルを飲みながらサンセットを見る!!って今から決めてる😂🧡🍹 . . #ようはまた泊まりたい . . Thank you @adorkableracer for showing us around and making me an amazing strawberry mojito! 🍓 . #bestrooftopinseminyak #indonesia #bali #genic_bali #tabijo #旅muse #hotel #海外旅行 @dashbali #バリ #バリ旅 #travel141 #asiatravelclub #staysforstories #dashhotelseminyak #dashhotel

A post shared by Haruna | Traveller (@haruna.s1206) on

About Asia Travel Club

ATC makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Use your social influence to connect and collaborate with our hotel partners like Dash Hotel Seminyak Bali for influencer marketing! Request your free stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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ATCPowerShare Campaign : Complete Mission to Win ATCoins !

ATC Influencer Marketing | Bangkok Tasty Influencers Review

Attention to all Asia Travel Club (ATC) members/ Influencers, your long wait for earning ATCoins has come to an end! Introducing the first-ever ATCPowerShare campaign, #PursueOriginalThaiFlavor with Bangkok Tasty is launched. All members and influencers that are qualify can join the mission to earn ATCoins, and used it in exchange for a free night stay!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Bangkok Tasty

ATC has recently collaborated with Bangkok Tasty to launch a new campaign, subsequently leading to ATCPowerShare mission. If you have more than 3000 fans, you are eligible to join and complete the mission, and be rewarded a massive 5000 ATCoins!

The details of the mission are as below:

#PursueOriginalThaiFlavor with Bangkok Tasty

  • Campaign period: 22 July 2019 – 22 August 2019 (Application due 15 August 2019)
  • Campaign requirement: Create and share 2 social post on the related product
  • Campaign reward: 5000 ATCoins that equivalent to US$50
  • Participant requirement: 50 members or influencers, with at least 3000 fan base

Step by step guideline to participate in the campaign:

  1. Open ATC Messenger App and link your account, you will see Earn ATCoins option in the middle.

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Earn ATCoins

  1. In Earn ATCoins you will be able to view on ATCPowerShare page, which led you to #PursueOriginalThaiFlavor with Bangkok Tasty campaign, click Sign Up at the bottom to sign up

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Sign Up

How to use your ATCoins?

  1. Choose your desired hotel under the Hotels option below. You will be able to see the number of ATCoins required in exchange for a free night stay

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem Hotel

2. Once you have accumulated enough Coins, remember to request your hotel stay by selecting on Redeem with ATCoins, and Viola! You can enjoy your free night stay now!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem

About ATCoins and ATCPowerShare

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it. The same goes for ATCPowerShare, check on here.

About Asia Travel Club

ATC makes influencer marketing a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across the ASEAN Economic Community, Greater China, Japan and South Korea.

Are you interested in harnessing your social influence to connect with our hotel partners across Asia for a free hotel stay? Request your sponsored stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub to find out more.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

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How to Get ATCoins: Complete Mission with ATC PowerShare

ATC Influencer Marketing | Sponsored Stays

Asia Travel Club (ATC) is a platform that connects influencers and hotel brands across the Asian region. Previously we have introduced what is ATCoins and its usage, so how can we earn more ATCoins? Introducing our new launch program, ATC PowerShare, a specific way to earn ATCoins as well as get engaged. Let’s find out!

Ways to Earn ATCoins

Method 1: Sign Up

Once sign up with Asia Travel Club, a total of 100 ATCoins will be rewarded for first-timer. Once influencer successfully performed social actions for hotels, they will be rewarded with respective ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Sign Up

Method 2: Buy with PayPal

There is another way to get your hands on ATCoins that is through purchase from PayPal. For every 1000 ATCoins, you can purchase it with only US$10!

Great news! We have a promotion going on, you can enjoy 20% discount for purchasing ATCoins now just by entering the promo code: ATCM20!

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Buy Coins

Method 3: ATC PowerShare

When you sign in to your account, check on the “Me” selection below, and click on the “Earn more ATCoins” section. You will be automatically directed to our ATC PowerShare page.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Earn More

From here, you could see a list of campaigns and projects by ATC PowerShare that we would update from time to time, for our influencers to get on and complete all these missions in exchange reward for ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July ATC PowerShare

Once influencer accumulated enough ATCoins, they can exchange a free stay via Asia Travel Club Messenger App, via the section of “Get Free Hotel Stays”.

Each hotel will have different rates. So, make sure you check on the required ATCoins in exchange for free stays on the ATC app. At the moment, influencers would need at least 6000 ATCoins in exchange for a free hotel stay, so stay tuned into our ATC PowerShare missions!

About ATCoins

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it.

Eager to find out more? Join us at Asia Travel Club today or chat with us on Messenger at m.me/asiatravelclub

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

 

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Benefits of Joining ATC: ATCoins In Exchange For a Free Stay

ATC Influencer Marketing | Sponsored Stays

Asia Travel Club (ATC) is a platform that connects influencers and hotel brands across the Asian region. In case you haven’t noticed, one of the benefits of joining ATC is getting ATCoins. Let us have a look and see what it provides.

What is ATCoins?

Travel141 | Benefits of joining ATC: in exchange for a Free Stay | What is ATCoins

ATCoins is a point accumulative system for ATC users. It functions similarly like a reward card, where you accumulate points in exchange for rewards. Members can use it to redeem for exciting rewards, which we will explain below.

Usage of ATCoins

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | Usage of ATCoins

When users (influencers) first signed in to ATC app, they will automatically receive 100 ATCoins. There is also a section below the app called “Get Free Hotel Stays”. This is the place where users can use it in exchange for free hotel stays without requesting to the hotel.

Each hotel will have different rates. So, make sure you check on the required amount in exchange for free stays on the ATC app.

How to earn ATCoins?

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | How to earn ATCoins

Now, you must be questioning. How can we earn ATCoins? The most effective way in exchange for it is to work closely and effectively with the existing partner hotels on AsiaTravelClub.

After successfully connected with the hotel, influencers are required to perform social actions, such as Facebook, Instagram post, or their blog, etc. Once the performed, ATC will evaluate the effectiveness of their posting via likes, comments, and shares, which in turn converts into the appropriate amount of ATCoins.

Though it might sound easy, there are still possibilities that influencers get rejected by hotels. Hence, we provided some useful tips to increase the success rate in requesting the hotels that you desired.

Make sure you follow the steps below:

Travel141 | Benefits of joining ATC: in exchange for a Free Stay | Tips

 

There’s more!

Besides performing social actions, there’s also an alternative way to get your hands on this. You can simply purchase it! For every 1000 ATCoins, you can purchase it with only US$10.

Eager to find out more? Join us at Asia Travel Club today or chat with us on Messenger at m.me/asiatravelclub

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat