Digital Marketing

China Digital Marketing

WeChat Ads: Moments Ads & Official Account Ads Explained

WeChat Ads - Moments & Official Account Ads Explained

WeChat ads is a thriving trend due to its massive reach. It indeed presents a huge opportunity for advertisers to promote a page, website, or app within WeChat.

Certainly, WeChat advertising can bring you desirable results over time with proper understanding and a good strategy.

ATC is an Official Sales Partner of WeChat. Contact us to get started with WeChat ads.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Firstly, let us answer your initial questions about WeChat advertising.

What is WeChat Advertising?

WeChat advertising is part of Tencent Ad Solutions enabling businesses to spread promotional messages on two major areas – user’s Moment feed or WeChat Official Account articles. In general, this advertising program intends to increase WeChat Official Account followers, drive website traffic, and yield app downloads.

How does WeChat Ads work?

To advertise on WeChat, you must first do these three steps:

  1. Verify your Official Account
  2. Check your eligibility first and register as an advertiser
  3. Top up your ad account

Once you’re all set up, here’s how advertisements are processed from campaign goal-setting to review.

wechat ads structure

Who are not eligible to place WeChat Ads?

However, not all brands are entitled to run WeChat ads. Particularly, companies or brands belonging to the following categories* are restricted to advertise:

  1. Overseas real estate investment and leasing
  2. Medical
  3. Bird’s nest, sea cucumber, and similar food products
  4. Tobacco
  5. Casinos

* This is not an exhaustive list. All cases will depend on the WeChat review results.

What are the types of WeChat Ads?

WeChat has two main ad types:

  1. Moments Ads
  2. Official Account Ads

In addition, determining the most suitable ad type for your campaign depends on your goal. If you want to know which type is best for you, schedule a quick chat with us. As an official sales partner, ATC supports WeChat Moments and Official Account Ads.

two wechat ad types - moments and official accounts ads

 

What is WeChat Moments Advertising?

WeChat Moments Ads are native ads displayed on a user’s Moments feed with an ‘AD’ label in the upper right corner. Generally, this ad type is designed to build awareness or generate impressions.

It had a great start back when it was launched in early 2015. For instance, Coca Cola and Mercedes-Benz were the pioneers among 25 brands that participated in the first-ever testing campaign.

Presently, with the development of WeChat Moments Ads, brands can easily display their promotional campaigns without breaking a sweat.

Furthermore, WeChat Moments ads are equivalent to Facebook ads as it appears on the user’s timeline (or Moments on WeChat).

How does it work?

Moments Ads have two formats:

  1. Regular Ads
  2. Basic Card Ads

wechat moments ad placements

This ad type uses cost-per-impression (CPM) bidding and also runs on two creatives type – image (banner) or video.

What is WeChat Official Account Advertising?

On the other hand, WeChat Official Account ads appear on WeChat Official Account (OA) articles. This method exhibits a banner look with a call-to-action button and brand information in particular.

Moreover, its goal is to generate clicks and leads with its strategic placements.

How does it work?

WeChat Official Account (OA) ads have two major formats:

  1. In-article ads
  2. Bottom ads

wechat official account ad placements

This advertising method uses cost-per-click (CPC) bidding and also comes in two formats – image (banner) or video.

WeChat Ads Case Studies

To further demonstrate how WeChat ads work, here are some case studies you can refer to.

malee moments ads

Malee: Moments Ads

Malee recently launched WeChat Moments Ads in banner and video formats. The brand’s goal is to promote its 618 BigSale campaign and ultimately drive traffic to its JD.com flagship store.

Moreover, the ads target users based in China.

malee wechat moments ads for e-commerce

Maxi-Cash: Official Account Ads

Previously, Maxi-Cash ran an Official Account ad to promote its campaign and gain views. The jewellery brand used an Official Account ad placement to compel readers to its landing page.

The ads aimed at users in Singapore, with a potential reach of roughly 600,000 WeChat users as of 2020.

As shown in the screenshot below, the banner included a clear call-to-action to effectively urge readers to take action.

maxi-cash singapore wechat official account ads

Travel141: Moments and Official Account Ads

Travel141, a travel content hub by Digital38, also launched a series of Moments and Official Account ads to boost awareness, increase followers, and generate clicks.

The ads targeted users located in Beijing and Shanghai, which comprises of potentially 43.4 million WeChat users in 2020.

travel141 wechat moments and official account ads

Ready to get started with WeChat ads?

Contact us today to schedule a quick chat soon. Asia Travel Club is a WeChat Official Sales Partner offering WeChat marketing solutions to businesses across the region. This includes WeChat Official Account setup and verification, Moments and Official Account advertising, mini program development, and WeChat Pay integration.

WeChat Marketing Agency in Singapore - Get Started with WeChat

More about WeChat Marketing

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365, and MCN

#wechatads #momentsads #officialaccountads #wechatmarketing #wechatmarketingagency #chinamarketingagency #atc

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.

China Digital Marketing

WeChat Official Account Features: What’s in it for your brand?

WeChat Marketing - 4 WeChat Official Account Features

Having a WeChat Official Account for your brand is a powerful marketing avenue to win the Chinese market. Not only it allows content sharing with your consumers, but it also enables other functions that cover all stages in the buyer’s journey. Also, being entitled to WeChat Official Account features gives you a competitive edge against your competitors.

ATC - Official Sales Partner of WeChat, Tencent Ads, Tencent GDT

Coined as a ‘super app’, WeChat offers many solutions to your marketing needs. From building brand awareness to driving website traffic or sales, it provides valuable services to both consumers and businesses. This includes WeChat Official Account, WeChat Pay, WeChat mini program, and more.

Statistics chart of WeChat number of active users from 2012 to 2020

Statistically speaking, the Tencent-owned app has seen incredible spikes over the years, particularly its user base. From 50 million in 2012, it tremendously grew to 1.17 billion monthly active users in Q1 2020. Moreover, in 2019, 45 billion messages are sent daily within the app, showing its high user engagement.

With this in mind, having a solid WeChat marketing strategy is an essential step to conquering the market. And since there are plenty of ways to harness WeChat marketing, it’s important that you learn the basics one at a time. Surely, grasping this China digital marketing strategy will improve your brand. However, it can be overwhelming to know everything at once.

So, in this article, we’ll learn the first step in the long and rewarding WeChat marketing journey – setting up a WeChat Official Account.

What is a WeChat Official Account?

WeChat Official Account (OA) is much like your verified Facebook or Instagram business page with a badge. Visually, you’ll know an account is verified if you see an orange tick mark beside the page name.

Sample WeChat Official Account with verified badge
Asia Travel Club’s WeChat Official Account with a verified badge | Photo credit: ATC WeChat

Users can easily view, manage, and add official accounts at the ‘Contacts’ tab on their WeChat app. As a brand, you can either advertise your account’s QR code so users can physically scan it. Or they can simply search for your profile in the ‘Contacts’ tab if they intend to.

How to view, manage and add official accounts on WeChat
How to view, manage, and add WeChat Official Accounts on the app

In general, having an official account on WeChat is a formal way for your business to interact with your customers within the app. By doing this, you are proving your brand’s authenticity in the platform. Thus, you are instantly earning your consumer’s trust with a single badge.

Aside from gaining a badge, it also comes with several marketing and advertising features. Simply put, being a verified business on WeChat not only gets you visibility in the market. It also guarantees opportunities to grow your brand exponentially in the market.

Like other social media pages, you will go through a verification process to make your page a legitimate brand on WeChat. We’ll tackle more about the setup process in a separate article – so, stay tuned!

WeChat Official Account Types: Subscription vs Service Account

There are two types of WeChat Official Accounts – Subscription and Service account. Below are the main differences between the two account types.

WeChat Official Account - Differences of Subcription vs Service Account

Soon we’ll reveal more information about the pros and cons of the Subscription and Service accounts in a separate article.

Now, let’s dig into the features you’ll get when you get your WeChat Official Account.

WeChat official account features

WeChat Official Account Features

Apart from gaining your customer’s trust, you are also entitled to some WeChat Official Account features. Note that without a verified account, your marketing and advertising opportunities are pretty limited.

Broadcasting

Applicable to both Subscription and Service Accounts.

Having a WeChat verified account – either Subscription or Service Account – lets you share valuable content to your customers. Depending on the type of your account, you have the option to broadcast one content daily or up to four per month.

Sample broadcast messages from WeChat official accounts
Sample push messages from WeChat official accounts | Photo credit: ATC, Travel141, Jin Air, Dior

Whether you want to share your latest discounts and offers, you are free to do so with an official account. Additionally, you can target specific customer groups for your messages, such as gender or location.

Payment

Applicable to Service Accounts only.

WeChat Pay integration is an essential function for your account if you are a retail, food, cosmetic, or fashion brand. With over 1 billion commercial transactions on the service per day, WeChat Pay is something you shouldn’t miss if you own a Service Account.

List of WeChat Pay services
WeChat Pay services

E-Commerce

Applicable to Service Accounts only.

WeChat Official Account offers a wide range of e-commerce features for Service Account owners. For instance, you can set up your mini program store within the app, as well as integrate coupons and a loyalty program.

Sample loyalty program and coupon integration on WeChat
Sample loyalty program and coupon integration on WeChat | Photo credit: IH Digital

If you’re in an industry that relies on e-commerce to stay competitive, then you must keep this in mind.

Geolocation

Applicable to Service Accounts only.

Due to multiple API adaptation, geolocation targeting is also enabled for Service Account owners. This feature allows a more efficient targeted marketing, especially if you’re tapping a certain audience based on location.

Geotargeting with a WeChat official account

For instance, WeChat offers advertising to foreign users based in 11 countries and regions, as well as outbound Chinese tourists across the globe. We’ll dive deeper into WeChat’s geo-targeting features for advertisers soon.

Key Takeaway

Earning your customer’s trust on social media platforms is a must nowadays. The first step to do this is to get your account verified on all your social media platforms. More so, if your goal is to target Chinese consumers, it’s best to set up a WeChat Official Account for you to complete the first step.

In summary, they are two types of WeChat Official Account – Subscription and Service Account. The former is designed for media and individuals centred on content sharing, while the latter is ideal for businesses and organisations.

This is why the Service Account has more features than the Subscription type. Although its broadcasting limit is fewer than the Subscription account, it is indeed packed with more features. This includes push notifications, advanced API capabilities, and payment.

Aside from this, it also offers prized e-commerce features, such as an online shop, coupon, and loyalty program integration through the mini program.

By understanding the WeChat Official Account features, you’ll get a glimpse of the many things in store for your brand. This is just the first step of your WeChat marketing journey. And you still have plenty of things to learn to maximise the platform.

Therefore, begin your journey with a WeChat Official Account and keep learning. After all, this is the best way to stay in the competition, and ultimately, conquer the Chinese market.

Need ideas for your WeChat Official Account?

Follow these WeChat Official Accounts to help you conceptualise your verified page. Be sure to install the WeChat app on your mobile device first before you click on the links below.

  1. Maxi-Cash
  2. Malee
  3. Jin Air

Next step: Get started with your WeChat Official Account setup through an authorised third-party agency today! With Asia Travel Club, you are guaranteed to get the verified WeChat badge in 1-2 weeks. Contact us now to schedule a quick chat soon!

WeChat Marketing Agency in Singapore - Get Started with WeChat

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.

ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).

Digital 38 Technologies: ATCTravel141AP365 and MCN

#WeChatOfficialAccount #WeChatVerification #WeChatMarketing #WeChatMarketingAgency  #ChinaMarketingAgency #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Digital MarketingInfluencer MarketingTikTok

3 TikTok campaigns to Join this Circuit Breaker Period 

Featured Image

One of the reasons TikTok became massively trendy today is because of the current COVID-19 crisis. Many people were forced to stay at home to help prevent the spread of the coronavirus. 

Recently, the Singapore government initiated “circuit breaker measures to curb the spread of COVID-19. As a result, majority of the workers were compelled to work from home from 7 April to 4 May 2020. 

As the situation develops, people have turned to social media to ease their boredom of being stuck at home. Particularly, in TikTok, campaigns with the participation of influencers greatly flourished.

If you’re on TikTokyou should watch out for these trending campaigns in Singapore today. We’ve compiled here this week’s three most viewed campaigns for you to watch or join. 

#StayAtHome – Fight Boredom and COVID-19 with this TikTok Challenge 

In response to the global fight against COVID-19, TikTok came up with the #StayAtHome challenge saying: 

As we adjust to life at home, there is no excuse to slack off! As a true-blue TikToker, there are many activities you can document to show us while you #stayathome! 

Using the hashtag, TikTok encourages everyone to stay active while at home. TikTokers indeed flocked to the #stayathome hashtag with their own videos. From singing with their kids to demonstrating home workouts, it shows that there are endless possibilities for you to have fun at home. 

As an example, Singapore-based actor and film-maker Jaze Phua took part in the #stayathome challenge with a video while wearing face masks. 

@jazephuaWith entertainment venues ban, we create our own entertainment ##sgunited ##stayathome ##HandWashChallenge @TikTok Singapore @Douglas Tan @Debra L♬ original sound – Jaze Phua

To date, the hashtag has a whopping 7.4 billion views from all over the world. 

#LepakAtHome – Lepak in Your Most Creative Way and Win Prizes! 

If you’re going crazy “doing nothing” at your own home, why not lepak and win prizes? The #LepakAtHome hashtag challenge on TikTok invites you to “record a video of what you do to #LepakAtHome in your most creative way possible.” 

Either you’re tidying your bedroom or cuddling with your pets, you can do whatever you want in your TikTok video. Again, it has to be your most creative way of lepaking! 

This popular Singaporean origami artist, for instance, participated in the contest by showing his knack for the art of paper folding. 

@zihaolol98My kind of ##LepakAtHome 😆Some Art and magic? What’s yours?🤔🤪##AJSpringBreak♬ Spring Break – AJ Mitchell feat. Rich The Kid

 In addition to your recording, you also have to add a particular AJ Mitchell song to your video to join. 

When done, post the video on your TikTok profile with the hashtag #LepakAtHome and #AJSpringBreak. Make sure to set your profile to public. 

Now with 2.1 million views, the hashtag challenge is a contest by Sony Music Singapore to promote AJ Mitchell’s latest track titled Spring Break. It is available to Singapore and Malaysia TikTok participants, and runs until 29th April 2020. Three winners will win some relaxing kit pampering goods. So, give your best in lepaking at home! 

#DoTheLifebuoySG  Be Extra Clean and Safe with Proper Handwashing 

With currently 1.9 million views, the new handwashing challenge on TikTok has certainly grabbed the attention of millions of Singaporeans.  

Famous Singaporean TikTok influencers like Benjamin KhengJian Hao TanTaufik BatisahCrystabel and even SGAG SG participated in the challenge. Coupled with a few dance moves, some TikTokers also lip-synced to the campaign song titled Do It Right and We’ll Be Alright by Ng Zheng Yao 

Jian Hao Tan – 342.5K followers

@thejianhaotanDo it right and we’ll be alright! ##DoTheLifebuoySG ##extracleanfam ##ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao


Crystabel– 214K followers

@crystabel_Do it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 SGAG SG – 110.3K followers

@sgag_sgSince everyone’s doing it.. here’s our ##DoTheLifebuoySG for the ##ExtraCleanFam LOLL ##fyp ##foryou ##sgtiktok ##dance ##viral ##SGUnited♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Benjamin Kheng – 15.1K followers 

@benjaminkhengWhen the Rona tryna creep on you, you creep on the Rona.Do it right and we’ll be alright. #D#oTheLifebuoySG #E#xtraCleanFam #S#GUnited #A#d♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

 

Taufik Batisah – 12.6K followers 

@officialtaufikbatisahDo it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad*♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Read more: Tap Into China Market With Douyin Influencers

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #Douyin #ChinaInfluencer #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaDigital MarketingInfluencer Marketing

Tap into China Market with Douyin Influencers

ATC Influencer Marketing

Douyin has climbed up in the downloading chart and become one of the most popular video platforms in China. As of Jan 2020, it is recorded that Douyin exceeded 400 million daily active users. In fact, in comparison with Tik Tok – its international version, Douyin is offering more features. Therefore, its popularity converts the application into a lucrative business chance for local brands as well as international brands. 

How can you reach your primary audiences in the China market via Douyin? Besides running ads, influencer marketing is a “magic tactic”. We’ve rounded 7 Chinese influencers that would help your campaign swing even further.

Papi酱 (Papi) – 30.88 millions followers

Papi酱 is an actress and a comedy producer on Douyin. Putting tons of humor in her products, her channel has got more than 30 millions subscribers. 

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @193720797

I am Iron Head A Biao – 8.57 millions followers 

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @tietouabiao

Daxiao V – 5.06 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @V3366

Duoyu and Sister Mao Mao – 30.26 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @duoyuduoyu

Designer A Shuang – 16.27 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @spzp_ 04

Hello Hu Xinyu – 5.56 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @145579629

Li Ziqi – 40.39 millions followers

ATC Influencer Marketing | Tap in China Market with Douyin Influencers
Photo Source: @71158770

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #Douyin #ChinaInfluencer #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Digital MarketingInfluencer MarketingTikTok

The Surge of Tik Tok Influencer Marketing and Its Importance

ATC Influencer Marketing

Tik Tok has been undergoing a fast growth recently. It emerges as one of the new social media platforms that businesses can make use of in order to build up their brand awareness, following Facebook, Instagram and Youtube. As a consequence, influencer marketing on Tik Tok is sprouting up left and right. Apparently, it provokes businesses to give it a try due to the rocket-fueled increase in active users. If you are still not considering influencer marketing on Tik Tok, keep scrolling down to see why you should equip your brand with the knowledge.
ATC Influncer Marketing | The Surge of Tik Tok Influencer Marketing and Its Importance

What is Tik Tok and how does it work?

Tik Tok is a China-based social networking service launched in 2017 by Bytedance. In China, the application is also known as Douyin which is exclusive for the domestic market. Basically, if we have Youtube for sharing long videos, Tik Tok is a mobile application for short-form videos. It is an ideal destination for content creators and a paradise of use-generated videos. They can create and upload their creatives no matter which genre it is: from lip-sync, music, talent to comedy, and viral challenges.

@samsung 

 

Join the Galaxy A ##danceAwesome challenge with @blackpinkofficial !

♬ original sound – Samsung

@vtv24news 

 

Chúc cả nhà sáng Chủ nhật ở nhà vui vẻ ♥️ ##vtv24 ##thankyouhero ##haydungyenkhitoquoccan ##conseonha ##onhavanvui ##tiktokvietnam ##trending

♬ original sound – VTV24

Additionally, the novelty value and easy-to-use interface of Tik Tok propel its ongoing growth. The app appeals to throngs of young digital natives which brings it to the top of downloading charts in not only Asian countries but also Western regions. Tik Tok reached 1.5 billion all-time downloads and 500 millions daily active users.

@gymshark

 

@rybkatwinsofficial rockin’ our pastel collection🙌 which colour is your fave? ##gymshark66

♬ original sound – gymshark

Influencer Marketing on Tik Tok

Tik Tok is a youth-oriented social media platform targeting the youngsters of Generation Z. At the same time, we all know how important influencer marketing is nowadays when it comes to product promotion. The fact that a lot of people are easily influenced by celebrities and KOLs is undeniable. Hence, marketers can not ignore such a promising marketing tool if they are targeting young audiences.

@kristenhancher

 

DAMN my lashes look THICK! Wearing the @toofaced DAMN GIRL mascara ##TooFacedPartner ##TFDamnGirl ##sponsored

♬ When I Get Going – Kallico

Then, the key to success in any influencer marketing campaign is to find the most suitable influencers who appeal your primary targets.

@jaydencroes

 

Don’t let a cold limit your fun this holiday! I am ##TooSickToBeSick 😎🔥 ##Mucinex ##Sponsored

♬ #TooSickToBeSick – Join The Challenge

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATCTravel141AP365 and MCN

Contact Us

#InfluencerMarketingAgency #ChinaInfluencers #AustinLi #Luo Yonghao #Li Ziqi #Viya #E-commerce #Taobao #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaDigital MarketingInfluencer Marketing

4 Chinese influencers that drive your sales on e-commerce platforms

ATC Influencer Marketing

The remarkable rise of e-commerce such as Amazon, Ebay, Shoppee, Lazada, etc in many countries is undeniable. In fact, brands around the world are taking advantage of these platforms to improve their sales amid the outbreak of COVID-19. China market also witnesses a similar trend. It gradually became one of the largest e-commerce markets due to the growth of Taobao – Alibaba’s commerce platform. Therefore, the platform has turned out to be a lucrative tool for either domestic businesses but also foreign brands.

Particularly, Taobao Live is supposed to be a multi-billion sales opportunity for any business, and influencer marketing on these platforms is an extremely essential element to build up brand awareness and increase brand credibility.  If you are looking for Chinese influencers who can help your product sales surge, explore the list below:

Austin Li (Chinese: 李佳琦)

It is quite a surprise that the No.1 Lipstick KOL is not a woman but a guy. Li Jiaqi, also known as Austin Li is the best salesman of beauty products in the China market. Dubbed “Taobao’s King of Lipstick”, Li goes livestream to review lipsticks on Taobao which is Alibaba’s e-commerce platform.

In 2017, he became more and more famous when he tried to swatch 380 lipstick in a 2-hour livestream. The influencer also made headlines after selling 15,000 lipsticks in just five minutes.

ATC Influencer Marketing | 4 Chinese influencers that drive your sales on e-commerce platforms
Photo Source: Weibo

 Luo Yonghao (Chinese: 罗永浩)

In China, if we have Austin Li for cosmetics and beauty products, Luo Younghao is one of the influencers who can skyrocket your sales in the various types of products from gadgets, houseware items to snacks . Even though the influencer’career path is full of ups and downs, he is an experienced entrepreneur and internet celebrity. At the same time, he was also the CEO and founder of Smartisan – a technology company as well as the founder of Bullog.cn.

After his first e-commerce livestream, Luo Yonghao has sold USD 15.5 million goods and gained more than 200 million new subscribers on Douyin – a popular social media platform.

ATC Influencer Marketing | 4 Chinese influencers that drive your sales on e-commerce platforms
Photo Source: South China Morning Post

Li Ziqi (Chinese: 李子柒)

Meanwhile, Li Ziqi is a good choice if your products are in F&B industry. She is a Chinese food and country-life blogger, entrepreneur, and a successful influencer with more than 58 million fans. Li Ziqi is strong at hand-made products. She is famous for creating food and handicraft preparation videos in her hometown of rural Pingwu, Mianyang, Sichuan. In her videos, she makes a lot of things by herself from basic ingredients and tools using traditional Chinese techniques.

Not only does Li Zaqi become well-known in China, she has become a phenomenon overseas when her Youtube official account reached 9.68 million subscribers.

Viya (Chinese: 薇娅)

Viya is another top Chinese influencer / KOL star in China that we want to put in the list. She is a global ambassador for a number of brands and commands the No. 1 spot  on Taobao. In addition, she achieved incredible results of conversions and revenues through Taobao’s live.

It is recorded that the highest sales value she could get is approximately RMB150 million during a 5 hour session of live streaming video on her Taobao shop. Furthermore, in 2018, the transaction value through her channel reached RMB 2.7 billion.

ATC Influencer Marketing | 4 Chinese influencers that drive your sales on e-commerce platforms
Photo Source: Baidu

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATCTravel141AP365 and MCN

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#InfluencerMarketingAgency #ChinaInfluencers #AustinLi #Luo Yonghao #Li Ziqi #Viya #E-commerce #Taobao #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

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Keep up with fashion trends with our Thailand influencer – Nakapus

Nakapus - Asia Travel Club@nakapus

Much like many countries in the world, Thailand is also full of people who trust influencers and celebrities. That’s why influencer marketing is a good strategy if you want to penetrate in Thai market and build brand credibility. For our influencer community in Thailand, we are very glad to welcome Nok Supakan  (@nakapus)  aka Nakapus – a fashion and beauty influencer in Thailand with more than 210k followers. Nakapus will make you fall in love with her right at first sight. She is vibrant, talented and inspiring. 

A Thailand influencer who has interest in fashion, beauty and photography

Want to keep up with the latest fashion and beauty trends? You will definitely be enthralled by her super-cool Instagram account. Nakapus has her own unique charm and rocks everything from makeup, outfits to photo poses on her posts. 

A multi-talented influencer in Thailand 

Basically, this influencer is a jack of all trades. Not only being famous for her experience in fashion and beauty, she also became well-known and proved her acting skills as an actress when she played a role in 2 popular dramas: “The Gifted นักเรียนพลังกิฟต์” and “รุ่นพี่ Secret Love”.

Moreover, she appeared in a variety show called I Can See Your Voice and made a big impression on all of the guests with her singing voice.

What’s more, Nakapus also surprised her fans when she released several songs that she composed by herself.

If you are an influencer looking for the opportunity to connect and collaborate with leading brands across Asia, chat with us on Messenger at m.me/asiatravelclub find out more! You can also get the chance to be a part of one of the best influencer marketing platform in Asia.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

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#InfluencerMarketingAgency  #ThailandInfluencer  #Nakapus #ATC 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaDigital MarketingFeatured InfluencerInfluencer MarketingSingapore

Singapore Influencer Mr Brown endorses Share-the-Care Campaign

ATC Influencer Marketing | Singapore Influencer mrbrown collaborates with Families for LifeFamilies for Life Share The Care Basket by Kim Huat (aka Mr Brown), Singapore Influencer

To promote the Families for Life Council’s (FFL) “Share-the-Care” movement, the Ministry of Social and Family Development collaborated with Mr Brown (aka Lee Kin Mun) – a well-liked influencer in Singapore. The famed comedian and “Blogfather” of Singapore shared the “Kim Huat and the Ribbon” video across his social media channels, which gained immediate attention with over 100,000 views and 660 shares overnight.

Initiated as part of the #SGUnited efforts, the movement encourages families to bond with one another and other families to show their support for our community’s unsung heroes who are tirelessly battling against the COVID-19 outbreak. These include the people “who keep our community clean and safe or those who help us go about our lives normally such as the cleaners in our estates, bus drivers, school bus drivers and so forth.

The campaign was boosted through influencer marketing, which helped spread the information faster and broader on social media. Mr Brown has a massive fan base of 411.8k followers on Twitter, 103.7k on Facebook, 35.3k on Instagram, and 42.4k on YouTube – a great booster that led to the campaign’s incredible initial results. The video received nearly 11k views on Instagram, 80.7k on Facebook, 7.9k on Twitter, and 4.8k on YouTube.

“Kim Huat and the Ribbon” video by Mr Brown as posted on his Facebook page

Mr Brown’s short video helps extend the FFL’s invitation to everyone while encouraging them to join the movement. Families are urged to pay it forward with Share-the-Care baskets containing games and a DIY kit suitable for kids, families, and senior citizens.

Watch the full Mr Brown YouTube video here:

About “Share-the-Care” Movement

Families for Life started the FFL “Share-the-Care” movement in March 2020 to “encourage families to bond with one another and other families in showing support for our community’s unsung heroes.” The council has put together a care basket containing various games and activities such as DIY materials for the FFL Share-the-Care red ribbons, traditional games (five stones, paper ball), FFL Tote Bag, MSF Baby Bonus Parenting Resources (fingerprinting kit, reading and rhyme cards), Dads for Life “Knowing Me, Knowing You” family card game, People’s Association’s Playdate kit containing 7 family games and activities, and National Library Board’s Reading interest profiling toolkit.

Interested families and individuals may fill up this form to sign up. Note that each household is entitled to one basket on a first-come, first-served basis.

For more information, visit this page: https://go.gov.sg/fflsharethecaresg.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

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#InfluencerMarketingAgency  #SingaporeInfluencer #FamiliesforLife #mrbrown #SGUnited #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

AsiaDigital MarketingFoodInfluencer Marketing

The collaboration between Greenfields and Singapore Influencer Cindy

ATC Influencer Marketing | Singapore Influencer lecinlurvee Cindy Tan collaborates with GreenfieldsGreenfields x Cindy Tan

The collaboration between Greenfields and Singapore Influencer Cindy Tan

Greenfields is a popular dairy brand, following the so-called “Greenfields Farming Philosophy”. In other words, they are committed to providing the best quality dairy products with the highest standard level. Their products are known to be 100% fresh and not contain any additives, hormones or antibiotics. Yet, they still taste good. That’s why Greenfields becomes one of the best options in the market share that mothers would buy for their children.

In order to reach a broader range of consumers and increase sales, Greenfields Singapore decided to implement a giveaway promotion. The reward is Vision Ease Eyewear voucher. Besides, influencer marketing played an important role in this campaign. The brand collaborated with Cindy Tan (@lecinlurvee​) – a famous mom influencer in Singapore for the campaign promotion. The quality of Greenfields products, especially chocolate flavor, made a big impression on the influencer and her daughter.  They gave all the love for this brand and showed a willingness to change to fresh milk from now on.

Cindy’s post about Greenfields milk gained more than 1,100 likes and tons of comments from her followers giving compliments on the milk.

Explore Cindy Tan’s Instagram account and how she promoted Greenfields on her newsfeed.

View this post on Instagram

We’ve been wanting to start Chriselle on fresh milk and hubbz & I’m really glad to have found Greenfields that not only tastes great, but also does not contain any additives, hormones or antibiotics. Did you know that all Greenfields products are made with milk from Greenfields’ owned-and-managed farms? Without milk from third-party farms, this allows them to produce the highest and consistent quality milk. And most importantly, Chriselle loves it so much! We even added it into her waffles making. 😋 With such goodness and taste, especially her fave chocolate malt milk, I have no problem getting Chriselle started on her new milestone transiting to fresh milk. Here’s sharing some milky good news! Receive a $20 Vision Ease Eyewear voucher with every purchase of any 2 X1L or 1 x 1.98L of Greenfields Fresh Milk. Simply message your image of your proof of purchase (receipt) to the Greenfields Facebook Page via Messenger and you will receive a download link for the voucher. On top of that, 10 lucky winners will be selected to win an additional $100 voucher from Vision Ease Eyewear to customize a new pair of spectacles for your child, to get them ready for school. Promotion valid with purchase at any retail stores, including RedMart and FairPrice Online. . . . . #lecinlurve #chrisellefaithtay #GreenfieldsSG

A post shared by Cindy Tan ԼЄƇƖƝԼƲƦƔЄ™ (@lecinlurvee) on

Connecting your brand with the right influencers is a great social media strategy to help your audience acknowledge your brand credibility. Influencers can help you reach your target audience in many ways such as creating product reviews or promoting upcoming events for the brand.

Let ATC help you win the right audience and connect you to renowned influencers. Contact us today!

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

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#InfluencerMarketingAgency  #SingaporeInfluencer #lecinlurvee #Greenfields ​#ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

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Holiday Inn Vana Nava Hua Hin experience from our Korea influencer Yina Youn

ATC Influencer Marketing | Korea Influencer Yina Youn collaborates with Holiday Inn Vana Nava Hua HinHoliday Inn Vana Nava Hua Hin x Yina Youn

Being Asia’s first Holiday Inn water park resort, Holiday Inn Vana Nava Hua Hin is known as an entertaining and relaxing accommodation that definitely offers you an unforgettable experience for your trip. This resort is extremely accessible since it is located right in the heart of Hua Hin and near lots of tourist attractions. This is the reason why Holiday Inn Vana Nava Hua Hin becomes one of the most popular hotels when it comes to accommodation in Hua Hin.

If you want to see whether the hotel meets up with your expectation, we are glad to have a chance to share with you the real experience at Holiday Inn Vana Nava Huahin from our awesome Korean influencer – Yina Youn

The collaboration between Yina Youn and Holiday Inn Vana Nava Hua Hin

During her stay at Hua Hin , Yina Youn captured the very best moment that she had. She was so impressed by their Sky Bar that she decided to post several photos of this place. If you do not wanna go outside, this Sky Bar is a romantic place where you can enjoy sunset and experience a lovely night with your traveling partners at the end of the day.

Besides, the Infinity Pool at Holiday Vana Nava Hua Hin is also an appealing point that Yina Youn keeps giving compliments.

The entire trip was a success and so was Yina Youn and Holiday Inn Hana Vana Hua Hin’s collaboration. If you are an influencer or a hotel/resort brand interested in collaborating, reach us through m.me/asiatravelclub for more details!

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #KoreaInfluencer​ #yinayoun #holidayinnvananavahuahin​ #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

BangkokDigital MarketingInfluencer MarketingThailandTravel

Holiday Inn Express Bangkok Sathorn x Japanese Influencer Noel.Island

ATC Influencer Marketing | Japan Influencer Noel.Island collaborates with Holiday Inn Express Bangkok Sathorn

Holiday Inn Express Bangkok Sathorn is the Bangkok hotel to be in, especially when planning to explore Thailand’s central business district, shopping centres, and major attractions such as The Grand Palace, Temple of the Emerald Budhha, or the Chatuchak Weekend Market.

As a hallmark of smart travel, Holiday Inn Express Bangkok Sathorn certainly lives up the expectation. One who experienced it first hand is Japanese influencer Noel.Island, and we’re excited to share her experience!

Japanese Influencer Noel.Island Partners with Holiday Inn Express Bangkok Sathorn through ATC | Asia Travel Club
Photo courtesy of Holiday Inn Express.

Hoping to boost their digital marketing strategy through influencer marketing, Holiday Inn Express Bangkok Sathorn sought the help of travel-savvy Noel.Island through Asia Travel Club’s Social App under the #StaysforStories program. Let’s see Noel.Island’s Bangkok hotel review below!

Japanese Influencer Noel.Island Reviews Holiday Inn Express Bangkok Sathorn

Noel.Island holds an extensive visual diary of her travels on her Instagram (@noel.island). Likewise, her stay at this awesome Bangkok hotel is documented through her Instagram post and stories.

On her first post, she exclaimed how clean her Bangkok accommodation was and how the Thai artwork made the place uniquely Thai. She also praised how convenient the hotel was, especially because it is near the train station. Because of this, it was easy for her to explore.

View this post on Instagram

🇹🇭 𝑀𝑦 ℎ𝑜𝑡𝑒𝑙 𝑖𝑛 𝑏𝑘𝑘... . . 今回のバンコクでの滞在は、いろんな国にある【Holiday inn】さんで🏨 . パリのholiday innにも泊まった事があるけれど、すごく清潔で、キレイで、整っていて間違いないホテル🕊 . . 初めての国だと、特に色々と心配事もあったりするから滞在する場所は安心できるところがいいよね💎 . シンプルだけと、タイらしいアートが飾ってあったりしてタイならではも感じられて🙆🏼‍♀️🇹🇭🌟 . ホテルを選ぶ時は立地もかなり大事なポイント🤔💡 . ここは駅からも近くて、すぐ移動できて便利だった〜☺️✈️🚞 . . . . . . #travel141 #asiatravelclub #holidayinnexpressbangkoksathorn #staysforstories #holidayinnexpress #pr #hotel #bangkok #thailand #thailandbangkok #タイ #バンコク #asia #bangkoktrip #thailandtravel #travel #travellover #worldtravel #traveller #travelphotography #旅 #旅が好き #holidayinn #旅行好きな人と繋がりたい #旅行 #旅行コーデ #東南アジア #東南アジア旅行 #thailand🇹🇭 #bangkokhotel

A post shared by 𝓝 𝑶 Ë 𝑳 (@noel.island) on

Her second Instagram post talked about her breakfast buffet at the hotel. Since she eats a lot, the choices of food, especially of Thai food, delighted her. She mentioned that her favourite was Gapao and dragon fruit.

Japanese Influencer Noel.Island Partners with Holiday Inn Express Bangkok Sathorn through ATC | Asia Travel Club
Noel.Island’s tasty breakfast at Holiday Inn Express Bangkok Sathorn.

Other than Holiday Inn Bangkok Sathorn’s convenient location and sumptuous breakfast, Noel.Island mentioned how handy it was to have an on-site guest self-laundry facility. Noel.Island said that washing clothes is necessary for long-term travels and usually it is hard to find a clean laundry shop. But in this Bangkok hotel, she can immediately wash and dry her clothes!

View this post on Instagram

🧳✈️ 𝑀𝑦 𝑙𝑜𝑜𝑜𝑜𝑛𝑔 𝑡𝑟𝑎𝑣𝑒𝑙... . . 旅する時は、基本的に長めの期間設定するわたし🛩✴︎ . それは、フライトの価格にもよったりするけど、 なによりも、あんまり短い期間に予定を詰め込んでバタバタしちゃうのが嫌だから🧳(欲張りで色んなとこに行きたいってのもある😂🤣) . . その、長期間の旅で必要になるのが洗濯!!!🕘 これがまた、知らない土地でクリーニング屋さん探すの大変で大変で...かと言って、その分大目に持っていってもかさばるし🙁 . だから、ホテルにクリーニングできる場所があるのがベスト👏🏻👏🏻 . . 今回滞在した、Holidayinnさんにはクリーニングルームがあってすぐに洗濯、乾燥できて本当助かった〜🙏🏻💎✨ . . . . . . . . . . . . . #travel141 #asiatravelclub #holidayinnexpressbangkoksathorn #staysforstories #holidayinnexpress #pr #hotel #bangkok #thailand #thailandbangkok #タイ #バンコク #asia #bangkoktrip #thailandtravel #travel #travellover #worldtravel #traveller #travelphotography #旅 #旅が好き #holidayinn #旅行好きな人と繋がりたい #旅行 #旅行コーデ #東南アジア #東南アジア旅行 #thailand🇹🇭 #bangkokhotel

A post shared by 𝓝 𝑶 Ë 𝑳 (@noel.island) on

Noel.Island also posted a review on TripAdvisor, highlighting the convenient location, well-cleaned rooms, local meals, and pleasant staff.

The entire trip was a success and so was Noel.Island and Holiday Inn Express Bangkok Sathorn’s collaboration. If you are an influencer or a hotel/resort brand interested in collaborating, reach us through m.me/asiatravelclub for more details!

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #JapanInfluencer #HolidayInnExpress #ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Digital MarketingInfluencer Marketing

Staying Relevant this 2020: Influencer Marketing Trends and Tips

ATC Influencer Marketing | Influencer Marketing Trends 2020

Are You Ready for this Year’s Influencer Marketing Trends?

It seems like yet another big year for the rapidly growing Influencer Marketing, especially so with the rise of its demand. More and more brands are adding a relevant budget for their influencer marketing strategy this 2020. However, as it is also ever-changing, both digital marketers and influencers alike should keep up on the upcoming influencer marketing trends.

Check out what to expect with this year’s influencer marketing trends below!

Authenticity to Amp Engagement

The visually appealing photos that have been plastered in most, if not all,  influencer’s Instagram account has received its glory. With the multiple photo editing applications that have come about, curated feeds are but a commonplace. This has also contributed to the success of Instagram influencer marketing.

Staying Relevant this 2020: Influencer Marketing Trends and Tips| Asia Travel Club

However, there is a clamour for more behind-the-scene tidbits as well as some raw photos. Ephemeral content such as Instagram stories has been utilised to show such photos. Polished-looking aside, these time-constrained posts bring about excitement, realness, and more engagement which can be more relatable to followers.

Nano Influencers and Macro Influencers to Shine

Staying Relevant this 2020: Influencer Marketing Trends and Tips| Asia Travel Club

Last year’s focus was macro influencers. But this year, brands are looking into the nano and micro influencers to tap across the niche market.

This is a complete opposite of the grandiose marketing of macro influencers. Diving into the niche market through nano and micro influencers can initiate a more intimate connection with their followers. Other than the benefit of a deeper reach, this change in tactic can be a cost-effective opportunity for gathering knowledge about their target market.

The Growth of Video Content

Staying Relevant this 2020: Influencer Marketing Trends and Tips| Asia Travel Club

Short-form video platforms such as Snapchat, Instagram, and the emerging new player TikTok have been making waves of engagement this past few months. The same goes for long-form video platforms such as IGTV, YouTube, and Facebook Live. Video content has been receiving maximum engagement rate across social media platforms and with that in mind, the demand will continue on this year.

Other than that, GIFs, stop motion, simulations, and VR will begin to see an increase in demand as well.

Normalization of Long-Term Relationships with Influencers

Staying Relevant this 2020: Influencer Marketing Trends and Tips| Asia Travel Club

Most brands and influencers have a fleeing relationship where brands usually partner up with influencers on a campaign by campaign basis. This is, unless, the brand decides to tie-up with the same influencer after some success in their influencer marketing strategy.

On the contrary, this year is showing up to be the year where brands will build a stronger and longer relationship with influencers. Brands are vying for the authenticity and the trust that influencers can build with their followers.

If you are an influencer keen on seeking a partnership with both local and international hotel and resort brands, Asia Travel Club is more than happy to help you. For more information, don’t hesitate to contact us at  m.me/asiatravelclub!

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency #influencermarketingtrends2020 #ATC 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

Digital MarketingInfluencer Marketing

The Ultimate Airline Influencer Marketing Strategy for Your Brand

ATC Influencer Marketing | Thailand Influencer Paigunna collaborates with Eva Air

Ever wondered what a great influencer marketing strategy could do to your airline brand?

Airlines leverage greatly on digital marketing campaigns. This is especially so with most of their customers stumbling upon their social media marketing posts that lead them to search for flights and eventually book a ticket.

Boosting social presence aside, airlines must be strategic in deploying such campaigns. These campaigns must go beyond a customer’s one-way or roundtrip travel.

One fool-proof way is through an influencer marketing strategy tailored fit for your Airline brand. In this article, we’ll look at the airline influencer marketing strategy of Eva Air and how it proved to be successful for the airline brand.

Tried and tested Influencer Marketing Strategy for Airline Brands

Besides well-run social media pages, Eva Air also bolstered its digital marketing plan with an influencer marketing strategy. The airline turned to influencers to increase brand awareness and promote their new Bangkok-Vienna route. For this endeavour, they enlisted the social media content creation expertise and high-profile influence of Thai couple and travel influencer Paigunna. The couple maintains a prominent blog, a Facebook page with more than 650,000 fans and an Instagram page with more than 63,000 followers.

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Paigunna’s blog at https://couplemustgo.com/.
The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Paigunna at the Hofburg, an imperial palace located in the heart of Vienna. Image courtesy of Paigunna.

Tasked with promoting the Bangkok-Vienna route, travel influencers Paigunna focused on showcasing what the city has to offer. Moreover, they filled their blog and social media pages with stunning photographs of the sights, scenery and mouth-watering food that await tourists in Vienna.

Paigunna’s posts about the charming city of Vienna garnered more than 1,700 likes on Instagram and more than 800 social actions on Facebook.

View this post on Instagram

#Ad The Charming Vienna 🇦🇹 ใจกลางเมืองที่มีสถานที่สวยๆระดับโลก สถาปัตยกรรมและบรรยากาศรอบตัว ที่จะทำให้ทุกคนหลงเสน่ห์เมื่อได้มาเยือน ที่นี่ ‘กรุงเวียนนา’ ประเทศออสเตรีย เดี๋ยวนี้จะมาเที่ยวยุโรป..ง่ายนิดเดียว EVA AIR มีเที่ยวบินตรง เส้นทางกรุงเทพ – เวียนนา (ใช้เวลา 10.55 ชม.) เครื่องใหม่! Boeing 787 ที่นั่งกว้างสบาย หลับตื่นเดียวก็ถึงแล้ว สามารถเลือกจองบัตรโดยสารชั้น Economy ประเภท Up ซึ่งเป็นประเภทใหม่ที่พึ่งเปิดตัวเมื่อต้นปี ซึ่งความพิเศษของบัตรประเภท Up แตกต่างไปจาก Economy ก็คือ 1. โหลดกระเป๋าได้ 35 KG (เทียบเท่าบัตรโดยสารระดับชั้น Premium Economy) 2. เลือกที่นั่งล่วงหน้าได้ 3. สะสมไมล์ได้ 100% 4. สามารถใช้ไมล์ Upgrade ที่นั่งได้ 5. ฟรีค่าธรรมเนียมในการเปลี่ยนแปลงการเดินทาง 6. ฟรี WiFi 30 MB เมื่อลงทะเบียนตามนี้: https://bit.ly/2lS9EJO พิเศษขนาดนี้..จองตั๋วแล้วไปเที่ยวเวียนนากันได้เลยจ้า! #austria #evaair

A post shared by OM + NUT 🇹🇭 (@paigunna) on

The couple also zeroed in on promoting the Eva Air. On their blog, they went into the fine details of the aircraft they boarded. The couple raved about the features and the many conveniences on board.

The Ultimate Airline Influencer Marketing Strategy for Your Brand | Asia Travel Club
Photo courtesy of Paigunna.

Once ingrained in fan’s minds, fans will remember the remarkable trip brought about by Eva Air. Fans can even use this as a future reference for more trips ahead.

Take Your Airline Brand to New Heights!

Want your airline brand to soar high? Let Asia Travel Club help you create an influencer marketing strategy that could take your brand to the top.

Get in touch with us at m.me/asiatravelclub today to learn more about our influencer marketing platform that could help boost your digital marketing campaigns.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #ThailandInfluencer #Paigunna #EvaAir #ATC 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

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Holiday Inn Express Singapore Serangoon is the 5th IHG Hotel to Join Asia Travel Club

ATC Influencer Marketing | Holiday Inn Express Singapore Serangoon onboard ATC Hotel Partner Program

New Hotel Partner On Board ATC – Welcome, Holiday Inn Express Singapore Serangoon!

Head’s up, everyone! We have a new addition to our club – Holiday Inn Express Singapore Serangoon! We are glad to have the fifth InterContinental Hotels Group (IHG) hotel to our growing hotel partners.

Holiday Inn Express Singapore Serangoon partnered with Asia Travel Club (ATC) with the aim of strengthening their marketing strategy with the help of ATC’s Influencer Marketing Program. For this particular reason, they are focused on collaborating with Macro Chinese Influencers as well as Micro Influencers from Japan, Hong Kong, Taiwan, and Malaysia.

ATC takes pride in connecting with the new Holiday Inn Express Singapore Serangoon, a hallmark of smart and hassle-free travel. This Singapore hotel takes up the perfect place for business and leisure travellers alike. Boasting its smart features and convenient location, this hotel makes every guest’s stay seamless and comfortable.

Convenient Location

Just a mere 20-minute drive from Singapore Changi Airport, this Singapore hotel is located in Jalan Besar, right in the heritage hub of Little India cultural district.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
Photo courtesy of Holiday Inn Express Singapore Serangoon

Furthermore, if guests want to unwind, there are multiple attractions that can be easily accessed through the nearby Farrer Park and Bendemeer MRT Stations. Such attractions include Orchard, Bugis, Chinatown, Marina Bay, and the Suntec Convention Centre.

Smart and Comfy Rooms

In addition, Holiday Inn Express Singapore Serangoon offers 1199 modern rooms for the smart and savvy traveller. Get to personalize your comfort by choosing either a queen or a twin bed with either soft or firm pillows.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
One of the rooms overlooking the city. Photo courtesy of HIEx Singapore Serangoon

Plus, rooms are equipped with a 32-inch LCT TV with international channels, and ergonomic working station, a mini-fridge, and an iPod docking station, among others.

Thoughtful Amenities and Services

Each guest will find the small yet essential things complete in this Serangoon hotel. For instance, they offer free high-speed Wi-Fi throughout the hotel!  You can connect whenever, wherever. Similarly, there’s a 24-hour fitness centre, self-service laundry, and a meeting room for up to eight people especially for those with business needs.

Holiday Inn Express Singapore Serangoon – 5th IHG Hotel to Join ATC! | Asia Travel Club
The Multi-functional Great Room where you also could eat, meet with friends, or simply surf the internet. Photo courtesy of HIEx Singapore Serangoon.

Of course, food is not a problem at this hotel! Holiday Inn Singapore Serangoon serves free breakfast fit for a champ. Their Express Start Breakfast is complete with fruits, cereals, pastries, and up to five hot dishes, including eggs and sausages available from 6:30 AM to 10:30 AM.  For those in a hurry, a Grab & Go option is also available.

If your brand needs that boost your digital marketing strategy, Asia Travel Club is more than welcome to help you. Chat with us on Messenger at m.me/asiatravelclub for more info.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #ATCPartnerProgram  #HolidayInnExpressSingaporeSerangoon#ATC

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

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Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!

ATC Influencer Marketing | China Influencer Xia Suyi collaborates with Ramada Plaza Bangkok Menam Riverside

If there’s a hotel that offers a truly Thai experience, Ramada Plaza by Wyndham Bangkok Menam Riverside is the place to be.

This Thai hotel offers rooms and suites with contemporary Thai designs and furnishings along with the indulgent view of the Chao Phraya River and the Bangkok Metropolis. Without a doubt, this is one of the best places to stay in Bangkok.

With the desire to create a better marketing strategy, the Ramada Plaza by Wyndham Bangkok Menam Riverside collaborated with Asia Travel Club (ATC) via Influencer Marketing. Let’s see the results of this collaboration through Chinese Influencer 是suyi酱吖!

Chinese Influencer 是suyi酱吖 Collaborates with Ramada Plaza by Wyndham Bangkok Menam Riverside though ATC

Suyi is a well-rounded influencer with interests in fashion, beauty, and of course, travel. This Chinese influencer’s adventures are well known through her different social media websites such as Weibo (是suyi酱吖 ) where she has 670k+ followers.

Both Suyi and The Ramada Plaza by Wyndham Bangkok Menam Riverside connected through ATC’s #StaysforStories program under the ATC Social App.

Through this collaboration, Chinese Influencer Suyi has created a total of seven posts shared on Weibo, Little Red Book, Qyer, MFW, and Douyin, not to mention an overall positive review of the place. See her review of this Bangkok hotel below!

Ramada Plaza by Wyndham Bangkok Menam Riverside Hotel Postings and Review

Suyi stayed at The River Plaza Suite, which she said was about 60 square metres. Location-wise, she said that the location of the hotel is near the city centre. Furthermore, the beautiful Asiatique The Riverfront and Siam Square Bangkok is nearby as well. She also said that there was a swimming pool for everyone to use.

Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
A view of the River Plaza Suite at Ramada Plaza by Wyndham Bangkok Menam Riverside. Photo courtesy of Suyi.

During her stay at the hotel, Suyi chose a high floor to get the best out of the Chao Phraya River view. From her room window, the view of the river and the Ferris wheel can be clearly seen and without a doubt, it really is a treat for the eyes. What’s more, the view of the Chao Phraya River was “very beautiful,” she said. Check out her post at Weibo below:

Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
The River Plaza Suite’s interior and view of Chao Phraya River and Ferris wheel. Photo Courtesy of Suyi.
Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
The River Plaza Suite’s bathroom interior. Photo courtesy of Suyi.

According to Suyi, the hotel’s service has a very good customer and hotel service all open to queries 24 hours. She said that she saw the sweetest and sincere smile from a waiter at the hotel.

Chinese Influencer 是suyi酱吖 Collabs with Stunning Ramada Plaza by Wyndham Bangkok Menam Riverside Through ATC!
Photo courtesy of Suyi.

Aside from the view, she also enjoyed the nearby attractions and even made a video out of it. We can see the historical Thai temples, her trip to the spa, the beach, and Suyi treating herself to some delicious mango sticky rice, Thai nightlife, and of course, a hotel room tour of Ramada Plaza Bangkok! Her video post on Weibo got 1,000+ comments and 3,000+ likes.

Check out her video here.

Looks like she enjoyed every bit of her stay at the Ramada Plaza by Wyndham Bangkok Menam Riverside Hotel! She recommends the beautiful Thai hotel for everyone to visit.

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #ChinaInfluencer  #Weibo #ATC 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

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3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House

ATC Influencer Marketing

ATC Influencer Marketing: More Influencers, More Hotel Collaborations

Are you in need of a brilliant digital marketing and influencer marketing plan to create a breakthrough for your hotel and travel brand this 2020?

Asia Travel Club (ATC), an influencer marketing agency with 3,000 and growing influencers, is more than ready to help you.

Since its establishment on January 14, 2019, ATC has become one of the most sought-after influencer marketing agencies, especially hotel and travel brands, in the area of digital marketing. As a result, Asia Travel Club has become one of the fastest-growing Influencer Marketing Platform carrying an expanding portfolio of hotel and travel brand partners such as Ramada Plaza, InterContinental Hotels Group (IHG), and Shangri-La Hotel, among others.

According to Asia Travel Club’s Co-founder George Foo, ATC has over 3,000+ influencers around Asia carrying a strong base of more than 380 million fans.

“This is a considerable amount of potential reach that ATC could provide to potential partner hotels and brands,” said George.

3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club

Among ATC’s pool of influencers, 20-30 per cent is comprised of Macro Influencers. These influencers have about 10,000 to 500,000 followers, depending on the location. With high-quality content partnered with a large following, Macro Influencers help much with creating brand awareness.

George said that the country with the most of ATC’s Macro Influencers come from China, followed by Korea, Malaysia, Singapore, and Thailand. Influencer Marketing in Asia has come a long way and we are looking forward to further growth.

Take a look at the profiles of some of ATC’s Macro Influencers who have successfully collaborated with our hotel partners through ATC’s #StaysforStories Program.

Influencer Marketing: Asia Travel Club’s Featured Influencers from Different Countries

Chinese Influencer Liu Xi Lin (刘汐鳞)

Liu Xi Lin, China’s prolific blogger with more than two million followers on Weibo, is well known both online and offline. He starred in different Chinese dramas such as “Ode to Joy,” while being a fashion and a travel vlogger as well. Liu Xi Lin has already completed four hotel stays through ATC.

3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club
Liu Xi Lin at the MerPerle Hon Tam Resort. Photo courtesy of Liu Xi Lin.
3,000+ Influencers Strong and Growing! Asia’s Influencer Marketing Power House | Asia Travel Club
Liu Xi Lin’s room tour photo at the Shangri-La Hotel, Bangkok. Photo courtesy of Liu Xi Lin.

Japanese Influencer Miku Akematsu (@shashishu_daily)

On the other hand, we have @Shashishu_daily, fitness and travel influencer. She also shares bits and pieces of her personal life on her Instagram account. Currently, @shashishu_daily has more than 116,000 + followers on Instagram.

Singaporean Influencer Vanessa Ho (@vaneszs.h)

Young and full of talent — in other words, that’s @vaneszs.h for you. This 20-year-old student from the National University of Singapore (NUS) has been a Star Search 2019 finalist, a DJ, a writer for NXT magazine, a host, and an Instagram Influencer. Check her story on Cassia Bintan here.

If you think now is the time to make your brand big through collaborating with influencers around Asia, don’t hesitate to chat us at m.me/asiatravelclub to find out more!

About Asia Travel Club

Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.

Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.

Digital 38 Technologies: ATC, Travel141, AP365 and MCN

Contact Us

#InfluencerMarketingAgency  #ATC 

IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.

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Check Out The Privileges of Being an Influencer for Asia Travel Club!

ATC Influencer Marketing | Privileges of being an Influencer with ATC

Interested to join Asia Travel Club (ATC) as an influencer? Here’s what we have in store for you!

Influencers who have joined Asia Travel Club are classified into three tiers. So before collaborating with any hotels, find out which tier you belong to and the complimentary stay you can get.

Nano Influencers

Do you belong in this tier? 

If you are an influencer from the Philippines, Thailand, or Malaysia with a minimum follower count of 25,000, you belong to the tier of Nano Influencers! Likewise, if you’re a Singaporean influencer with a minimum of 3,000 followers, you belong to this group as well.

What can you get?

You are entitled with a maximum of two (2) nights to any hotel of your choice.

Nano Influencers
Country Minimum Followers Maximum no. of Stays
Philippines, Thailand, Malaysia 25,000 2
Singapore 3,000

Meet the Philippine travel creator and vlogger, Sophie Ramos (@sophiemos), carrying 29k followers on Instagram! Through Asia Travel Club, Sophie collaborated with the retro and hip Dash Hotel Seminyak Bali. She shared a positive review of the hotel on her social media accounts. She also made a YouTube vlog that featured the hotel.

If you’re an influencer planning to join Asia Travel Club, you’re in for a treat. Learn about the privileges of collaborating with the leading hotels in Asia!
@Sophiemos review of Dash Hotel Seminyak Bali on Instagram | Asia Travel Club

Micro Influencers

Do you belong in this tier? 

Micro Influencers are those who have a minimum follower count of 50,000 if you are from the Philippines, Thailand, or Malaysia. Similarly, if you are an influencer from Singapore with a minimum of 5,000 followers, you belong to this tier too.

What can you get?

As a micro influencer, you are entitled to a maximum a four (4) –night stay for any hotel that you’d want to try.

Micro Influencers
Country Minimum Followers Maximum no. of Stays
Philippines, Thailand, Malaysia 50,000 4
Singapore 5,000

Let us introduce you to one of our micro influencers, Malaysian influencer Adrielle Iman (@adrielleiman). He currently has a total of 96.6k on Instagram, with posts focusing on lifestyle.

If you’re an influencer planning to join Asia Travel Club, you’re in for a treat. Learn about the privileges of collaborating with the leading hotels in Asia!
Photo courtesy of Adrielle Iman | Asia Travel Club

Macro Influencers

Do you belong in this tier?

Influencers from the Philippines, Thailand, and Malaysia with 100,000 followers are part of the macro influencer tier. In addition, influencers from Singapore with a minimum of 10,000 also get to be part of this tier.

What can you get?

The top tier of influencers gets to enjoy a maximum of seven (7) nights at any partner hotel.

Macro Influencers
Country Minimum Followers Maximum no. of Stays
Philippines, Thailand, Malaysia 100,000 7
Singapore 10,000

 

Take a peek at a stay of the Singaporean Influencer Chloe Teo at the Cassia Bintan! A photographer and a beauty and travel content creator, Chloe Teo (@chloetwl) connected with Casia Bintan through ATC as well and created wonderful reviews for the hotel on her Instagram and blog. She currently has 12,800 + followers. Check her out!

If you’re an influencer planning to join Asia Travel Club, you’re in for a treat. Learn about the privileges of collaborating with the leading hotels in Asia!
@Chloetwl’s Instagram post on Cassia Bintan | Asia Travel Club

If you are an influencer looking for the opportunity to connect and collaborate with leading hotels across Asia, chat with us on Messenger at m.me/asiatravelclub find out more!

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

Asia Travel Club #ATC #Influencermarketing #AsiaTravelClub 
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

 

 

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Chinese Influencer Completed 4 Stays with Asia Travel Club

ATC Influencer Marketing | China Influencer Liu Xi Lin with over 2millions followers

Chinese Influencer Liu Xi Lin (刘汐鳞) from China is Asia Travel Club‘s (ATC) most prolific superstar, which completed 4 hotel stays under ATC’s Influencer Marketing Program.

Liu is a travel influencer that has a Sina Weibo fan based with over 2 million fans. He has been accepted by over 4 hotels partners which focus on doing influencer marketing with ATC.

 

China KOL connected with 4 ATC Hotel Partners

ATC | Asia Travel Club | cover

Since then, he has completed his 4 stays between October and November 2019, with Shangri-La Hotel Bangkok, Holiday Inn Express Bangkok Sathorn, Golden Tulip Haeundae Hotel & Suites, MerPerle Hon Tam Resort.

Not to mention, one of the live streaming review video about Shangri-La Hotel Bangkok has received well attention and successfully garnered 10 million views. You can read more about it here.

ATC | Asia Travel Club | Cover

Most of Liu’s posting has good engagement, resulting in more influencers in getting to know about ATC’s platform. Besides, he has also produced multiple social posting in Weibo, YiZhiBo, Meitu, Oasis, and his personal Vlog video. This gave more coverage and expose ATC into multiple platforms.

Use your social influence to connect and collaborate with our hotel partners for influencer marketing! Request your free stay now through Asia Travel Club Social App now!

ATC | Asia Travel Club | 2

Are you ATC’s next superstar? Join us now!

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

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Start China Digital Marketing through Social Media Platforms

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms

For the past decade, most global brands and smaller business have been trying their best to penetrate into the China market, looking for business opportunities to do China digital marketing in this country.

According to a report from mainland China, there are 854million active internet users and the internet availability rate has just reached 61.2 per cent only. It’s safe to say that the potential market reach in this country is humongous.

But the million-dollar question is, what marketing strategies work well in China?

Believe it or not, China’s social media platform is the most effective way to get your brands through into the China market. WeChat & Weibo Marketing and Baidu SEO are the 3 most common social App & platform for China Digital Marketing.

 

WeChat

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 1
Photo Courtesy:  Travel 141

 

WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more.

According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping.

Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app. This is the perfect app to do on your China digital marketing

 

Weibo

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 2
Photo Courtesy: Travel 141

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs.

Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.

 

Baidu

ATC | Plunge into China Digital Marketing through China’s Social Media Platforms | 3
Photo Courtesy: Sansiri on Baidu | Yazhou Property

China also has its own search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Connect with your Chinese Audience through China Digital Marketing

Currently, Cititel Hotel Management is working with us for market penetration in mainland China. Level up your digital marketing strategy with Asia Travel Club now!

Are you in need of a digital agency to assist you in China digital marketing or China digital marketing for a hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories #infleuncermarketing
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO

 

 

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KakaoTalk & Naver Marketing: Tap into the Korean Digital Marketing Trail

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing

When it comes to the retail and hotel marketing landscape in the 21st century, we would immediately think about digital marketing. The marketing trend in Korea, one of the most developed countries, is not an exception as it is rapidly shifting from traditional marketing to digital marketing to catch up with the change in consumer behaviour and the development of technology. As a result, Korean digital marketing plays a pivotal role to promote travel brands.

What is Korean Digital Marketing and why is it important to your hotel business?

Like other markets, Korean digital marketing is performed on social platforms as well as search engines. However, besides universal platforms such as Google, Facebook, Youtube and Instagram, Korea also has its local platforms with the same functions: Naver (search engine) and KakaoTalk (messaging app). These platforms are the 1st-ranked search engine and messaging app in Korea which are crucial in both work or daily life.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 1

It is reported that Naver has approximately 16 million visits per day, while KakaoTalk is actively used by 49 million users. That’s why if you want to increase website booking and online ticket sales in the Korean market, you have to consider involving these channels in your digital marketing campaigns.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 2

Naver Marketing

Naver is Korea’s substitute for Google. In fact, there is Google, but it is just not the biggest player in the competition. Naver dominantly controls the whole market with roughly 70% of the market share, followed by Google and Daum with 23% and 7% respectively. Koreans tend to use this tool to search for everything from hotel bookings to tickets to many attractions worldwide. Aside from being a pure search engine, Naver also provides a variety of inclusive features including knowledge-in, blogs, cafes, news, etc.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 3

Therefore, to take on Korean digital marketing, search advertising on Naver is not to be ignored. In particular, there are types of Naver ads that you have to focus on as a start: website search ads (Powerlink ads), brand search ads and Power content. These ads would be a good start for your brand if you intend to increase website booking.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 4

According to The Korea Times, Naver CEO Han Seong-sook recently just announced that Naver will begin offering an “Influencer Search” function, enabling users to search for a variety of contents provided by influencers.

This will largely affect the Korean digital marketing strategy towards influencer marketing.

ATC | KakaoTalk & Naver Marketing: Tap into Korean Digital Marketing Trail | 5
photo source: Naver

KakaoTalk Marketing

Since the number of messaging app users has surged over the past few years, messaging apps have become essential not only to increase engagement and communication with tourists. In Korea, there is also KakaoTalk, a must-use advertising tool to target the market. It enables brands to put a notice on their timeline or send broadcast messages to their followers on Kakao Plus Friend. Furthermore, running ads is also allowed when they want to gain brand awareness. If your goal is to grow your ticket sales online, this is how you attract Korean tourists to your brand in an instant.

Bangkok “Terminal21” and Danang “Sky36” are working with us for market penetration in Korea. Level up your digital marketing strategy, too, with Asia Travel Club!


Are you in need of a digital agency to assist you in Korean digital marketing or Korea Digital Marketing for hotel? Asia Travel Club is here to help you expand your hotel business.  Get in touch with us today to learn more.

 

About Asia Travel Club

Asia Travel Club makes influencer management a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Explore your business with Asia Travel Club and find out what we can provide you via influencer marketing. We also provide China Digital Marketing, Naver Marketing, Line Marketing and KAKAO Marketing, a comprehensive solution towards digital marketing for hotels.

Chat with us on Messenger at m.me/asiatravelclub, or join our Telegram at https://t.me/s/t141Deals to find out more.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger, WeChat, Line & KAKAO