WeChat advertising has become a powerful platform for businesses targeting Chinese-speaking consumers across Asia. As a result of multiple API adaptations, geolocation advertising has been enabled for Service Account owners on the Chinese platform.
What is Geolocation Advertising?
Geolocation is defined as:
…the identification or estimation of the real-world geographic location of an object, such as a radar source, mobile phone, or Internet-connected computer terminal.
In advertising, geolocation targeting (or simply geotargeting) works by “using the IP address of a specific device or the opt-in location services provided by the device’s GPS”.
Also called as location-based advertising, this method uses geotargeting to identify potential customers and provide relatable content based on location.
What are the benefits of Geotargeting?
Geotargeting helps advertisers show potential customers information that’s relevant to them based on their current or past locations. And when content is relevant to the customer, they are more likely to convert.
Here are some of the benefits of geotargeting and how you can activate them:
Walk-in and conversion increase
If you supply your local customers with valuable information about your nearby store, you will urge more walk-ins and further conversion increase.
How to do this? Simply add your store address or explicit map directions on your ads to encourage store visit.
High-value phone call growth
Similarly, you may see high-value phone call growth as well with geotargeting ads.
How to do this? Just put up your local phone number on your ads to drive more high-quality calls.
Online traffic increase
With geotargeting, you can create custom campaigns for each of your target locations and invoke website visit. Not only it will lift your online traffic, but it will eventually help you level up your ad position and get your content in front of more users.
How to do this? All you have to do is add a link to your website or desired webpage with a clear call-to-action.
WeChat Ads Geotargeting in Singapore and Malaysia
If you think WeChat Ads can only target users based in mainland China, that’s not true. WeChat Ads, in fact, supports geotargeted advertising for overseas WeChat users across Asia.
Which overseas markets are targeted by WeChat Ads?
WeChat Ads can target users who reside overseas (outside mainland China) who have stayed in the country or region for more than 30 days.
Furthermore, the ads are recommended depending on the user’s current location for guaranteed ad success.
Currently, it targets users in 7 countries in Asia, such as:
- Hong Kong
- South Korea
Among the Southeast Asian markets, Malaysia has the highest potential ad reach of 1.97 million, while Singapore has over 607,000 to date.
Which industries are eligible to do location-based advertising on WeChat?
Unfortunately, not all industries are qualified to do geotargeting ads on WeChat. Presently, there are 14 eligible industries, namely:
- Clothing & accessories
- Skincare & makeup
- Home décor
- Wedding services
- General merchandise
- Lifestyle services
- Digital devices & home appliances
- Virtual goods
- Sports & outdoors
- Watches & jewellery
Ready to advertise on WeChat?
ATC is an Official Sales Partner of WeChat for Singapore and Malaysia. Through this partnership, we are able to provide full WeChat Ads support for businesses across the region.
If you’re all set to take on WeChat advertising, contact us today to get started.
More WeChat Marketing Guides:
- WeChat Official Account Features
- WeChat Ads Format: Moments & Official Account Ads
- Mini Program Ideas from Top Cosmetic Brands in China
WeChat Case Studies
- Schneider Electric Malaysia’s Mini App for B2B Marketing
- Jin Air Launches WeChat Official Account for Flight Info, Promotions, and More
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group, and Cititel Hotel Management.
Are you ready to dive into WeChat marketing? Let ATC help you activate WeChat marketing strategies for your business.
ATC is also the Official Sales Partner of WeChat, TikTok, and 抖音(Douyin).
#PakardSingchoopan #pkvicz #ThaiInfluencer #InfluencerMarketing #InfluencerMarketingAgency #ATC
IH Digital, IH Singapore, and Digital 38 are members of the IH Digital group.