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Taking Advantage of WeChat in Marketing Your Beauty Brand

Beauty Marketing

Beauty brands are on WeChat for a myriad of reasons. Learn how you can take advantage of the messaging platform in marketing your products.

What is WeChat?

WeChat is one of the biggest apps in China with approximately 1.2 billion users in 2021. Essentially, it is for messaging. However, it has other features including shopping, ride-hailing, e-commerce, and mobile banking. It is an all-in-one app that allows users to do limitless interactions online.

Beauty Marketing on WeChat

Beauty marketing has evolved numerous times in the past decade. The biggest development yet is using social networking apps to sell cosmetics. What are some key features on WeChat that beauty brands can take advantage of?

One on One Marketing

Unlike other apps where content is being shared with the general public, WeChat opens opportunities for a customer-centric approach for brands. A more personalised experience is created when a business account reaches out to users individually. Subscribing entails receiving information on the latest offers, discounts, prizes, events, and more from the brand being followed.

E-commerce Features

WeChat’s built-in e-commerce abilities make the purchase of beauty products a breeze. WeChat Wallet, Membership, and Advertising are some of the tools that make online transactions seamless. Instant conversion of sales is a key convenience in the app.

Customer relations is also at an advantage as business accounts interact with the users with unique experiences, as opposed to automated responses.

WeChat provides many opportunities for sales. If you need a hand with your beauty marketing on WeChat, contact us. ATC provides China Digital Marketing services for beauty brands like yours.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#WeChat #BeautyMarketing #ChinaDigitalMarketing #ATC

AsiaChinaInfluencer MarketingTikTok

Leverage TikTok Beauty For Your Marketing Campaign

TikTok Beauty

With TikTok rapidly growing to 1.2 billion users in 2021, make-up companies have turned to the platform to advertise their products. Let’s dissect how you can leverage TikTok Beauty for your marketing campaign.

TikTok Beauty

It comes as no surprise that more and more businesses are signing up on TikTok to reach a bigger and more engaged audience. The beauty industry is one of those that has thrived in the platform. As of now, the Tiktok Beauty hashtag (#tiktokbeauty) has garnered 468.5 million views. Imagine what that reach can do for your business.

The short-video format on TikTok allows users to learn more about a certain beauty product. The 15 to 60-second window per post gives you an opportunity to effectively communicate a message to your audience. In the case of beauty content, you can post make-up tutorials, unboxing, reviews, to name a few.

Beauty Influencers on TikTok

Say you are only an entrant into the world of beauty let alone TikTok. One good way to let your brand be known is by collaborating with beauty influencers that are popular on TikTok.

More often than not, beauty influencers will have the same target audience as you. Their followers have already engaged in a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. Beauty consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard. The preference for real and genuine testimonies is on the rise.

TikTok’s tagging feature and in-video links to online sales realise conversion instantaneously. It not only fosters aesthetics but also aids businesses in providing tools for sale. Want to know more about these tools? Contact us and our team of specialists to give your marketing campaign a boost.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokBeauty #BeautyInfluencers #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines #TikTokAdvertisingIndonesia #ChinaDigitalMarketing #InfluencerMarketing #ATC

AsiaChina Digital MarketingInfluencer MarketingTikTok

Using TikTok to Invigorate Your Brand’s Marketing Campaign

TikTok Marketing

TikTok is a new player in the social media sphere. But, can you run marketing campaigns on it? Absolutely! What used to be a platform solely for entertainment and discovery has now become a strong marketing tool. Read more about how you can invigorate your brand on TikTok below.

Create Engaging Content

As a brand, you need to identify your niche and your target audience. You should be able to create various contents that revolve around a general theme. According to App Annie, TikTok is rapidly growing and is currently working its way to building a tremendous community with 1.2 billion users in 2021. With a user base as big as that, you are sure to find a topic or two that your campaign can focus on. For example, if your brand sells skincare, start a discussion about proper hygiene or the science behind recurring acne. To give you an idea, some of the popular topics on TikTok as of today are as follows:

TikTok Trends
Source: TikTok for Business

Is the picture coming together yet? Get some ideas from the topics above for your marketing campaign.

Use Appropriate Hashtags

Drive traffic to your posts and page by using popular and appropriate hashtags. Remember that a single post only allows a maximum of 150 characters on its description and hashtag. So, make sure you build on your brand visibility by incorporating widely talked about topics into your content.

Connect with Your Audience through Influencers

It goes without saying that influencer marketing is dominating the web now. Influencers have a solid following and therefore have a strong presence among their audience. If your brand’s target audience matches the influencer’s, then you’re on the right track. Collaborating with influencers can help get your message across your customer base. If your brand sells cosmetics, then partner up with a beauty influencer to introduce your product to their followers, for example.

Asia Travel Club offers TikTok advertising services. Contact us to learn more about how we can help invigorate your brand’s marketing campaign across several social media and China digital marketing platforms.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
#TikTokAdvertisingIndonesia #ChinaDigitalMarketing #InfluencerMarketing #ATC

AsiaChina Digital Marketing

Why Should You Be Advertising On The Growing Platform TikTok?

TikTok Advertising

You may have been told by a friend or two to sign your business up for TikTok. There are limitless opportunities for advertising on TikTok. To put it simply, everyone is on it and you should be, too.

TikTok Is Rapidly Growing

If numbers are what you’re after, then you should know that it is the fastest-growing app with significant user engagement. According to App Annie, TikTok is growing at an incredible rate. Its average monthly time spent per user grew faster than nearly every other app analyzed, including 70% in the US and 80% in the UK — surpassing Facebook. TikTok is on track to hit 1.2 billion active users in 2021.

TikTok Ads Agency
Source: App Annie

Looking at the graph, TikTok only comes second to WeChat in the top apps used in China. But, TikTok is seen with a dramatic increase in usage compared to WeChat. In China alone, users have spent an average of 23.1 hours per month in 2020 vs 13.7 hours per month in the year before that. That is a rather distinct rate of 68.61% increase in a single year.

The lockdown imposed during the pandemic may have been a contributing factor to TikTok’s growth in 2020. People have turned to their mobile phones for news, education, and entertainment – all can be found on social media platforms like TikTok. The numbers will continue to grow in 2021

Are you convinced yet to start your advertising on TikTok? From a marketing perspective, you definitely should be on it. Contact us to know more about how we can help you with your TikTok ads.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
#TikTokAdvertisingIndonesia #ChinaDigitalMarketing #ATC

AsiaChina Digital MarketingIndonesiaInfluencer MarketingSocial Media MarketingThailandTikTokVietnam

Moving Into 2021: TikTok Trends from 2020 That Are Here To Stay

TikTok Trends

We’re down to the second month of the year. As the world builds itself back up again, let’s have a look at TikTok trends to look out for in the coming months that marketers may bank on for future campaigns.

2020 Wrap-Up

The world was at a standstill in 2020. But, that doesn’t necessarily mean that movement on social media has halted. In fact, with the lockdown, everyone spent more time on their computers and smartphones to connect with the rest of the world. The rapidly growing social media platform TikTok and its community conceived various trends that may continue to shape online consumer behavior in the next couple of years.

The unforeseen events of 2020 changed how we live on the daily. But more importantly, being locked in has contributed to the demand of content categories on TikTok. Cooking-related videos were a massive hit as restaurants closed. And with minimal human interaction, everyone wanted to be in the know, which grew demand for News & Events-related content.

Moving Into 2021

As a marketer, it is imperative to understand which topics are talked about around the world and your locality. Users resonate with content that are in line with current trends. If you are able to incorporate these trends into your brand campaign, then you are definitely at an advantage.

TikTok has identified the most popular categories in the past year, which precede the flow of trends in 2021. They are here to stay, of course. But, the TikTok community will keep coming up with creative topics, as expected.

Top Global Trends

Here’s the lowdown on the top trends worldwide in 2020 as seen on TikTok. Topics range from Comedy to Video Pets to Cooking.

TikTok Trends
Source: TikTok for Business

Local Insights (Southeast Asia)

The trends may also vary between countries and regions. While it’s good to know what the entire world is up to, you still have your local audience to capture. Let’s examine these Southeast Asian countries and their most popular topics that we can expect more of this year.

Indonesia

TikTok Indonesia

Diary/VLOG

To get a sense of human interaction, and to validate newfound interests, users from Indonesia have been leaning towards storytelling. It is not uncommon to find many videos of users who document their day on the platform, and sometimes, even their thoughts and feelings.

Cooking

As a culture that prides in having rich flavors, it is no surprise that cooking is an activity of high regard despite the lockdown. On TikTok, users are sharing their recipes and ingredients for the rest of the community to use.

Comedy     

‘Laughter is the best medicine,’ they say. With that in mind, users from Indonesia have laughed their way through boredom.

Thailand

Tiktok Thailand

Education

Learning is power and is exactly what the Thais believe in. Slowing down during the pandemic has given them the opportunity to stray from their usual routine and find the time for new skills and knowledge. The topics that are largely discussed on TikTok include mindfulness, business, finance, DIYs, and maths.

Cooking

Thailand has a rich and thriving food scene. Despite the lockdown, its people learned dishes and shared ingredients to keep the spark alive. Cooking may not be everybody’s strongest suit, but many content creators on TikTok make meal preps look easy.

Diary/VLOG

As trivial as things may seem, it’s actually the mundane that turn out to be some of the most special moments in life. Diary vlogs reflects a sense of community where users are able to share their interests and their routines.

Vietnam

TikTok Vietnam

Education

There is no end to learning. Looking for ways to stay productive during lockdown, Vietnamese users go on TikTok to find tutorial clips for topics including basic self-care, social matters, and foreign language.

Video Games

Keeping themselves entertained throughout home arrest, the Vietnamese share or watch gaming videos with the TikTok community. This gives them a sense of involvement, where even game hacks and techniques are shown in the videos.

Outfit

A number of netizens from Vietnam turned to fashion for therapy in these trying times. Expressing oneself in a fun way has been a comfort to many of them.

Now that you have had a glimpse of what to look forward to in 2021, you surely have some fresh ideas now for campaigns to publish on TikTok. Asia Travel Club (ATC) is the official sales partner of ByteDance, creator of TikTok. Contact us for assistance in TikTok marketing.

 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdsIndonesia #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines

#TikTokAdvertisingIndonesia #InfluencerMarketing #ATC

AsiaChina Digital MarketingTikTok

TikTok Ads: Prohibited and Restricted Products and Services To Avoid in SEA

TikTok Ads

TikTok ads may be a powerful selling tool on the internet. But, not all products or services are allowed to be advertised on the app. Know which types of ads are prohibited and restricted on the platform.

All Countries and Regions

Below is a general list of prohibited products and services in all countries and regions.

  • Ads promoting the following products or services are prohibited in all countries and regions.
  • Cigarettes and Tobacco products – Cigarettes, cigars, tobacco, e-cigarettes, and other related products and services.
  • Drug-related products and services – Ads that depict or encourage the use of illegal drugs, drug paraphernalia, recreational drugs, drugs, or alternative products for weight loss.
  • Weapons – Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.
  • Police and military equipment.
  • Gambling – Including online gambling, casinos, and sports betting.
  • Sexual products and services – Adult entertainment and paraphernalia including pornography, sex toys, lubricants, and fetish costumes.
  • Political ads – Ads must not reference, promote, or oppose a candidate for public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.
  • Counterfeit goods.
  • Products and services that enable dishonest behavior – Products that may infringe upon individual privacy, products that may steal other people’s personal information, products that may infringe upon a third party’s properties, products that may steal other people’s properties, or products or services assisting with falsification.
  • Animals – Buying or selling animals, live animals, livestock, and pets. Animal body parts/products from Rhino, Orangutan, Elephant, endangered or threatened animals including but not limited to organs, horns, ivory, bone, skin, fur, wool, leather, or teeth. Exception:
    • Products for animals (toys, clothes, collars, cages, food, etc).
    • Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
    • Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and stray animal shelters (no adoption services to be promoted for high breed pets or any invitation to join into mix-breeding of pets).
  • Other prohibited products or services – International brides, hazardous chemical products, trading of human organs and transplants, abortion, services of prenatal sex determination, protected wildlife and wild flora, funeral services.

Each country and region has its own culture and local laws. While the above restrictions apply to all countries, there are also products and services that Southeast Asian countries in particular need to steer clear of. Learn more below about the TikTok ads that are prohibited and restricted in the following areas:

TikTok Advertising in Indonesia

Prohibited

  • Ads promoting cryptocurrency, precious metal trading, or foreign exchange-related products or services.
  • Ads promoting alcohol, bars, or any other alcoholic products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote loans, insurance, and other permitted financial services should comply with relevant laws and regulations. Licenses approved by authorities are required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Malaysia

Prohibited

  • Ads promoting cryptocurrency or precious metal trading-related products or services.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, e-payment tools, loans, or insurance-related financial products or services should comply with relevant laws and regulations. Approval from local authorities is required. Ads may also need to target users aged 18+ only.
  • Pharmaceuticals, Healthcare, Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from local authorities is required.
  • Food and Beverages – Ads for food must respect and adapt to local culture and religious traditions.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Thailand

Prohibited

  • Ads promoting the following financial services: cryptocurrency, futures, precious metal trading, P2P related etc.
  • Ads promoting drugs, including prescription drugs and pharmacies.
  • Ads promoting alcoholic beverages, bars, or any other alcoholic products or services.
  • Ads promoting lotteries.
  • Ads promoting private healthcare products including, but not limited to, family planning supplements and menstrual cups.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, insurance, foreign exchange, e-payment tools, or other permitted financial services should comply with relevant laws and regulations. Approval or registration from local authorities is required. Ads may also need to target 18+ only.
  • Pharmaceutical, Healthcare, and Medicines – Ads that promote permitted over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the local authority is required.
  • Food and Beverages – Ads that promote infant milk formula, infant food and infant food formula, or supplementary food for infants and young children may require a license.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

TikTok Advertising in Vietnam

Prohibited

  • Ads promoting cryptocurrency or P2P-related products or services.
  • Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies, or online pharmacies.
  • Ads promoting lotteries and fantasy sports.
  • Ads promoting private healthcare products including, but not limited to, family planning products and menstrual cups.
  • Ads promoting dairy products to be used as breast milk substitutes, dietary supplements for infants and babies, or artificial feeding bottles and pacifiers.

Restricted (Case by Case)

  • Financial Services – Ads that promote credit cards, loans, foreign exchange, insurance, or any other permitted financial-related products or services, including fintech, should comply with relevant laws and regulations. Approval from the local authority is required. Ads may also need to target 18+ only.
  • Pharmaceuticals, Healthcare, and Medicines – Ads that promote over-the-counter drugs, medical devices, healthcare products, or medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required.
  • Dating Applications or Services – Ads that promote dating applications or services must target users aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)
  • Games – Ads that promote simulated gambling games are allowed, but must target users aged 18+ only. Please note that such ads should not have any opportunity to win money or prizes of real-world value.

Asia Travel Club can give you advise on your marketing campaigns on TikTok. Contact us and learn more about advertising on the platform.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China’s digital marketing, influencer marketing, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAgency #TikTokSalesPartner #TikTokAdvertising #TikTokAds #TikTokAdsSingapore #TikTokAdsMalaysia #TikTokAdsVietnam #TikTokAdsThailand #TikTokAdsPhilippines #TikTokAdvertisingSingapore #TikTokAdvertisingMalaysia #TikTokAdvertisingVietnam #TikTokAdvertisingThailand #TikTokAdvertisingPhilippines
AsiaChinaChina Digital MarketingChina Social Media MarketingWeChat Payment

Top 3 Social Media Platforms for Foreign Real Estate in China

China Foreign Real Estate

China, a growing market is a labyrinth for businesses. In the age of social media, learn which platforms are best to promote foreign real estate in China.

A Quick Overview of the China Market

The Chinese market, a rapidly growing segment of global property buyers, is predicted to generate hundreds of billions of dollars in the near future.

China Real Estate Market
Photo source: juwai.com

Ads Regulations in China

Before jumpstarting your marketing for real estate in China, there are a few things to keep in mind such as national policies, laws, and regulations, including but not limited to:

  • Explicit or implied guarantees on the appreciation of value, return on investment, future effects, and earnings; capital preservation, risk-free returns, etc.
  • Advertisements must not indicate the project location based on the time required to reach there from a specified location.
  • Any form of advance payment, or disguised references to them, in violation of regulations (down payment stages, down payment installations, illegal down payments, etc.).
  • Any misleading promotion of transportation, commercial, cultural or educational facilities, or other municipal conditions that affect planning or construction.
  • Any superstitions such as geomantic omens or divination.
  • Using political events and news for commercial advertising.
  • Using “national,” “highest,” “best,” or similar comparative words.
  • Advertisements must be in Mandarin using standard Chinese characters. The Mandarin text must always be the primary text.

Now that you know what to look out for when promoting real estate in China, let’s see the best online platforms you could do just that.

1) TouTiao

First on the list of top 3 social media for real estate in China is TouTiao, a Chinese social news platform. It analyzes user data and customizes the news feed to show content that is relevant to its individual audience.

PROS. It is the biggest news app in China with a real estate channel. A huge chunk of its users are ages 25-50 years old, who have strong purchasing power. TouTiao also allows you to produce quality content like you would on a website. Websites are a challenge to acquire in China since you will need to file for ICP (Internet Content Provider) that is yet to be approved by the Chinese government. A platform like TouTiao saves you time and money.

CONS. Unfortunately, TouTiao official accounts for overseas entities are still not allowed. This poses as a roadblock in promoting properties outside of China.

Asia Travel Club (ATC) is an official sales partner of TouTiao and provides services like Ad Account Setup and Media Buy to help get you started in the China market.

2) Weibo

Weibo is China’s second-largest social media platform. You can share media such as photos, videos, stories within a 140-character limit.

PROS. Weibo is the workhorse for branding as it is a widely used social media platform in China. It also offers customer service. Like TouTiao, you can produce website-like content and not anymore be required to apply for ICP.

CONS. None. This is the perfect platform for promoting your business.

For real estate businesses, ATC offers Weibo official account setup & verification, account management, in-feed ads buying, and influencer marketing.

3) WeChat

WeChat is a messaging app developed by Tencent and launced in 2011. By the end of 2020, the app had gathered over 1.2 billion monthly active users. It is the fifth most-used social network in the world, along with other big names like Facebook, YouTube, WhatsApp, and Facebook Messenger.

PROS. WeChat is a super app in China that includes WeChat Mini Program and WeChat Pay. It offers customer service which is a plus for businesses setting themselves up. Much like the first two platforms mentioned above, WeChat produces website-like content.

CONS. Ads for overseas properties are not allowed on WeChat. It is a closed community, unlike other platforms like Weibo where posts can be viewed/engaged even when not followed by users.

As an official sales partner of WeChat, we offer services like official account setup and verification, account management, ads buying*, and influencer marketing.

*WeChat ads are not allowed for foreign real estate

Do you have properties you want to introduce to China? Contact us to learn more about real estate marketing in the China market.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#ChinaDigitalMarketing #WeChatOfficialAgency #WeiboOfficialAgency #TouTiaoOfficialAgency #WeChatAdsForRealEstate #WeiboAdsForRealEstate #TouTiaoAdsForRealEstate #RealEstateAds #SellRealEstateInChina #ATC

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GSC Announces Release of Andy Lau Film ‘Shock Wave 2’ on TikTok

GSC Malaysia Shock Wave 2Photo source: Rotten Tomatoes

GSC Malaysia promotes Andy Lau and his new film ‘Shock Wave 2’. Clips from the movie and behind-the-scenes are on GSC’s official TikTok page and so gives you a glimpse of the production.

GSC Movies Malaysia

GSC Movies is Malaysia’s leading independent movie distributor with the largest variety in movie entertainment. Andy Lau’s Shock Wave 2 is being promoted by GCS Movies.

Shock Wave 2

The movie follows the story of a former bomb disposal officer who becomes a primary suspect of a terrorist attack after falling into a coma. This Hong Kong-Chinese action film was released on the 1st of January 2021 on widely used social media platform, TikTok.

Behind the Scenes

Days before the official release of the movie, GSC showed clips from behind the reel on TikTok. In the videos, you find stunts being filmed and actors being interviewed.

@gscmoviesmy[Part 1] 刘德华大赞 刘青云 “细水长流”演技, 两大影帝被半空吊车吓呆?!相隔17年后再度同框的 #刘#德华 和 #刘#青云 大谈他们即将上映的最新电影 -《 #拆#弹专家2 》!#Sho#ckWave2 #GSC#Movies♬ original sound – gscmovies
@gscmoviesmy男人的快乐就是这么简单。时隔6年,#刘德华 再次挑战 #冰桶挑战 ,这次在 #拆弹专家2 拍摄现场由 #刘青云 助阵完成。《拆弹专家2》,即将上映,敬请期待!♬ original sound – gscmovies

Trailer

See the official trailers of Shock Wave 2.

@gscmoviesmyShock Wave 2 – Official Trailer (coming soon) ##AndyLau ##SeanLau♬ original sound – gscmovies
@gscmoviesmyAndy Lau’s #Shockwave2 coming to selected cinemas this 1 January! Klang Valley’s fans may visit to GSC, Alamanda Shopping Centre! ##GSCMovies♬ original sound – gscmovies

Now Showing

GSC released the following clips on TikTok as an invitation to watch the movie at Golden Screen Cinemas (GSC).

@gscmoviesmyOh, and intense to le max! Catch this action blockbuster movie in cinemas today! ##ShockWave ##GSCMovies♬ original sound – gscmovies

@gscmoviesmy

最最最心痛的一幕,还有更多的极具紧张刺激的情节,赶紧买票看 #拆弹专家2 ! 雪隆一代的观众赶紧到GSC, Alamanda Shopping Centre 观影! ##ShockWave2 ##GSCMovies♬ original sound – gscmovies

Need help getting the word out about your product? Contact us and learn more about our China Digital Marketing services.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#TikTok #TikTokAds #ChinaDigitalMarketing #ATC

ChinaChina Digital Marketing

ST Signature WeChat OA Releases Gain Followers Campaign

ATC | ST Signature WeChat OA  st-signature-wechat-1Photo Credits: ST Signature/WeChat

Singapore’s ST Signature WeChat OA has released their very first WeChat OA ads in relation to their gain followers campaign.

What is ST Signature?

ST Signature is one of the first smart co-living hotels in Singapore, using a contactless check-in mobile app. The guests can check-in 24 hours prior to their arrival to minimize waiting time at the lobby. Their co-living hotels are strategically located at 4 prime locations near the train stations around the Lion City – Chinatown, Tanjong Pagar, Bugis Beach, and Jalan Besar.

They recently became ATC’s newest hotel partner from Singapore last month.

ST Signature WeChat OA Ads

ATC | ST Signature WeChat OA st-signature-wechat
Photo Credits: ST Signature/WeChat

ST Signature has lived their 1st WeChat OA Ads (In-article banner & bottom banner) for ‘Ready to Travel to Singapore’ Campaign from 8 December to 31 December to target China local users that live in 11 cities with direct flights to Singapore.

They are also offering a 50% discount for all ST Signature co-living hotels if you use the promotional code when booking.

The reservation is valid until January 31, 2021, and your stay must be from December 09, 2020, to February 28, 2021. The promotional price is limited to stsignature.com and if you make a direct reservation on the ST Signature website.

Need help with your brands’ WeChat Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#STSignature #WeChatAdvertising #WeChatOfficialAccount #ATC

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Maxi-Cash WeChat Campaign for Application Payment

ATC | Maxi-Cash WeChat Campaign for Application Payment maxicash-app-payment

The Maxi-Cash WeChat has released its campaign for their Application payment.

Maxi-Cash Application

This one-stop app is made for a safe and easy shopping experience, online valuation, instalments and interest payments. Here’s how to register:

Screenshot Photo: Maxi-Cash

Maxi-Cash WeChat Campaign for their APP

Maxi-Cash has lived their WeChat OA ads (banner) for application payment.

Shoppers can download the latest version of the Maxi-Cash application to get updated with their interest and instalment payments. All they have to do is to simply follow these steps:

1. Click “Pay”

2. Choose “Instalment Plan” and ” input “Instalment Number”

3. Click “Payment Instalment” and “Confirm”

4. Complete the payment by clicking “Pay Now”

Need help setting up your brand’s WeChat Official Account and WeChat Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #WeChatAdvertising #WeChatOfficialAccount #ATC

ChinaChina Digital MarketingChina Social Media MarketingSocial Media Marketing

Top Verified Weibo Accounts 2020: Thailand, Singapore, Vietnam, USA

ATC | Top Verified Weibo Accounts 2020: Thailand, Singapore, USA | ATCweibo-list

Since 2017, ATC has been helping companies and brands set up and verify Weibo Official accounts. Check out the List of Top Verified Weibo Accounts in 2020.

What is Weibo and Why is Verification Important?

Weibo is a Chinese microblogging application launched by Sina Corporation in 2009. On their website and mobile app, users can upload their pictures and videos publicly. It is the 2nd most popular social media app in China with at least 500 million users. Similar to WeChat, Weibo is a platform that brands use for social media marketing in China.

Weibo is more suited to mass broadcasting, unlike WeChat which is like a close community.

Weibo verification is important because it establishes the credibility and authenticity of your brand. In fact, over 1.5 million official accounts are now verified on the Weibo platform.

Benefits of a Verified Account

  • Increased credibility in China
  • Rank Higher on the list of searched items
  • Easier to gain more followers
  • Features on-brand social pages
Read more about Weibo verifications and campaigns on ATC.

List of Top Verified Weibo Accounts in 2020: Thailand, Singapore, Vietnam & USA

Beauty

Clothes, Shoes & Bags

Education

F & B

Gaming

GOV

  • IEAT (泰国工业区管理局(IEAT))

Life Service

Media

Medical

Public Entertainment

Real Estate

Shopping Mall

Technology

Tourism

Need help with Weibo verification? ATC is Sina Weibo’s Official Partner Agency for Southeast Asia. ATC helped verify hundreds of overseas companies’ Weibo Official Accounts. Contact us to get started.

More about Weibo Marketing

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Weibo #WeiboVerification #WeiboOfficialAccount #WeiboAgency #WeiboMarketingAgency #WeiboOfficialAgency #ChinaDigitalMarketingAgency #WeiboAgencyInThailand #WeiboAgencyInSingapore #WeiboAgencyInMalaysia #WeiboAgencyInVietnam #WeiboAgencyInSoutheastAsia #ATC

AsiaChinaChina Digital Marketing

ICONSIAM Weibo 2020 Year-End Campaign

ATC | ICONSIAM Weibo 2020 Year-End Campaigniconsiam-3Photo Source: ICONSIAM/Weibo

The ICONSIAM Weibo Official Account released Weibo Ads for the ‘Amazing Thailand Countdown 2021’ before the year ends.

What is ICONSIAM?

The Icon of Eternal Prosperity, ICONSIAM, is developed by a powerful partnership among three of Thailand’s most successful businesses. These three development partners include Siam Piwat, MQDC Magnolia Quality Development Corporation, and Charoen Pokphand Group.

ICONSIAM Weibo Post Ads

ICONSIAM has lived its Weibo Post Ads for Amazing Thailand Countdown 2021 from 8 Dec to 31 Dec to target Thai local users.

Check them out here:

2 December 2020

The ‘Amazing Thailand Countdown to 2021’ in Siam World for New Year’s Eve celebration is back as scheduled.

1 December 2020

Photo Source: ICONSIAM/Weibo

The ‘Amazing Thailand Countdown to 2021’ New Year’s Eve celebration will be held at the Riverpark of ICONSIAM on December 31, along the Chao Phraya River.

3 December 2020

In addition, the Tourism Authority of Thailand (TAT) worked for hand in hand with Siam World and Thai entrepreneurs to celebrate Thailand’s tenacious fighting spirit during the crisis. The concept for this year is ‘the shining pearl on the river bank, perform magic on the Chao Phraya River’, which will be highly anticipated for this event.

Need help setting up your business’s Weibo account and Weibo Ads? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Weibo #ICONSIAM #WeiboAdvertising #WeiboOfficialAccount #ATC

China Digital MarketingChina Social Media MarketingTikTok

EDB TikTok Campaign: 4 Day ‘Takeover’ Ads

ATC | EDB TikTok Campaign: 4 Day 'Takeover' Ads FT IMG

The EDB TikTok Campaign is back to inspire Singapore students to take up local engineering jobs this December 2020.

They released a Brand Takeover ad to reach the local youths on TikTok. The takeover ad is a 3-second static image or 3-5 second video (with no sound) displayed to TikTok users on the app’s launch screen.

What is EDB?

Screenshot Photo: EDB Portal

The Singapore Economic Development Board, also known as EDB, is a government agency under the Ministry of Trade and Industry. They are in charge of the plan that can help improve Singapore’s position as a global center for business, innovation, and talent.

EDM TikTok Takeover Ads

EDB has lived the TikTok Takeover Ads for Engine Room campaign in Singapore. The launch dates are 2, 4, 6 December 2020 (100% SOV) and 13 December 2020 (50% SOV).

TikTok is an ideal platform for reaching out to the younger target audience for the campaign.

Also, the TikTok Takeover Ads is part of an extensive campaign that comprises Out Of Home, as well as other digital platforms such as Google and social media sites like Facebook and Instagram.

Ads like this encourage audiences to click on it get directed to a website where they can learn more about engineering profession opportunities.

​Learn more about TikTok Ads here.

Are you ready to create TikTok ads for your brand? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#EDB #TikTok #EngineRoom #TikTokAds #ATC

AsiaChina Digital Marketing

Maxi-Cash WeChat OA Releases 2nd Christmas Campaign

ATC | Maxi-Cash WeChat OA Releases 2nd Christmas Campaignmaxicash-1.5Photo Credits: WeChat/Maxi-Cash

Be worry-free from walking the aisles of massive department stores during this trying times just to search for the perfect holiday gifts as Maxi-Cash offers a convenient and safest way to shop from the comfort of your home. Maxi-Cash WeChat OA announced their Maxi-Cash app where people can browse products online, buy and pay there right away.

What is Maxi-Cash?

Maxi-Cash is the first public-listed pawnbroker in Singapore. They have financial services that offer pawnbroking, selling, and trading of pre-loved jewellery, watches, and Citigems brand new jewellery.

Maxi-Cash App Christmas Banner Ad

Screenshot Photo: WeChat

Don’t miss the limited-time offer this Christmas season. Download the Maxi-Cash app, browse and shop on LuxeSTYLE and Citigems collections in the comfort of your home.

ATC | Maxi-Cash WeChat OA Releases 2nd Christmas Campaignmaxicash-1.4
Photo Credits: WeChat/Maxi-Cash

1. Log in to the Maxi-Cash App

2. Click ‘Shop’

3. Browse on jewelry, handbags, watches, and accessories

4. Choose your desired product/s

5. Tap “Buy Now” to pay

Photo Credits: WeChat/Maxi-Cash

Use the coupon code ‘XMAS50’ and enjoy a $50 discount when you shop online (available when you purchase a minimum of $300).

Click here to find out more.

Need help setting up your brand’s WeChat Official Account and WeChat Ads? Contact us to get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #WeChatAdvertising #WeChatOfficialAccount #ATC

AsiaChinaChina Digital Marketing

JAST USA Opens A Weibo Official Account

ATC | JAST USA Weibo Official Account Is Now Verified FT IMGPhoto Credits: JAST USA/Facebook

JAST USA Weibo Official Account is now a verified account on the Chinese social media platform.

What is JAST USA?

JAST USA is the leading publisher of Japanese visual novels and dating-sim games for the English-speaking market. They collaborate with game studios to release their works worldwide, guaranteeing that artists behind it will discover their crafts so that they can continue to produce their amazing works.

JAST USA Weibo Official Account Verification

Screenshot Photo: JAST USA/Weibo

In order to reach out to a wider audience, JAST USA created a Weibo account.

Need help in verifying your brand’s Weibo Official Account? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#Weibo #WeiboVerification #WeiboOfficialAccount #JASTUSA #ATC

AsiaChina Digital Marketing

Maxi-Cash Releases Christmas Campaign On Its WeChat OA

ATC | Maxi-Cash WeChat OA Releases Christmas CampaignMaxi-CashPhoto Credits: Maxi-Cash/WeChat

Christmas is just around the corner and many people are starting to shop for presents to give their loved ones. In order to promote their Christmas sale, Maxi-Cash has released their Christmas banner ads on its WeChat Official Account.

What is Maxi-Cash?

Listed on 22 June 2012, Maxi-Cash became the first public-listed pawnbroker in Singapore. They offer financial services through pawnbroking, selling, and trading of pre-loved jewellery, watches, and Citigems.

Maxi-Cash WeChat Citigems Christmas Campaign

Photo Credits: Maxi-Cash/WeChat

Maxi-Cash’s selected Christmas gift recommendations were released on 1 December 2020. The Citigems Christmas collection includes ingeniously designed jewellery that can be paired with your holiday outfits.

ATC | Maxi-Cash WeChat OA Releases Christmas Campaign season-greetings-4
Photo Credits: Maxi-Cash/WeChat

Members who purchase selected CITIGEMS 916 and 999 GOLD at any Maxi-Cash store will receive a 7% GST savings, and those who spend above SGD 500 can get a complimentary limited-edition Christmas plushie.

Shoppers will get to receive a complimentary SGD50 shopping voucher and stand a chance to win prizes worth over SGD8,888. How to win? Simply vote for your favourite Maxi-Cash thematic window display when you make a retail purchase at any store islandwide from now till 3 January 2020.

ATC | Maxi-Cash WeChat OA Releases Christmas CampaignSeason-Greetings-2
Photo Credits: Maxi-Cash/WeChat

Maxi-Cash is also giving away its Citigems Pearl Necklace this Christmas season. Here’s how to join: Post photos or clips of your favourite Citigems jewellery or LuxeSTYLE products for Christmas on your Facebook or Instagram account. Tag @citigems or @maxicashsg and show it to Maxi-Cash’s employees in its selected stores.

Click here to find out more.

Need help setting up your brands WeChat Official Account and WeChat Ads? Contact us to get started. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#MaxiCash #Citigems #WeChatAdvertising #WeChatOfficialAccount #ATC

AsiaChinaChina Digital MarketingChina Social Media Marketing

NutiFood Officially Opens A WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched FT IMG 1.1

In order to gain more brand awareness, this Vietnam-based dairy company decided to reach out to the Chinese market by launching a NutiFood WeChat Official Account.

What is NutiFood?

As the leading nutritional food company in Vietnam, NutiFood produces powdered milk products for children of all ages. Currently, NutiFood’s products are available in all 64 provinces, including the cities in Vietnam.

Their brand’s vision is ‘To become a leading company in nutrition products, sustainably develop for consumers’ benefit.’ And to fulfill their company’s vision to be a leading company in nutritional products they have brought their products to the Chinese market.

NutiFood WeChat Official Account

ATC | NutiFood WeChat Official Account Officially Launched Nuti 1

WeChat is known as the super app in China where messaging, social media, e-commerce, and mobile payment are all available in the same app. An estimate of 1.2 billion WeChat active users currently resides in China.

NutiFood creates a WeChat Official Account to reach out to the Chinese market. This is to make sure that they are seen and recognized in China and it is also a step closer to be recognized globally.

They have also launched their own Chinese website to cater to more Chinese customers.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#NutiFood #WeChatVietnam#WeChatOfficialAccount #ATC

AsiaChinaChina Digital Marketing

WeChat for Luxury Brands: 5 Things That You Should Know

ATC | WeChat for Luxury Brands - 5 Things You Should Know Featured Image 1.2

With over 1.2 billion active users, WeChat is the most effective platform for luxury brands to interact with Chinese consumers. 

Why do luxury brands or other retail brands choose the China market? Why do they prefer WeChat? Here are 5 statistics that may answer your questions.

1. China is winning half of the luxury world

According to Bain’s prediction in May 2020, when Covid-19 hit, the luxury industry faced a struggle when countries around the world went into lockdown and forced shutdown on all tourism industries. During the first quarter of 2020, an estimated fall of 25% was experienced and was expected to accelerate during the second quarter of 2020. It is also expected that an estimated contraction for the full year may reach between 20% to 35%.

China began to step up their recovery efforts and expects Chinese consumers to make their status as vital roles of the industry, accounting for almost 50% of the market by the year 2025. Online luxury purchases have escalated throughout this year and by 2025, online channels may perhaps represent up to 30% of the market.

Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020
ATC | WeChat for Luxury Brands - 5 Things You Should Know Chart 2
Image: Bain-Altagamma Luxury Goods Worldwide Market Study, Spring 2020

2. Generation Y have been consistent buyers of luxury goods

Millennials, also known as Generation Y (or simply Gen Y, born between 1980 and 1995).

According to Bain’s report, they account for 35% of consumption in 2019 and by 2025, they could make up for 45% of the market.

Did you know? How many Gen Y users on WeChat
As of Q2 of 2020, according to the overall MAU of different social platforms in China, WeChat has the most MAUs between 25 and 40 years old.

ATC | WeChat for Luxury Brands : 5 Things You Should Know Chart China Chart

3. In the past five years, the average annual growth rate of WeChat advertising in the luxury goods industry exceeded 90%

In Q1 2020, Tencent’s report on “WeChat Ads Solution for Luxury Brands” revealed that the average annual growth rate of WeChat advertising in the luxury industry has exceeded 90% in the past five years.

Did you know? The most popular ad on WeChat is the WeChat Moments Ads.

Moments ads are the native ads displayed on users’ moments’ feed, with an additional “Ad” tag in the upper right corner.

The same report shows that in 2019, the brand’s favorite is the card format with video, which is 43.33% of the total amount of ads.

ATC | WeChat for Luxury Brands - 5 Things You Should Know Moment Ads 1.2
Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

By using Moments Ads, merchants can promote their brands and increase consumer conversion rates by targeting people based on their interests and other traits.

At the same time, consumers believe in recommendations from influencers. By using Moments Ads to place advertisements into the user’s daily moments, allows users to resonate with the advertisements and is very conducive to monetizing traffic.

4. Mini Programs have become a standard for brands on social media marketing

By Q4 2019, more than 90% of the luxury brands present in China established their WeChat Mini Programs. Here, luxury brands realize in-depth communication with users and operations such as online purchase, loyalty program, brand service, and marketing engagement.

Source: WeChat Ads Solution for Luxury Brands Q12020, Tencent

What is Mini Program?

It is a program that is integrated into the WeChat app, giving brands expanded functions to engage users.

A Mini Program offers more interactive features than a brand’s official Facebook page. Here, buyers can browse products, see campaigns, live chat feature with customer service representatives, easy way to purchase products with WeChat Pay, and many more.

5. WeChat Official Account (OA) Verification: First Step to WeChat Advertising

As stated in the 2019 Tencent report, 49% of luxury brands chose to link their official webpages straight to a third-party eCommerce for diversion while 40% chose to stick to the brands’ official accounts.

Hence, before the brand wants to be exposed in the market, it is very important and necessary to have a WeChat OA certified by WeChat.

Why is WeChat OA Verification important?

* It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for a WeChat Ads account.

* Authentic presence of a brand: After OA authentication, it strengthens the credibility of the WeChat account.

* Enjoy more advanced functions: WeChat Advertising, WeChat Pay, Voucher, and more advanced APIs.

Explore WeChat digital marketing opportunities in Asia

Are you ready to take a leap and win the Chinese-speaking market? WeChat may be the platform you’re looking for.

Digital 38 Group member Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as:

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Get in touch with our team today.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Luxury #LuxuryBrands #ChineseLuxuryConsumers #WeChatMiniPrograms #WeChatAds #WeChatMomentsAds #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC

AsiaChina Digital MarketingSocial Messaging MarketingWeChat Payment

How to Sign Up For A WeChat Personal Account

ATC | How To Sign Up Fo A WeChat Account Featured Image 11022020

WeChat at a Glance

Launched in 2011, WeChat is a messaging app developed by Tencent. By the end of Q1 2020, the app had gathered over 1.2 billion monthly active users. 

It is the fifth most-used social network in the world. The 4 other social media sites are Facebook, YouTube, WhatsApp, and Facebook Messenger.  

Why should you use WeChat? 

Social sites like Facebook, WhatsApp, Twitter, and Instagram are not available in China. WeChat is the most used messaging app in China, so if you need to stay connected to Chinese nationals then you need to have a WeChat account. Here are some reasons why you need to use the Chinese messaging app:

  1. Business with Chinese Nationals/Companies
  2. Stay connected with Chinese relatives/friends
  3. Work/Study/Travel in China
  4. Learn Chinese/Understand Chinese culture and more

WeChat is more than just a messaging and social media app. Aside from the chat and call features, you can also read news and use local services in Official Accounts and Mini Programs, play mobile games with your friends, enjoy mobile payment features with WeChat Pay, and many more. 

  • MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members. 
  • VOICE & VIDEO CALL: High-quality voice and video calls anywhere in the world. Create group video calls with up to 9 people. 
  • LANGUAGE SUPPORT: Localised in 20 different languages and can translate friends’ messages and Moments posts. 
  • MOMENTS: Share your favourite moments by posting photos, videos, and more to your Moments stream. 
  • OFFICIAL ACCOUNTS: A lot of verified accounts to follow with original contents and news for your reading pleasure. 
  • MINI PROGRAMS: Countless third-party services all within the WeChat app that don’t require additional installation, saving you precious phone storage and time. 
  • WECHAT PAY: Enjoy the convenience of the world-leading mobile payment features with WeChat Pay and Wallet (*only available in certain regions). 
  • REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the press of a button. 
  • TIME CAPSULE (NEW!): Share glimpses of your day. Record short videos to post in your Time Capsule before they disappear in 24 hours. 
  • STICKER GALLERY: Browse thousands of animated stickers to help express yourself in chats, including stickers with your favourite cartoon and movie characters. 
  • GAMES: Have fun and compete with your friends in a huge selection of WeChat Mini Games and Tencent Games (*only available in certain regions). 
  • BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe. 
  • AND MANY MORE: Exercise with friends on WeRun, scan QR codes, and many more. 

How do I sign up for a WeChat Personal Account?

WeChat Personal Account Register: After downloading and installing WeChat on your mobile phone, you can sign up for WeChat in the following ways:

1. Sign up with your mobile number

Open the WeChat app and tap Sign Up > Sign up with mobile > choose your region code, enter your mobile, and set a password. 

ATC | How to Sign Up For A WeChat Personal Account? 04 110320202. Sign up via Facebook

Open the WeChat app and tap Sign Up > Sign up via Facebook, and then WeChat will redirect to Facebook to request permission to log in to WeChat. Then, choose your region code, enter your mobile, and set a password. 

Notes: 

  1. You cannot sign up for WeChat without a mobile number.
  2. A mobile phone number can only be used for creating one WeChat account.
  3. Use your real mobile number and ask a WeChat user to help you with verification (aka.
    Assistant Registration). 

What is Assistant Registration? 

Assistant registration is when the system automatically configures an account based on the sign-up environment (device and IP address). At present, WeChat’s Assistant Registration function requires another WeChat account to provide assistance. Follow the instructions shown on the screen then ask a friend near you to use their WeChat ID to help you complete the sign-up verification. 

The WeChat user must meet the following criteria to help with Assistant Registration: 

  1. Users signing up in Mainland China: Please find a mainland China user to help with sign-up. This friend should have bound a bank card to their WeChat Wallet and have signed up more than 6 months ago. 
  2. Users signing up in the Philippines, Cambodia, Malaysia, India, Indonesia, Vietnam, Russia, Canada, or the United States: Please find a friend who signed up in your country or Mainland China to help with sign-up.  If a user from your country assists with sign-up, this friend must have signed up more than 1 month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 
  3. Users signing up in other countries: Find a WeChat user from any country to assist with sign-up. If a user from outside Mainland China assists with sign-up, this friend must have signed up more than month ago. If the friend is a mainland China user, this friend must have bound a bank card to their WeChat Wallet, and have signed-up more than 6 months ago. 

Explore WeChat digital marketing opportunities in Asia

When you already have established your WeChat Personal Account Register and plans to do more for your brand. The next step is considering to create a WeChat Official Account (OA) of your brands 

WeChat does not only help brands to enter the China market but also reach WeChat users outside China (There are industry and country restrictions, please contact us for more information)

More WeChat Official Account (OA) Guides: 

Digital 38 Group member, Asia Travel Club is now an Official Sales Partner of WeChat Ads. With this, we can help you get started with WeChat digital marketing services such as: 

  1. Official Account Setup & Verification
  2. Content & Page Management
  3. Mini Program Setup
  4. WeChat Pay Setup

Are you ready to expand your business and win the Chinese-speaking market? WeChat is the platform you’re looking for. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing. 

ATC China – Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016. We have developed Wechat Mini Programs with advanced features to users and placing localised advertising ads in WeChat’s Moments section for our clients. 

ATC Social – sits within Facebook Messenger, WeChat, LINE and Kakao in 7 languages. It connects our partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam. 

ATC Bookings – Direct booking from Chinese consumers with ATC WeChat Booking Engine, allowing customers to seamlessly check on pricing, book and pay for hotel rooms all within their WeChat. The ATC Rewards is a rewards and loyalty program that allows our users to redeem or purchase vouchers via our social platform 

Asia Travel Club is a member of Digital 38 Group. 

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficialAccount #WeChatOfficailAccountRegister #WeChatAdAccount #WeChatPersonalAccount #WeChatVerification #WeChatAssistantRegistration #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #ATC 

Digital 38 Technologies: ATCZHAO VNAP365 and MCN 
Digital 38IH Digital & ATC are members of the Digital 38 Group 

AsiaChinaChina Digital MarketingChina Social Media MarketingSocial Messaging Marketing

WeChat Advertising 101: 3 Things You Should Know

WeChat Advertising 101 Featured Image 10282020

What are the benefits of WeChat advertising?

WeChat advertising is a part of Tencent Ad Solutions enabling businesses to spread promotional messages via the WeChat ecosystem. It integrates multiple resources such as Official Accounts, WeChat Moments, and Mini Programs.

As a WeChat Official Sales Partner, we can help global brands expand your businesses in China and get connected to 1 billion Chinese users.  

First, let’s discuss the 3 important things you should know about creating your WeChat ads. 

1. No restrictions on verification of WeChat Official Account (OA)

WeChat Official Account (OA) comes with a badge just like a verified Facebook or Instagram business page. Only, in this case, you’ll know an account is verified if you see an orange tick mark (instead of the usual blue) beside the page name.  

Earning your customer’s trust on social media platforms is a must nowadays. It is recommended to get your business account verified on all social media platforms. This includes setting up a WeChat Official Account especially if your goal is to target Chinese consumers. 

And luckily, WeChat OA verification does not have any industry restriction, all brands are welcome to apply. 

Need help with WeChat OA verification? Contact us to get started. 

More WeChat Official Account (OA) Guides: 

2. Conditions for WeChat Advertising

Before starting your journey on WeChat Advertising, there are 2 things to follow: Firstly, make sure you have a Verified WeChat Official Account (OA). Then make sure that your brand is not in the prohibited list of WeChat Advertising. 

2.1 Have Your WeChat Verified Official Account Ready

To apply for WeChat Ads account, all foreign entities have to apply through WeChat official sales partner overseas. Based on the actual operation, WeChat generally requires the brand to have a verified WeChat OA and has published at least 2 articles before applying for an ad account.  

WeChat Advertising 101 Verification

2.2 WeChat Advertising Policies – Industry Entry

In China, they have theALPRC Guidelines (Advertising Law of the People’s Republic of China). All social media platforms in China like Weibo, WeChat, Baidu, TouTiao, DouYin, and other sites have to follow the rules & regulations.

Here is the list of prohibited products or services according to China’s advertising law. 

  • Financial investments (case by case)  
  • Medical industry  
  • Gambling/betting 
  • Superstition 
  • Tobacco 
  • Pornography
  • Horror 
  • Surrogacy services  
  • Fraud 
  • Accreditation services

On top of that, WeChat advertising has more industry restrictionsUnlike Weibo ads and Toutiao ads, WeChat advertising does not allow entities beyond China to promote overseas real estate investment and leasing. 

Want to set up your WeChat ad account? Contact us to receive assistance.

3. Geo-targeting users beyond China through WeChat Advertising, limited to 14 industries

WeChat Ads support targeted advertising for overseas WeChat users (outside mainland China) who have stayed in the country or region for more than 30 days. 

Ads are recommended based on the users’ current place of residence for improved advertising effectiveness. Unfortunately, not all industries are qualified to do geo-targeting ads on WeChat. 

Until Q4 2020, geo-targeting users beyond China is only supported in 9 regional countries and only open to 14 industries. Geo-targeting will be available when the conditions are met. 

9 Available Regions​: Malaysia, Singapore, Thailand, Hong Kong, Macao, Japan​, Australia, New Zealand, Canada 

14 Eligible Industries​: Travel, clothing & accessories, skincare & makeups, home decor, transportation, wedding services, retail, automobiles, general merchandise, lifestyle services, digital devices & home appliances, virtual goods, sports & outdoors, watches & jewellery

Want to check if your brand is eligible for geo-targeting on WeChat Ads? Contact us to find out.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatOfficailAccount #WeChatAdAccount #WeChatRestrictions #WeChatRules #WeChatRegulation #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaChina

Start Building Your First WeChat Mini Program

WeChat Mini Program Featured Image

What is WeChat Mini Program?

WeChat Mini Program is a useful feature of the ‘super app’ in terms of online shopping and entertainment. With over 3.9 million mini programs and 450 million daily active users, the ‘app within an app’ runs on both iOS or Android gadget. Mini programs are believed to be ‘more convenient than traditional apps.’

Over the years, millions of mini-programs have already been launched, covering various industries with diverse functions such as e-commerce, travel ticket booking, food ordering, task management, coupons, etc. Currently, the mini-program has become one of the key channels in which brands can reach prospective customers through WeChat.

What are the Benefits of WeChat Mini Program?

Image by: Asia Travel Club

How to Access the WeChat Mini Program?

There are many ways to access Mini Program. The most popular way is to swipe down the interface on WeChat to access a list of saved or recently used Mini Programs.

WeChat Mini Program Access

50% of Mini Programs are about Lifestyle

Among all the industries, Mini Program was the second WeChat feature successfully developed right next to online games, excluding eCommerce.

5 Examples of Mini Programs in Singapore

Singapore has been one of the favourite destinations for Chinese travellers. This is why Singapore businesses and agencies developed and set up their own WeChat Official Accounts, Mini Programs, and WeChat Pay. Various sectors from business trade, tourist destinations to daily lifestyle jump into the Chinese messaging app, making Mini Program grow popular in the country.

1. Chando

Chando is a home fragrance brand, providing a unique personalized space, and satisfying both your olfactory and visual satisfies the consumers’ sensations. They launched their WeChat Mini Program to reach more of their Chinese consumers.

2. Changi Airport

Changi Airport rolled out a Mini Program to improve tourist experience. Compared to regular website and apps, Mini Program is simplified, loads faster, and does not need to be downloaded! Moreover, users from China can conveniently access information about Changi Airport through the mini app.

3. Wildlife Reserves Singapore (WRS)

Wildlife Reserves Singapore (WRS) launched a Mini Program to introduce the attractions and facilities at Jurong Bird Park, Singapore Night Safari, River Safari, and Singapore Zoo. Also, the app provides ticket booking services.

4. Singapore Airlines

Singapore Airlines established its WeChat Mini Program to cater Chinese travellers. This will make it easier for people to book flights and see the latest news about Singapore Airlines.

ATC | WeChat Mini ProgramSingapore Airline

 

5. ATC Booking Engine

ATC WeChat Booking Engine provides Chinese customers with the most convenient direct booking experience. Through the mini app, they can search, compare, book, and pay for their reservations right within WeChat.

WeChat Mini Program ATC Booking Engine

Need help setting up WeChat mini program?  Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

ATC Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#WeChatMarketing #WeChatAdvertising #WeChatMiniProgram #WeChatAgency #DigitalMarketingAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam #HotelMiniProgram #E-comMiniProgram

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group

AsiaChinaSocial Media MarketingTikTok

GSC TikTok Campaign For Jackie Chan Movie ‘Vanguard’

GSC TikTok Campaign on Jacki Chan's Movie Vanguard Featured Image 1021Image Source: GSC Movies

GSC launches a TikTok campaign for Jackie Chan movie ‘Vanguard’. This campaign included a series of short clips from the movie ‘Vanguard’.

Vanguard: Jackie Chan’s Newest Movie this 2020

‘Vanguard’ is a 2020 Chinese action-adventure spy-thriller drama film written and directed by Stanley Tong, starring Jackie Chan, Yang Yang, and Miya Muqi. The film was scheduled to be released on 25 January 2020 in China but was postponed due to the COVID-19 pandemic.

After 6 months of being delayed, Vanguard is now showing in China.

GSC Movies Promotes Vanguard on TikTok

@gscmoviesmyThough it has been postponed for 8 months, ##MuQiMiYa said ##Vanguard is a movie that’s worth waiting for. Now showing in cinemas!#G#SCMovies♬ original sound – gscmovies

GSC Movies, one of the biggest movie distributors in Malaysia, recently launched a TikTok campaign to promote the movie Vanguard.

@gscmoviesmy不会开枪🔫?看 ##成龙 大哥如何教 ##杨洋 的吧!两个都好帅哦~ 😍😍#急#先锋 现已火爆上映!Credit:电影急先锋(抖音)#GSCMo#vies

♬ original sound – gscmovies

Aside from Facebook, Instagram, and YouTube, GSC Movies took an effort to reach the younger group of Malays on TikTok. A series of short clips from Vanguard like car-racing scenes, gunshots, and a sneak peek was showcased to tease the fans of what to expect in the movie.

@gscmoviesmy

Reviews from all over the world regarding ##JackieChan ‘s ##Vanguard .😎Get your tickets TODAY!#GSC#Movies

♬ original sound – gscmovies

Want to jump into TikTok ads for your brand today? Contact us to get your TikTok ads running soon!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#Vanguard #GSCMovies #TikTokAds #SocialMediaAgency #ATC

AsiaChinaFeatured InfluencerInfluencer MarketingInstagramMalaysiaSingaporeSouth KoreaThailandVietnam

7 Asian Beauty Influencers You’re Gonna Love

ATC | 7 Asian Beauty Influencers 2020

Presenting you 7 Asian Beauty Influencers that you should be following on social media sites. Seven beautiful individuals, seven different nationalities with the same goal.

A lot of influencers from different countries have emerged in different social media sites but these beauty influencers have one thing in common, to spread their knowledge and expertise which is all about beauty and fashion. Giving us advice on embracing natural beauty and skincare tips.

Here are 7 Asian influencers that can help you appreciate beauty:

Bubbly Michelle is a beauty influencer based in Singapore. She has 51.1k followers on Instagram she also blogs about her experiences and advices on her expertise.

She was a Beauty awards judge on Singapore’s Harper Bazaar from 2016 to 2018. Shares her knowledge on luxury cosmetics, from lipsticks, blushes, eyeshadow palettes and many more by sharing it on her blog and IG posts. Michelle’s also not afraid to reveal the secret to her flawless skin as she shares her daily skin routine on her Instagram stories. Check out her page for more beauty advice.

Malaysian content creator Chanwon is a beauty and travel influencer who shares her content on YouTube and Instagram. She has 100k followers on Instagram and was a top winner on #InfluenceAsia2017. She’s an entrepreneur and founder of @haptive.co which sells cute home accessories.

Chanwon’s beauty content includes sharing her personal favourite make up brands as well as her everyday skincare routine. Follow her on Instagram to keep updated.

From the home of glass-bead skin, here is our Korean influencer @dkdkdkfaod. With 116k followers on Instagram she shares Korea’s best skin products that is also endorsed by Korean actors and actresses.

This Korean influencer promotes a healthy lifestyle by exercising and takeing health supplements along with healthy foods. You can also find her on Naver.

Influencer Nguyễn An Vy is an actress, fashionista and model based in Vietnam. She has 173k followers on Instagram. Her IG posts displays her diversity when it comes to her outfits.

An Vy can pull off different outfits from street style, preppy, casual, comfy, formal and many more. Her IG account is like a magazine of her daily styles. She also has a YouTube account for her traveling vlogs as well as her eating shows.

Beauty does not only refer to skincare products or make-up. Most people are far more concerned on their fashion look. Japanese influencer Julia Castro is a fashionista with 335k followers on Instagram. Her content is about fashion trends, her travelling experiences and her lifestyle choices.

Castro’s currently owning her black bob-cut look with face-framing blonde highlights at the front. She also has a YouTube channel ‘JULIDY‘ with more than 500k subscribers where she shows a never before seen side of her.

This Thailand make-up expert has 1.28M subscribers on YouTube. She’s also an entrpreneur and is the founder of Amary Thailand. Thai beauty influencer Amy Kitiya gives advice and tips to aspiring make-up artists. She has vlogs on teaching the basics on how to do your eyebrow shaping and on what make-up products worth the try. She gives reviews on high-end to drugstore names. Follow her Instagram account to see her latest looks and make-up recommendations.

ATC | Chinese Beauty Influencer 2020

With over 2M followers on Weibo account, this influencers content features Chinese and international skincare products. 护肤喵 (Skincare Meow) is one of China’s famous beauty influencer that shares reviews with her followers. 

Ready to build your brand with the right influencers? Let us help you connect with them to kickstart your online campaign. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao). Our China marketing team has verified and managed more than 100+ WeChat and Weibo Official accounts since 2016.

With teams across Asia, ATC can help brands connect with over 3,000+ influencers from China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.

Through our ATC Bookings, Chinese travellers can now Search, Compare, Book and Pay for hotel rooms via WeChat Pay directly with hoteliers.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

IH Digital, Digital 38, & ATC are members of the Digital 38 Group

#AsianInfluencer #BeautyInfluencer #SocialMediaAgency #InfluencerMarketing #ATC

AsiaChinaChina Social Media MarketingHotelsSingaporeSocial Media MarketingWeChat Payment

WeChat Official Account (OA) Verification: First Step To WeChat Advertising

ATC| We Chat Official Account Verification Featured Image CDM

WeChat is known as the super app in China. It combines the power of messaging, social media, e-commerce and mobile payment into one platform. With 1.2 billion active users on WeChat, it is a perfect marketing platform for hotel businesses outside China to tap into the Chinese market and reach out more potential consumers. Let’s have a look on how ST Signature in Singapore explored the market through WeChat marketing.

ST Signature (ST共居旅店) Launches WeChat Page

The first co-living hotel in Singapore with smart Chat-In™ technology, ST Signature promotes safer, faster and contactless check-in and check-out services. Now, they launched their WeChat Official Account to promote their hotels to more Chinese consumers. With their WeChat Official Account, users can follow the brand for the latest hotel information, deals and promotions as well as Singapore travel guide.

ATC| ST Signature Chinese Website

How Hotels Can Use WeChat for Marketing ​

Here are the 4 things you need to know about hotel WeChat marketing. 

  • Set up WeChat Official Account (OA): Through WeChat content marketing or event promotions, hotel brands can increase WeChat organic reach and fan base. 

ATC | ST Signature WeChat OA

Don’t know which WeChat Official Account suits you best? Contact us now to get started.

  • Apply for WeChat Ad Account: Exposure for your hotel brand, reach new users, and explore more potential consumers. 
  • Set Up WeChat Mini Program A unique distribution channel in China for brands to increase their online direct sales, avoid the high commissions of China’s OTA platform (as we know, the commission of the Ctrip platform is up to 25%).
  • Apply for WeChat PaymentIn China, you might hang out without bringing cash, but not WeChat Pay. By setting up WeChat Pay for your hotel brands, it helps you reach consumers directly and secure fast payment. 

Why is WeChat OA Verification important?

  • It’s the first step of WeChat Advertising: Hotels should have a verified WeChat OA ready before applying for WeChat Ads account. 
  • Authentic presence of a brand: After OA authentication, it strengthens the credibility of OA. 
  • Enjoy more advanced functions: WeChat AdvertisingWeChat PayVoucher and more advanced APIs. 

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on influencer and social messaging marketing. The ATC Social App, a proprietary platform that sits on social messaging apps – Facebook Messenger, WeChat Mini Program, LINE and KakaoTalk connect our hotel partners with over 3,000 influencers across China, Hong Kong, Japan, Korea, Malaysia, Singapore, Thailand and Vietnam.

ATC is the Official Sales Partner of Tencent (WeChat), Weibo and Bytedance (TikTok, 抖音 DouYin & 头条 TouTiao). Our China Digital Marketing team has verified more than 100+ WeChat and Weibo Official accounts.

Travel141 Booking Engine Mini Program allows our travel partners to reach Chinese travellers directly via their Official WeChat Account. It also allows Chinese travellers to book, pay via WeChat Pay and receive confirmation – all within the WeChat application.

Asia Travel Club is a member of Digital 38 Group.

Contact Us

#ChinaDigitalMarketing #WeChatAdvertising #WeChatVerification #WeChatOfficialAccount #WeChatAgency #WeChatSingapore #WeChatThailand #WeChatMalaysia #WeChatVietnam 

Digital 38 Technologies: ATC, Travel141, ZHAO VN, AP365 and MCN
Digital 38, IH Digital & ATC are members of the Digital 38 Group