When it comes to the retail and hotel marketing landscape in the 21st century, we would immediately think about digital marketing. The marketing trend in Korea, one of the most developed countries, is not an exception as it is rapidly shifting from traditional marketing to digital marketing to catch up with the change in consumer behaviour and the development of technology. As a result, Korean digital marketing plays a pivotal role to promote travel brands.
What is Korean Digital Marketing and why is it important to your hotel business?
Like other markets, Korean digital marketing is performed on social platforms as well as search engines. However, besides universal platforms such as Google, Facebook, Youtube and Instagram, Korea also has its local platforms with the same functions: Naver (search engine) and KakaoTalk (messaging app). These platforms are the 1st-ranked search engine and messaging app in Korea which are crucial in both work or daily life.
It is reported that Naver has approximately 16 million visits per day, while KakaoTalk is actively used by 49 million users. That’s why if you want to increase website booking and online ticket sales in the Korean market, you have to consider involving these channels in your digital marketing campaigns.
Naver is Korea’s substitute for Google. In fact, there is Google, but it is just not the biggest player in the competition. Naver dominantly controls the whole market with roughly 70% of the market share, followed by Google and Daum with 23% and 7% respectively. Koreans tend to use this tool to search for everything from hotel bookings to tickets to many attractions worldwide. Aside from being a pure search engine, Naver also provides a variety of inclusive features including knowledge-in, blogs, cafes, news, etc.
Therefore, to take on Korean digital marketing, search advertising on Naver is not to be ignored. In particular, there are types of Naver ads that you have to focus on as a start: website search ads (Powerlink ads), brand search ads and Power content. These ads would be a good start for your brand if you intend to increase website booking.
According to The Korea Times, Naver CEO Han Seong-sook recently just announced that Naver will begin offering an “Influencer Search” function, enabling users to search for a variety of contents provided by influencers.
This will largely affect the Korean digital marketing strategy towards influencer marketing.
Since the number of messaging app users has surged over the past few years, messaging apps have become essential not only to increase engagement and communication with tourists. In Korea, there is also KakaoTalk, a must-use advertising tool to target the market. It enables brands to put a notice on their timeline or send broadcast messages to their followers on Kakao Plus Friend. Furthermore, running ads is also allowed when they want to gain brand awareness. If your goal is to grow your ticket sales online, this is how you attract Korean tourists to your brand in an instant.
Bangkok “Terminal21” and Danang “Sky36” are working with us for market penetration in Korea. Level up your digital marketing strategy, too, with Asia Travel Club!
Are you in need of a digital agency to assist you in Korean digital marketing or Korea Digital Marketing for hotel? Asia Travel Club is here to help you expand your hotel business. Get in touch with us today to learn more.
About Asia Travel Club
Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.
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