In order to penetrate into China market – one of the largest markets in the world, PHRAYA decided to get started with influencer marketing with the goal of building up their brand awareness and brand credibility. The brand engaged with the influencers who are suitable for its brand concept.
PHRAYA collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers.
少女想喝 – With over 1.96 million followers
泰国零距离 – With over 1.39 million followers
全球旅游攻略 – With over 14.6 million followers
泰国阿姐 – With over 3.78 million followers
十六番 – 泰国 – With over 3.48 million followers
At the end of the campaign, all the posts from the influencers received more than 1.2 million impressions in total and gained a lot of positive comments from their followers.
About the brand
PHRAYA is a premium rum brand produced in Thailand rum brand in Thailand. PHRAYA packaging and liquid development truly reflect the brand philosophy of being ‘the craft of refinement’. Its product is among one of the finest rum from Thailand with carefully-selected sugarcane.
For further information about the brand, visit its official website at www.phrayarum.com
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
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