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The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club

EVA air

Ever wondered what a great influencer marketing strategy could do to your airline brand?

Airlines leverage greatly on digital marketing campaigns. This is especially so with most of their customers stumbling upon their social media marketing posts that lead them to search for flights and eventually book a ticket.

Boosting social presence aside, airlines must be strategic in deploying such campaigns. These campaigns must go beyond a customer’s one-way or roundtrip travel.

One fool-proof way is through an influencer marketing strategy tailored fit for your Airline brand. In this article, we’ll look at the airline influencer marketing strategy of Eva Air and how it proved to be successful for the airline brand.

Tried and tested Influencer Marketing Strategy for Airline Brands

Besides well-run social media pages, Eva Air also bolstered its digital marketing plan with an influencer marketing strategy. The airline turned to influencers to increase brand awareness and promote their new Bangkok-Vienna route. For this endeavour, they enlisted the social media content creation expertise and high-profile influence of Thai couple and travel bloggers Paigunna. The couple maintains a prominent blog, a Facebook page with more than 650,000 fans and an Instagram page with more than 63,000 followers.

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Paigunna’s blog at https://couplemustgo.com/.

 

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Paigunna at the Hofburg, an imperial palace located in the heart of Vienna. Image courtesy of Paigunna.

Tasked with promoting the Bangkok-Vienna route, travel influencers Paigunna focused on showcasing what the city has to offer. Moreover, they filled their blog and social media pages with stunning photographs of the sights, scenery and mouth-watering food that await tourists in Vienna.

Paigunna’s posts about the charming city of Vienna garnered more than 1,700 likes on Instagram and more than 800 social actions on Facebook.

View this post on Instagram

#Ad The Charming Vienna 🇦🇹 ใจกลางเมืองที่มีสถานที่สวยๆระดับโลก สถาปัตยกรรมและบรรยากาศรอบตัว ที่จะทำให้ทุกคนหลงเสน่ห์เมื่อได้มาเยือน ที่นี่ ‘กรุงเวียนนา’ ประเทศออสเตรีย เดี๋ยวนี้จะมาเที่ยวยุโรป..ง่ายนิดเดียว EVA AIR มีเที่ยวบินตรง เส้นทางกรุงเทพ – เวียนนา (ใช้เวลา 10.55 ชม.) เครื่องใหม่! Boeing 787 ที่นั่งกว้างสบาย หลับตื่นเดียวก็ถึงแล้ว สามารถเลือกจองบัตรโดยสารชั้น Economy ประเภท Up ซึ่งเป็นประเภทใหม่ที่พึ่งเปิดตัวเมื่อต้นปี ซึ่งความพิเศษของบัตรประเภท Up แตกต่างไปจาก Economy ก็คือ 1. โหลดกระเป๋าได้ 35 KG (เทียบเท่าบัตรโดยสารระดับชั้น Premium Economy) 2. เลือกที่นั่งล่วงหน้าได้ 3. สะสมไมล์ได้ 100% 4. สามารถใช้ไมล์ Upgrade ที่นั่งได้ 5. ฟรีค่าธรรมเนียมในการเปลี่ยนแปลงการเดินทาง 6. ฟรี WiFi 30 MB เมื่อลงทะเบียนตามนี้: https://bit.ly/2lS9EJO พิเศษขนาดนี้..จองตั๋วแล้วไปเที่ยวเวียนนากันได้เลยจ้า! #austria #evaair

A post shared by OM + NUT 🇹🇭 (@paigunna) on

The couple also zeroed in on promoting the Eva Air. On their blog, they went into the fine details of the aircraft they boarded. The couple raved about the features and the many conveniences on board.

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Photo courtesy of Paigunna.

Once ingrained in fan’s minds, fans will remember the remarkable trip brought about by Eva Air. Fans can even use this as a future reference for more trips ahead.

Take Your Airline Brand to New Heights!

Want your airline brand to soar high? Let Asia Travel Club help you create an influencer marketing strategy that could take your brand to the top.

Get in touch with us at m.me/asiatravelclub today to learn more about our influencer marketing platform that could help boost your digital marketing campaigns.

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

 

 

 

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Holiday Inn Express Singapore Serangoon is the 5th IHG Hotel to Join Asia Travel Club

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club

New Hotel Partner On Board ATC – Welcome, Holiday Inn Express Singapore Serangoon!

Head’s up, everyone! We have a new addition to our club – Holiday Inn Express Singapore Serangoon! We are glad to have the fifth InterContinental Hotels Group (IHG) hotel to our growing hotel partners.

Holiday Inn Express Singapore Serangoon partnered with Asia Travel Club (ATC) with the aim of strengthening their marketing strategy with the help of ATC’s Influencer Marketing Program. For this particular reason, they are focused on collaborating with Macro Chinese Influencers as well as Micro Influencers from Japan, Hong Kong, Taiwan, and Malaysia.

ATC takes pride in connecting with the new Holiday Inn Express Singapore Serangoon, a hallmark of smart and hassle-free travel. This Singapore hotel takes up the perfect place for business and leisure travellers alike. Boasting its smart features and convenient location, this hotel makes every guest’s stay seamless and comfortable.

Convenient Location

Just a mere 20-minute drive from Singapore Changi Airport, this Singapore hotel is located in Jalan Besar, right in the heritage hub of Little India cultural district.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
Photo courtesy of Holiday Inn Express Singapore Serangoon

Furthermore, if guests want to unwind, there are multiple attractions that can be easily accessed through the nearby Farrer Park and Bendemeer MRT Stations. Such attractions include Orchard, Bugis, Chinatown, Marina Bay, and the Suntec Convention Centre.

Smart and Comfy Rooms

In addition, Holiday Inn Express Singapore Serangoon offers 1199 modern rooms for the smart and savvy traveller. Get to personalize your comfort by choosing either a queen or a twin bed with either soft or firm pillows.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
One of the rooms overlooking the city. Photo courtesy of HIEx Singapore Serangoon

Plus, rooms are equipped with a 32-inch LCT TV with international channels, and ergonomic working station, a mini-fridge, and an iPod docking station, among others.

Thoughtful Amenities and Services

Each guest will find the small yet essential things complete in this Serangoon hotel. For instance, they offer free high-speed Wi-Fi throughout the hotel!  You can connect whenever, wherever. Similarly, there’s a 24-hour fitness centre, self-service laundry, and a meeting room for up to eight people especially for those with business needs.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
The Multi-functional Great Room where you also could eat, meet with friends, or simply surf the internet. Photo courtesy of HIEx Singapore Serangoon.

Of course, food is not a problem at this hotel! Holiday Inn Singapore Serangoon serves free breakfast fit for a champ. Their Express Start Breakfast is complete with fruits, cereals, pastries, and up to five hot dishes, including eggs and sausages available from 6:30 AM to 10:30 AM.  For those in a hurry, a Grab & Go option is also available.

If your brand needs that boost your digital marketing strategy, Asia Travel Club is more than welcome to help you. Chat with us on Messenger at m.me/asiatravelclub for more info.

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub to find out more. Don’t forget to subscribe our Telegram channel at @T141Deals for the latest deals and promotions.

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!

Chinese Influencer Xia Suyi Collabs with Ramada Plaza Bangkok with ATC | Asia Travel Club

If there’s a hotel that offers a truly Thai experience, Ramada Plaza by Wyndham Bangkok Menam Riverside is the place to be.

This Thai hotel offers rooms and suites with contemporary Thai designs and furnishings along with the indulgent view of the Chao Phraya River and the Bangkok Metropolis. Without a doubt, this is one of the best places to stay in Bangkok.

With the desire to create a better marketing strategy, the Ramada Plaza by Wyndham Bangkok Menam Riverside collaborated with Asia Travel Club (ATC) via Influencer Marketing. Let’s see the results of this collaboration through Chinese Influencer 是suyi酱吖!

Chinese Influencer 是suyi酱吖 Collaborates with Ramada Plaza by Wyndham Bangkok Menam Riverside though ATC

Suyi is a well-rounded influencer with interests in fashion, beauty, and of course, travel. This Chinese influencer’s adventures are well known through her different social media websites such as Weibo (是suyi酱吖 ) where she has 670k+ followers.

Both Suyi and The Ramada Plaza by Wyndham Bangkok Menam Riverside connected through ATC’s #StaysforStories program under the ATC Social App.

Through this collaboration, Chinese Influencer Suyi has created a total of seven posts shared on Weibo, Little Red Book, Qyer, MFW, and Douyin, not to mention an overall positive review of the place. See her review of this Bangkok hotel below!

Ramada Plaza by Wyndham Bangkok Menam Riverside Hotel Postings and Review

Suyi stayed at The River Plaza Suite, which she said was about 60 square metres. Location-wise, she said that the location of the hotel is near the city centre. Furthermore, the beautiful Asiatique The Riverfront and Siam Square Bangkok is nearby as well. She also said that there was a swimming pool for everyone to use.

Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
A view of the River Plaza Suite at Ramada Plaza by Wyndham Bangkok Menam Riverside. Photo courtesy of Suyi.

During her stay at the hotel, Suyi chose a high floor to get the best out of the Chao Phraya River view. From her room window, the view of the river and the Ferris wheel can be clearly seen and without a doubt, it really is a treat for the eyes. What’s more, the view of the Chao Phraya River was “very beautiful,” she said. Check out her post at Weibo below:

Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
The River Plaza Suite’s interior and view of Chao Phraya River and Ferris wheel. Photo Courtesy of Suyi.
Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
The River Plaza Suite’s bathroom interior. Photo courtesy of Suyi.

According to Suyi, the hotel’s service has a very good customer and hotel service all open to queries 24 hours. She said that she saw the sweetest and sincere smile from a waiter at the hotel.

Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
Photo courtesy of Suyi.

Aside from the view, she also enjoyed the nearby attractions and even made a video out of it. We can see the historical Thai temples, her trip to the spa, the beach, and Suyi treating herself to some delicious mango sticky rice, Thai nightlife, and of course, a hotel room tour of Ramada Plaza Bangkok! Her video post on Weibo got 1,000+ comments and 3,000+ likes.

Check out her video here.

Looks like she enjoyed every bit of her stay at the Ramada Plaza by Wyndham Bangkok Menam Riverside Hotel! She recommends the beautiful Thai hotel for everyone to visit.

About Asia Travel Club

ATC makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Use your social influence to connect and collaborate with our hotel partners like Ramada Plaza By Wyndham Bangkok Menam Riverside under influencer marketing! Request your free stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

Asia Travel Club #ATC #staysforstories #InfluencerMarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club

3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club

ATC Influencer Marketing: More Influencers, More Hotel Collaborations

Are you in need of a brilliant digital marketing and influencer marketing plan to create a breakthrough for your hotel and travel brand this 2020?

Asia Travel Club (ATC), an influencer marketing agency with 3,000 and growing influencers, is more than ready to help you.

Since its establishment on January 14, 2019, ATC has become one of the most sought-after influencer marketing agencies, especially hotel and travel brands, in the area of digital marketing. As a result, Asia Travel Club has become one of the fastest-growing Influencer Marketing Platform carrying an expanding portfolio of hotel and travel brand partners such as Ramada Plaza, InterContinental Hotels Group (IHG), and Shangri-La Hotel, among others.

According to Asia Travel Club’s Co-founder George Foo, ATC has over 3,000+ influencers around Asia carrying a strong base of more than 380 million fans.

“This is a considerable amount of potential reach that ATC could provide to potential partner hotels and brands,” said George.

3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club

Among ATC’s pool of influencers, 20-30 per cent is comprised of Macro Influencers. These influencers have about 10,000 to 500,000 followers, depending on the location. With high-quality content partnered with a large following, Macro Influencers help much with creating brand awareness.

George said that the country with the most of ATC’s Macro Influencers come from China, followed by Korea, Malaysia, Singapore, and Thailand. Influencer Marketing in Asia has come a long way and we are looking forward to further growth.

Take a look at the profiles of some of ATC’s Macro Influencers who have successfully collaborated with our hotel partners through ATC’s #StaysforStories Program.

Influencer Marketing: Asia Travel Club’s Featured Influencers from Different Countries

Chinese Influencer Liu Xi Lin (刘汐鳞)

Liu Xi Lin, China’s prolific blogger with more than two million followers on Weibo, is well known both online and offline. He starred in different Chinese dramas such as “Ode to Joy,” while being a fashion and a travel vlogger as well. Liu Xi Lin has already completed four hotel stays through ATC.

3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club
Liu Xi Lin at the MerPerle Hon Tam Resort. Photo courtesy of Liu Xi Lin.
3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club
Liu Xi Lin’s room tour photo at the Shangri-La Hotel, Bangkok. Photo courtesy of Liu Xi Lin.

 

Japanese Influencer Miku Akematsu (@shashishu_daily)

On the other hand, we have @Shashishu_daily, fitness and travel influencer. She also shares bits and pieces of her personal life on her Instagram account. Currently, @shashishu_daily has more than 116,000 + followers on Instagram.

Singaporean Influencer Vanessa Ho (@vaneszs.h)

Young and full of talent — in other words, that’s @vaneszs.h for you. This 20-year-old student from the National University of Singapore (NUS) has been a Star Search 2019 finalist, a DJ, a writer for NXT magazine, a host, and an Instagram Influencer. Check her story on Cassia Bintan here.

If you think now is the time to make your brand big through collaborating with influencers around Asia, don’t hesitate to chat us at m.me/asiatravelclub to find out more!

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

Asia Travel Club #ATC #Influencermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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Check Out The Privileges of Being an Influencer for Asia Travel Club! | Asia Travel Club

Check Out The Privileges of Being an Influencer for Asia Travel Club! | Asia Travel Club

Interested to join Asia Travel Club (ATC) as an influencer? Here’s what we have in store for you!

Influencers who have joined Asia Travel Club are classified into three tiers. So before collaborating with any hotels, find out which tier you belong to and the complimentary stay you can get.

Nano Influencers

Do you belong in this tier? 

If you are an influencer from the Philippines, Thailand, or Malaysia with a minimum follower count of 25,000, you belong to the tier of Nano Influencers! Likewise, if you’re a Singaporean influencer with a minimum of 3,000 followers, you belong to this group as well.

What can you get?

You are entitled with a maximum of two (2) nights to any hotel of your choice.

Nano Influencers
Country Minimum Followers Maximum no. of Stays
Philippines, Thailand, Malaysia 25,000 2
Singapore 3,000

Meet the Philippine travel creator and vlogger, Sophie Ramos (@sophiemos), carrying 29k followers on Instagram! Through Asia Travel Club, Sophie collaborated with the retro and hip Dash Hotel Seminyak Bali. She shared a positive review of the hotel on her social media accounts. She also made a YouTube vlog that featured the hotel.

If you’re an influencer planning to join Asia Travel Club, you’re in for a treat. Learn about the privileges of collaborating with the leading hotels in Asia!
@Sophiemos review of Dash Hotel Seminyak Bali on Instagram | Asia Travel Club

Micro Influencers

Do you belong in this tier? 

Micro Influencers are those who have a minimum follower count of 50,000 if you are from the Philippines, Thailand, or Malaysia. Similarly, if you are an influencer from Singapore with a minimum of 5,000 followers, you belong to this tier too.

What can you get?

As a micro influencer, you are entitled to a maximum a four (4) –night stay for any hotel that you’d want to try.

Micro Influencers
Country Minimum Followers Maximum no. of Stays
Philippines, Thailand, Malaysia 50,000 4
Singapore 5,000

Let us introduce you to one of our micro influencers, Malaysian influencer Adrielle Iman (@adrielleiman). He currently has a total of 96.6k on Instagram, with posts focusing on lifestyle.

If you’re an influencer planning to join Asia Travel Club, you’re in for a treat. Learn about the privileges of collaborating with the leading hotels in Asia!
Photo courtesy of Adrielle Iman | Asia Travel Club

Macro Influencers

Do you belong in this tier?

Influencers from the Philippines, Thailand, and Malaysia with 100,000 followers are part of the macro influencer tier. In addition, influencers from Singapore with a minimum of 10,000 also get to be part of this tier.

What can you get?

The top tier of influencers gets to enjoy a maximum of seven (7) nights at any partner hotel.

Macro Influencers
Country Minimum Followers Maximum no. of Stays
Philippines, Thailand, Malaysia 100,000 7
Singapore 10,000

 

Take a peek at a stay of the Singaporean Influencer Chloe Teo at the Cassia Bintan! A photographer and a beauty and travel content creator, Chloe Teo (@chloetwl) connected with Casia Bintan through ATC as well and created wonderful reviews for the hotel on her Instagram and blog. She currently has 12,800 + followers. Check her out!

If you’re an influencer planning to join Asia Travel Club, you’re in for a treat. Learn about the privileges of collaborating with the leading hotels in Asia!
@Chloetwl’s Instagram post on Cassia Bintan | Asia Travel Club

If you are an influencer looking for the opportunity to connect and collaborate with leading hotels across Asia, chat with us on Messenger at m.me/asiatravelclub find out more!

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

Asia Travel Club #ATC #Influencermarketing #AsiaTravelClub 
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

 

 

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Chinese Influencer Completed 4 Stays with Asia Travel Club

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Chinese Influencer Liu Xi Lin (刘汐鳞) from China is Asia Travel Club‘s (ATC) most prolific superstar, which completed 4 hotel stays under ATC’s Influencer Marketing Program.

Liu is a travel influencer that has a Sina Weibo fan based with over 2 million fans. He has been accepted by over 4 hotels partners which focus on doing influencer marketing with ATC.

 

China KOL connected with 4 ATC Hotel Partners

ATC | Asia Travel Club | cover

Since then, he has completed his 4 stays between October and November 2019, with Shangri-La Hotel Bangkok, Holiday Inn Express Bangkok Sathorn, Golden Tulip Haeundae Hotel & Suites, MerPerle Hon Tam Resort.

Not to mention, one of the live streaming review video about Shangri-La Hotel Bangkok has received well attention and successfully garnered 10 million views. You can read more about it here.

ATC | Asia Travel Club | Cover

Most of Liu’s posting has good engagement, resulting in more influencers in getting to know about ATC’s platform. Besides, he has also produced multiple social posting in Weibo, YiZhiBo, Meitu, Oasis, and his personal Vlog video. This gave more coverage and expose ATC into multiple platforms.

Use your social influence to connect and collaborate with our hotel partners for influencer marketing! Request your free stay now through Asia Travel Club Social App now!

ATC | Asia Travel Club | 2

Are you ATC’s next superstar? Join us now!

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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Plunge into China Digital Marketing through China’s Social Media Platforms

CDM

For the past decade, most global brands and smaller business have been trying their best to penetrate into the China market, looking for business opportunities to do China digital marketing in this country.

According to a report from mainland China, there are 854million active internet users and the internet availability rate has just reached 61.2 per cent only. It’s safe to say that the potential market reach in this country is humongous.

But the million-dollar question is, what marketing strategies work well in China?

Believe it or not, China’s social media platform is the most effective way to get your brands through into the China market. WeChat & Weibo Marketing and Baidu SEO are the 3 most common social App & platform for China Digital Marketing.

 

WeChat

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 1
Photo Courtesy:  Travel 141

 

WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more.

According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping.

Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app. This is the perfect app to do on your China digital marketing

 

Weibo

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 2
Photo Courtesy: Travel 141

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs.

Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.

 

Baidu

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 3
Photo Courtesy: Sansiri on Baidu | Yazhou Property

China also has its own search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Connect with your Chinese Audience through China Digital Marketing

Currently, Cititel Hotel Management is working with us for market penetration in mainland China. Level up your digital marketing strategy with Asia Travel Club now!

Are you in need of a digital agency to assist you in China digital marketing or China digital marketing for a hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

 

 

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KakaoTalk & Naver Marketing: Tap into the Korean Digital Marketing Trail

2019.11.21_KDM_Services_Chau

When it comes to the retail and hotel marketing landscape in the 21st century, we would immediately think about digital marketing. The marketing trend in Korea, one of the most developed countries, is not an exception as it is rapidly shifting from traditional marketing to digital marketing to catch up with the change in consumer behaviour and the development of technology. As a result, Korean digital marketing plays a pivotal role to promote travel brands.

What is Korean Digital Marketing and why is it important to your hotel business?

Like other markets, Korean digital marketing is performed on social platforms as well as search engines. However, besides universal platforms such as Google, Facebook, Youtube and Instagram, Korea also has its local platforms with the same functions: Naver (search engine) and KakaoTalk (messaging app). These platforms are the 1st-ranked search engine and messaging app in Korea which are crucial in both work or daily life.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 1

It is reported that Naver has approximately 16 million visits per day, while KakaoTalk is actively used by 49 million users. That’s why if you want to increase website booking and online ticket sales in the Korean market, you have to consider involving these channels in your digital marketing campaigns.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 2

Naver Marketing

Naver is Korea’s substitute for Google. In fact, there is Google, but it is just not the biggest player in the competition. Naver dominantly controls the whole market with roughly 70% of the market share, followed by Google and Daum with 23% and 7% respectively. Koreans tend to use this tool to search for everything from hotel bookings to tickets to many attractions worldwide. Aside from being a pure search engine, Naver also provides a variety of inclusive features including knowledge-in, blogs, cafes, news, etc.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 3

Therefore, to take on Korean digital marketing, search advertising on Naver is not to be ignored. In particular, there are types of Naver ads that you have to focus on as a start: website search ads (Powerlink ads), brand search ads and Power content. These ads would be a good start for your brand if you intend to increase website booking.

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According to The Korea Times, Naver CEO Han Seong-sook recently just announced that Naver will begin offering an “Influencer Search” function, enabling users to search for a variety of contents provided by influencers.

This will largely affect the Korean digital marketing strategy towards influencer marketing.

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photo source: Naver

KakaoTalk Marketing

Since the number of messaging app users has surged over the past few years, messaging apps have become essential not only to increase engagement and communication with tourists. In Korea, there is also KakaoTalk, a must-use advertising tool to target the market. It enables brands to put a notice on their timeline or send broadcast messages to their followers on Kakao Plus Friend. Furthermore, running ads is also allowed when they want to gain brand awareness. If your goal is to grow your ticket sales online, this is how you attract Korean tourists to your brand in an instant.

Bangkok “Terminal21” and Danang “Sky36” are working with us for market penetration in Korea. Level up your digital marketing strategy, too, with Asia Travel Club!


Are you in need of a digital agency to assist you in Korean digital marketing or Korea Digital Marketing for hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO