China Digital Marketing

China Digital Marketing

WeChat Advertising: What is Geotargeting?

WeChat Advertising What is Geotargeting Ads

WeChat advertising has become a powerful platform for businesses targeting Chinese-speaking consumers across Asia. As a result of multiple API adaptations, geolocation advertising has been enabled for Service Account owners on the Chinese platform.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

What is Geolocation Advertising?

Geolocation is defined as:

…the identification or estimation of the real-world geographic location of an object, such as a radar source, mobile phone, or Internet-connected computer terminal.

In advertising, geolocation targeting (or simply geotargeting) works by “using the IP address of a specific device or the opt-in location services provided by the device’s GPS”.

Also called as location-based advertising, this method uses geotargeting to identify potential customers and provide relatable content based on location.

geotargeting ads benefits

What are the benefits of Geotargeting?

Geotargeting helps advertisers show potential customers information that’s relevant to them based on their current or past locations. And when content is relevant to the customer, they are more likely to convert.

Here are some of the benefits of geotargeting and how you can activate them:

Walk-in and conversion increase

If you supply your local customers with valuable information about your nearby store, you will urge more walk-ins and further conversion increase.

How to do this? Simply add your store address or explicit map directions on your ads to encourage store visit.

High-value phone call growth

Similarly, you may see high-value phone call growth as well with geotargeting ads.

How to do this? Just put up your local phone number on your ads to drive more high-quality calls.

Online traffic increase

With geotargeting, you can create custom campaigns for each of your target locations and invoke website visit. Not only it will lift your online traffic, but it will eventually help you level up your ad position and get your content in front of more users.

How to do this? All you have to do is add a link to your website or desired webpage with a clear call-to-action.

ATC - WeChat Advertising Agency in Singapore Malaysia

WeChat Ads Geotargeting in Singapore and Malaysia

If you think WeChat Ads can only target users based in mainland China, that’s not true. WeChat Ads, in fact, supports geotargeted advertising for overseas WeChat users across Asia.

Read more: Do you have these 7 common WeChat marketing misconceptions?

Which overseas markets are targeted by WeChat Ads?

WeChat Ads can target users who reside overseas (outside mainland China) who have stayed in the country or region for more than 30 days.

Furthermore, the ads are recommended depending on the user’s current location for guaranteed ad success.

Currently, it targets users in 7 countries in Asia, such as:

  1. Malaysia
  2. Singapore
  3. Thailand
  4. Hong Kong
  5. Macao
  6. Japan
  7. South Korea

Among the Southeast Asian markets, Malaysia has the highest potential ad reach of 1.97 million, while Singapore has over 607,000 to date.

ATC - WeChat Advertising Agency in Malaysia

Which industries are eligible to do location-based advertising on WeChat?

Unfortunately, not all industries are qualified to do geotargeting ads on WeChat. Presently, there are 14 eligible industries, namely:

  • Travel
  • Clothing & accessories
  • Skincare & makeup
  • Home décor
  • Transportation
  • Wedding services
  • Retail
  • Automobiles
  • General merchandise
  • Lifestyle services
  • Digital devices & home appliances
  • Virtual goods
  • Sports & outdoors
  • Watches & jewellery

ATC - WeChat Advertising Agency in Singapore

Ready to advertise on WeChat?

ATC is an Official Sales Partner of WeChat for Singapore and Malaysia. Through this partnership, we are able to provide full WeChat Ads support for businesses across the region.

If you’re all set to take on WeChat advertising, contact us today to get started.

More WeChat Marketing Guides:

WeChat Case Studies

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

Are you ready to dive into WeChat marketing? Let ATC help you activate WeChat marketing strategies for your business.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141AP365 and MCN

#PakardSingchoopan #pkvicz #ThaiInfluencer #InfluencerMarketing #InfluencerMarketingAgency #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Digital Marketing

Do You Have These 7 Common WeChat Marketing Misconceptions?

7 Common Misconceptions About WeChat Marketing

WeChat marketing misconceptions may have, in some way, affected your China marketing plans. Knowing the platform’s impact on global brands is not enough to easily make up for these false impressions.

If you’re particularly targeting Chinese-speaking consumers, you have to know the truth behind these misconceptions to start making the most of WeChat.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

So, we’ve debunked the 7 common WeChat marketing misconceptions from Official Account setup to WeChat ads restrictions.

Discover page on Weixin and WeChat
Discover page on Weixin and WeChat | Photo source: IH Digital Malaysia

1. Weixin and WeChat are not the same

This is not true. When it comes to functionality and features, Weixin (微信) and WeChat are nearly the same. Similar to TikTok and Douyin, the former is the global app, while Douyin is the native Chinese app. Likewise, WeChat is for global use, while Weixin is for mainland China use only.

Furthermore, due to location difference, there might be a few differences in the features and functions of the two apps.

Screenshots of Maxi-Cash Malaysia and WeTix Malaysia’s Official Accounts
Screenshots of Maxi-Cash Malaysia and WeTix Malaysia’s Official Accounts | Photo source: IH Digital Malaysia

2. Only mainland China-based companies can open a WeChat Official Account

This is also not true. Although initially, only Chinese business license owners were permitted to set up a WeChat Official Account. But in May 2018, Tencent opened its app to overseas companies based across 100 countries.

3. Weixin users cannot find or view overseas brand Official Accounts

This was true in the past. But later on, WeChat removed this restriction. Eventually, it allowed Weixin users in mainland China to also search and view Official Accounts overseas.

4. WeChat Official Account application is tedious and time-consuming

If you don’t already know, WeChat requires plenty of documents to process your application. This includes your company’s registration documents, bank account details, phone bills, legal representative information, and application forms among others.

While the application process seems truly dragging, you actually have an option to expedite the whole process with a WeChat marketing agency. With an agency’s aid, you can get your Official Account up in as fast as 7 days.

two wechat ad types - moments and official accounts ads

5. You can run ads with only a WeChat Official Account

One of the factors you can run a WeChat ad is if you have an Official Account. However, you must apply for the right to advertise first before you can do so.

Moreover, there are certain industries currently ineligible to advertise on the platform. This includes overseas real estate investment and leasing, medical, tobacco, and casinos.

6. Overseas real estate companies are completely banned from placing WeChat ads

While they are among WeChat’s industry ban list, this is not completely true. Foreign companies may however appeal for an ad to run by supplying information for WeChat’s review.

To appeal, you must provide your company name, target market, property location, ad creatives, and allocated budget to name a few.

7. WeChat ads only target mainland China users

Lastly, it’s not true that WeChat ads can only target app users based in mainland China. WeChat ads also target outbound Chinese tourists across 42 countries and foreign app users based in 11 countries worldwide.

Get more from WeChat with a WeChat Marketing Agency

ATC is WeChat’s Official Sales Partner allowing us to serve comprehensive WeChat advertising solutions to regional brands.

Here’s what you can get from ATC as your WeChat marketing agency:

  1. Official Account setup and verification
  2. Content and page management
  3. Mini program or mini-app setup
  4. WeChat Pay setup

Contact us today to get started!

WeChat Marketing Agency in Singapore - Get Started with WeChat

This article was first published on IH Digital Malaysia. 

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

#WeChatMarketing #WeChatAds #WeChatMarketingAgency #ATC

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Digital MarketingDigital Marketing

Century Battery Hypes Up FB Contest with a TikTok Campaign

Century Battery Hypes Up FB Contest with TikTok CampaignPhoto credit: Sterk Production

Century Battery Malaysia hypes up its ongoing Facebook contest with a TikTok campaign and a collaboration with a famous Malaysian TikTok influencer.

To raise awareness and engagement, the automotive battery brand collaborated with Sterk Production to produce a catchy 40-second video starring the influencer. The video was then promoted on TikTok as in-feed video ads.

ATC - TikTok Marketing Agency in Asia

It was also shared and boosted through Century Battery Malaysia’s Facebook page where the contest is taking place.

So far, the video posted on the brand page has gained nearly 400,000 views and over 2,500 total engagement.

Making it Viral with a Malaysian TikTok Influencer

For the first time since TikTok flourished, Century Battery Malaysia leveraged the popularity of the app through a famous Malaysian influencer. Also, Sterk Production’s massive following contributed to the ongoing success of the campaign. To date, the Malaysian TikToker has a fan base of about 42,800 on TikTok and 183,500 total likes.

So, to further extend the campaign’s reach, Sterk Production also published the video on their TikTok profile.

@sterktiktok

Jadi Cantik & Handsome, dan berpeluang memenangi hadiah RM2800 dengan sertai ##CarBatteryChallenge di Facebook Century Battery Malaysia! T&C apply.

♬ original sound – Sterk Production

Two of the influencer group members – Farhan Mazlan (@paanmzln) and Harith Zazman (@harithzazman) also put it up on their TikTok pages.

The Malaysian TikTok influencer also posted the video on their Facebook and Instagram pages for a broader audience scope.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

Jadi Cantik & Handsome, dan berpeluang memenangi hadiah RM2800 dengan sertai #CarBatteryChallenge di Facebook Century Battery Malaysia! Langkah-langkah untuk sertai #CarBatteryChallenge: 1. LIKE page FB Century Battery Malaysia. 2. REKOD video kreatif dengan bateri kereta dan kereta anda tidak melebihi 15 saat. 3. MASUKKAN logo Century Lasts Longer, Bateri Kereta Century dan logo Century Battery Assist di dalam video. [muat turun logo di sini: https://bit.ly/century_logos] 4. MUAT NAIK video kreatif anda ke Facebook Wall anda dan pastikan ianya PUBLIC. 5. TAG lima (5) rakan-rakan anda. 6. HASHTAG #CarBatteryChallenge #CenturyTahanLebihLama #CenturyBatteryMalaysia #StaySafeRaya Tarikh peraduan: 23 Mei – 23 Jun 2020 Tertakluk kepada terma dan syarat.

A post shared by Sterk Production (@sterkproduction) on

Across all the platforms, the video posted by Sterk Production reached a total of more than 84,000 views to this point.

Related content: Men’s Biore Collaborates with Malaysian Influencer Sterk Production

Using TikTok Campaign to Promote an FB Contest

In addition to its social media campaigns, Century Battery also boosted the video on TikTok as in-feed ads targeting Malaysian TikTok users.

While targeting Sterk’s followers, the brand also made sure to aim for an even wider range with TikTok ads. Based on recent reports, TikTok ads have a potential reach of over 5 million users in Malaysia.

tiktok ads preview of century battery malaysia video
Preview of the TikTok ads of Century Battery Malaysia | Photo credit: Century Battery Malaysia

Related content: TikTok Marketing Guide: Getting to Know TikTok Ad Formats [5 Examples]

#CarBatteryChallenge Facebook Contest Mechanics

On another note, Century Battery Malaysia kicked off its #CarBatteryChallenge Facebook contest last 23 May. The successful participants will ultimately win a Century car battery and a cash prize worth RM2,800.

To qualify, the contestant must first like the brand’s Facebook page. Then, similar to a TikTok hashtag challenge, the contestants must produce a creative video to participate. As specified in the contest mechanics, the video must not exceed 30 seconds and show their car and a Century Battery product.

Finally, the participants must post the creative video to their Facebook wall and set its privacy to public. And to finish, joiners should tag two of their Facebook friends and use the hashtags #CarBatteryChallenge, #CenturyTahanLebihLama, #CenturyBatteryMalaysia, and #StaySafeRaya.

The contest runs until 23 June. To view the contest terms and conditions, click here.

Are you launching a digital campaign soon?

Get your campaign seen by millions with TikTok ads! With TikTok’s immense viewership among the younger generation, you’ll definitely achieve your marketing goals in no time.

If you’ve been looking to explore this advertising opportunity, then you’re on the right page. ATC is a digital marketing agency that serves TikTok ads targeting markets across Southeast Asia. Contact us today to get started.

TikTok Marketing Agency in Asia - Get Started with TikTok Ads

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#CenturyBatteryMalaysia #CarBatteryChallenge #SterkProduction #TikTokInfluencer #InfluencerMarketing #InfluencerMarketingAgency #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

China Digital Marketing

ATC now an Official Sales Partner of WeChat Ads

ATC now an Official Sales Partner of Tencent Ads - WeChat Marketing Agency

ATC, a WeChat Marketing Agency, recently signed as an Official Sales Partner of WeChat Ads. As a result, ATC is now able to provide full WeChat ads support for businesses across the region.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Partnership Inclusion

In particular, the partnership includes Tencent’s full suite of advertising solutions, such as WeChat Ads and Tencent GDT.

Moments Ads & Official Account Ads

As an Official Sales Partner, ATC basically serves WeChat ads using two ad types: Moments ads and Official Account ads. Through this, hitting your marketing goals is more hassle-free, whether it’s to lift awareness or followers.

Read More: Moments Ads & Official Account Ads Explained

Screenshots of WeChat ad types

Geotargeting Ads

The WeChat marketing agency can also help you with geotargeting ads. The ads feature particularly aims at outbound Chinese tourists and users based overseas. Certainly, this method can help you reach millions of WeChat users across Asia and the world.

However, take note that you can only qualify for targeted advertising if you have a verified WeChat Official Account. In case you need help on WeChat verification, contact us now.

Read More: WeChat Official Account Features – What’s in it for your brand?

Qualified Industries to Advertise on WeChat

Likewise, if your brand belongs to the following eligible industries, ATC can help you with geotargeting for your brand:

  1. Travel
  2. Clothing & accessories
  3. Skincare & makeup/cosmetics
  4. Home décor
  5. Transportation
  6. Wedding services
  7. Retail
  8. Automobile
  9. General merchandise
  10. Lifestyle services
  11. Digital services & home appliances
  12. Virtual goods
  13. Sports & outdoors
  14. Watches & Jewellery

Other WeChat Marketing Agency Services

Apart from WeChat ads, we also offer other WeChat marketing solutions, such as:

  1. Official Account setup & verification
  2. Content & page management
  3. Mini program setup
  4. WeChat Pay setup

WeChat Marketing Case Studies

WeChat Marketing Agency in Singapore - Get Started with WeChat

ATC is also an Official Sales Partner of TikTok

In addition, ATC announced its official sales partnership with another tech giant ByteDance earlier this year. The tie-up expanded its advertising offers with premium TikTok and Douyin ads.

If you are also interested to explore this opportunity for your business, schedule a quick chat with ATC today.

ATC - Official Sales Partner of TikTok and Douyin

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365, and MCN

#wechatads #wechatmarketing #wechatmarketingagency #chinamarketingagency #atc

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Digital Marketing

WeChat Ads: Moments Ads & Official Account Ads Explained

WeChat Ads - Moments & Official Account Ads Explained

WeChat ads is a thriving trend due to its massive reach. It indeed presents a huge opportunity for advertisers to promote a page, website, or app within WeChat.

Certainly, WeChat advertising can bring you desirable results over time with proper understanding and a good strategy.

ATC is an Official Sales Partner of WeChat. Contact us to get started with WeChat ads.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Firstly, let us answer your initial questions about WeChat advertising.

What is WeChat Advertising?

WeChat advertising is part of Tencent Ad Solutions enabling businesses to spread promotional messages on two major areas – user’s Moment feed or WeChat Official Account articles. In general, this advertising program intends to increase WeChat Official Account followers, drive website traffic, and yield app downloads.

How does WeChat Ads work?

To advertise on WeChat, you must first do these three steps:

  1. Verify your Official Account
  2. Check your eligibility first and register as an advertiser
  3. Top up your ad account

Once you’re all set up, here’s how advertisements are processed from campaign goal-setting to review.

wechat ads structure

Who are not eligible to place WeChat Ads?

However, not all brands are entitled to run WeChat ads. Particularly, companies or brands belonging to the following categories* are restricted to advertise:

  1. Overseas real estate investment and leasing
  2. Medical
  3. Bird’s nest, sea cucumber, and similar food products
  4. Tobacco
  5. Casinos

* This is not an exhaustive list. All cases will depend on the WeChat review results.

What are the types of WeChat Ads?

WeChat has two main ad types:

  1. Moments Ads
  2. Official Account Ads

In addition, determining the most suitable ad type for your campaign depends on your goal. If you want to know which type is best for you, schedule a quick chat with us. As an official sales partner, ATC supports WeChat Moments and Official Account Ads.

two wechat ad types - moments and official accounts ads

 

What is WeChat Moments Advertising?

WeChat Moments Ads are native ads displayed on a user’s Moments feed with an ‘AD’ label in the upper right corner. Generally, this ad type is designed to build awareness or generate impressions.

It had a great start back when it was launched in early 2015. For instance, Coca Cola and Mercedes-Benz were the pioneers among 25 brands that participated in the first-ever testing campaign.

Presently, with the development of WeChat Moments Ads, brands can easily display their promotional campaigns without breaking a sweat.

Furthermore, WeChat Moments ads are equivalent to Facebook ads as it appears on the user’s timeline (or Moments on WeChat).

How does it work?

Moments Ads have two formats:

  1. Regular Ads
  2. Basic Card Ads

wechat moments ad placements

This ad type uses cost-per-impression (CPM) bidding and also runs on two creatives type – image (banner) or video.

What is WeChat Official Account Advertising?

On the other hand, WeChat Official Account ads appear on WeChat Official Account (OA) articles. This method exhibits a banner look with a call-to-action button and brand information in particular.

Moreover, its goal is to generate clicks and leads with its strategic placements.

How does it work?

WeChat Official Account (OA) ads have two major formats:

  1. In-article ads
  2. Bottom ads

wechat official account ad placements

This advertising method uses cost-per-click (CPC) bidding and also comes in two formats – image (banner) or video.

WeChat Ads Case Studies

To further demonstrate how WeChat ads work, here are some case studies you can refer to.

malee moments ads

Malee: Moments Ads

Malee recently launched WeChat Moments Ads in banner and video formats. The brand’s goal is to promote its 618 BigSale campaign and ultimately drive traffic to its JD.com flagship store.

Moreover, the ads target users based in China.

malee wechat moments ads for e-commerce

Maxi-Cash: Official Account Ads

Previously, Maxi-Cash ran an Official Account ad to promote its campaign and gain views. The jewellery brand used an Official Account ad placement to compel readers to its landing page.

The ads aimed at users in Singapore, with a potential reach of roughly 600,000 WeChat users as of 2020.

As shown in the screenshot below, the banner included a clear call-to-action to effectively urge readers to take action.

maxi-cash singapore wechat official account ads

Travel141: Moments and Official Account Ads

Travel141, a travel content hub by Digital38, also launched a series of Moments and Official Account ads to boost awareness, increase followers, and generate clicks.

The ads targeted users located in Beijing and Shanghai, which comprises of potentially 43.4 million WeChat users in 2020.

travel141 wechat moments and official account ads

Ready to get started with WeChat ads?

Contact us today to schedule a quick chat soon. Asia Travel Club is a WeChat Official Sales Partner offering WeChat marketing solutions to businesses across the region. This includes WeChat Official Account setup and verification, Moments and Official Account advertising, mini program development, and WeChat Pay integration.

WeChat Marketing Agency in Singapore - Get Started with WeChat

More about WeChat Marketing

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365, and MCN

#wechatads #momentsads #officialaccountads #wechatmarketing #wechatmarketingagency #chinamarketingagency #atc

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Digital Marketing

WeChat Official Account Features: What’s in it for your brand?

WeChat Marketing - 4 WeChat Official Account Features

Having a WeChat Official Account for your brand is a powerful marketing avenue to win the Chinese market. Not only it allows content sharing with your consumers, but it also enables other functions that cover all stages in the buyer’s journey. Also, being entitled to WeChat Official Account features gives you a competitive edge against your competitors.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Coined as a ‘super app’, WeChat offers many solutions to your marketing needs. From building brand awareness to driving website traffic or sales, it provides valuable services to both consumers and businesses. This includes WeChat Official Account, WeChat Pay, WeChat mini program, and more.

Statistics chart of WeChat number of active users from 2012 to 2020

Statistically speaking, the Tencent-owned app has seen incredible spikes over the years, particularly its user base. From 50 million in 2012, it tremendously grew to 1.17 billion monthly active users in Q1 2020. Moreover, in 2019, 45 billion messages are sent daily within the app, showing its high user engagement.

With this in mind, having a solid WeChat marketing strategy is an essential step to conquering the market. And since there are plenty of ways to harness WeChat marketing, it’s important that you learn the basics one at a time. Surely, grasping this China digital marketing strategy will improve your brand. However, it can be overwhelming to know everything at once.

So, in this article, we’ll learn the first step in the long and rewarding WeChat marketing journey – setting up a WeChat Official Account.

What is a WeChat Official Account?

WeChat Official Account (OA) is much like your verified Facebook or Instagram business page with a badge. Visually, you’ll know an account is verified if you see an orange tick mark beside the page name.

Sample WeChat Official Account with verified badge
Asia Travel Club’s WeChat Official Account with a verified badge | Photo credit: ATC WeChat

Users can easily view, manage, and add official accounts at the ‘Contacts’ tab on their WeChat app. As a brand, you can either advertise your account’s QR code so users can physically scan it. Or they can simply search for your profile in the ‘Contacts’ tab if they intend to.

How to view, manage and add official accounts on WeChat
How to view, manage, and add WeChat Official Accounts on the app

In general, having an official account on WeChat is a formal way for your business to interact with your customers within the app. By doing this, you are proving your brand’s authenticity in the platform. Thus, you are instantly earning your consumer’s trust with a single badge.

Aside from gaining a badge, it also comes with several marketing and advertising features. Simply put, being a verified business on WeChat not only gets you visibility in the market. It also guarantees opportunities to grow your brand exponentially in the market.

Like other social media pages, you will go through a verification process to make your page a legitimate brand on WeChat. We’ll tackle more about the setup process in a separate article – so, stay tuned!

WeChat Official Account Types: Subscription vs Service Account

There are two types of WeChat Official Accounts – Subscription and Service account. Below are the main differences between the two account types.

WeChat Official Account - Differences of Subcription vs Service Account

Soon we’ll reveal more information about the pros and cons of the Subscription and Service accounts in a separate article.

Now, let’s dig into the features you’ll get when you get your WeChat Official Account.

WeChat official account features

WeChat Official Account Features

Apart from gaining your customer’s trust, you are also entitled to some WeChat Official Account features. Note that without a verified account, your marketing and advertising opportunities are pretty limited.

Broadcasting

Applicable to both Subscription and Service Accounts.

Having a WeChat verified account – either Subscription or Service Account – lets you share valuable content to your customers. Depending on the type of your account, you have the option to broadcast one content daily or up to four per month.

Sample broadcast messages from WeChat official accounts
Sample push messages from WeChat official accounts | Photo credit: ATC, Travel141, Jin Air, Dior

Whether you want to share your latest discounts and offers, you are free to do so with an official account. Additionally, you can target specific customer groups for your messages, such as gender or location.

Payment

Applicable to Service Accounts only.

WeChat Pay integration is an essential function for your account if you are a retail, food, cosmetic, or fashion brand. With over 1 billion commercial transactions on the service per day, WeChat Pay is something you shouldn’t miss if you own a Service Account.

List of WeChat Pay services
WeChat Pay services

E-Commerce

Applicable to Service Accounts only.

WeChat Official Account offers a wide range of e-commerce features for Service Account owners. For instance, you can set up your mini program store within the app, as well as integrate coupons and a loyalty program.

Sample loyalty program and coupon integration on WeChat
Sample loyalty program and coupon integration on WeChat | Photo credit: IH Digital

If you’re in an industry that relies on e-commerce to stay competitive, then you must keep this in mind.

Geolocation

Applicable to Service Accounts only.

Due to multiple API adaptation, geolocation targeting is also enabled for Service Account owners. This feature allows a more efficient targeted marketing, especially if you’re tapping a certain audience based on location.

Geotargeting with a WeChat official account

For instance, WeChat offers advertising to foreign users based in 11 countries and regions, as well as outbound Chinese tourists across the globe. We’ll dive deeper into WeChat’s geo-targeting features for advertisers soon.

Key Takeaway

Earning your customer’s trust on social media platforms is a must nowadays. The first step to do this is to get your account verified on all your social media platforms. More so, if your goal is to target Chinese consumers, it’s best to set up a WeChat Official Account for you to complete the first step.

In summary, they are two types of WeChat Official Account – Subscription and Service Account. The former is designed for media and individuals centred on content sharing, while the latter is ideal for businesses and organisations.

This is why the Service Account has more features than the Subscription type. Although its broadcasting limit is fewer than the Subscription account, it is indeed packed with more features. This includes push notifications, advanced API capabilities, and payment.

Aside from this, it also offers prized e-commerce features, such as an online shop, coupon, and loyalty program integration through the mini program.

By understanding the WeChat Official Account features, you’ll get a glimpse of the many things in store for your brand. This is just the first step of your WeChat marketing journey. And you still have plenty of things to learn to maximise the platform.

Therefore, begin your journey with a WeChat Official Account and keep learning. After all, this is the best way to stay in the competition, and ultimately, conquer the Chinese market.

Need ideas for your WeChat Official Account?

Follow these WeChat Official Accounts to help you conceptualise your verified page. Be sure to install the WeChat app on your mobile device first before you click on the links below.

  1. Maxi-Cash
  2. Malee
  3. Jin Air

Next step: Get started with your WeChat Official Account setup through an authorised third-party agency today! With Asia Travel Club, you are guaranteed to get the verified WeChat badge in 1-2 weeks. Contact us now to schedule a quick chat soon!

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

#WeChatOfficialAccount #WeChatVerification #WeChatMarketing #WeChatMarketingAgency  #ChinaMarketingAgency #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaChina Digital MarketingDigital MarketingFeatured InfluencerHotel PartnersInfluencer MarketingTravel

Chinese Influencer Completed 4 Stays with Asia Travel Club

ATC Influencer Marketing | China Influencer Liu Xi Lin with over 2millions followers

Chinese Influencer Liu Xi Lin (刘汐鳞) from China is Asia Travel Club‘s (ATC) most prolific superstar, which completed 4 hotel stays under ATC’s Influencer Marketing Program.

Liu is a travel influencer that has a Sina Weibo fan based with over 2 million fans. He has been accepted by over 4 hotels partners which focus on doing influencer marketing with ATC.

 

China KOL connected with 4 ATC Hotel Partners

ATC | Asia Travel Club | cover

Since then, he has completed his 4 stays between October and November 2019, with Shangri-La Hotel Bangkok, Holiday Inn Express Bangkok Sathorn, Golden Tulip Haeundae Hotel & Suites, MerPerle Hon Tam Resort.

Not to mention, one of the live streaming review video about Shangri-La Hotel Bangkok has received well attention and successfully garnered 10 million views. You can read more about it here.

ATC | Asia Travel Club | Cover

Most of Liu’s posting has good engagement, resulting in more influencers in getting to know about ATC’s platform. Besides, he has also produced multiple social posting in Weibo, YiZhiBo, Meitu, Oasis, and his personal Vlog video. This gave more coverage and expose ATC into multiple platforms.

Use your social influence to connect and collaborate with our hotel partners for influencer marketing! Request your free stay now through Asia Travel Club Social App now!

ATC | Asia Travel Club | 2

Are you ATC’s next superstar? Join us now!

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

ChinaChina Digital MarketingDigital MarketingInfluencer MarketingTravel

Start China Digital Marketing through Social Media Platforms

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms

For the past decade, most global brands and smaller business have been trying their best to penetrate into the China market, looking for business opportunities to do China digital marketing in this country.

According to a report from mainland China, there are 854million active internet users and the internet availability rate has just reached 61.2 per cent only. It’s safe to say that the potential market reach in this country is humongous.

But the million-dollar question is, what marketing strategies work well in China?

Believe it or not, China’s social media platform is the most effective way to get your brands through into the China market. WeChat & Weibo Marketing and Baidu SEO are the 3 most common social App & platform for China Digital Marketing.

 

WeChat

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 1
Photo Courtesy:  Travel 141

 

WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more.

According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping.

Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app. This is the perfect app to do on your China digital marketing

 

Weibo

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 2
Photo Courtesy: Travel 141

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs.

Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.

 

Baidu

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 3
Photo Courtesy: Sansiri on Baidu | Yazhou Property

China also has its own search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Connect with your Chinese Audience through China Digital Marketing

Currently, Cititel Hotel Management is working with us for market penetration in mainland China. Level up your digital marketing strategy with Asia Travel Club now!

Are you in need of a digital agency to assist you in China digital marketing or China digital marketing for a hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO